The Multiple Beverage Marketplace in Mexico, 2008 edition
TABLE OF CONTENTS i
TABLE OF EXHIBITS iv
DEFINITIONS USED IN THIS REPORT vi
INTRODUCTION xvi
CHAPTER
1. THE MEXICAN BEVERAGE MARKET
The National Beverage Market pg..........1
- Overview pg..........1
- Beer pg..........8
- Bottled Water pg..........8
- Carbonated Soft Drinks pg..........9
- Coffee pg..........9
- Distilled Spirits pg..........10
- Fruit Beverages pg..........10
- Milk pg..........11
- Tea pg..........11
- Wine pg..........12
Exhibits pg..........13
2. THE MEXICAN BEER MARKET
The National Beer Market pg..........17
- Overview pg..........17
- Volume pg..........27
- Per Capita Consumption pg..........28
Exhibits pg..........29
3. THE MEXICAN BOTTLED WATER MARKET
The National Bottled Water Market pg..........31
- Overview pg..........31
- Volume pg..........36
- Per Capita Consumption pg..........37
Exhibits pg..........38
4. THE MEXICAN CARBONATED SOFT DRINK MARKET
The National Carbonated Soft Drink Market pg..........40
- Overview pg..........40
- Volume pg..........47
- Per Capita Consumption pg..........48
- Leading Companies' Market Shares pg..........48
Exhibits pg..........49
5. THE MEXICAN COFFEE MARKET
The National Coffee Market pg..........52
- Overview pg..........52
- Volume pg..........59
- Per Capita Consumption pg..........60
Exhibits pg..........61
6. THE MEXICAN DISTILLED SPIRITS MARKET
The National Distilled Spirits Market pg..........63
- Overview pg..........63
- Volume pg..........69
- Per Capita Consumption pg..........70
Exhibits pg..........71
7. THE MEXICAN FRUIT BEVERAGE MARKET
The National Fruit Beverage Market pg..........73
- Overview pg..........73
- Volume pg..........74
- Per Capita Consumption pg..........75
- Leading Companies' Market Shares pg..........76
- Packaging Types pg..........78
Exhibits pg..........80
8. THE MEXICAN MILK MARKET
The National Milk Market pg..........84
- Overview pg..........84
- Volume pg..........87
- Per Capita Consumption pg..........88
Exhibits pg..........90
9. THE MEXICAN TEA MARKET
The National Tea Market pg..........92
- Overview pg..........92
- Volume pg..........93
- Per Capita Consumption pg..........94
Exhibits pg..........95
10. THE MEXICAN WINE MARKET
The National Wine Market pg..........97
- Overview pg..........97
- Volume pg..........102
- Per Capita Consumption pg..........103
Exhibits pg..........105
11. THE LEADING MEXICAN BEVERAGE COMPANIES AND THEIR BRANDS
The Leading Companies pg..........107
- Overview pg..........107
Grupo Modelo
- Overview pg..........108
- Marketing pg..........111
FEMSA
- Overview pg..........114
- Marketing pg..........119
Pepsi Bottling Group
- Overview pg..........123
- Marketing pg..........126
PepsiCo
- Overview pg..........127
- Marketing pg..........129
Coca–Cola Company
- Overview pg..........130
- Marketing pg..........134
12. THE PROJECTED MEXICAN BEVERAGE MARKET
The Projected National Beverage Market by Category pg..........135
- Overview pg..........135
- Beer pg..........138
- Bottled Water pg..........139
- Carbonated Soft Drinks pg..........141
- Coffee pg..........142
- Distilled Spirits pg..........143
- Fruit Beverages pg..........143
- Milk pg..........144
- Tea pg..........145
- Wine pg..........146
Exhibits pg..........148
EXHIBIT
1. THE MEXICAN BEVERAGE MARKET
1.1 Mexican Beverage Market Volume by Category 2002 – 2007 pg..........13
1.2 Mexican Beverage Market Share of Volume by Category 2002 – 2007 pg..........14
1.3 Mexican Beverage Market Change in Volume by Category 2003 – 2007 pg..........15
1.4 Mexican Beverage Market Per Capita Consumption by Category 2002 – 2007 pg..........16
2. THE MEXICAN BEER MARKET
2.5 Mexican Beer Market Volume and Growth 1995 – 2007 pg..........29
2.6 Mexican Beer Market Per Capita Consumption 1995 – 2007 pg..........30
3. THE MEXICAN BOTTLED WATER MARKET
3.7 Mexican Bottled Water Market Volume and Growth 2000 – 2007 pg..........38
3.8 Mexican Bottled Water Market Per Capita Consumption 2000 – 2007 pg..........39
4. THE MEXICAN CARBONATED SOFT DRINK MARKET
4.9 Mexican Carbonated Soft Drink Market Volume and Growth 1999 – 2007 pg..........49
4.10 Mexican Carbonated Soft Drink Market Per Capita Consumption 1999 – 2007 pg..........50
4.11 Mexican Carbonated Soft Drink Market Estimated Share of Volume by Company 2001 – 2007 pg..........51
5. THE MEXICAN COFFEE MARKET
5.12 Mexican Coffee Market Volume and Growth 1995 – 2007 pg..........61
5.13 Mexican Coffee Market Per Capita Consumption 1995 – 2007 pg..........62
6. THE MEXICAN DISTILLED SPIRITS MARKET
6.14 Mexican Distilled Spirits Market Volume and Growth 1995 – 2007 pg..........71
6.15 Mexican Distilled Spirits Market Per Capita Consumption 1995 – 2007 pg..........72
7. THE MEXICAN FRUIT BEVERAGE MARKET
7.16 Mexican Fruit Beverage Market Volume and Growth 1995 – 2007 pg..........80
7.17 Mexican Fruit Beverage Market Per Capita Consumption 1995 – 2007 pg..........81
7.18 Mexican Fruit Beverage Market Estimated Share of Volume by Company 2007 pg..........82
7.19 Mexican Fruit Beverage Market Estimated Share of Volume by Container Type 2001 – 2006 pg..........83
8. THE MEXICAN MILK MARKET
8.20 Mexican Fluid Milk Market Volume and Growth 1994 – 2007 pg..........90
8.21 Mexican Fluid Milk Market Per Capita Consumption 1994 – 2007 pg..........91
9. THE MEXICAN TEA MARKET
9.22 Mexican Tea Market Volume and Growth 1995 – 2007 pg..........95
9.23 Mexican Tea Market Per Capita Consumption 1995 – 2007 pg..........96
10. THE MEXICAN WINE MARKET
10.24 Mexican Wine Market Volume and Growth 1995 – 2007 pg..........105
10.25 Mexican Wine Market Per Capita Consumption 1995 – 2007 pg..........106
12. THE PROJECTED MEXICAN BEVERAGE MARKET
12.26 Projected Mexican Beverage Market Volume by Category 2007 – 2012 pg..........148
12.27 Projected Mexican Beverage Market Share of Volume by Category 2007 – 2012 pg..........149
12.28 Projected Mexican Beverage Market Compound Annual Growth by Category 2007 – 2012 pg..........150
12.29 Projected Mexican Beverage Market Per Capita Consumption by Category 2007 – 2012 pg..........151