The Multiple Beverage Marketplace in India, 2008 edition
TABLE OF CONTENTS i
TABLE OF EXHIBITS iii
DEFINITIONS USED IN THIS REPORT v
INTRODUCTION vii
CHAPTER
1. THE INDIAN BEVERAGE MARKET
The National Beverage Market pg..........1
- Overview pg..........1
- Beer pg..........4
- Bottled Water pg..........4
- Carbonated Soft Drinks pg..........5
- Coffee pg..........5
- Distilled Spirits pg..........5
- Fruit Beverages pg..........6
- Milk pg..........6
- Tea pg..........6
- Wine pg..........6
Exhibits pg..........7
2. THE INDIAN BEER MARKET
The National Beer Market pg..........11
Exhibits pg..........17
3. THE INDIAN BOTTLED WATER MARKET
The National Bottled Water Market pg..........19
Exhibits pg..........28
4. THE INDIAN CARBONATED SOFT DRINK MARKET
The National Carbonated Soft Drink Market pg..........30
Exhibits pg..........40
5. THE INDIAN COFFEE MARKET
The National Coffee Market pg..........42
Exhibits pg..........48
6. THE INDIAN DISTILLED SPIRITS MARKET
The National Distilled Spirits Market pg..........50
Exhibits pg..........57
7. THE INDIAN FRUIT BEVERAGE MARKET
The National Fruit Beverage Market pg..........59
Exhibits pg..........66
8. THE INDIAN MILK MARKET
The National Milk Market pg..........68
Exhibits pg..........80
9. THE INDIAN TEA MARKET
The National Tea Market pg..........82
Exhibits pg..........89
10. THE INDIAN WINE MARKET
The National Wine Market pg..........91
Exhibits pg..........93
11. THE LEADING INDIAN BEVERAGE COMPANIES AND THEIR BRANDS
Coca-Cola Company
- Overview pg..........95
- Marketing pg..........96
- Management pg..........97
PepsiCo
- Overview pg..........98
- Marketing pg..........98
- Management pg..........99
UB Group
- Overview pg..........100
- Marketing pg..........100
- Management pg..........102
Hindustan Unilever Limited
- Overview pg..........103
- Marketing pg..........103
- Management pg..........104
Tata Tea
- Overview pg..........105
- Marketing pg..........105
- Management pg..........106
Dabur Foods
- Overview pg..........107
- Marketing pg..........107
- Management pg..........108
Godrej Hershey Foods
- Overview pg..........109
- Management pg..........109
SABMiller India
- Overview pg..........110
- Marketing pg..........110
- Management pg..........111
Nestlé India
- Overview pg..........112
- Marketing pg..........112
- Management pg..........113
Sula Wines
- Overview pg..........114
Café Coffee Day
- Overview pg..........115
- Marketing pg..........115
Amul (GCMMF)
- Overview pg..........116
- Marketing pg..........117
Mohan Meakins
- Overview pg..........118
- Management pg..........118
Champagne Indage
- Overview pg..........119
- Marketing pg..........119
- Management pg..........119
12. THE PROJECTED INDIAN BEVERAGE MARKET
The Projected National Beverage Market pg..........120
- Overview pg..........120
- Beer pg..........121
- Bottled Water pg..........122
- Carbonated Soft Drinks pg..........123
- Coffee pg..........124
- Distilled Spirits pg..........124
- Fruit Beverages pg..........125
- Milk pg..........126
- Tea pg..........126
- Wine pg..........127
Exhibits pg..........129
APPENDIX
A. Indian Beverage Company Directory pg..........133
EXHIBIT
1. THE INDIAN BEVERAGE MARKET
1.1 Indian Beverage Market Volume by Category 2002 – 2007 pg..........7
1.2 Indian Beverage Market Share of Volume by Category 2002 – 2007 pg..........8
1.3 Indian Beverage Market Change in Volume by Category 2003 – 2007 pg..........9
1.4 Indian Beverage Market Per Capita Consumption by Category 2002 – 2007 pg..........10
2. THE INDIAN BEER MARKET
2.5 Indian Beer Market Volume and Change 2000 – 2007 pg..........17
2.6 Indian Beer Market Per Capita Consumption 2000 – 2007 pg..........18
3. THE INDIAN BOTTLED WATER MARKET
3.7 Indian Bottled Water Market Volume and Change 2000 – 2007 pg..........28
3.8 Indian Bottled Water Market Per Capita Consumption 2000 – 2007 pg..........29
4. THE INDIAN CARBONATED SOFT DRINK MARKET
4.9 Indian Carbonated Soft Drink Market Volume and Change 2000 – 2007 pg..........40
4.10 Indian Carbonated Soft Drink Market Per Capita Consumption 2000 – 2007 pg..........41
5. THE INDIAN COFFEE MARKET
5.11 Indian Coffee Market Volume and Change 2000 – 2007 pg..........48
5.12 Indian Coffee Market Per Capita Consumption 2000 – 2007 pg..........49
6. THE INDIAN DISTILLED SPIRITS MARKET
6.13 Indian Distilled Spirits Market Volume and Change 2000 – 2007 pg..........57
6.14 Indian Distilled Spirits Market Per Capita Consumption 2000 – 2007 pg..........58
7. THE INDIAN FRUIT BEVERAGE MARKET
7.15 Indian Fruit Beverage Market Volume and Change 2000 – 2007 pg..........66
7.16 Indian Fruit Beverage Market Per Capita Consumption 2000 – 2007 pg..........67
8. THE INDIAN MILK MARKET
8.17 Indian Milk Market Volume and Change 2000 – 2007 pg..........80
8.18 Indian Milk Market Per Capita Consumption 2000 – 2007 pg..........81
9. THE INDIAN TEA MARKET
9.19 Indian Tea Market Volume and Change 2000 – 2007 pg..........89
9.20 Indian Tea Market Per Capita Consumption 2000 – 2007 pg..........90
10. THE INDIAN WINE MARKET
10.21 Indian Wine Market Volume and Change 2000 – 2007 pg..........93
10.22 Indian Wine Market Per Capita Consumption 2000 – 2007 pg..........94
12 THE PROJECTED INDIAN BEVERAGE MARKET
12.23 Projected Indian Beverage Market Volume by Category 2007 – 2012 pg..........129
12.24 Projected Indian Beverage Market Share of Volume by Category 2007 – 2012 pg..........130
12.25 Projected Indian Beverage Market Compound Annual Growth by Category 2007 – 2012 pg..........131
12.26 Projected Indian Beverage Market Per Capital Consumption by Category 2007 – 2012 pg..........132