Coffee in the U.S., 2009 edition
CHAPTER
1. THE U.S. COFFEE MARKET
The National Coffee Market pg..........1
- Overview pg..........1
- Per Capita Consumption pg..........2
U.S. Coffee Trends pg..........4
- Overview pg..........4
- Consumption by Location pg..........6
- Premiumization pg..........7
- Prices pg..........8
- Single–Serve Appliances pg..........11
Exhibits pg..........14
2. THE U.S. COFFEE MARKET BY SEGMENT
Coffee Segments pg..........21
- Overview pg..........21
- Roast/Ground pg..........22
- Whole Bean pg..........22
- Instant and Mixes pg..........23
- Pods pg..........24
- Ready–to–Drink pg..........24
Exhibits pg..........25
3. THE U.S. SPECIALTY COFFEE MARKET
Specialty Coffee pg..........29
- Overview pg..........29
- Specialty Coffee Locations pg..........33
Exhibits pg..........34
4. U.S. COFFEE IMPORTS, EXPORTS AND STOCKS
Coffee Imports pg..........37
- Overview pg..........37
- Green Coffee pg..........37
- Imports by Country of Origin pg..........38
- Arabica and Robusta pg..........40
Coffee Exports and Stocks pg..........43
- Exports pg..........43
- Stocks pg..........43
Exhibits pg..........44
5. THE U.S. COFFEE MARKET BY DISTRIBUTION CHANNEL
Coffee Distribution pg..........67
- Overview pg..........67
The U.S. Coffee Market by Location pg..........69
- Overview pg..........69
Exhibits pg..........72
6. THE LEADING COFFEE COMPANIES AND THEIR BRANDS
The Leading Companies pg..........75
- Overview pg..........75
- Leading Coffee Roasters pg..........80
- Leading Coffee Cafés pg..........81
Exhibits pg..........90
7. THE U.S. READY–TO–DRINK COFFEE MARKET
The National RTD Coffee Market pg..........105
- Overview pg..........105
- Per Capita Consumption pg..........105
- Seasonality pg..........106
- Leading RTD Coffee Brands pg..........106
- Regional RTD Coffee Markets pg..........109
- RTD Coffee Distribution pg..........110
Exhibits pg..........111
8. COFFEE INDUSTRY PRICING IN THE U.S.
Coffee Pricing pg..........125
- Overview pg..........125
- Consumer Price Index pg..........125
- Producer Price Index pg..........127
Exhibits pg..........129
9. U.S. COFFEE MARKET ADVERTISING EXPENDITURES
Coffee Advertising pg..........131
- Overview pg..........131
- Leading Coffee Advertisers pg..........132
- Spending by Media pg..........134
Exhibits pg..........135
10. DEMOGRAPHICS OF THE U.S. COFFEE CONSUMER
The Coffee Consumer pg..........143
- Coffee Users pg..........143
- Iced Coffee Users pg..........145
Exhibit pg..........147
11. THE GLOBAL COFFEE MARKET
The International Coffee Market pg..........149
- Overview pg..........149
- Consumption pg..........152
Consumption by Selected Countries pg..........154
- Overview pg..........154
- Brazil pg..........156
- Germany pg..........157
- India pg..........158
- Japan pg..........158
- China pg..........158
- Russia pg..........159
- Colombia pg..........159
The International Fairtrade Coffee Market pg..........161
- Overview pg..........161
- Volume pg..........163
Exhibits pg..........166
12. THE PROJECTED U.S. COFFEE MARKET
The Projected National Coffee Market pg..........173
- Overview pg..........173
- Volume pg..........174
- Per Capita Consumption pg..........175
- Growth pg..........175
The Projected National RTD Coffee Market pg..........176
- Overview pg..........176
- Per Capita Consumption pg..........176
Exhibits pg..........177
EXHIBIT
1. THE U.S. COFFEE MARKET
1.1 U.S. Coffee Market Volume and Growth 1987 – 2008 pg..........14
1.2 U.S. Coffee Market Dollar Sales and Growth 1998 – 2008 pg..........15
1.3 U.S. Coffee Market Price Per Gallon 1998 – 2008 pg..........16
1.4 U.S. Coffee Market Compound Annual Volume Growth 1995 – 2008 pg..........17
1.5 U.S. Coffee Market Per Capita Consumption 1987 – 2008 pg..........18
1.6 U.S. Coffee Market New Product Introductions 2000 – 2008 pg..........19
2. THE U.S. COFFEE MARKET BY SEGMENT
2.7 U.S. Coffee Market Estimated Consumption, Share and Change by Segment 2006 – 2008 pg..........25
2.8 U.S. Coffee Market Estimated Per Capita Consumption by Segment 2006 – 2008 pg..........26
