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For more than 40 years, Beverage Marketing Corporation has grown into the leading management consulting firm and a leading research company to the beverage industry. Using the four pillars of quick project starts, strong understanding of client issues, cost effective activities, and real-world workable solutions backed by our extensive proprietary data, BMC differentiates itself from other firms to deliver the best-possible solutions to our clients.
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Probably not surprising, carbonated soft drinks continue to be weak. The marketplace continued to decline in 2015, actually the 11th consecutive year of declines. It's not just a fad with the category," Hemphill said. "On the flip side ... bottled water has continued its growth, continued to be really a growth juggernaut.
"Actually accelerated growth for the last two years, which is pretty remarkable for a category its size," he said.
—Plastics News (February 11, 2016)