Beverage Marketing

2006 BEVERAGE PACKAGING IN THE U.S.
2006 Edition / November 2006


order report here

TABLE OF CONTENTS i

TABLE OF EXHIBITS vii

DEFINITIONS USED IN THIS REPORT xi

INTRODUCTION xiii


CHAPTER

I. THE U.S. BEVERAGE PACKAGING MARKET

The National Beverage Packaging Market pg..........1

The Role of Packaging in Product Marketing pg..........13

The National Beverage Packaging Market by Type pg..........24

ALUMINUM CANS

PLASTIC PACKAGING

GLASS PACKAGING

PAPER PACKAGING

ASEPTIC PACKAGING

POUCH PACKAGING

Exhibits pg..........42

II. U.S. CARBONATED SOFT DRINK PACKAGING

Carbonated Soft Drink Packaging pg..........60

Exhibits pg..........73

III. U.S. BEER PACKAGING

Beer Packaging pg..........80

Exhibits pg..........90

IV. U.S. BOTTLED WATER PACKAGING

Bottled Water Packaging pg..........94

Exhibits pg..........112

V. U.S. WINE AND DISTILLED SPIRITS PACKAGING

Distilled Spirits Packaging pg..........121

Domestic Wine Packaging pg..........128

Exhibits pg..........137

VI. U.S. FRUIT BEVERAGE PACKAGING

Fruit Beverage Packaging pg..........147

Frozen Concentrate Fruit Juice Packaging pg..........150

Chilled, Ready-to-Serve Fruit Juice Packaging pg..........151

Shelf-Stable Fruit Juice Packaging pg..........154

Shelf-Stable Fruit Drink Packaging pg..........157

Chilled, Ready-to-Serve Fruit Drink Packaging pg..........161

Frozen Concentrate Fruit Drink Packaging pg..........163

Exhibits pg..........164

VII. U.S. RTD COFFEE PACKAGING

RTD Coffee Packaging pg..........182

Exhibits pg..........189

VIII. U.S. TEA PACKAGING

Tea Packaging pg..........192

Exhibits pg..........196

IX. U.S. MILK PACKAGING

Milk Packaging pg..........199

Exhibits pg..........203

X. U.S. SPORTS AND ENERGY BEVERAGE PACKAGING

Sports Beverage Packaging pg..........206

Energy Drink Packaging pg..........211

Exhibits pg..........215

XI. THE LEADING BEVERAGE PACKAGING COMPANIES

Beverage Package Manufacturing pg..........221

ALCAN INC.

ALCOA

AMCOR

BALL CORPORATION

CONSTAR INTERNATIONAL, INC.

CROWN HOLDINGS, INC.

EASTMAN CHEMICAL COMPANY

GRAHAM PACKAGING COMPANY

INTERNATIONAL PAPER

MEADWESTVACO CORPORATION

MOSSI & GHISOLFI GROUP

NOVELIS

O-I

REXAM PLC

WELLMAN, INC.

XII. THE PROJECTED U.S. BEVERAGE PACKAGING MARKET

The Projected National Beverage Packaging Market pg..........295

The Projected National Beverage Packaging Market by Type pg..........302

The Projected National Beverage Packaging Market by Beverage Category pg..........307

