2006
BEVERAGE PACKAGING IN THE U.S.
2006 Edition / November 2006
TABLE OF CONTENTS i
TABLE OF EXHIBITS vii
DEFINITIONS USED IN THIS REPORT xi
INTRODUCTION xiii
CHAPTER
I. THE U.S. BEVERAGE PACKAGING MARKETThe National Beverage Packaging Market pg..........1
- Overview pg..........1
- Environmental Issues pg..........5
- Historical Development pg..........8
The Role of Packaging in Product Marketing pg..........13
- Overview pg..........13
- Form and Function pg..........15
- Value pg..........19
- Consumer Appeal pg..........21
The National Beverage Packaging Market by Type pg..........24
ALUMINUM CANS
- Overview pg..........28
- By Beverage Type pg..........29
PLASTIC PACKAGING
- Overview pg..........30
- By Beverage Type pg..........32
GLASS PACKAGING
- Overview pg..........34
- By Beverage Type pg..........34
PAPER PACKAGING
- Overview pg..........36
- By Beverage Type pg..........37
ASEPTIC PACKAGING
- Overview pg..........38
POUCH PACKAGING
- Overview pg..........40
Exhibits pg..........42
II. U.S. CARBONATED SOFT DRINK PACKAGING
Carbonated Soft Drink Packaging pg..........60
- Overview pg..........60
- Package Sizes pg..........68
- Secondary Packaging pg..........70
Exhibits pg..........73
III. U.S. BEER PACKAGING
Beer Packaging pg..........80
- Overview pg..........80
- Container Types pg..........82
- Secondary Packaging pg..........88
Exhibits pg..........90
IV. U.S. BOTTLED WATER PACKAGING
Bottled Water Packaging pg..........94
- Overview pg..........94
- Domestic Sparkling Water pg..........103
- Domestic Non-Sparkling Water pg..........107
Exhibits pg..........112
V. U.S. WINE AND DISTILLED SPIRITS PACKAGING
Distilled Spirits Packaging pg..........121
- Overview pg..........121
- Package Sizes pg..........125
Domestic Wine Packaging pg..........128
- Overview pg..........128
- Package Sizes pg..........134
Exhibits pg..........137
VI. U.S. FRUIT BEVERAGE PACKAGING
Fruit Beverage Packaging pg..........147
Frozen Concentrate Fruit Juice Packaging pg..........150
Chilled, Ready-to-Serve Fruit Juice Packaging pg..........151
- Package Sizes pg..........151
Shelf-Stable Fruit Juice Packaging pg..........154
- Package Sizes pg..........154
Shelf-Stable Fruit Drink Packaging pg..........157
- Package Sizes pg..........159
Chilled, Ready-to-Serve Fruit Drink Packaging pg..........161
Frozen Concentrate Fruit Drink Packaging pg..........163
Exhibits pg..........164
VII. U.S. RTD COFFEE PACKAGING
RTD Coffee Packaging pg..........182
Exhibits pg..........189
VIII. U.S. TEA PACKAGING
Tea Packaging pg..........192
Exhibits pg..........196
IX. U.S. MILK PACKAGING
Milk Packaging pg..........199
Exhibits pg..........203
X. U.S. SPORTS AND ENERGY BEVERAGE PACKAGING
Sports Beverage Packaging pg..........206
- Overview pg..........206
- Package Sizes pg..........207
Energy Drink Packaging pg..........211
- Overview pg..........211
- Package Sizes pg..........212
Exhibits pg..........215
XI. THE LEADING BEVERAGE PACKAGING COMPANIES
Beverage Package Manufacturing pg..........221
- Overview pg..........221
ALCAN INC.
- Overview pg..........227
- History pg..........229
- Products & Services pg..........230
- Financial pg..........230
ALCOA
- Overview pg..........231
- History pg..........232
- Products & Services pg..........235
- Financial pg..........236
AMCOR
- Overview pg..........237
- History pg..........239
- Products & Services pg..........240
- Financial pg..........242
BALL CORPORATION
- Overview pg..........243
- History pg..........247
- Products & Services pg..........249
- Financial pg..........251
CONSTAR INTERNATIONAL, INC.
