2010 Focus Report - Coconut Water in the U.S.

TABLE OF CONTENTS i

INTRODUCTION ii

Focus Report

COCONUT WATER IN THE U.S.

The Coconut Water Market pg..........1

  • Overview pg..........1
  • Wholesale Dollars and Volume pg..........3

The Coconut Water Market by Brand pg..........4

  • Overview pg..........4
  • Dollars by Brand pg..........5
  • Vita Coco pg..........7
  • O.N.E. pg..........10
  • Zico pg..........13
  • Other Brands pg..........16

The Projected Coconut Water Market pg..........18

Exhibits pg..........21

EXHIBIT

COCONUT WATER IN THE U.S.

1 U.S. Coconut Water Market Estimated Dollars and Volume 2007 – 2010 pg..........21

2 U.S. Coconut Water Market Growth 2008 – 2010 pg..........22

3 Leading Coconut Water Brands in the U.S. Estimated Wholesale Dollar Sales 2007 – 2010 pg..........23

4 Leading Coconut Water Brands in the U.S. Wholesale Dollar Share 2007 – 2010 pg..........24

5 Leading Coconut Water Brands in the U.S. Wholesale Dollar Growth 2008 – 2010 pg..........25

6 Projected U.S. Coconut Water Market Estimated Wholesale Dollar Sales and Growth 2007 – 2014 pg..........26

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