Exhibits pg..........309

APPENDIX

Conversion Formulas pg..........327

EXHIBIT

I. THE U.S. BEVERAGE PACKAGING MARKET

1 U.S. Beverage Packaging Market by Category 2000 - 2005 pg..........42

2 U.S. Beverage Packaging Market Share by Category 2000 - 2005 pg..........43

3 U.S. Beverage Packaging Market Growth by Category 2001 - 2005 pg..........44

4 U.S. Beverage Packaging Market Volume by Package Type 2000 - 2005 pg..........45

5 U.S. Beverage Packaging Market Share by Package Type 2000 - 2005 pg..........46

6 U.S. Beverage Packaging Market Growth by Package Type 2001 - 2005 pg..........47

7 Can Packaging Volume by Beverage Type 2000 - 2005 pg..........48

8 Can Packaging Share by Beverage Type 2000 - 2005 pg..........49

9 Can Packaging Growth by Beverage Type 2001 - 2005 pg..........50

10 Plastic Packaging Volume by Beverage Type 2000 - 2005 pg..........51

11 Plastic Packaging Share by Beverage Type 2000 - 2005 pg..........52

12 Plastic Packaging Growth by Beverage Type 2001 - 2005 pg..........53

13 Glass Packaging Volume by Beverage Type 2000 - 2005 pg..........54

14 Glass Packaging Share by Beverage Type 2000 - 2005 pg..........55

15 Glass Packaging Growth by Beverage Type 2001 - 2005 pg..........56

16 Paper Packaging Volume by Beverage Type 2000 - 2005 pg..........57

17 Paper Packaging Share by Beverage Type 2000 - 2005 pg..........58

18 Paper Packaging Growth by Beverage Type 2001 - 2005 pg..........59

II. U.S. CARBONATED SOFT DRINK PACKAGING

19 Carbonated Soft Drink Packaging Volume 1975 - 2005 pg..........73

20 Carbonated Soft Drink Packaging Shares 1975 - 2005 pg..........74

21 Carbonated Soft Drink Packaging Growth 1985 - 2005 pg..........75

22 Carbonated Soft Drink Packaging Volume by Size and Type 1998 - 2005 pg..........76

23 Carbonated Soft Drink Packaging Share by Size and Type 1998 - 2005 pg..........77

24 Carbonated Soft Drink Packaging Growth by Size and Type 1999 - 2005 pg..........78

25 Carbonated Soft Drink Sales in Supermarkets Shares by Secondary Package Type 2000 - 2005 pg..........79

III. U.S. BEER PACKAGING

26 Beer Packaging Volume by Container Type 1980 - 2005 pg..........90

27 Beer Packaging Share by Container Type 1980 - 2005 pg..........91

28 Beer Packaging Growth by Container Type 1981 - 2005 pg..........92

29 Beer Packaging Estimated Dollar Shares by Secondary Package Type 2005 pg..........93

IV. U.S. BOTTLED WATER PACKAGING

30 Bottled Water Packaging Units by Material 2000 - 2005 pg..........112

31 Bottled Water Packaging Units Share by Material 2000 - 2005 pg..........113

32 Bottled Water Packaging Units Growth by Material 2001 - 2005 pg..........114

33 Domestic Sparkling Water Unit Volume by Material and Size 2000 - 2005 pg..........115

34 Domestic Sparkling Water Unit Volume Share by Material and Size 2000 - 2005 pg..........116

35 Domestic Sparkling Water Growth by Material and Size 2000 - 2005 pg..........117

36 Domestic Non-Sparkling Water Packaging Volume by Material and Size 2000 - 2005 pg..........118

37 Domestic Non-Sparkling Water Packaging Unit Volume Share by Material and Size 2000 - 2005 pg..........119

38 Domestic Non-Sparkling Water Packaging Growth by Material and Size 2001 - 2005 pg..........120

V. U.S. WINE AND DISTILLED SPIRITS PACKAGING

39 Distilled Spirits Packaging Unit Volume and Growth 1981 - 2005 pg..........137

40 Distilled Spirits Packaging Units by Size 1981 - 2005 pg..........138

41 Distilled Spirits Packaging Units Share by Size 1981 - 2005 pg..........139

42 Distilled Spirits Packaging Units Growth by Size 1982 - 2005 pg..........140

43 Distilled Spirits Packaging Estimated Glass vs. Plastic Volume 2005 pg..........141

44 Distilled Spirits Packaging Estimated Glass vs. Plastic Share 2005 pg..........142

45 Glass Domestic Wine and Wine Cooler Unit Sales and Growth 1979 - 2005 pg..........143

46 Glass Domestic Wine Packaging Volume by Size 1979 - 2005 pg..........144

47 Glass Domestic Wine Packaging Unit Share by Size 1979 - 2005 pg..........145

48 Glass Domestic Wine Packaging Growth by Size 1980 - 2005 pg..........146

VI. U.S. FRUIT BEVERAGE PACKAGING

49 Frozen Concentrate Fruit Juice Volume by Size of Can 1991 - 2005 pg..........164

50 Frozen Concentrate Fruit Juice Share by Size of Can 1991 - 2005 pg..........165

51 Frozen Concentrate Fruit Juice Growth by Size of Can 1992 - 2005 pg..........166

