Opportunities For Growth in the Coffee Market, 2007 edition
CHAPTER
1. THE U.S. COFFEE MARKET
The National Coffee Market pg..........1
- Overview pg..........1
- Per Capita Consumption pg..........2
U.S. Coffee Trends pg..........3
- Overview pg..........3
- Consumption by Location pg..........5
- New Products pg..........7
- Premiumization pg..........8
- Prices pg..........10
- Single-Serve Appliances pg..........12
Exhibits pg..........15
2. THE IN–HOME VS. AWAY–FROM–HOME COFFEE MARKET
The U.S. Coffee Market by Location pg..........22
- Overview pg..........22
- In–Home Consumption pg..........24
- Away–from–Home Consumption pg..........25
Exhibits pg..........28
3. THE U.S. COFFEE MARKET BY DISTRIBUTION CHANNEL
Coffee Distribution pg..........42
- Overview pg..........42
Exhibits pg..........45
4. THE U.S. COFFEE MARKET BY SEGMENT
Coffee Segments pg..........48
- Overview pg..........48
- Roast/Ground pg..........49
- Instant pg..........50
- Ready–to–Drink pg..........51
Exhibits pg..........53
5. THE LEADING COFFEE COMPANIES AND THEIR BRANDS
The Leading Companies pg..........57
- Overview pg..........57
- Leading Coffee Roasters pg..........60
- Leading Coffee Cafes pg..........62
Exhibits pg..........65
6. THE U.S. SPECIALTY COFFEE MARKET
Specialty Coffee pg..........80
- Overview pg..........80
- Specialty Coffee Sales pg..........82
- Specialty Coffee Locations pg..........83
Exhibits pg..........84
7. THE U.S. READY–TO–DRINK COFFEE MARKET
The National RTD Coffee Market pg..........89
- Overview pg..........89
- Per Capita Consumption pg..........91
- Leading RTD Coffee Brands pg..........92
Exhibits pg..........99
8. U.S. COFFEE IMPORTS, EXPORTS AND STOCKS
Coffee Imports pg..........105
- Overview pg..........105
- Green Coffee pg..........105
- Imports by Countries of Origin pg..........107
- Arabica and Robusta pg..........109
Coffee Exports pg..........114
- Overview pg..........114
Coffee Stocks pg..........115
- Overview pg..........115
Exhibits pg..........117
9. COFFEE INDUSTRY PRICING IN THE U.S.
Coffee Pricing pg..........140
- Overview pg..........140
- Consumer Price Index pg..........140
- Producer Price Index pg..........142
Exhibits pg..........144
10. U.S. COFFEE MARKET ADVERTISING EXPENDITURES
Coffee Advertising pg..........146
- Overview pg..........146
- Leading Coffee Advertisers pg..........148
- Spending by Media pg..........151
Exhibits pg..........153
11. DEMOGRAPHICS OF THE U.S. COFFEE CONSUMER
The Coffee Consumer pg..........160
- Overview pg..........160
The Specialty Coffee Consumer pg..........162
- Overview pg..........162
The RTD Coffee Consumer pg..........164
- Overview pg..........164
Exhibits pg..........166
12. THE GLOBAL COFFEE MARKET
The International Coffee Market pg..........168
- Overview pg..........168
- Consumption pg..........169
Consumption by Selected Countries pg..........171
- Overview pg..........171
- Brazil pg..........173
- Germany pg..........173
- India pg..........174
- Japan pg..........174
- China pg..........175
- Russia pg..........176
The International Fairtrade Coffee Market pg..........177
- Overview pg..........177
- Volume pg..........179
Exhibits pg..........182
13. THE PROJECTED U.S. COFFEE MARKET
The Projected National Coffee Market pg..........189
- Overview pg..........189
- Volume pg..........190
- Per Capita Consumption pg..........191
- Growth pg..........192
The Projected National RTD Coffee Market pg..........193
- Overview pg..........193
- Per Capita Consumption pg..........193
