Coffee in the U.S., 2011 edition
CHAPTER
1. THE U.S. COFFEE MARKET
The National Coffee Market pg..........1
- Overview pg..........1
- Per Capita Consumption pg..........2
U.S. Coffee Trends pg..........4
- Overview pg..........4
- Consumption by Location pg..........6
- Premiumization pg..........7
- Segmentation pg..........8
- Prices pg..........9
- Single–Cup Appliances pg..........12
Exhibits pg..........16
2. THE U.S. COFFEE MARKET BY SEGMENT
Coffee Segments pg..........22
- Overview pg..........22
- Roast/Ground pg..........23
- Pods pg..........23
- Whole Bean pg..........23
- Instant and Mixes pg..........24
- Ready–to–Drink pg..........25
Exhibits pg..........26
3. THE U.S. SPECIALTY COFFEE MARKET
Specialty Coffee pg..........33
- Overview pg..........33
- Specialty Coffee Locations pg..........36
Exhibits pg..........37
4. U.S. COFFEE IMPORTS, EXPORTS AND STOCKS
Coffee Imports pg..........40
- Overview pg..........40
- Green Coffee pg..........40
- Imports by Country of Origin pg..........41
- Arabica and Robusta pg..........43
Coffee Exports and Stocks pg..........46
- Exports pg..........46
- Stocks pg..........46
Exhibits pg..........47
5. THE U.S. COFFEE MARKET BY DISTRIBUTION CHANNEL
Coffee Distribution pg..........70
- Overview pg..........70
The U.S. Coffee Market by Location pg..........72
- Overview pg..........72
Exhibits pg..........75
6. THE LEADING COFFEE COMPANIES AND THEIR BRANDS
The Leading Companies pg..........79
- Overview pg..........79
- Leading Coffee Roasters pg..........87
- Leading Coffee Cafés pg..........88
Exhibits pg..........102
7. THE U.S. READY–TO–DRINK COFFEE MARKET
The National RTD Coffee Market pg..........126
- Overview pg..........126
- Per Capita Consumption pg..........126
- Seasonality pg..........127
- Leading RTD Coffee Brands pg..........127
- Regional RTD Coffee Markets pg..........132
- RTD Coffee Distribution pg..........134
Exhibits pg..........135
8. COFFEE INDUSTRY PRICING IN THE U.S.
Coffee Pricing pg..........148
- Overview pg..........148
- Consumer Price Index pg..........148
- Producer Price Index pg..........150
Exhibits pg..........152
9. U.S. COFFEE MARKET ADVERTISING EXPENDITURES
Coffee Advertising pg..........154
- Overview pg..........154
- Leading Coffee Advertisers pg..........155
- Spending by Media pg..........157
Exhibits pg..........158
10. DEMOGRAPHICS OF THE U.S. COFFEE CONSUMER
The Specialty Coffee Consumer pg..........165
- Specialty Coffee Users pg..........165
- Hot and Iced Specialty Coffee Users pg..........167
Exhibits pg..........170
11. THE GLOBAL COFFEE MARKET
The International Coffee Market pg..........173
- Overview pg..........173
- Consumption pg..........176
Consumption by Selected Countries pg..........178
- Overview pg..........178
- Brazil pg..........180
- India pg..........182
- Japan pg..........182
- China pg..........183
- Russia pg..........183
- Colombia pg..........184
The International Fairtrade Coffee Market pg..........186
- Overview pg..........186
- Volume pg..........186
Exhibits pg..........191
12. THE PROJECTED U.S. COFFEE MARKET
The Projected National Coffee Market pg..........198
- Overview pg..........198
- Volume pg..........199
- Per Capita Consumption pg..........200
- Growth pg..........200
The Projected National RTD Coffee Market pg..........201
- Overview pg..........201
- Per Capita Consumption pg..........201