2.9 U.S. Coffee Market Estimated Retail Dollars, Share and Change by Segment 2006 – 2008 pg..........27
3. THE U.S. SPECIALTY COFFEE MARKET
3.10 U.S. Specialty Coffee Market Estimated Retail Sales and Growth 1999 – 2008 pg..........34
3.11 U.S. Specialty Coffee Market Percentage of Adults Drinking Specialty Coffee 2001 – 2008 pg..........35
3.12 U.S. Specialty Coffee Market Number of Locations 2001 – 2008 pg..........36
4. U.S. COFFEE IMPORTS, EXPORTS AND STOCKS
4.13 Imported Coffee Market All Countries and Types 1998 – 2008 pg..........44
4.14 Imported Coffee Market Volume by Coffee Type 2003 – 2008 pg..........45
4.15 Imported Coffee Market Share of Volume by Coffee Type 2003 – 2008 pg..........46
4.16 Imported Coffee Market Change in Volume by Coffee Type 2004 – 2008pg.......... 47
4.17 Imported Coffee Market Volume by Country of Origin 2003 – 2008 pg..........48
4.18 Imported Coffee Market Share of Volume by Country of Origin 2003 – 2008 pg..........49
4.19 Imported Coffee Market Change in Volume by Country of Origin 2004 – 2008 pg..........50
4.20 Imported Coffee Market Arabica, Not Roasted, Not Decaffeinated Volume by Country of Origin 2003 – 2008 pg..........51
4.21 Imported Coffee Market Share of Arabica, Not Roasted, Not Decaffeinated Volume by Country of Origin 2003 – 2008 pg..........52
4.22 Imported Coffee Market Change in Arabica, Not Roasted, Not Decaffeinated Volume by Country of Origin 2004 – 2008 pg..........53
4.23 Imported Coffee Market Not Roasted, Not Decaffeinated Volume by Country of Origin 2003 – 2008 pg..........54
4.24 Imported Coffee Market Share of Not Roasted, Not Decaffeinated Volume by Country of Origin 2003 – 2008 pg..........55
4.25 Imported Coffee Market Change in Not Roasted, Not Decaffeinated Volume by Country of Origin 2004 – 2008 pg..........56
4.26 Imported Coffee Market Not Roasted, Decaffeinated Volume by Country of Origin 2003 – 2008 pg..........57
4.27 Imported Coffee Market Share of Not Roasted, Decaffeinated Volume by Country of Origin 2003 – 2008 pg..........58
4.28 Imported Coffee Market Change in Not Roasted, Decaffeinated Volume by Country of Origin 2004 – 2008 pg..........59
4.29 Imported Coffee Market Roasted, Not Decaffeinated Volume by Country of Origin 2003 – 2008 pg..........60
4.30 Imported Coffee Market Share of Roasted, Not Decaffeinated Volume by Country of Origin 2003 – 2008 pg..........61
4.31 Imported Coffee Market Change in Roasted, Not Decaffeinated Volume by Country of Origin 2004 – 2008 pg..........62
4.32 Imported Coffee Market Roasted, Decaffeinated Volume by Country of Origin 2003 – 2008 pg..........63
4.33 Imported Coffee Market Share of Roasted, Decaffeinated Volume by Country of Origin 2003 – 2008 pg..........64
4.34 Imported Coffee Market Change in Roasted, Decaffeinated Volume by Country of Origin 2004 – 2008 pg..........65
4.35 Exported Coffee Market All Countries and Types 1998 – 2008 pg..........66
5. THE U.S. COFFEE MARKET BY DISTRIBUTION CHANNEL
5.36 U.S. Coffee Market Estimated Volume, Share and Change by Distribution Channel 2006 – 2008 pg..........72
5.37 U.S. Coffee Market Estimated Retail Dollars, Share and Change by Distribution Channel 2006 – 2008 pg..........73
5.38 U.S. Coffee Market Top Retailers by Number of Locations 2009 pg..........74
6. THE LEADING COFFEE COMPANIES AND THEIR BRANDS
6.39 U.S. Coffee Market Volume, Share and Growth by Leading Manufacturers 2006 – 2008 pg..........90
6.40 U.S. Coffee Market Retail Dollars, Share and Growth by Leading Manufacturers 2006 – 2008 pg..........91
6.41 U.S. Coffee Market Volume, Share and Growth by Leading Brands 2006 – 2008 pg..........92
6.42 U.S. Coffee Market Retail Dollars, Share and Growth by Leading Brands 2006 – 2008 pg..........93
6.43 U.S. Whole Bean Coffee Market Volume, Share and Growth by Brand 2006 – 2008 pg..........94
6.44 U.S. Whole Bean Coffee Market Retail Dollars, Share and Growth by Brand 2006 – 2008 pg..........95
6.45 U.S. Roast/Ground Coffee Market Volume, Share and Growth by Brand 2006 – 2008 pg..........96
6.46 U.S. Roast/Ground Coffee Market Retail Dollars, Share and Growth by Brand 2006 – 2008 pg..........97
