The Multiple Beverage Marketplace in Canada, 2009 edition
CHAPTER
1. THE CANADIAN BEVERAGE MARKET
The National Beverage Market pg..........1
- Overview pg..........1
- Beer pg..........3
- Bottled Water pg..........3
- Carbonated Soft Drinks pg..........4
- Coffee pg..........5
- Distilled Spirits pg..........5
- Fruit Beverages pg..........6
- Milk pg..........6
- Tea pg..........7
- Wine pg..........8
Exhibits pg..........9
2. THE CANADIAN BEER MARKET
The National Beer Market pg..........13
- Overview pg..........13
- Volume pg..........15
- Per Capita Consumption pg..........15
- Volume by Province pg..........16
- Per Capita Consumption by Province pg..........17
- Volume by Package Type pg..........18
Exhibits pg..........20
3. THE CANADIAN BOTTLED WATER MARKET
The National Bottled Water Market pg..........29
- Overview pg..........29
- Volume pg..........35
- Per Capita Consumption pg..........36
Exhibits pg..........37
4. THE CANADIAN CARBONATED SOFT DRINK MARKET
The National Carbonated Soft Drink Market pg..........39
- Overview pg..........39
- Volume pg..........47
- Per Capita Consumption pg..........47
Exhibits pg..........49
5. THE CANADIAN COFFEE MARKET
The National Coffee Market pg..........51
- Overview pg..........51
- Volume pg..........57
- Per Capita Consumption pg..........57
Exhibits pg..........59
6. THE CANADIAN DISTILLED SPIRITS MARKET
The National Distilled Spirits Market pg..........61
- Overview pg..........61
- Volume pg..........63
- Per Capita Consumption pg..........64
- Volume by Segment pg..........65
- Volume by Province pg..........67
- Per Capita Consumption by Province pg..........68
Exhibits pg..........70
7. THE CANADIAN FRUIT BEVERAGE MARKET
The National Fruit Beverage Market pg..........79
- Overview pg..........79
- Volume pg..........81
- Per Capita Consumption pg..........82
Exhibits pg..........83
8. THE CANADIAN MILK MARKET
The National Milk Market pg..........85
- Overview pg..........85
- Volume pg..........86
- Per Capita Consumption pg..........88
- Volume by Segment pg..........89
Exhibits pg..........92
9. THE CANADIAN TEA MARKET
The National Tea Market pg..........97
- Overview pg..........97
- Volume pg..........101
- Per Capita Consumption pg..........101
Exhibits pg..........103
10. THE CANADIAN WINE MARKET
The National Wine Market pg..........105
- Overview pg..........105
- Volume pg..........112
- Per Capita Consumption pg..........112
- Volume by Province pg..........112
- Per Capita Consumption by Province pg..........114
- Domestic and Imported Volume pg..........114
Exhibits pg..........116
11. THE LEADING CANADIAN BEVERAGE COMPANIES AND THEIR BRANDS
The Leading Companies pg..........125
- Overview pg..........125
Molson Coors Brewing Company
- Overview pg..........126
- Marketing pg..........137
Labatt Brewing Company
- Overview pg..........144
- Marketing pg..........148
Sleeman Breweries Ltd.
- Overview pg..........157
- Marketing pg..........160
Cott Corporation
- Overview pg..........166
- Marketing pg..........171
- International pg..........175
- Financial pg..........179
- Management pg..........180
Constellation Brands
- Overview pg..........181
- Marketing pg..........193
- Financial pg..........196
- Management pg..........197
12. THE PROJECTED CANADIAN BEVERAGE MARKET
The Projected National Beverage Market by Category pg..........199
- Overview pg..........199
- Beer pg..........201
- Bottled Water pg..........202
- Carbonated Soft Drinks pg..........203
- Coffee pg..........204
- Distilled Spirits pg..........205
- Fruit Beverages pg..........206
- Milk pg..........207
- Tea pg..........208
- Wine pg..........209
Exhibits pg..........211
EXHIBIT
1. THE CANADIAN BEVERAGE MARKET
1.1 Canadian Beverage Market Volume by Category 2003 – 2008 pg..........9
1.2 Canadian Beverage Market Share of Volume by Category 2003 – 2008 pg..........10
1.3 Canadian Beverage Market Change in Volume by Category 2004 – 2008 pg..........11
1.4 Canadian Beverage Market Per Capita Consumption by Category 2003 – 2008 pg..........12
2. THE CANADIAN BEER MARKET
2.5 Canadian Beer Market Volume and Change 1999 – 2008 pg..........20
