TABLE OF CONTENTS i

INTRODUCTION ii

COCONUT WATER IN THE U.S.

The Coconut Water Market pg..........1

• Overview pg..........1
• Wholesale Dollars and Volume pg..........3

The Coconut Water Market by Brand pg..........4

• Overview pg..........4
• Dollars by Brand pg..........5
• Vita Coco pg..........6
• O.N.E. pg..........7
• Zico pg..........9
• Other Brands pg..........10

The Projected Coconut Water Market pg..........12

Exhibits pg..........15

EXHIBIT

COCONUT WATER IN THE U.S.

1 Coconut Water Market Estimated Dollars and Volume 2007 – 2009 pg..........15

2 Coconut Water Market Growth 2008 – 2009 pg..........16

3 Leading Coconut Water Brands Estimated Wholesale Dollar Sales 2007 – 2009 pg..........17

4 Leading Coconut Water Brands Wholesale Dollar Share and Growth 2007 – 2009 pg..........18

5 Projected Coconut Water Market Wholesale Dollar Sales and Growth 2007 – 2013 pg..........19