The Multiple Beverage Marketplace in China, 2008 edition
TABLE OF CONTENTS i
TABLE OF EXHIBITS iii
DEFINITIONS USED IN THIS REPORT v
INTRODUCTION vii
CHAPTER
1. THE CHINESE BEVERAGE MARKET
The National Beverage Market pg...........1
- Overview pg...........1
- Beer pg...........7
- Bottled Water pg...........7
- Carbonated Soft Drinks pg...........7
- Coffee pg...........8
- Distilled Spirits pg...........8
- Fruit and Vegetable Beverages pg...........9
- Milk pg...........9
- Tea pg...........9
- Wine pg...........10
Exhibits pg...........11
2. THE CHINESE BEER MARKET
The National Beer Market pg...........15
Exhibits pg...........26
3. THE CHINESE BOTTLED WATER MARKET
The National Bottled Water Market pg...........29
Exhibits pg...........40
4. THE CHINESE CARBONATED SOFT DRINK MARKET
The National Carbonated Soft Drink Market pg...........43
Exhibits pg...........54
5. THE CHINESE COFFEE MARKET
The National Coffee Market pg...........57
Exhibits pg...........73
6. THE CHINESE DISTILLED SPIRITS MARKET
The National Distilled Spirits Market pg...........77
Exhibits pg...........93
7. THE CHINESE FRUIT AND VEGETABLE BEVERAGE MARKET
The National Fruit and Vegetable Beverage Market pg...........97
Exhibits pg...........111
8. THE CHINESE MILK MARKET
The National Milk Market pg...........115
Exhibits pg...........130
9. THE CHINESE TEA MARKET
The National Tea Market pg...........133
Exhibits pg...........147
10. THE CHINESE WINE MARKET
The National Wine Market pg...........151
Exhibits pg...........170
11. THE LEADING BEVERAGE COMPANIES IN CHINA
Tsingtao Breweries
- Overview pg...........173
- Marketing pg...........177
Yanjing Brewery
- Overview pg...........179
China Resources Snow Breweries Limited
- Overview pg...........181
- Marketing pg...........184
12. THE PROJECTED CHINESE BEVERAGE MARKET
The Projected National Beverage Market pg...........185
- Overview pg...........185
- Beer pg...........186
- Bottled Water pg...........187
- Carbonated Soft Drinks pg...........188
- Coffee pg...........189
- Distilled Spirits pg...........189
- Fruit and Vegetable Beverages pg...........190
- Milk pg...........191
- Tea pg...........191
- Wine pg...........192
Exhibits pg...........193
APPENDIX
A. Standards, Regulations and Requirements pg...........197
EXHIBIT
1. THE CHINESE BEVERAGE MARKET
1.1 Chinese Beverage Market Volume by Category 2002 – 2007 pg...........11
1.2 Chinese Beverage Market Share of Volume by Category 2002 – 2007 pg...........12
1.3 Chinese Beverage Market Change in Volume by Category 2003 – 2007 pg...........13
1.4 Chinese Beverage Market Per Capita Consumption by Category 2002 – 2007 pg...........14
2. THE CHINESE BEER MARKET
2.5 Chinese Beer Market Production 2000 – 2007 pg...........26
2.6 Chinese Beer Market Consumption 1990 – 2007 pg...........27
2.7 Chinese Beer Market Per Capita Consumption 1990 – 2007 pg...........28
3. THE CHINESE BOTTLED WATER MARKET
3.8 Chinese Bottled Water Market Production 2000 – 2007 pg...........40
3.9 Chinese Bottled Water Market Consumption 1995 – 2007 pg...........41
3.10 Chinese Bottled Water Market Per Capita Consumption 1995 – 2007 pg...........42
4. THE CHINESE CARBONATED SOFT DRINK MARKET
4.11 Chinese Carbonated Soft Drink Market Production 2000 – 2007 pg...........54
4.12 Chinese Carbonated Soft Drink Market Consumption 2000 – 2007 pg...........55
4.13 Chinese Carbonated Soft Drink Market Per Capita Consumption 2000 – 2007 pg...........56
5. THE CHINESE COFFEE MARKET
5.14 Chinese Coffee Market Production 2000 – 2007 pg...........73
5.15 Chinese Coffee Market Consumption 2000 – 2007 pg...........74
5.16 Chinese Coffee Market Per Capita Consumption 2000 – 2007 pg...........75
6. THE CHINESE DISTILLED SPIRITS MARKET
6.17 Chinese Distilled Spirits Market Production 1990 – 2008 pg...........93
6.18 Chinese Distilled Spirits Market Consumption 1990 – 2007 pg...........94
6.19 Chinese Distilled Spirits Market Per Capita Consumption 1990 – 2007 pg...........95
7. THE CHINESE FRUIT AND VEGETABLE BEVERAGE MARKET
7.20 Chinese Fruit and Vegetable Beverage Market Production 2000 – 2007 pg...........111
7.21 Chinese Fruit and Vegetable Beverage Market Consumption 1995 – 2007 pg...........112
7.22 Chinese Fruit and Vegetable Beverage Market Per Capita Consumption 1995 – 2007 pg...........113
8. THE CHINESE MILK MARKET
8.23 Chinese Milk Market Production 2000 – 2007 pg...........130
8.24 Chinese Milk Market Consumption 2000 – 2007 pg...........131
8.25 Chinese Milk Market Per Capita Consumption 1990 – 2007 pg...........132
9. THE CHINESE TEA MARKET
9.26 Chinese Tea Market Production 2000 – 2007 pg...........147
9.27 Chinese Tea Market Consumption 1995 – 2007 pg...........148
9.28 Chinese Tea Market Per Capita Consumption 2000 – 2007 pg...........149
10. THE CHINESE WINE MARKET
10.29 Chinese Wine Market Production 2000 – 2008 pg...........170
10.30 Chinese Wine Market Consumption 2000 – 2007 pg...........171
10.31 Chinese Wine Market Per Capita Consumption 2000 – 2007 pg...........172
12. THE PROJECTED CHINESE BEVERAGE MARKET
12.32 Projected Chinese Beverage Market Volume by Category 2007 – 2012 pg...........193
12.33 Projected Chinese Beverage Market Share of Volume by Category 2007 – 2012 pg...........194
12.34 Projected Chinese Beverage Market Compound Annual Growth by Category 2007 – 2012 pg...........195
12.35 Projected Chinese Beverage Market Per Capita Consumption by Category 2007 – 2012 pg...........196