Exhibits pg..........194
EXHIBIT
1. THE U.S. COFFEE MARKET
1.1 U.S. Coffee Market Volume and Growth 1987 – 2006 pg..........15
1.2 U.S. Coffee Market Producers' Dollars Sales and Growth 1998 – 2006 pg..........16
1.3 U.S. Coffee Market Price Per Gallon 1998 – 2006 pg..........17
1.4 U.S. Coffee Market Compound Annual Growth 1995 – 2006 pg..........18
1.5 U.S. Coffee Market Per Capita Consumption 1987 – 2006 pg..........19
1.6 U.S. Coffee Market Per Capita Consumption by Type 1999 – 2006 pg..........20
1.7 U.S. Coffee Market New Product Introductions 2000 – 2006 pg..........21
2. THE IN–HOME VS. AWAY–FROM–HOME COFFEE MARKET
2.8 U.S. Coffee Market In–Home vs. Away–from–Home Volume 1994 – 2006 pg..........28
2.9 U.S. Coffee Market Share of In–Home vs. Away–from–Home Volume 1994 – 2006 pg..........29
2.10 U.S. Coffee Market Change in In–Home vs. Away–from–Home Volume 1995 – 2006 pg..........30
2.11 U.S. Coffee Market Estimated In–Home vs. Away–from–Home Dollar Sales 1998 – 2006 pg..........31
2.12 U.S. Coffee Market Estimated Share of In–Home vs. Away–from–Home Dollar Sales 1998 – 2006 pg..........32
2.13 U.S. Coffee Market Estimated Change in In–Home vs. Away–from–Home Dollar Sales 1999 – 2006 pg..........33
2.14 U.S. Coffee Market In–Home Dollar Sales by Type 2006 pg..........34
2.15 U.S. Coffee Market Away–from–Home Coffee Consumption by Location 2006 pg..........35
2.16 U.S. Coffee Market Estimated Away–from–Home Dollar Sales by Type 2006 pg..........36
2.17 U.S. Coffee Market Per Capita In–Home Consumption 2000 – 2006 pg..........37
2.18 U.S. Coffee Market Per Capita Away–from–Home Consumption 2000 – 2006 pg..........38
2.19 U.S. Coffee Market Top Retailers by Number of Locations 2006 pg..........39
2.20 U.S. Coffee Market Share of Places to Purchase Coffee 2006 pg..........40
2.21 U.S. Coffee Market Share of Fast–Food Coffee Sales 2006 pg..........41
3. THE U.S. COFFEE MARKET BY DISTRIBUTION CHANNEL
3.22 U.S. Coffee Market Volume by Distribution Channel 2001 – 2006 pg..........45
3.23 U.S. Coffee Market Share of Volume by Distribution Channel 2001 – 2006 pg..........46
3.24 U.S. Coffee Market Change in Volume by Distribution Channel 2002 – 2006 pg..........47
4. THE U.S. COFFEE MARKET BY SEGMENT
4.25 U.S. Coffee Market Estimated Consumption by Segment 2001 – 2006 pg..........53
4.26 U.S. Coffee Market Estimated Share of Consumption by Segment 2001 – 2006 pg..........54
4.27 U.S. Coffee Market Estimated Change in Consumption by Segment 2002 – 2006 pg..........55
4.28 U.S. Coffee Market Estimated Per Capita Consumption by Segment 2001 – 2006 pg..........56
5. THE LEADING COFFEE COMPANIES AND THEIR BRANDS
5.29 U.S. Coffee Market Retail Volume and Growth by Leading Manufacturers in Food, Drug and Mass Merchandisers 2005 – 2006 pg..........65
5.30 U.S. Coffee Market Retail Dollars and Growth by Leading Manufacturers in Food, Drug and Mass Merchandisers 2005 – 2006 pg..........66
5.31 U.S. Coffee Market Retail Volume and Growth by Leading Brands in Food, Drug and Mass Merchandisers 2005 – 2006 pg..........67
5.32 U.S. Coffee Market Retail Dollars and Growth by Leading Brands in Food, Drug and Mass Merchandisers 2005 – 2006 pg..........68
5.33 U.S. Whole Bean Coffee Market Retail Volume and Growth by Brand in Food, Drug and Mass Merchandisers 2005 – 2006 pg..........69
5.34 U.S. Whole Bean Coffee Market Retail Dollars and Growth by Brand in Food, Drug and Mass Merchandisers 2005 – 2006 pg..........70
