2007 Focus Report - Developments in Beverage Alcohol in the U.S.

FOCUS REPORT

DEVELOPMENTS IN BEVERAGE ALCOHOL IN THE U.S.

The U.S. Beverage Alcohol Market pg..........1

Overview pg..........1

New Products pg..........5

The U.S. Beer Market pg..........6

Overview pg..........6

Volume pg..........9

Per Capita Consumption pg..........14

Growth pg..........15

The U.S. Distilled Spirits Market pg..........16

Overview pg..........16

Volume pg..........17

Growth pg..........20

Sales by Tier pg..........21

Per Capita Consumption pg..........22

The U.S. Wine Market pg..........24

Overview pg..........24

Volume pg..........26

Growth pg..........28

Per Capita Consumption pg..........29

The Projected U.S. Beverage Alcohol Market pg..........30

Overview pg..........30

Beer pg..........30

Distilled Spirits pg..........33

Wine pg..........34

Exhibits pg..........35

EXHIBIT
DEVELOPMENTS IN BEVERAGE ALCOHOL IN THE U.S.
1 U.S. Beer Market Volume 1965 – 2006 pg..........35
2 U.S. Beer Market Change in Volume 1976 – 2006 pg..........36
3 U.S. Beer Market Domestic and Imported Volume, Share and Growth 1988 – 2006 pg..........37
4 U.S. Beer Market Per Capita Consumption 1965 – 2006 pg..........38
5 U.S. Beer Market Compound Annual Growth 1982 – 2006 pg..........39
6 U.S. Distilled Spirits Market Volume and Growth 1950 – 2006 pg..........40
7 U.S. Distilled Spirits Market Consumption by Category 2001 – 2006 pg..........41
8 U.S. Distilled Spirits Market Share of Consumption by Category 2001 – 2006 pg..........42
9 U.S. Distilled Spirits Market Change in Consumption by Category 2002 – 2006 pg..........43
10 U.S. Distilled Spirits Market Growth 1955 – 2006 pg..........44
11 U.S. Distilled Spirits Market Sales by Tier 2001 – 2006 pg..........45
12 U.S. Distilled Spirits Market Change in Sales by Tier 2002 – 2006 pg..........46
13 U.S. Distilled Spirits Market Sales by Segment and Tier 2004 – 2006 pg..........47
14 U.S. Distilled Spirits Market Share of Sales by Segment and Tier 2004 – 2006 pg..........48
15 U.S. Distilled Spirits Market Change in Sales by Segment and Tier 2005 – 2006 pg..........49
16 U.S. Distilled Spirits Market Per Capita Consumption 1950 – 2006 pg..........50
17 U.S. Wine Market Volume and Growth 1950 – 2006 pg..........51
18 U.S. Wine Market Consumption by Segment 2001 – 2006 pg..........52
19 U.S. Wine Market Share of Consumption by Segment 2001 – 2006 pg..........53
20 U.S. Wine Market Change in Consumption by Segment 2002 – 2006 pg..........54
21 U.S. Wine Market Compound Annual Growth 1955 – 2006 pg..........55
22 U.S. Wine Market Per Capita Consumption 1950 – 2006 pg..........56
23 The Projected U.S. Beer Market Volume, Sales and Compound Annual Growth 2006 – 2011 pg..........57
24 The Projected U.S. Distilled Spirits Market Volume, Sales and Compound Annual Growth 2006 – 2011 pg..........58
25 The Projected U.S. Wine Market Volume, Sales and Compound Annual Growth 2006 – 2011 pg..........59