52 Chilled, Ready-to-Serve Fruit Juice Volume by Container Size 2000 - 2005 pg..........167

53 Chilled, Ready-to-Serve Fruit Juice Share by Container Size 2000 - 2005 pg..........168

54 Chilled, Ready-to-Serve Fruit Juice Growth by Container Size 2001 - 2005 pg..........169

55 Shelf-Stable Fruit Juice Volume by Container Size 2000 - 2005 pg..........170

56 Shelf-Stable Fruit Juice Share by Container Size 2000 - 2005 pg..........171

57 Shelf-Stable Fruit Juice Growth by Container Size 2001 - 2005 pg..........172

58 Shelf-Stable Fruit Drinks Volume by Container Size 2000 - 2005 pg..........173

59 Shelf-Stable Fruit Drinks Share by Container Size 2000 - 2005 pg..........174

60 Shelf-Stable Fruit Drinks Growth by Container Size 2001 - 2005 pg..........175

61 Chilled, Ready-to-Serve Fruit Drinks Volume by Container Type 1991 - 2005 pg..........176

62 Chilled, Ready-to-Serve Fruit Drinks Share by Container Type 1991 - 2005 pg..........177

63 Chilled, Ready-to-Serve Fruit Drinks Growth by Container Type 1992 - 2005 pg..........178

64 Frozen Concentrate Fruit Drinks Volume by Size of Can 1991 - 2005 pg..........179

65 Frozen Concentrate Fruit Drinks Share by Size of Can 1991 - 2005 pg..........180

66 Frozen Concentrate Fruit Drinks Growth by Size of Can 1992 - 2005 pg..........181

VII. U.S. RTD COFFEE PACKAGING

67 RTD Coffee Packaging Volume by Type 1993 - 2005 pg..........189

68 RTD Coffee Packaging Share of Volume by Type 1993 - 2005 pg..........190

69 RTD Coffee Packaging Change in Volume by Type 1994 - 2005 pg..........191

VIII. U.S. TEA PACKAGING

70 Tea Packaging Volume by Type 2000 - 2005 pg..........196

71 Tea Packaging Share by Type 2000 - 2005 pg..........197

72 Tea Packaging Growth by Type 2001 - 2005 pg..........198

IX. U.S. MILK PACKAGING

73 Milk Packaging Volume by Type 2000 - 2005 pg..........203

74 Milk Packaging Share by Type 2000 - 2005 pg..........204

75 Milk Packaging Growth by Type 2001 - 2005 pg..........205

X. U.S. SPORTS AND ENERGY BEVERAGE PACKAGING

76 Sports Beverage Packaging Unit Volume by Size 2000 - 2005 pg..........215

77 Sports Beverage Packaging Share of Unit Volume by Size 2000 - 2005 pg..........216

78 Sports Beverage Packaging Change in Unit Volume by Size 2001 - 2005 pg..........217

79 Energy Drink Packaging Unit Volume by Size 1997 - 2005 pg..........218

80 Energy Packaging Share of Unit Volume by Size 1997 - 2005 pg..........219

81 Energy Drink Packaging Change in Unit Volume by Size 1998 - 2005 pg..........220

XII. THE PROJECTED U.S. BEVERAGE PACKAGING MARKET

82 Projected Beverage Packaging Market Unit Volume by Material Type 2005 - 2010 pg..........309

83 Projected Beverage Packaging Market Share by Material Type 2005 - 2010 pg..........310

84 Projected Beverage Packaging Market Compound Annual Growth by Material Type 2005 - 2010 pg..........311

85 Projected Can Packaging Unit Volume by Beverage Type 2005 - 2010 pg..........312

86 Projected Can Packaging Share by Beverage Type 2005 - 2010 pg..........313

87 Projected Can Packaging Compound Annual Growth by Beverage Type 2005 - 2010 pg..........314

88 Projected Plastic Packaging Unit Volume by Beverage Type 2005 - 2010 pg..........315

89 Projected Plastic Packaging Share by Beverage Type 2005 - 2010 pg..........316

90 Projected Plastic Packaging Compound Annual Growth by Beverage Type 2005 - 2010 pg..........317

91 Projected Glass Packaging Unit Volume by Beverage Type 2005 - 2010 pg..........318

92 Projected Glass Packaging Share by Beverage Type 2005 - 2010 pg..........319

93 Projected Glass Packaging Compound Annual Growth by Beverage Type 2005 - 2010 pg..........320

94 Projected Paper Packaging Unit Volume by Beverage Type 2005 - 2010 pg..........321

95 Projected Paper Packaging Share by Beverage Type 2005 - 2010 pg..........322

96 Projected Paper Packaging Compound Annual Growth by Beverage Type 2005 - 2010 pg..........323

97 Projected Beverage Packaging Market Unit Volume by Beverage Type 2005 - 2010 pg..........324

98 Projected Beverage Packaging Market Share by Beverage Type 2005 - 2010 pg..........325

99 Projected Beverage Packaging Market Compound Annual Growth by Beverage Type 2005 - 2010 pg..........326


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Beverage Marketing



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