5.35 U.S. Ground Coffee Market Retail Volume and Growth by Brand in Food, Drug and Mass Merchandisers 2005 – 2006 pg..........71
5.36 U.S. Ground Coffee Market Retail Dollars and Growth by Brand in Food, Drug and Mass Merchandisers 2005 – 2006 pg..........72
5.37 U.S. Ground Decaffeinated Coffee Market Retail Volume and Growth by Brand in Food, Drug and Mass Merchandisers 2005 – 2006 pg..........73
5.38 U.S. Ground Decaffeinated Coffee Market Retail Dollars and Growth by Brand in Food, Drug and Mass Merchandisers 2005 – 2006 pg..........74
5.39 U.S. Instant Coffee Market Retail Volume and Growth by Brand in Food, Drug and Mass Merchandisers 2005 – 2006 pg..........75
5.40 U.S. Instant Coffee Market Retail Dollars and Growth by Brand in Food, Drug and Mass Merchandisers 2005 – 2006 pg..........76
5.41 U.S. Coffee Market Estimated Dollar Sales by Leading Cafes 2002 – 2006 pg..........77
5.42 U.S. Coffee Market Estimated Share of Dollar Sales by Leading Cafes 2002 – 2006 pg..........78
5.43 U.S. Coffee Market Estimated Change in Dollar Sales by Leading Cafes 2003 – 2006 pg..........79
6. THE U.S. SPECIALTY COFFEE MARKET
6.44 U.S. Specialty Coffee Market Estimated Retail Sales and Growth 1999 – 2006 pg..........84
6.45 U.S. Specialty Coffee Market Estimated Retail Sales by Type of Retailer 2003 – 2006 pg..........85
6.46 U.S. Specialty Coffee Market Estimated Share of Retail Sales by Type of Retailer 2003 – 2006 pg..........86
6.47 U.S. Specialty Coffee Market Estimated Change in Retail Sales by Type of Retailer 2004 – 2006 pg..........87
6.48 U.S. Specialty Coffee Market Number of Locations by Type of Retailer 2003 – 2006 pg..........88
7. THE U.S. READY–TO–DRINK COFFEE MARKET
7.49 The National RTD Coffee Market Wholesale Dollars and Case Volume 1993 – 2006 pg..........99
7.50 The National RTD Coffee Market Wholesale Dollars and Case Volume Growth 1994 – 2006 pg..........100
7.51 The National RTD Coffee Market Per Capita Consumption 1993 – 2006 pg..........101
7.52 Leading RTD Coffee Brands Estimated Wholesale Dollars 2001 – 2006 pg..........102
7.53 Leading RTD Coffee Brands Estimated Share of Wholesale Dollars 2001 – 2006 pg..........103
7.54 Leading RTD Coffee Brands Estimated Change in Wholesale Dollars 2002 – 2006 pg..........104
8. U.S. COFFEE IMPORTS, EXPORTS AND STOCKS
8.55 Imported Coffee Market All Countries and Types 1998 – 2006 pg..........117
8.56 Imported Coffee Market Volume by Coffee Type 2001 – 2006 pg..........118
8.57 Imported Coffee Market Share of Volume by Coffee Type 2001 – 2006 pg..........119
8.58 Imported Coffee Market Change in Volume by Coffee Type 2002 – 2006 pg..........120
8.59 Imported Coffee Market Volume by Country of Origin 2001 – 2006 pg..........121
8.60 Imported Coffee Market Share of Volume by Country of Origin 2001 – 2006 pg..........122
8.61 Imported Coffee Market Change in Volume by Country of Origin 2002 – 2006 pg..........123
8.62 Imported Coffee Market Arabica, Not Roasted, Not Decaffeinated Volume by Country of Origin 2001 – 2006 pg..........124
8.63 Imported Coffee Market Share of Arabica, Not Roasted, Not Decaffeinated Volume by Country of Origin 2001 – 2006 pg..........125
8.64 Imported Coffee Market Change in Arabica, Not Roasted, Not Decaffeinated Volume by Country of Origin 2002 – 2006 pg..........126
8.65 Imported Coffee Market Not Roasted, Not Decaffeinated Volume by Country of Origin 2001 – 2006 pg..........127
8.66 Imported Coffee Market Share of Not Roasted, Not Decaffeinated Volume by Country of Origin 2001 – 2006 pg..........128
