Milk & Dairy Beverages in the U.S., 2011 edition

CHAPTER

1. THE U.S. MILK MARKET

The National Fluid Milk Market pg...........1

  • Overview pg...........1
  • Per Capita Consumption pg...........7
  • Compound Annual Growth pg...........8
  • Seasons pg...........9
  • Production pg...........10

The Regional Fluid Milk Markets pg...........13

  • Consumption pg...........13
  • Production pg...........14

Exhibits pg...........16

2. THE U.S. MILK MARKET BY FAT CONTENT

Milk Market by Milk Fat Types pg...........25

  • Overview pg...........25
  • Volume and Growth pg...........26

Other Fluid Milk Categories pg...........31

  • Overview pg...........31
  • Lactose–Free Milk pg...........32
  • rBGH–Free Milk pg...........33
  • Organic Milk pg...........35

Exhibits pg...........40

3. THE U.S. MILK MARKET BY FLAVORS

The Flavored Milk Market pg...........43

  • Overview pg...........43
  • The Flavors pg...........48
  • Buttermilk pg...........51
  • Flavored Milk Brands pg...........52

Exhibits pg...........54

4. LEADING DAIRIES

The Top Dairy Companies pg...........59

  • Overview pg...........59

The Top Dairy Companies

  • Dean Foods pg...........61
  • Kraft Foods pg...........63
  • Land O' Lakes pg...........64
  • Schreiber Foods Inc. pg...........65
  • Prairie Farms Dairy pg...........65
  • H.P. Hood pg...........66
  • Kroger Dairy Division pg...........68
  • Lala USA pg...........68

Leading Fluid Milk Processors 69

  • Overview pg...........69
  • Dean Foods pg...........71
  • Kroger Dairy Division pg...........74
  • National Dairy/Lala USA pg...........75
  • H.P. Hood pg...........77

Exhibits pg...........79

5. THE LEADING MILK BRANDS AND PRIVATE LABEL

Branded vs. Private Label Milk pg...........82

  • Overview pg...........82
  • Fluid Milk Brands pg...........84
  • Brands by Fat Content pg...........89

Exhibits pg...........92

6. THE U.S. MILK MARKET BY DISTRIBUTION CHANNEL

Milk Distribution pg...........100

  • Overview pg...........100
  • Volume by Distribution Channel pg...........101

Exhibits pg...........107

7. THE U.S. MILK MARKET BY PACKAGE TYPE AND SIZE

Milk Packaging pg...........110

  • Volume by Package Type pg...........110
  • Volume by Package Size pg...........116

Exhibits pg...........120

8. U.S. MILK PRICING

Milk Pricing pg...........126

  • Overview pg...........126
  • Wholesale and Retail Prices pg...........128
  • Federal Milk Order Prices pg...........130

Exhibits pg...........133

9. U.S. MILK ADVERTISING EXPENDITURES

Milk Advertising pg...........136

  • Overview pg...........136
  • Leading Advertisers pg...........138
  • Advertising Spending by Media pg...........145

Exhibits pg...........148

10. DEMOGRAPHICS OF THE U.S. MILK CONSUMER

Demographics of the Milk Consumer pg...........154

  • Overview pg...........154
  • Milk Consumption by Age pg...........156
  • Milk Consumption by Gender pg...........158
  • Type of Milk Consumed pg...........160

Exhibits pg...........162

11. DAIRY–BASED SHELF–STABLE BEVERAGES

Value–Added, Shelf–Stable Milk Products pg...........168

  • Overview pg...........168
  • Leading Brands pg...........171

Exhibits pg...........177

12. THE U.S. YOGURT DRINK MARKET

Yogurt Drinks pg...........180

  • Overview pg...........180
  • Leading Brands pg...........182

Exhibits pg...........187

13. THE U.S. NON–DAIRY CREAMER MARKET

Non–Dairy Creamers pg...........190

  • Overview pg...........190
  • Leading Brands pg...........191

Exhibits pg...........195

14. THE PROJECTED U.S. MILK MARKET

The Projected National Fluid Milk Market pg...........198

  • Overview pg...........198
  • Volume by Segment pg...........203
  • Demographic Factors pg...........204