- Overview pg..........252
- History pg..........252
- Products & Services pg..........253
- Financial pg..........253
CROWN HOLDINGS, INC.
- Overview pg..........254
- History pg..........255
- Products & Services pg..........257
- Financial pg..........258
EASTMAN CHEMICAL COMPANY
- Overview pg..........259
- History pg..........260
- Products & Services pg..........261
- Financial pg..........262
GRAHAM PACKAGING COMPANY
- Overview pg..........263
- History pg..........265
- Products & Services pg..........265
- Financial pg..........266
INTERNATIONAL PAPER
- Overview pg..........267
- History pg..........268
- Products & Services pg..........269
- Financial pg..........270
MEADWESTVACO CORPORATION
- Overview pg..........271
- History pg..........272
- Products & Services pg..........274
- Financial pg..........275
MOSSI & GHISOLFI GROUP
- Overview pg..........276
- History pg..........277
- Products & Services pg..........278
- Financial pg..........279
NOVELIS
- Overview pg..........279
- History pg..........280
- Products & Services pg..........281
- Financial pg..........281
O-I
- Overview pg..........282
- History pg..........284
- Products & Services pg..........285
- Financial pg..........285
REXAM PLC
- Overview pg..........286
- History pg..........287
- Products & Services pg..........289
- Financial pg..........291
WELLMAN, INC.
- Overview pg..........291
- History pg..........292
- Products & Services pg..........293
- Financial pg..........294
XII. THE PROJECTED U.S. BEVERAGE PACKAGING MARKET
The Projected National Beverage Packaging Market pg..........295
- Overview pg..........295
- Unit Volume pg..........300
- The Cost Environment pg..........301
- The Technology Environment pg..........302
The Projected National Beverage Packaging Market by Type pg..........302
- Cans pg..........302
- Plastic pg..........304
- Glass pg..........306
- Paper pg..........307
The Projected National Beverage Packaging Market by Beverage Category pg..........307
Exhibits pg..........309
APPENDIX
Conversion Formulas pg..........327
EXHIBIT
I. THE U.S. BEVERAGE PACKAGING MARKET
1 U.S. Beverage Packaging Market by Category 2000 - 2005 pg..........42
2 U.S. Beverage Packaging Market Share by Category 2000 - 2005 pg..........43
3 U.S. Beverage Packaging Market Growth by Category 2001 - 2005 pg..........44
4 U.S. Beverage Packaging Market Volume by Package Type 2000 - 2005 pg..........45
5 U.S. Beverage Packaging Market Share by Package Type 2000 - 2005 pg..........46
6 U.S. Beverage Packaging Market Growth by Package Type 2001 - 2005 pg..........47
7 Can Packaging Volume by Beverage Type 2000 - 2005 pg..........48
8 Can Packaging Share by Beverage Type 2000 - 2005 pg..........49
9 Can Packaging Growth by Beverage Type 2001 - 2005 pg..........50
10 Plastic Packaging Volume by Beverage Type 2000 - 2005 pg..........51
11 Plastic Packaging Share by Beverage Type 2000 - 2005 pg..........52
12 Plastic Packaging Growth by Beverage Type 2001 - 2005 pg..........53
13 Glass Packaging Volume by Beverage Type 2000 - 2005 pg..........54
14 Glass Packaging Share by Beverage Type 2000 - 2005 pg..........55
15 Glass Packaging Growth by Beverage Type 2001 - 2005 pg..........56
16 Paper Packaging Volume by Beverage Type 2000 - 2005 pg..........57
17 Paper Packaging Share by Beverage Type 2000 - 2005 pg..........58
18 Paper Packaging Growth by Beverage Type 2001 - 2005 pg..........59
II. U.S. CARBONATED SOFT DRINK PACKAGING
19 Carbonated Soft Drink Packaging Volume 1975 - 2005 pg..........73
