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For more than 40 years, Beverage Marketing Corporation has grown into the leading management consulting firm and a leading research company to the beverage industry. Using the four pillars of quick project starts, strong understanding of client issues, cost effective activities, and real-world workable solutions backed by our extensive proprietary data, BMC differentiates itself from other firms to deliver the best-possible solutions to our clients.
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BMC In The News
'The segment's definitely slowed over the past year or so,' says Eric Schmidt, director of alcohol research for Beverage Marketing Corporation (BMC), New York. 'You're seeing the larger brands — the Boston Beers of the world, the Sierra Nevadas, the New Belgiums — basically become stagnant because there's just so much volume and there's so many people coming online. The influx of competition and so many different offerings [has made it] become such a competitive landscape in the segment that it's really tough to make your way.'
"He notes that the growth drivers have also changed. Previously, the larger volume brands would drive craft beer growth, but as these brands have become stunted, the growth has become more fragmented. 'There are so many breweries coming online on a daily basis, so you're seeing more of the volume come from what I like to call local breweries,' he says."
—Beverage Industry (November 10, 2016)