The HOD and Filtered Water Market in the U.S., 2007 edition

1. THE U.S. BOTTLED WATER MARKET

The National Bottled Water Market pg..........1

• Overview pg..........1
• Per Capita Consumption pg..........4
• Volume by Segment pg..........5
• Wholesale Dollar Sales pg..........7
• Prices pg..........8

Exhibits pg..........9

2. THE HOD WATER MARKET IN THE U.S.

The HOD Water Market pg..........18

• Overview pg..........18
• Volume pg..........30
• Wholesale Dollar Sales pg..........32
• Pricing pg..........33

Exhibits pg..........34

3. THE REGIONAL HOD WATER MARKET IN THE U.S.

Regional HOD Water Markets pg..........40

Exhibits pg..........43

4. HOD WATER PACKAGING IN THE U.S.

Overview pg..........46

HOD Water Packaging by Size pg..........48

Exhibits pg..........49

5. THE WATER COOLER MARKET IN THE U.S.

The Water Cooler Market pg..........52

Exhibit pg..........54

6. THE LEADING HOD WATER COMPANIES IN THE U.S.

The Leading Companies pg..........55

Nestlé Waters North America, Inc.

• Overview pg..........59
• Poland Spring pg..........63
• Arrowhead pg..........65
• Deer Park pg..........66
• Ozarka pg..........67
• Zephyrhills pg..........67
• Ice Mountain pg..........67
• Calistoga pg..........68
• Great Bear pg..........69

DS Waters Enterprises

• Overview pg..........70
• Marketing pg..........74

Culligan International pg..........79

Vermont Pure pg..........82

Mountain Valley Spring Company pg..........89

Deep Rock Water pg..........91

Absopure Water Company pg..........92

Wissahickon Mountain Spring Water pg..........92

Exhibits pg..........93

7. THE POINT–OF–USE WATER MARKET IN THE U.S.

Overview pg..........105

Leading Water Filter Manufacturers pg..........108

Leading Water Filter Brands pg..........110

Reverse Osmosis Systems pg..........112

The Clorox Company pg..........113

Procter & Gamble pg..........115

Exhibits pg..........117

8. THE PROJECTED HOD WATER MARKET IN THE U.S.

The Projected HOD Water Market pg..........124

• Overview pg..........124
• Volume pg..........124
• Wholesale Dollar Sales pg..........125
• Pricing pg..........126
• Water Coolers pg..........127

Exhibits pg..........128

EXHIBIT

1. THE U.S. BOTTLED WATER MARKET

1.1 U.S. Bottled Water Market Gallonage, Growth & Per Capita Consumption 1976 – 2006 pg..........9

1.2 U.S. Bottled Water Market Non-Sparkling, Sparkling & Import Gallonage 1976 – 2006 pg..........10

1.3 U.S. Bottled Water Market Gallonage by Segment 1976 – 2006 pg..........11

1.4 U.S. Bottled Water Market Share of Gallonage by Segment 1976 – 2006 pg..........12

1.5 U.S. Bottled Water Market Change in Gallonage by Segment 1977 – 2006 pg..........13

1.6 U.S. Bottled Water Market Estimated Wholesale Dollars 1984 – 2006 pg..........14

1.7 U.S. Bottled Water Market Estimated Share of Wholesale Dollars 1984 – 2006 pg..........15

1.8 U.S. Bottled Water Market Change in Wholesale Dollars 1985 – 2006 pg..........16

1.9 U.S. Bottled Water Market Estimated Wholesale Dollars, Gallonage & Price 2006 pg..........17

2. THE HOD WATER MARKET IN THE U.S.

2.10 U.S. HOD Bottled Water Market Volume by Distribution Channel 1994 – 2006 pg..........34

2.11 U.S. HOD Bottled Water Market Change in Volume by Distribution Channel 1995 – 2006 pg..........35

2.12 U.S. HOD Bottled Water Market Wholesale Dollar Sales by Distribution Channel 1994 – 2006 pg..........36

2.13 U.S. HOD Bottled Water Market Wholesale Dollar Growth by Distribution Channel 1995 – 2006 pg..........37

2.14 U.S. HOD Bottled Water Market Average Wholesale Price Per Gallon by Distribution Channel 1994 – 2006 pg..........38

2.15 U.S. HOD Bottled Water Market Change in Average Wholesale Price Per Gallon by Distribution Channel 1995 – 2006 pg..........39

3. THE REGIONAL HOD WATER MARKET IN THE U.S.

3.16 U.S. HOD Bottled Water Market Estimated Wholesale Dollar Sales by Region and Percent Change 2003 – 2006 pg..........43

