The Multiple Beverage Marketplace in the U.S., 2010 edition
CHAPTER
1. THE U.S. BEVERAGE MARKET
The National Beverage Market pg..........1
- Overview pg..........1
- New Products pg..........7
- Non–Alcoholic Trends pg..........8
- Alcoholic Trends pg..........12
The National Beverage Market by Category pg..........13
- Beer pg..........13
- Bottled Water pg..........13
- Carbonated Soft Drinks pg..........14
- Coffee pg..........15
- Distilled Spirits pg..........15
- Energy Drinks pg..........16
- Fruit Beverages pg..........17
- Milk pg..........17
- Sports Beverages pg..........18
- Tea pg..........18
- Value–Added Water pg..........19
- Wine pg..........20
Exhibits pg..........21
2. THE U.S. BEER MARKET
The National Beer Market pg..........31
- Overview pg..........31
- Volume pg..........32
- Per Capita Consumption pg..........34
- Growth pg..........35
Exhibits pg..........37
3. THE U.S. BOTTLED WATER MARKET
The National Bottled Water Market pg..........41
- Overview pg..........41
- Volume pg..........43
- Per Capita Consumption pg..........44
- Volume by Segment pg..........46
- Wholesale Dollar Sales pg..........49
- Prices pg..........49
Exhibits pg..........50
4. THE U.S. CARBONATED SOFT DRINK MARKET
The National Carbonated Soft Drink Market pg..........59
- Overview pg..........59
- Volume pg..........67
- Per Capita Consumption pg..........68
- Growth pg..........69
Exhibits pg..........70
5. THE U.S. COFFEE MARKET
The National Coffee Market pg..........73
- Overview pg..........73
- Per Capita Consumption pg..........79
The National RTD Coffee Market pg..........80
- Overview pg..........80
Exhibits pg..........84
6. THE U.S. DISTILLED SPIRITS MARKET
The National Distilled Spirits Market pg..........89
- Overview pg..........89
- Volume pg..........90
- Growth pg..........95
- Sales by Tier pg..........95
- Per Capita Consumption pg..........97
Exhibits pg..........98
7. THE U.S. ENERGY DRINK MARKET
The National Energy Drink Market pg..........109
- Overview pg..........109
- Volume and Dollars pg..........117
- Per Capita Consumption pg..........118
Exhibits pg..........119
8. THE U.S. FRUIT BEVERAGE MARKET
The National Fruit Beverage Market pg..........121
- Overview pg..........121
- Volume pg..........123
- Retail Dollar Sales pg..........125
- Per Capita Consumption pg..........126
Exhibits pg..........129
9. THE U.S. MILK MARKET
The National Milk Market pg..........139
- Overview pg..........139
- Volume pg..........143
- Per Capita Consumption pg..........144
- Growth pg..........145
Exhibits pg..........146
10. THE U.S. SPORTS BEVERAGE MARKET
The National Sports Beverage Market pg..........149
- Overview pg..........149
- Volume and Dollars pg..........154
- Per Capita Consumption pg..........155
Exhibits pg..........156
11. THE U.S. TEA MARKET
The National Tea Market pg..........159
- Overview pg..........159
- Volume by Segments pg..........178
- Per Capita Consumption pg..........181
Exhibits pg..........183
12. THE U.S. WINE MARKET
The National Wine Market pg..........187
- Overview pg..........187
- Volume pg..........189
- Growth pg..........191
- Per Capita Consumption pg..........192
Exhibits pg..........193
13. THE PROJECTED U.S. BEVERAGE MARKET
The Projected National Beverage Market pg..........199
- Overview pg..........199
The Projected National Beverage Market by Category pg..........206
- Beer pg..........206
- Bottled Water pg..........206
- Carbonated Soft Drinks pg..........207
- Coffee pg..........208
- Distilled Spirits pg..........208
