The Multiple Beverage Marketplace in Canada, 2011 edition
CHAPTER
1. THE CANADIAN BEVERAGE MARKET
The National Beverage Market pg..........1
- Overview pg..........1
- Beer pg..........4
- Bottled Water pg..........5
- Carbonated Soft Drinks pg..........6
- Coffee pg..........7
- Distilled Spirits pg..........7
- Energy Drinks pg..........9
- Fruit Beverages pg..........9
- Milk pg..........10
- Sports Beverages pg..........10
- Tea pg..........11
- Wine pg..........12
Exhibits pg..........13
2. THE CANADIAN BEER MARKET
The National Beer Market pg..........17
- Overview pg..........17
- Volume pg..........19
- Per Capita Consumption pg..........19
- Volume by Province pg..........20
- Per Capita Consumption by Province pg..........21
- Volume by Package Type pg..........22
Exhibits pg..........24
3. THE CANADIAN BOTTLED WATER MARKET
The National Bottled Water Market pg..........33
- Overview pg..........33
- Volume pg..........43
- Per Capita Consumption pg..........43
Exhibits pg..........45
4. THE CANADIAN CARBONATED SOFT DRINK MARKET
The National Carbonated Soft Drink Market pg..........47
- Overview pg..........47
- Volume pg..........57
- Per Capita Consumption pg..........57
Exhibits pg..........59
5. THE CANADIAN COFFEE MARKET
The National Coffee Market pg..........61
- Overview pg..........61
- Volume pg..........69
- Per Capita Consumption pg..........69
Exhibits pg..........71
6. THE CANADIAN DISTILLED SPIRITS MARKET
The National Distilled Spirits Market pg..........73
- Overview pg..........73
- Volume pg..........77
- Per Capita Consumption pg..........77
- Volume by Segment pg..........78
- Volume by Province pg..........80
- Per Capita Consumption by Province pg..........82
Exhibits pg..........83
7. THE CANADIAN ENERGY DRINK MARKET
The National Energy Drink Market pg..........93
- Overview pg..........93
- Volume pg..........99
- Per Capita Consumption pg..........100
Exhibits pg..........101
8. THE CANADIAN FRUIT BEVERAGE MARKET
The National Fruit Beverage Market pg..........103
- Overview pg..........103
- Volume pg..........106
- Per Capita Consumption pg..........107
Exhibits pg..........109
9. THE CANADIAN MILK MARKET
The National Milk Market pg..........111
- Overview pg..........111
- Volume pg..........112
- Per Capita Consumption pg..........114
- Volume by Segment pg..........115
Exhibits pg..........118
10. THE CANADIAN SPORTS BEVERAGE MARKET
The National Sports Beverage Market pg..........123
- Overview pg..........123
- Volume pg..........133
- Per Capita Consumption pg..........134
Exhibits pg..........135
11. THE CANADIAN TEA MARKET
The National Tea Market pg..........137
- Overview pg..........137
- Volume pg..........143
- Per Capita Consumption pg..........144
Exhibits pg..........145
12. THE CANADIAN WINE MARKET
The National Wine Market pg..........147
- Overview pg..........147
- Volume pg..........154
- Per Capita Consumption pg..........155
- Volume by Province pg..........155
- Per Capita Consumption by Province pg..........156
- Domestic and Imported Volume pg..........157
Exhibits pg..........159
13. THE LEADING CANADIAN BEVERAGE COMPANIES AND THEIR BRANDS
The Leading Companies pg..........169
- Overview pg..........169
Molson Coors Brewing Company
- Overview pg..........171
- Marketing pg..........184
Labatt Brewing Company
- Overview pg..........193
- Marketing pg..........197
Sleeman Breweries Ltd.
- Overview pg..........206
- Marketing pg..........209
Cott Corporation
- Overview pg..........216
- Marketing pg..........221
- International pg..........227
- Financial pg..........230
- Management pg..........231
Constellation Brands
- Overview pg..........233
- Marketing pg..........246
- Financial pg..........250
- Management pg..........251
14. THE PROJECTED CANADIAN BEVERAGE MARKET
The Projected National Beverage Market by Category pg..........253
- Overview pg..........253
- Beer pg..........255
- Bottled Water pg..........256
- Carbonated Soft Drinks pg..........257
- Coffee pg..........258
- Distilled Spirits pg..........259
- Energy Drinks pg..........260
- Fruit Beverages pg..........261
- Milk pg..........262
- Sports Beverages pg..........263
- Tea pg..........264
- Wine pg..........264
Exhibits pg..........266
EXHIBIT
1. THE CANADIAN BEVERAGE MARKET
1.1 Canadian Beverage Market Volume by Category 2005 – 2010 pg..........13
1.2 Canadian Beverage Market Share of Volume by Category 2005 – 2010 pg..........14
1.3 Canadian Beverage Market Change in Volume by Category 2006 – 2010 pg..........15
1.4 Canadian Beverage Market Per Capita Consumption by Category 2005 – 2010 pg..........16
2. THE CANADIAN BEER MARKET