Exhibits pg..........202
EXHBIIT
1. THE U.S. COFFEE MARKET
1.1 U.S. Coffee Market Volume and Growth 1987 – 2011 pg..........16
1.2 U.S. Coffee Market Wholesale and Retail Sales and Growth 1998 – 2011 pg..........17
1.3 U.S. Coffee Market Price Per Gallon 1998 – 2011 pg..........18
1.4 U.S. Coffee Market Compound Annual Volume Growth 1995 – 2011 pg..........19
1.5 U.S. Coffee Market Per Capita Consumption 1987 – 2011 pg..........20
1.6 U.S. Coffee Market New Product Introductions 2000 – 2010 pg..........21
2. THE U.S. COFFEE MARKET BY SEGMENT
2.7 U.S. Coffee Market Estimated Consumption by Segment 2006 – 2011 pg..........26
2.8 U.S. Coffee Market Share of Consumption by Segment 2006 – 2011 pg..........27
2.9 U.S. Coffee Market Change in Consumption by Segment 2007 – 2011 pg..........28
2.10 U.S. Coffee Market Estimated Per Capita Consumption by Segment 2006 – 2011 pg..........29
2.11 U.S. Coffee Market Estimated Retail Dollars by Segment 2006 – 2011 pg..........30
2.12 U.S. Coffee Market Share of Retail Dollars by Segment 2006 – 2011 pg..........31
2.13 U.S. Coffee Market Change in Retail Dollars by Segment 2007 – 2011 pg..........32
3. THE U.S. SPECIALTY COFFEE MARKET
3.14 U.S. Specialty Coffee Market Estimated Retail Sales and Growth 1999 – 2010 pg..........37
3.15 U.S. Specialty Coffee Market Percentage of Adults Drinking Specialty Coffee 2001 – 2010 pg..........38
3.16 U.S. Specialty Coffee Market Number of Locations 2001 – 2010 pg..........39
4. U.S. COFFEE IMPORTS, EXPORTS AND STOCKS
4.17 Imported Coffee Market All Countries and Types 1998 – 2010 pg..........47
4.18 Imported Coffee Market Volume by Coffee Type 2005 – 2010 pg..........48
4.19 Imported Coffee Market Share of Volume by Coffee Type 2005 – 2010 pg..........49
4.20 Imported Coffee Market Change in Volume by Coffee Type 2006 – 2010 pg..........50
4.21 Imported Coffee Market Volume by Country of Origin 2005 – 2010 pg..........51
4.22 Imported Coffee Market Share of Volume by Country of Origin 2005 – 2010 pg..........52
4.23 Imported Coffee Market Change in Volume by Country of Origin 2006 – 2010 pg..........53
4.24 Imported Coffee Market Arabica, Not Roasted, Not Decaffeinated Volume by Country of Origin 2005 – 2010 pg..........54
4.25 Imported Coffee Market Share of Arabica, Not Roasted, Not Decaffeinated Volume by Country of Origin 2005 – 2010 pg..........55
4.26 Imported Coffee Market Change in Arabica, Not Roasted, Not Decaffeinated Volume by Country of Origin 2006 – 2010 pg..........56
4.27 Imported Coffee Market Not Roasted, Not Decaffeinated Volume by Country of Origin 2005 – 2010 pg..........57
4.28 Imported Coffee Market Share of Not Roasted, Not Decaffeinated Volume by Country of Origin 2005 – 2010 pg..........58
4.29 Imported Coffee Market Change in Not Roasted, Not Decaffeinated Volume by Country of Origin 2006 – 2010 pg..........59
4.30 Imported Coffee Market Not Roasted, Decaffeinated Volume by Country of Origin 2005 – 2010 pg..........60
4.31 Imported Coffee Market Share of Not Roasted, Decaffeinated Volume by Country of Origin 2005 – 2010 pg..........61
4.32 Imported Coffee Market Change in Not Roasted, Decaffeinated Volume by Country of Origin 2006 – 2010 pg..........62
4.33 Imported Coffee Market Roasted, Not Decaffeinated Volume by Country of Origin 2005 – 2010 pg..........63
