FOCUS REPORT

THE KIDS' BEVERAGE MARKET IN THE U.S.

The Kids' Market pg...........1

• Overview pg...........1
• Childhood Obesity pg...........2
• School Vending pg...........5

The Traditional Kids' Beverage Market pg...........8

• Overview pg...........8
• Leading Traditional Companies pg...........9

The New Kids' Beverages pg...........23

• Overview pg...........23
• Emerging Companies pg...........24

The Projected Kids' Beverage Market pg...........39

Exhibits pg...........40

EXHIBIT

THE KIDS' BEVERAGE MARKET IN THE U.S.

1 U.S. Kids' Beverage Market Estimated Wholesale Dollar Sales and Change by Segment 2006 – 2008 pg...........40

2 U.S. Kids' Beverage Market Share of Estimated Wholesale Dollar Sales by Segment 2006 – 2008 pg...........41

3 U.S. Kids' Beverage Market Estimated Wholesale Dollar Sales and Change by Brand 2006 – 2008 pg...........42

4 U.S. Kids' Beverage Market Share of Estimated Wholesale Dollar Sales by Brand 2006 – 2008 pg...........43

5 Projected U.S. Kids' Beverage Market Wholesale Dollar Sales and Change by Segment 2008 – 2013 pg...........44

6 Projected U.S. Kids' Beverage Market Share of Wholesale Dollar Sales by Segment 2008 – 2013 pg...........45