2.5 Canadian Beer Market Volume and Change 1999 – 2010 pg..........24
2.6 Canadian Beer Market Per Capita Consumption 1999 – 2010 pg..........25
2.7 Canadian Beer Market Volume by Province 2005 – 2010 pg..........26
2.8 Canadian Beer Market Share of Volume by Province 2005 – 2010 pg..........27
2.9 Canadian Beer Market Change in Volume by Province 2006 – 2010 pg..........28
2.10 Canadian Beer Market Per Capita Consumption by Province 2005 – 2010 pg..........29
2.11 Canadian Beer Market Volume by Package Type 1999 – 2010 pg..........30
2.12 Canadian Beer Market Share of Volume by Package Type 1999 – 2010 pg..........31
2.13 Canadian Beer Market Change in Volume by Package Type 2000 – 2010 pg..........32
3. THE CANADIAN BOTTLED WATER MARKET
3.14 Canadian Bottled Water Market Volume and Change 1998 – 2010 pg..........45
3.15 Canadian Bottled Water Market Per Capita Consumption 1998 – 2010 pg..........46
4. THE CANADIAN CARBONATED SOFT DRINK MARKET
4.16 Canadian Carbonated Soft Drink Market Volume and Change 1998 – 2010 pg..........59
4.17 Canadian Carbonated Soft Drink Market Per Capita Consumption 1998 – 2010 pg..........60
5. THE CANADIAN COFFEE MARKET
5.18 Canadian Coffee Market Volume and Change 1999 – 2010 pg..........71
5.19 Canadian Coffee Market Per Capita Consumption 1999 – 2010 pg..........72
6. THE CANADIAN DISTILLED SPIRITS MARKET
6.20 Canadian Distilled Spirits Market Volume and Change 1998 – 2010 pg..........83
6.21 Canadian Distilled Spirits Market Per Capita Consumption 1986 – 2010 pg..........84
6.22 Canadian Distilled Spirits Market Volume by Segment 2005 – 2010 pg..........85
6.23 Canadian Distilled Spirits Market Share of Volume by Segment 2005 – 2010 pg..........86
6.24 Canadian Distilled Spirits Market Change in Volume by Segment 2006 – 2010 pg..........87
6.25 Canadian Distilled Spirits Market Volume by Province 2005 – 2010 pg..........88
6.26 Canadian Distilled Spirits Market Share of Volume by Province 2005 – 2010 pg..........89
6.27 Canadian Distilled Spirits Market Change in Volume by Province 2006 – 2010 pg..........90
6.28 Canadian Distilled Spirits Market Per Capita Consumption by Province 2005 – 2010 pg..........91
7. THE CANADIAN ENERGY DRINK MARKET
7.29 Canadian Energy Drink Market Volume and Change 2000 – 2010 pg..........101
7.30 Canadian Energy Drink Market Per Capita Consumption 2000 – 2010 pg..........102
8. THE CANADIAN FRUIT BEVERAGE MARKET
8.31 Canadian Fruit Beverage Market Volume and Change 1998 – 2010 pg..........109
8.32 Canadian Fruit Beverage Market Per Capita Consumption 1998 – 2010 pg..........110
9. THE CANADIAN MILK MARKET
9.33 Canadian Fluid Milk Market Volume and Change 1998 – 2010 pg..........118
9.34 Canadian Fluid Milk Market Per Capita Consumption 1980 – 2010 pg..........119
9.35 Canadian Fluid Milk Market Volume by Segment 2005 – 2010 pg..........120
9.36 Canadian Fluid Milk Market Share of Volume by Segment 2005 – 2010 pg..........121
9.37 Canadian Fluid Milk Market Change in Volume by Segment 2006 – 2010 pg..........122
10. THE CANADIAN SPORTS BEVERAGE MARKET
10.38 Canadian Sports Beverage Market Volume and Change 2000 – 2010 pg..........135
10.39 Canadian Sports Beverage Market Per Capita Consumption 2000 – 2010 pg..........136
11. THE CANADIAN TEA MARKET
11.40 Canadian Tea Market Volume and Change 1999 – 2010 pg..........145
11.41 Canadian Tea Market Per Capita Consumption 1999 – 2010 pg..........146
12. THE CANADIAN WINE MARKET
12.42 Canadian Wine Market Volume and Change 1999 – 2010 pg..........159
12.43 Canadian Wine Market Per Capita Consumption 1999 – 2010 pg..........160
12.44 Canadian Wine Market Volume by Province 2005 – 2010 pg..........161
12.45 Canadian Wine Market Share of Volume by Province 2005 – 2010 pg..........162
12.46 Canadian Wine Market Change in Volume by Province 2006 – 2010 pg..........163
12.47 Canadian Wine Market Per Capita Consumption by Province 2005 – 2010 pg..........164
12.48 Canadian Wine Market Domestic and Imported Volume 1999 – 2010 pg..........165
12.49 Canadian Wine Market Share of Domestic and Imported Volume 1999 – 2010 pg..........166
12.50 Canadian Wine Market Change in Domestic and Imported Volume 2000 – 2010 pg..........167
14. THE PROJECTED CANADIAN BEVERAGE MARKET
14.51 Projected Canadian Beverage Market Volume by Category 2010 – 2015 pg..........266
14.52 Projected Canadian Beverage Market Share of Volume by Category 2010 – 2015 pg..........267
14.53 Projected Canadian Beverage Market Compound Annual Growth by Category 2010 – 2015 pg..........268
14.54 Projected Canadian Beverage Market Per Capita Consumption by Category 2010 – 2015 pg..........269