- Energy Drinks pg..........209
- Fruit Beverages pg..........210
- Milk pg..........210
- Sports Beverages pg..........211
- Tea pg..........212
- Value–Added Water pg..........212
- Wine pg..........213
Exhibits pg..........214
EXHIBIT
1. THE U.S. BEVERAGE MARKET
1.1 U.S. Beverage Market Volume by Category 2004 – 2009 pg..........21
1.2 U.S. Beverage Market Share of Volume by Category 2004 – 2009 pg..........22
1.3 U.S. Beverage Market Change in Volume by Category 2005 – 2009 pg..........23
1.4 U.S. Beverage Market Producers' Sales by Category 2004 – 2009 pg..........24
1.5 U.S. Beverage Market Shares of Producers' Sales by Category 2004 –2009 pg..........25
1.6 U.S. Beverage Market Change in Producers' Sales by Category 2005 – 2009 pg..........26
1.7 U.S. Beverage Market Per Capita Consumption by Category 2004 – 2009 pg..........27
1.8 U.S. Beverage Market New Product Introductions by Category 2004 – 2009 pg..........28
1.9 U.S. Beverage Market Share of New Product Introductions by Category 2004 – 2009 pg..........29
1.10 U.S. Beverage Market Change in New Product Introductions by Category 2005 – 2009 pg..........30
2. THE U.S. BEER MARKET
2.11 U.S. Beer Market Volume 1965 – 2009 pg..........37
2.12 U.S. Beer Market Change in Volume 1976 – 2009 pg..........38
2.13 U.S. Beer Market Per Capita Consumption 1965 – 2009 39
2.14 U.S. Beer Market Compound Annual Growth 1982 – 2009 pg..........pg..........40
3. THE U.S. BOTTLED WATER MARKET
3.15 U.S. Bottled Water Market Volume, Growth and Per Capita Consumption 1976 – 2009 pg..........50
3.16 U.S. Bottled Water Market Non–Sparkling, Sparkling and Import Volume 1976 – 2009 pg..........51
3.17 U.S. Bottled Water Market Volume by Segment 1976 – 2009 pg..........52
3.18 U.S. Bottled Water Market Share of Volume by Segment 1976 – 2009 pg..........53
3.19 U.S. Bottled Water Market Change in Volume by Segment 1977 – 2009 pg..........54
3.20 U.S. Bottled Water Market Estimated Wholesale Dollars 1984 – 2009 pg..........55
3.21 U.S. Bottled Water Market Estimated Share of Wholesale Dollars 1984 – 2009 pg..........56
3.22 U.S. Bottled Water Market Change in Wholesale Dollars 1985 – 2009 pg..........57
3.23 U.S. Bottled Water Market Estimated Wholesale Dollars, Volume and Price 2009 pg..........58
4. THE U.S. CARBONATED SOFT DRINK MARKET
4.24 U.S. Soft Drink Market Volume and Change 1960 – 2009 pg..........70
4.25 U.S. Soft Drink Market Per Capita Consumption 1970 – 2009 pg..........71
4.26 U.S. Soft Drink Market Compound Annual Growth 1970 – 2009 pg..........72
5. THE U.S. COFFEE MARKET
5.27 Global Green Coffee Market Volume and Change 1994 – 2009 pg..........84
5.28 U.S. Coffee Market Estimated Volume and Change 1983 – 2009 pg..........85
5.29 U.S. Coffee Market Per Capita Consumption 1983 – 2009 pg..........86
5.30 U.S. RTD Coffee Market Wholesale Dollars and Case Volume 1993 – 2009 pg..........87
5.31 U.S. RTD Coffee Market Wholesale Dollars and Case Volume Growth 1994 – 2009 pg..........88
6. THE U.S. DISTILLED SPIRITS MARKET
6.32 U.S. Distilled Spirits Market Volume and Change 1950 – 2009 pg..........98
6.33 U.S. Distilled Spirits Market Consumption by Category 2004 – 2009 pg..........99
6.34 U.S. Distilled Spirits Market Share of Consumption by Category 2004 – 2009 pg..........100
6.35 U.S. Distilled Spirits Market Change in Consumption by Category 2005 – 2009 pg..........101
6.36 U.S. Distilled Spirits Market Growth 1955 – 2009 pg..........102
6.37 U.S. Distilled Spirits Market Sales by Tier 2004 – 2009 pg..........103