Exhibits pg...........207

EXHIBIT

1. THE U.S. MILK MARKET

1.1 U.S. Fluid Milk Market Volume, Weight and Growth 1975 – 2011 pg...........16

1.2 U.S. Fluid Milk Market Per Capita Consumption 1975 – 2011 pg...........17

1.3 U.S. Fluid Milk Market Compound Annual Growth 1980 – 2011 pg...........18

1.4 U.S. Fluid Milk Market Quarterly Volume Shares 2002 – 2010 pg...........19

1.5 U.S. Fluid Milk Market Production per Cow 1960 – 2010 pg...........20

1.6 U.S. Fluid Milk Market Consumption by Region 2005 – 2010 pg...........21

1.7 U.S. Fluid Milk Market Share of Consumption by Region 2005 – 2010 pg...........22

1.8 U.S. Fluid Milk Market Change in Consumption by Region 2006 – 2010 pg...........23

1.9 U.S. Fluid Milk Market Share of Production by Region 2008 – 2010 pg...........24

2. THE U.S. MILK MARKET BY FAT CONTENT

2.10 U.S. Fluid Milk Market Volume by Milk Fat Type 1975 – 2011 pg...........40

2.11 U.S. Fluid Milk Market Share of Volume by Milk Fat Type 1975 – 2011 pg...........41

2.12 U.S. Fluid Milk Market Change in Volume by Milk Fat Type 1980 – 2011 pg...........42

3. THE U.S. MILK MARKET BY FLAVORS

3.13 U.S. White vs. Flavored Milk Market Volume and Share 1996 – 2011 pg...........54

3.14 U.S. Flavored Fluid Milk Market Volume by Flavor 2005 – 2010 pg...........55

3.15 U.S. Flavored Fluid Milk Market Share of Volume by Flavor 2005 – 2010 pg...........56

3.16 U.S. Flavored Fluid Milk Market Change in Volume by Flavor 2006 – 2010 pg...........57

3.17 U.S. Flavored Fluid Milk Market Estimated Dollar Share by Brand 2006 – 2010 pg...........58

4. LEADING DAIRIES

4.18 Leading Dairy Processors Estimated Wholesale Dollar Sales 2005 – 2010 pg...........79

4.19 Leading Fluid Milk Companies Estimated Wholesale Dollar Sales 2005 – 2010 pg...........80

4.20 Leading Fluid Milk Companies Estimated Share of Sales 2005 – 2010 pg...........81

5. THE LEADING MILK BRANDS AND PRIVATE LABEL

5.21 U.S. Fluid White Milk Market Branded vs. Private Label Retail Dollars and Units 2006 – 2010 pg...........92

5.22 U.S. Fluid White Milk Market Branded vs. Private Label Share of Retail Dollars and Units 2006 – 2010 pg...........93

5.23 U.S. Fluid White Milk Market Branded vs. Private Label Change in Retail Dollars and Units 2007 – 2010 pg...........94