20 Carbonated Soft Drink Packaging Shares 1975 - 2005 pg..........74
21 Carbonated Soft Drink Packaging Growth 1985 - 2005 pg..........75
22 Carbonated Soft Drink Packaging Volume by Size and Type 1998 - 2005 pg..........76
23 Carbonated Soft Drink Packaging Share by Size and Type 1998 - 2005 pg..........77
24 Carbonated Soft Drink Packaging Growth by Size and Type 1999 - 2005 pg..........78
25 Carbonated Soft Drink Sales in Supermarkets Shares by Secondary Package Type 2000 - 2005 pg..........79
III. U.S. BEER PACKAGING
26 Beer Packaging Volume by Container Type 1980 - 2005 pg..........90
27 Beer Packaging Share by Container Type 1980 - 2005 pg..........91
28 Beer Packaging Growth by Container Type 1981 - 2005 pg..........92
29 Beer Packaging Estimated Dollar Shares by Secondary Package Type 2005 pg..........93
IV. U.S. BOTTLED WATER PACKAGING
30 Bottled Water Packaging Units by Material 2000 - 2005 pg..........112
31 Bottled Water Packaging Units Share by Material 2000 - 2005 pg..........113
32 Bottled Water Packaging Units Growth by Material 2001 - 2005 pg..........114
33 Domestic Sparkling Water Unit Volume by Material and Size 2000 - 2005 pg..........115
34 Domestic Sparkling Water Unit Volume Share by Material and Size 2000 - 2005 pg..........116
35 Domestic Sparkling Water Growth by Material and Size 2000 - 2005 pg..........117
36 Domestic Non-Sparkling Water Packaging Volume by Material and Size 2000 - 2005 pg..........118
37 Domestic Non-Sparkling Water Packaging Unit Volume Share by Material and Size 2000 - 2005 pg..........119
38 Domestic Non-Sparkling Water Packaging Growth by Material and Size 2001 - 2005 pg..........120
V. U.S. WINE AND DISTILLED SPIRITS PACKAGING
39 Distilled Spirits Packaging Unit Volume and Growth 1981 - 2005 pg..........137
40 Distilled Spirits Packaging Units by Size 1981 - 2005 pg..........138
41 Distilled Spirits Packaging Units Share by Size 1981 - 2005 pg..........139
42 Distilled Spirits Packaging Units Growth by Size 1982 - 2005 pg..........140
43 Distilled Spirits Packaging Estimated Glass vs. Plastic Volume 2005 pg..........141
44 Distilled Spirits Packaging Estimated Glass vs. Plastic Share 2005 pg..........142
45 Glass Domestic Wine and Wine Cooler Unit Sales and Growth 1979 - 2005 pg..........143
46 Glass Domestic Wine Packaging Volume by Size 1979 - 2005 pg..........144
47 Glass Domestic Wine Packaging Unit Share by Size 1979 - 2005 pg..........145
48 Glass Domestic Wine Packaging Growth by Size 1980 - 2005 pg..........146
VI. U.S. FRUIT BEVERAGE PACKAGING
49 Frozen Concentrate Fruit Juice Volume by Size of Can 1991 - 2005 pg..........164
50 Frozen Concentrate Fruit Juice Share by Size of Can 1991 - 2005 pg..........165
51 Frozen Concentrate Fruit Juice Growth by Size of Can 1992 - 2005 pg..........166
52 Chilled, Ready-to-Serve Fruit Juice Volume by Container Size 2000 - 2005 pg..........167
53 Chilled, Ready-to-Serve Fruit Juice Share by Container Size 2000 - 2005 pg..........168
54 Chilled, Ready-to-Serve Fruit Juice Growth by Container Size 2001 - 2005 pg..........169
55 Shelf-Stable Fruit Juice Volume by Container Size 2000 - 2005 pg..........170
56 Shelf-Stable Fruit Juice Share by Container Size 2000 - 2005 pg..........171
57 Shelf-Stable Fruit Juice Growth by Container Size 2001 - 2005 pg..........172
58 Shelf-Stable Fruit Drinks Volume by Container Size 2000 - 2005 pg..........173
59 Shelf-Stable Fruit Drinks Share by Container Size 2000 - 2005 pg..........174