3.17 U.S. HOD Bottled Water Market Share of Wholesale Dollar Sales by Region 2003 – 2006 pg..........44

3.18 U.S. HOD Bottled Water Market Change in Wholesale Dollar Sales by Region 2004 – 2006 pg..........45

4. HOD WATER PACKAGING IN THE U.S.

4.19 U.S. HOD Bottled Water Market Volume by Container Size 2001 – 2006 pg..........49

4.20 U.S. HOD Bottled Water Market Share of Volume by Container Size 2001 – 2006 pg..........50

4.21 U.S. HOD Bottled Water Market Change in Volume by Container Size 2002 – 2006 pg..........51

5. THE WATER COOLER MARKET IN THE U.S.

5.22 Estimated U.S. Water Cooler Market Millions of Units in Operation 1990 – 2007 pg..........54

6. THE LEADING HOD WATER COMPANIES IN THE U.S.

6.23 Leading HOD Bottled Water Companies Estimated Revenues 2003 – 2006 pg..........93

6.24 Leading HOD Bottled Water Companies Share of Estimated Revenues 2003 – 2006 pg..........94

6.25 Leading HOD Bottled Water Companies Change in Estimated Revenues 2003 – 2006 pg..........95

6.26 Leading HOD Bottled Water Companies Estimated Water Only Revenues 2002 – 2006 pg..........96

6.27 Leading HOD Bottled Water Companies Share of Estimated Water Only Revenues 2002 – 2006 pg..........97

6.28 Leading HOD Bottled Water Companies Change in Estimated Water Only Revenues 2003 – 2006 pg..........98

6.29 Leading HOD Bottled Water Companies Estimated Water Only Volume 2002 – 2006 pg..........99

6.30 Leading HOD Bottled Water Companies Share of Estimated Water Only Volume 2002 – 2006 pg..........100

6.31 Leading HOD Bottled Water Companies Change in Estimated Water Only Volume 2003 – 2006 pg..........101

6.32 Leading HOD Bottled Water Brands Estimated Water Only Revenues 2003 – 2006 pg..........102

6.33 Leading HOD Bottled Water Brands Share of Estimated Water Only Revenues 2003 – 2006 pg..........103

6.34 Leading HOD Bottled Water Brands Change in Estimated Water Only Revenues 2004 – 2006 pg..........104

7. THE POINT–OF–USE WATER MARKET IN THE U.S.

7.35 Leading Water Filter Manufacturers Retail Dollar Sales in Food, Drug and Mass Merchandisers 2002 – 2006 pg..........117

7.36 Leading Water Filter Manufacturers Retail Dollar Share in Food, Drug and Mass Merchandisers 2002 – 2006 pg..........118

7.37 Leading Water Filter Manufacturers Retail Dollar Change in Food, Drug and Mass Merchandisers 2003 – 2006 pg..........119

7.38 Leading Water Filter Brands Retail Dollar Sales in Food, Drug and Mass Merchandisers 2002 – 2006 pg..........120

7.39 Leading Water Filter Brands Retail Dollar Share in Food, Drug and Mass Merchandisers 2002 – 2006 pg..........121

7.40 Leading Water Filter Brands Retail Dollar Change in Food, Drug and Mass Merchandisers 2003 – 2006 pg..........122

7.41 Reverse Osmosis Drinking Water Unit Shipments (U.S. Only) 2003 – 2004 pg..........123

8. THE PROJECTED HOD WATER MARKET IN THE U.S.

8.42 Projected U.S. HOD Bottled Water Market Volume by Distribution Channel 1994 – 2011 pg..........128

8.43 Projected U.S. HOD Bottled Water Market Change in Volume by Distribution Channel 1995 – 2011 pg..........129

8.44 Projected U.S. HOD Bottled Water Market Wholesale Dollar Sales by Distribution Channel 1994 – 2011 pg..........130

8.45 Projected U.S. HOD Bottled Water Market Change in Wholesale Dollar Sales by Distribution Channel 1995 – 2011 pg..........131

8.46 Projected U.S. HOD Bottled Water Market Average Wholesale Price Per Gallon by Distribution Channel 1994 – 2011 pg..........132

8.47 Projected U.S. HOD Bottled Water Market Change in Average Wholesale Price Per Gallon by Distribution Channel 1995 – 2011 pg..........133

8.48 Projected U.S. Water Cooler Market Millions of Units in Operation 1990 – 2012 pg..........134