5.24 U.S. Flavored Milk Market Branded vs. Private Label Retail Dollars and Units 2006 – 2010 pg...........95

5.25 U.S. Flavored Milk Market Branded vs. Private Label Share of Retail Dollars and Units 2006 – 2010 pg...........96

5.26 U.S. Flavored Milk Market Branded vs. Private Label Change in Retail Dollars and Units 2007 – 2010 pg...........97

5.27 Refrigerated Whole Milk Brands Estimated Dollar Share 2005 – 2010 pg...........98

5.28 Refrigerated Non–/Low–Fat Milk Brands Estimated Dollar Share 2005 – 2010 pg...........99

6. THE U.S. MILK MARKET BY DISTRIBUTION CHANNEL

6.29 U.S. Fluid Milk Market Volume by Distribution Channel 2005 – 2010 pg...........107

6.30 U.S. Fluid Milk Market Share of Volume by Distribution Channel 2005 – 2010 pg...........108

6.31 U.S. Fluid Milk Market Change in Volume by Distribution Channel 2006 – 2010 pg...........109

7. THE U.S. MILK MARKET BY PACKAGE TYPE AND SIZE

7.32 U.S. Fluid Milk Market Volume by Package Type 2005 – 2010 pg...........120

7.33 U.S. Fluid Milk Market Share of Volume by Package Type 2005 – 2010 pg...........121

7.34 U.S. Fluid Milk Market Change in Volume by Package Type 2006 – 2010 pg...........122

7.35 U.S. Fluid Milk Market Volume by Package Size 2005 – 2010 pg...........123

7.36 U.S. Fluid Milk Market Share of Volume by Package Size 2005 – 2010 pg...........124

7.37 U.S. Fluid Milk Market Change in Volume by Package Size 2006 – 2010 pg...........125

8. U.S. MILK PRICING

8.38 U.S. Fluid Milk Market Wholesale and Retail Sales 1988 – 2010 pg...........133

8.39 U.S. Fluid Milk Market Average Price per Gallon by Retail Outlet 2007 – 2010 pg...........134

8.40 U.S. Fluid Milk Market Federal Order Minimum Prices 1980 – 2010 pg...........135

9. U.S. MILK ADVERTISING EXPENDITURES

9.41 U.S. Fluid Milk Market Expenditures by Leading Advertisers 2006 – 2010 pg...........148

9.42 U.S. Fluid Milk Market Share of Expenditures by Leading Advertisers 2006 – 2010 pg...........149

9.43 U.S. Fluid Milk Market Change in Expenditures by Leading Advertisers 2006 – 2010 pg...........150

9.44 U.S. Fluid Milk Market Advertising Expenditures by Media 2005 – 2010 pg...........151

9.45 U.S. Fluid Milk Market Share of Advertising Expenditures by Media 2005 – 2010 pg...........152

9.46 U.S. Fluid Milk Market Change in Advertising Expenditures by Media 2006 – 2010 pg...........153

10. DEMOGRAPHICS OF THE U.S. MILK CONSUMER

10.47 U.S. Milk Consumption by Age Penetration by Usage 2010 pg...........162

10.48 U.S. Milk Consumption by Age Share of Volume 2010 pg...........163

10.49 U.S. Milk Consumption by Age Ounces Consumed 2010 pg...........164

10.50 U.S. Milk Consumption by Gender Penetration and Ounces Consumed 2010 pg...........165

10.51 Type of Milk Consumed by Age by Flavor 2010 pg...........166

10.52 Type of Milk Consumed by Age by Fat Level 2010 pg...........167

11. DAIRY–BASED SHELF–STABLE BEVERAGES

11.53 Dairy–Based Shelf–Stable Beverages Estimated Wholesale Dollars 2005 – 2010 pg...........177

11.54 Dairy–Based Shelf–Stable Beverages Share of Wholesale Dollars 2005 – 2010 pg...........178

11.55 Dairy–Based Shelf–Stable Beverages Change in Wholesale Dollars 2006 – 2010 pg...........179

12. THE U.S. YOGURT DRINK MARKET

12.56 U.S. Yogurt Drink Market Estimated Volume and Growth 2007 – 2010 pg...........187

12.57 U.S. Yogurt Drink Market Estimated Retail Dollars and Growth 2007 – 2010 pg...........188

12.58 U.S. Yogurt Drink Market Share of Estimated Volume by Brand 2007 – 2010 pg...........189

13. THE U.S. NON–DAIRY CREAMER MARKET

13.59 U.S. Non–Dairy Creamer Market Estimated Volume and Growth 2007 – 2010 pg...........195

13.60 U.S. Non–Dairy Creamer Market Estimated Retail Dollars and Growth 2007 – 2010 pg...........196

13.61 U.S. Non–Dairy Creamer Market Share of Estimated Volume by Brand 2007 – 2010 pg...........197

14. THE PROJECTED U.S. MILK MARKET

14.62 Projected U.S. Fluid Milk Market Estimated Gallonage and Growth 1992 – 2015 pg...........207

14.63 Projected U.S. Fluid Milk Market Per Capita Consumption 1992 – 2015 pg...........208

14.64 Projected U.S. Fluid Milk Market Compound Annual Growth 1980 – 2015 pg...........209

14.65 Projected U.S. Fluid Milk Market Volume by Milk Fat Type 1992 – 2015 pg...........210

14.66 Projected U.S. Fluid Milk Market Share of Volume by Milk Fat Type 1992 – 2015 pg...........211

14.67 Projected U.S. Fluid Milk Market Change in Volume by Milk Fat Type 1993 – 2015 pg...........212

APPENDIX

MILK REQUIREMENTS IN THE CODE OF FEDERAL REGULATIONS

Description, Options and Requirements pg...........213

 

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