6.47 U.S. Coffee Mix Market Volume, Share and Growth by Brand 2006 – 2008 pg..........98
6.48 U.S. Coffee Mix Market Retail Dollars, Share and Growth by Brand 2006 – 2008 pg..........99
6.49 U.S. Instant Coffee Market Volume, Share and Growth by Brand 2006 – 2008 pg..........100
6.50 U.S. Instant Coffee Market Retail Dollars, Share and Growth by Brand 2006 – 2008 pg..........101
6.51 U.S. Coffee Pod Market Volume, Share and Growth by Brand 2006 – 2008 pg..........102
6.52 U.S. Coffee Pod Market Retail Dollars, Share and Growth by Brand 2006 – 2008 pg..........103
7. THE U.S. READY–TO–DRINK COFFEE MARKET
7.53 The National RTD Coffee Market Wholesale Dollars and Case Volume 1993 – 2008 pg..........111
7.54 The National RTD Coffee Market Wholesale Dollars and Case Volume Growth 1994 – 2008 pg..........112
7.55 The National RTD Coffee Market Per Capita Consumption 1993 – 2008 pg..........113
7.56 The National RTD Coffee Market Quarterly Volume Shares 2003 – 2008 pg..........114
7.57 Leading RTD Coffee Brands Estimated Wholesale Dollars 2003 – 2008 pg..........115
7.58 Leading RTD Coffee Brands Estimated Share of Wholesale Dollars 2003 – 2008 pg..........116
7.59 Leading RTD Coffee Brands Estimated Change in Wholesale Dollars 2004 – 2008 pg..........117
7.60 The Regional RTD Coffee Markets Wholesale Dollar Sales 1993 – 2008 pg..........118
7.61 The Regional RTD Coffee Markets Wholesale Dollar Share 1993 – 2008 pg..........119
7.62 The Regional RTD Coffee Markets Wholesale Dollar Growth 1994 – 2008 pg..........120
7.63 The National RTD Coffee Market Estimated Volume by Distribution Channel 2003 – 2008 pg..........121
7.64 The National RTD Coffee Market Share of Volume by Distribution Channel 2003 – 2008 pg..........122
7.65 The National RTD Coffee Market Change in Volume by Distribution Channel 2004 – 2008 pg..........123
8. COFFEE INDUSTRY PRICING IN THE U.S.
8.66 Consumer Price Index Changes for Coffee and Other Items 1995 – 2008 pg..........129
8.67 Producer Price Index Changes for Coffee and All Commodities 1995 – 2008 pg..........130
9. U.S. COFFEE MARKET ADVERTISING EXPENDITURES
9.68 U.S. Coffee Market Estimated Advertising Expenditures 2000 – 2008 pg..........135
9.69 U.S. Coffee Market Expenditures by Leading Advertisers 2003 – 2008 pg..........136
9.70 U.S. Coffee Market Share of Expenditures by Leading Advertisers 2003 – 2008 pg..........137
9.71 U.S. Coffee Market Change in Expenditures by Leading Advertisers 2004 – 2008 pg..........138
9.72 U.S. Coffee Market Advertising Expenditures by Media 2003 – 2008 pg..........139
9.73 U.S. Coffee Market Share of Advertising Expenditures by Media 2003 – 2008 pg..........140
9.74 U.S. Coffee Market Change in Advertising Expenditures by Media 2004 – 2008 pg..........141
10. DEMOGRAPHICS OF THE U.S. COFFEE CONSUMER
10.75 Demographics of the Coffee Consumer 2008 pg..........147
10.76 Demographics of the Iced Coffee Consumer 2008 pg..........148
11. THE GLOBAL COFFEE MARKET
11.77 Global Green Coffee Market Volume and Growth 1994 – 2008 pg..........166
11.78 Global Green Coffee Market Estimated Consumption by Country 2002 – 2007 pg..........167
11.79 Global Green Coffee Market Share of Consumption by Country 2002 – 2007 pg..........168
11.80 Global Green Coffee Market Change in Consumption by Country 2003 – 2007 pg..........169
11.81 Global Fairtrade Coffee Market Sales Volume by Country 2002 – 2007 pg..........170
11.82 Global Fairtrade Coffee Market Share of Sales Volume by Country 2002 – 2007 pg..........171
11.83 Global Fairtrade Coffee Market Change in Sales Volume by Country 2003 – 2007 pg..........172
12. THE PROJECTED U.S. COFFEE MARKET
12.84 Projected U.S. Coffee Market Volume and Growth 1987 – 2013 pg..........177
12.85 Projected U.S. Coffee Market Per Capita Consumption 1987 – 2013 pg..........178
12.86 Projected U.S. Coffee Market Compound Annual Growth 1995 – 2013 pg..........179
12.87 Projected U.S. RTD Coffee Market Volume and Growth 1993 – 2013 pg..........180
12.88 Projected U.S. RTD Coffee Market Per Capita Consumption 1993 – 2013 pg..........181
12.89 Projected U.S. RTD Coffee Market Compound Annual Growth 2000 – 2013 pg..........182