60 Shelf-Stable Fruit Drinks Growth by Container Size 2001 - 2005 pg..........175
61 Chilled, Ready-to-Serve Fruit Drinks Volume by Container Type 1991 - 2005 pg..........176
62 Chilled, Ready-to-Serve Fruit Drinks Share by Container Type 1991 - 2005 pg..........177
63 Chilled, Ready-to-Serve Fruit Drinks Growth by Container Type 1992 - 2005 pg..........178
64 Frozen Concentrate Fruit Drinks Volume by Size of Can 1991 - 2005 pg..........179
65 Frozen Concentrate Fruit Drinks Share by Size of Can 1991 - 2005 pg..........180
66 Frozen Concentrate Fruit Drinks Growth by Size of Can 1992 - 2005 pg..........181
VII. U.S. RTD COFFEE PACKAGING
67 RTD Coffee Packaging Volume by Type 1993 - 2005 pg..........189
68 RTD Coffee Packaging Share of Volume by Type 1993 - 2005 pg..........190
69 RTD Coffee Packaging Change in Volume by Type 1994 - 2005 pg..........191
VIII. U.S. TEA PACKAGING
70 Tea Packaging Volume by Type 2000 - 2005 pg..........196
71 Tea Packaging Share by Type 2000 - 2005 pg..........197
72 Tea Packaging Growth by Type 2001 - 2005 pg..........198
IX. U.S. MILK PACKAGING
73 Milk Packaging Volume by Type 2000 - 2005 pg..........203
74 Milk Packaging Share by Type 2000 - 2005 pg..........204
75 Milk Packaging Growth by Type 2001 - 2005 pg..........205
X. U.S. SPORTS AND ENERGY BEVERAGE PACKAGING
76 Sports Beverage Packaging Unit Volume by Size 2000 - 2005 pg..........215
77 Sports Beverage Packaging Share of Unit Volume by Size 2000 - 2005 pg..........216
78 Sports Beverage Packaging Change in Unit Volume by Size 2001 - 2005 pg..........217
79 Energy Drink Packaging Unit Volume by Size 1997 - 2005 pg..........218
80 Energy Packaging Share of Unit Volume by Size 1997 - 2005 pg..........219
81 Energy Drink Packaging Change in Unit Volume by Size 1998 - 2005 pg..........220
XII. THE PROJECTED U.S. BEVERAGE PACKAGING MARKET
82 Projected Beverage Packaging Market Unit Volume by Material Type 2005 - 2010 pg..........309
83 Projected Beverage Packaging Market Share by Material Type 2005 - 2010 pg..........310
84 Projected Beverage Packaging Market Compound Annual Growth by Material Type 2005 - 2010 pg..........311
85 Projected Can Packaging Unit Volume by Beverage Type 2005 - 2010 pg..........312
86 Projected Can Packaging Share by Beverage Type 2005 - 2010 pg..........313
87 Projected Can Packaging Compound Annual Growth by Beverage Type 2005 - 2010 pg..........314
88 Projected Plastic Packaging Unit Volume by Beverage Type 2005 - 2010 pg..........315
89 Projected Plastic Packaging Share by Beverage Type 2005 - 2010 pg..........316
90 Projected Plastic Packaging Compound Annual Growth by Beverage Type 2005 - 2010 pg..........317
91 Projected Glass Packaging Unit Volume by Beverage Type 2005 - 2010 pg..........318
92 Projected Glass Packaging Share by Beverage Type 2005 - 2010 pg..........319
93 Projected Glass Packaging Compound Annual Growth by Beverage Type 2005 - 2010 pg..........320
94 Projected Paper Packaging Unit Volume by Beverage Type 2005 - 2010 pg..........321
95 Projected Paper Packaging Share by Beverage Type 2005 - 2010 pg..........322
96 Projected Paper Packaging Compound Annual Growth by Beverage Type 2005 - 2010 pg..........323
97 Projected Beverage Packaging Market Unit Volume by Beverage Type 2005 - 2010 pg..........324
98 Projected Beverage Packaging Market Share by Beverage Type 2005 - 2010 pg..........325
99 Projected Beverage Packaging Market Compound Annual Growth by Beverage Type 2005 - 2010 pg..........326
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