2.6 Canadian Beer Market Per Capita Consumption 1999 – 2008 pg..........21
2.7 Canadian Beer Market Volume by Province 2003 – 2008 pg..........22
2.8 Canadian Beer Market Share of Volume by Province 2003 – 2008 pg..........23
2.9 Canadian Beer Market Change in Volume by Province 2004 – 2008 pg..........24
2.10 Canadian Beer Market Per Capita Consumption by Province 2003 – 2008 pg..........25
2.11 Canadian Beer Market Volume by Package Type 1999 – 2008 pg..........26
2.12 Canadian Beer Market Share of Volume by Package Type 1999 – 2008 pg..........27
2.13 Canadian Beer Market Change in Volume by Package Type 2000 – 2008 pg..........28
3. THE CANADIAN BOTTLED WATER MARKET
3.14 Canadian Bottled Water Market Volume and Change 1998 – 2008 pg..........37
3.15 Canadian Bottled Water Market Per Capita Consumption 1998 – 2008 pg..........38
4. THE CANADIAN CARBONATED SOFT DRINK MARKET
4.16 Canadian Carbonated Soft Drink Market Volume and Change 1998 – 2008 pg..........49
4.17 Canadian Carbonated Soft Drink Market Per Capita Consumption 1998 – 2008 pg..........50
5. THE CANADIAN COFFEE MARKET
5.18 Canadian Coffee Market Volume and Change 1999 – 2008 pg..........59
5.19 Canadian Coffee Market Per Capita Consumption 1999 – 2008 pg..........60
6. THE CANADIAN DISTILLED SPIRITS MARKET
6.20 Canadian Distilled Spirits Market Volume and Change 1998 – 2008 pg..........70
6.21 Canadian Distilled Spirits Market Per Capita Consumption 1986 – 2008 pg..........71
6.22 Canadian Distilled Spirits Market Volume by Segment 2003 – 2008 pg..........72
6.23 Canadian Distilled Spirits Market Share of Volume by Segment 2003 – 2008 pg..........73
6.24 Canadian Distilled Spirits Market Change in Volume by Segment 2004 – 2008 pg..........74
6.25 Canadian Distilled Spirits Market Volume by Province 2003 – 2008 pg..........75
6.26 Canadian Distilled Spirits Market Share of Volume by Province 2003 – 2008 pg..........76
6.27 Canadian Distilled Spirits Market Change in Volume by Province 2004 – 2008 pg..........77
6.28 Canadian Distilled Spirits Market Per Capita Consumption by Province 2003 – 2008 pg..........78
7. THE CANADIAN FRUIT BEVERAGE MARKET
7.29 Canadian Fruit Beverage Market Volume and Change 1998 – 2008 pg..........83
7.30 Canadian Fruit Beverage Market Per Capita Consumption 1998 – 2008 pg..........84
8. THE CANADIAN MILK MARKET
8.31 Canadian Fluid Milk Market Volume and Change 1998 – 2008 pg..........92
8.32 Canadian Fluid Milk Market Per Capita Consumption 1980 – 2008 pg..........93
8.33 Canadian Fluid Milk Market Volume by Segment 2003 – 2008 pg..........94
8.34 Canadian Fluid Milk Market Share of Volume by Segment 2003 – 2008 pg..........95
8.35 Canadian Fluid Milk Market Change in Volume by Segment 2004 – 2008 pg..........96
9. THE CANADIAN TEA MARKET
9.36 Canadian Tea Market Volume and Change 1999 – 2008 pg..........103
9.37 Canadian Tea Market Per Capita Consumption 1999 – 2008 pg..........104
10. THE CANADIAN WINE MARKET
10.38 Canadian Wine Market Volume and Change 1999 – 2008 pg..........116
10.39 Canadian Wine Market Per Capita Consumption 1999 – 2008 pg..........117
10.40 Canadian Wine Market Volume by Province 2003 – 2008 pg..........118
10.41 Canadian Wine Market Share of Volume by Province 2003 – 2008 pg..........119
10.42 Canadian Wine Market Change in Volume by Province 2004 – 2008 pg..........120
10.43 Canadian Wine Market Per Capita Consumption by Province 2003 – 2008 pg..........121
10.44 Canadian Wine Market Domestic and Imported Volume 1999 – 2008 pg..........122
10.45 Canadian Wine Market Share of Domestic and Imported Volume 1999 – 2008 pg..........123
10.46 Canadian Wine Market Change in Domestic and Imported Volume 2000 – 2008 pg..........124
12. THE PROJECTED CANADIAN BEVERAGE MARKET
12.47 Projected Canadian Beverage Market Volume by Category 2008 – 2013 pg..........211
12.48 Projected Canadian Beverage Market Share of Volume by Category 2008 – 2013 pg..........212
12.49 Projected Canadian Beverage Market Compound Annual Growth by Category 2008 – 2013 pg..........213
12.50 Projected Canadian Beverage Market Per Capita Consumption by Category 2008 – 2013 pg..........214