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2001 e-Business in the New Beverage Marketplace (June 2001)
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Market
Report Catalog |
New directions. This report discusses the beverage industry's electronic business activity. The report discusses all aspects of the electronic revolution, including business-to-consumer and business-to-business e-commerce. It also delves into wireless and broadband, demographics and the impact of the new technologies on corporate structures and human resources. The bulk of the report analyzes the interaction between the beverage industry and e-business, including the online alcoholic beverage segment and online grocers, route accounting, wireless vending capabilities, the new technology's impact on beverage distribution and Internet-based marketing. It also delves into the various business-to-business and business-to-consumer initiatives of the major consumer packaged goods companies.
More than 350 pages, with graphs, charts and tables. Printed volume $3,595; single-user CD $3,895; $4,195 for both.
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Beverage Marketing
Corporation of New York
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