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2005 Focus Report - The Global Beverage Industry Confronts Counterfeiting (September 2005)
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Report Catalog Report Summary table of contents view sample text view sample text2 download MS-Word file of samples |
Counterfeiting costs the global beverage industry millions of dollars each year and endangers the lives of consumers. A new report from Beverage Marketing Corporation (BMC) addresses the issue, places it in the larger context of counterfeiting and its impact on international commerce, and discusses responses to the practice by beverage companies, governments and international organizations. The Global Beverage Industry Confronts Counterfeiting, by BMC editorial director John Rodwan, also examines the effects of counterfeiting on corporate brand-building initiatives. 20 pages of comprehensive text. Printed volume $1,250; .PDF via email $1,295; $1,495 for both book and .pdf via email. BMCDataDirect Internet delivery: 3-user license $1,595; Call Charlene Harvey (formerly Salito) at 212-688-7640 for multi-user discount prices.
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Corporation of New York |
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