8.67 Imported Coffee Market Change in Not Roasted, Not Decaffeinated Volume by Country of Origin 2002 – 2006 pg..........129
8.68 Imported Coffee Market Not Roasted, Decaffeinated Volume by Country of Origin 2001 – 2006 pg..........130
8.69 Imported Coffee Market Share of Not Roasted, Decaffeinated Volume by Country of Origin 2001 – 2006 pg..........131
8.70 Imported Coffee Market Change in Not Roasted, Decaffeinated Volume by Country of Origin 2002 – 2006 pg..........132
8.71 Imported Coffee Market Roasted, Not Decaffeinated Volume by Country of Origin 2001 – 2006 pg..........133
8.72 Imported Coffee Market Share of Roasted, Not Decaffeinated Volume by Country of Origin 2001 – 2006 pg..........134
8.73 Imported Coffee Market Change in Roasted, Not Decaffeinated Volume by Country of Origin 2002 – 2006 pg..........135
8.74 Imported Coffee Market Roasted, Decaffeinated Volume by Country of Origin 2001 – 2006 pg..........136
8.75 Imported Coffee Market Share of Roasted, Decaffeinated Volume by Country of Origin 2001 – 2006 pg..........137
8.76 Imported Coffee Market Change in Roasted, Decaffeinated Volume by Country of Origin 2002 – 2006 pg..........138
8.77 Exported Coffee Market All Countries and Types 1998 – 2006 pg..........139
9. COFFEE INDUSTRY PRICING IN THE U.S.
9.78 Consumer Price Index Changes for Coffee and Other Items 1995 – 2006 pg..........144
9.79 Producer Price Index Changes for Coffee and All Commodities 1995 – 2006 pg..........145
10. U.S. COFFEE MARKET ADVERTISING EXPENDITURES
10.80 U.S. Coffee Market Estimated Advertising Expenditures 2000 – 2006 pg..........153
10.81 U.S. Coffee Market Advertising Expenditures by Leading Advertisers 2001 – 2006 pg..........154
10.82 U.S. Coffee Market Share of Advertising Expenditures by Leading Advertisers 2001 – 2006 pg..........155
10.83 U.S. Coffee Market Change in Advertising Expenditures by Leading Advertisers 2002 – 2006 pg..........156
10.84 U.S. Coffee Market Advertising Expenditures by Media 2001 – 2006 pg..........157
10.85 U.S. Coffee Market Share of Advertising Expenditures by Media 2001 – 2006 pg..........158
10.86 U.S. Coffee Market Change in Advertising Expenditures by Media 2002 – 2006 pg..........159
11. DEMOGRAPHICS OF THE U.S. COFFEE CONSUMER
11.87 Demographics of the Coffee Consumer 2006 pg..........166
12. THE GLOBAL COFFEE MARKET
12.88 Global Green Coffee Market Volume and Growth 1994 – 2006 pg..........182
12.89 Global Green Coffee Market Estimated Consumption by Country 2001 – 2006 pg..........183
12.90 Global Green Coffee Market Share of Consumption by Country 2001 – 2006 pg..........184
12.91 Global Green Coffee Market Change in Consumption by Country 2002 – 2006 pg..........185
12.92 Global Fairtrade Coffee Market Sales Volume by Country 2001 – 2006 pg..........186
12.93 Global Fairtrade Coffee Market Share of Sales Volume by Country 2001 – 2006 pg..........187
12.94 Global Fairtrade Coffee Market Change in Sales Volume by Country 2002 – 2006 pg..........188
13. THE PROJECTED U.S. COFFEE MARKET
13.95 Projected U.S. Coffee Market Volume and Growth 1987 – 2011 pg..........194
13.96 Projected U.S. Coffee Market Per Capita Consumption 1987 – 2011 pg..........195
13.97 Projected U.S. Coffee Market Compound Annual Growth 1995 – 2011 pg..........196
13.98 Projected U.S. RTD Coffee Market Volume and Growth 1993 – 2011 pg..........197
13.99 Projected U.S. RTD Coffee Market Per Capita Consumption 1993 – 2011 pg..........198
13.100 Projected U.S. RTD Coffee Market Compound Annual Growth 1995 – 2011 pg..........199