6.38 U.S. Distilled Spirits Market Change in Sales by Tier 2005 – 2009 pg..........104
6.39 U.S. Distilled Spirits Market Sales by Segment and Tier 2007 – 2009 pg..........105
6.40 U.S. Distilled Spirits Market Share of Sales by Segment and Tier 2007 – 2009 pg..........106
6.41 U.S. Distilled Spirits Market Change in Sales by Segment and Tier 2008 – 2009 pg..........107
6.42 U.S. Distilled Spirits Market Per Capita Consumption 1950 – 2009 pg..........108
7. THE U.S. ENERGY DRINK MARKET
7.43 U.S. Energy Drink Market Wholesale Dollars and Volume 1997 – 2009 pg..........119
7.44 U.S. Energy Drink Market Per Capita Consumption 1997 – 2009 pg..........120
8. THE U.S. FRUIT BEVERAGE MARKET
8.45 U.S. Fruit Beverage Market Volume and Change 1980 – 2009 pg..........129
8.46 U.S. Fruit Beverage Market Segments Volume 2004 – 2009 pg..........130
8.47 U.S. Fruit Beverage Market Segments Share of Volume 2004 – 2009 pg..........131
8.48 U.S. Fruit Beverage Market Segments Change in Volume 2005 – 2009 pg..........132
8.49 U.S. Fruit Beverage Market Total Retail Dollars and Change 1982 – 2009 pg..........133
8.50 U.S. Fruit Beverage Market Segments Estimated Retail Dollar Sales 1982 – 2009 pg..........134
8.51 U.S. Fruit Beverage Market Segments Share of Retail Dollar Sales 1982 – 2009 pg..........135
8.52 U.S. Fruit Beverage Market Segments Change in Retail Dollar Sales 1991 – 2009 pg..........136
8.53 U.S. Fruit Beverage Market Per Capita Consumption 1980 – 2009 pg..........137
8.54 U.S. Fruit Beverage Market Segments Per Capita Consumption 1992 – 2009 pg..........138
9. THE U.S. MILK MARKET
9.55 U.S. Fluid Milk Market Volume, Weight and Change 1975 – 2009 pg..........146
9.56 U.S. Fluid Milk Market Per Capita Consumption 1975 – 2009 pg..........147
9.57 U.S. Fluid Milk Market Compound Annual Growth 1980 – 2009 pg..........148
10. THE U.S. SPORTS BEVERAGE MARKET
10.58 U.S. Sports Beverage Market Wholesale Dollars and Volume 1985 – 2009 pg..........156
10.59 U.S. Sports Beverage Market Change in Dollars and Volume 1986 – 2009 pg..........157
10.60 U.S. Sports Beverage Market Per Capita Consumption 1985 – 2009 pg..........158
11. THE U.S. TEA MARKET
11.61 U.S. Tea Market Estimated Consumption by Segment 2004 – 2009 pg..........183
11.62 U.S. Tea Market Share of Consumption by Segment 2004 – 2009 pg..........184
11.63 U.S. Tea Market Change in Consumption by Segment 2005 – 2009 pg..........185
11.64 U.S. Tea Market Per Capita Consumption by Segment 2004 – 2009 pg..........186
12. THE U.S. WINE MARKET
12.65 U.S. Wine Market Volume and Change 1950 – 2009 pg..........193
12.66 U.S. Wine Market Consumption by Segment 2004 – 2009 pg..........194
12.67 U.S. Wine Market Share of Consumption by Segment 2004 – 2009 pg..........195
12.68 U.S. Wine Market Change in Consumption by Segment 2005 – 2009 pg..........196
12.69 U.S. Wine Market Compound Annual Growth 1955 – 2009 pg..........197
12.70 U.S. Wine Market Per Capita Consumption 1950 – 2009 pg..........198
13. THE PROJECTED U.S. BEVERAGE MARKET
13.71 Projected U.S. Beverage Market Volume by Category 2009 – 2014 pg..........214
13.72 Projected U.S. Beverage Market Share of Volume by Category 2009 – 2014 pg..........215
13.73 Projected U.S. Beverage Market Producers' Sales by Category 2009 – 2014 pg..........216
13.74 Projected U.S. Beverage Market Share of Producers' Sales by Category 2009 – 2014 pg..........217
13.75 Projected U.S. Beverage Market Compound Annual Growth by Category 2009 – 2014 pg..........218
13.76 Projected U.S. Beverage Market Per Capita Consumption by Category 2009 – 2014 pg..........219