4.34 Imported Coffee Market Share of Roasted, Not Decaffeinated Volume by Country of Origin 2005 – 2010 pg..........64
4.35 Imported Coffee Market Change in Roasted, Not Decaffeinated Volume by Country of Origin 2006 – 2010 pg..........65
4.36 Imported Coffee Market Roasted, Decaffeinated Volume by Country of Origin 2005 – 2010 pg..........66
4.37 Imported Coffee Market Share of Roasted, Decaffeinated Volume by Country of Origin 2005 – 2010 pg..........67
4.38 Imported Coffee Market Change in Roasted, Decaffeinated Volume by Country of Origin 2006 – 2010 pg..........68
4.39 Exported Coffee Market All Countries and Types 1998 – 2010 pg..........69
5. THE U.S. COFFEE MARKET BY DISTRIBUTION CHANNEL
5.40 U.S. Coffee Market Estimated Volume by Distribution Channel 2006 –2010 pg..........75
5.41 U.S. Coffee Market Share of Volume by Distribution Channel 2006 – 2010 pg..........76
5.42 U.S. Coffee Market Change in Volume by Distribution Channel 2007 – 2010 pg..........77
5.43 U.S. Coffee Market Top Retailers by Number of Locations 2011 pg..........78
6. THE LEADING COFFEE COMPANIES AND THEIR BRANDS
6.44 U.S. Coffee Market Volume by Leading Manufacturers 2006 – 2010 pg..........102
6.45 U.S. Coffee Market Share of Volume by Leading Manufacturers 2006 – 2010 pg..........103
6.46 U.S. Coffee Market Change in Volume by Leading Manufacturers 2007 – 2010 pg..........104
6.47 U.S. Coffee Market Volume by Leading Brands 2006 – 2010 pg..........105
6.48 U.S. Coffee Market Share of Volume by Leading Brands 2006 – 2010 pg..........106
6.49 U.S. Coffee Market Change in Volume by Leading Brands 2007 – 2010 pg..........107
6.50 U.S. Whole Bean Coffee Market Volume by Brand 2006 – 2010 pg..........108
6.51 U.S. Whole Bean Coffee Market Share of Volume by Brand 2006 – 2010 pg..........109
6.52 U.S. Whole Bean Coffee Market Change in Volume by Brand 2007 – 2010 pg..........110
6.53 U.S. Roast/Ground Coffee Market Volume by Brand 2006 – 2010 pg..........111
6.54 U.S. Roast/Ground Coffee Market Share of Volume by Brand 2006 – 2010 pg..........112
6.55 U.S. Roast/Ground Coffee Market Change in Volume by Brand 2007 – 2010 pg..........113
6.56 U.S. Coffee Mix Market Volume by Brand 2006 – 2010 pg..........114
6.57 U.S. Coffee Mix Market Share of Volume by Brand 2006 – 2010 pg..........115
6.58 U.S. Coffee Mix Market Change in Volume by Brand 2007 – 2010 pg..........116
6.59 U.S. Instant Coffee Market Volume by Brand 2006 – 2010 pg..........117
6.60 U.S. Instant Coffee Market Share of Volume by Brand 2006 – 2010 pg..........118
6.61 U.S. Instant Coffee Market Change in Volume by Brand 2007 – 2010 pg..........119
6.62 U.S. Coffee Pod Market Volume by Brand 2006 – 2010 pg..........120
6.63 U.S. Coffee Pod Market Share of Volume by Brand 2006 – 2010 pg..........121
6.64 U.S. Coffee Pod Market Change in Volume by Brand 2007 – 2010 pg..........122
6.65 U.S. Coffee Syrups Market Volume by Brand 2008 – 2010 pg..........123
6.66 U.S. Coffee Syrups Market Share of Volume by Brand 2008 – 2010 pg..........124
6.67 U.S. Coffee Syrups Market Change in Volume by Brand 2009 – 2010 pg..........125
7. THE U.S. READY–TO–DRINK COFFEE MARKET
7.68 The National RTD Coffee Market Wholesale Dollars and Case Volume 1993 – 2010 pg..........135
7.69 The National RTD Coffee Market Wholesale Dollars and Case Volume Growth 1994 – 2010 pg..........136
7.70 The National RTD Coffee Market Per Capita Consumption 1993 – 2010 pg..........137
7.71 The National RTD Coffee Market Quarterly Volume Shares 2003 – 2010 pg..........138
7.72 Leading RTD Coffee Brands Estimated Wholesale Dollars 2005 – 2010 pg..........139
7.73 Leading RTD Coffee Brands Estimated Share of Wholesale Dollars 2005 – 2010 pg..........140
7.74 Leading RTD Coffee Brands Estimated Change in Wholesale Dollars 2006 – 2010 pg..........141
7.75 The Regional RTD Coffee Markets Wholesale Dollar Sales 1993 – 2010 pg..........142
7.76 The Regional RTD Coffee Markets Wholesale Dollar Share 1993 – 2010 pg..........143
7.77 The Regional RTD Coffee Markets Wholesale Dollar Growth 1994 – 2010 pg..........144
7.78 The National RTD Coffee Market Estimated Volume by Distribution Channel 2005 – 2010 pg..........145
7.79 The National RTD Coffee Market Share of Volume by Distribution Channel 2005 – 2010 pg..........146
7.80 The National RTD Coffee Market Change in Volume by Distribution Channel 2006 – 2010 pg..........147
8. COFFEE INDUSTRY PRICING IN THE U.S.
8.81 Consumer Price Index Changes for Coffee and Other Items 1995 – 2010 pg..........152
8.82 Producer Price Index Changes for Coffee and All Commodities 1995 – 2010 pg..........153
9. U.S. COFFEE MARKET ADVERTISING EXPENDITURES
9.83 U.S. Coffee Market Estimated Advertising Expenditures 2000 – 2010 pg..........158
9.84 U.S. Coffee Market Expenditures by Leading Advertisers 2005 – 2010 pg..........159
9.85 U.S. Coffee Market Share of Expenditures by Leading Advertisers 2005 – 2010 pg..........160
9.86 U.S. Coffee Market Change in Expenditures by Leading Advertisers 2006 – 2010 pg..........161
9.87 U.S. Coffee Market Advertising Expenditures by Media 2005 – 2010 pg..........162
9.88 U.S. Coffee Market Share of Advertising Expenditures by Media 2005 – 2010 pg..........163
9.89 U.S. Coffee Market Change in Advertising Expenditures by Media 2006 – 2010 pg..........164
10. DEMOGRAPHICS OF THE U.S. COFFEE CONSUMER
10.90 Demographics of the Specialty Coffee Consumer 2010 pg..........170
10.91 Demographics of the Hot Specialty Coffee Consumer 2010 pg..........171
10.92 Demographics of the Iced Specialty Coffee Consumer 2010 pg..........172
11. THE GLOBAL COFFEE MARKET
11.93 Global Green Coffee Market Volume and Growth 1994 – 2010 pg..........191
11.94 Global Green Coffee Market Estimated Consumption by Country 2004 – 2009 pg..........192
11.95 Global Green Coffee Market Share of Consumption by Country 2004 – 2009 pg..........193
11.96 Global Green Coffee Market Change in Consumption by Country 2005 – 2009 pg..........194
11.97 Global Fairtrade Coffee Market Volume by Country 2004 – 2009 pg..........195
11.98 Global Fairtrade Coffee Market Share of Volume by Country 2004 – 2009 pg..........196
11.99 Global Fairtrade Coffee Market Change in Volume by Country 2005 – 2009 pg..........197
12. THE PROJECTED U.S. COFFEE MARKET
12.100 Projected U.S. Coffee Market Volume and Growth 1987 – 2015 pg..........202
12.101 Projected U.S. Coffee Market Per Capita Consumption 1987 – 2015 pg..........203
12.102 Projected U.S. Coffee Market Compound Annual Growth 1995 – 2015 pg..........204
12.103 Projected U.S. RTD Coffee Market Volume and Growth 1993 – 2015 pg..........205
12.104 Projected U.S. RTD Coffee Market Per Capita Consumption 1993 – 2015 pg..........206
12.105 Projected U.S. RTD Coffee Market Compound Annual Growth 2000 – 2015 pg..........207