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New Age Beverages in the U.S. , 2011 edition |
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CHAPTER 1. THE MULTIPLE SEGMENT NEW AGE BEVERAGE MARKET
2. NEW AGE SEGMENTS
3. NEW AGE REGIONAL MARKETS
4. NEW AGE DISTRIBUTION CHANNELS
5. THE LEADING NEW AGE COMPANIES AND THEIR BRANDS
6. NEW AGE BEVERAGE ADVERTISING EXPENDITURES
7. DEMOGRAPHICS OF THE NEW AGE BEVERAGE USER
8. THE PROJECTED NEW AGE BEVERAGE MARKET
EXHIBIT 1. THE MULTIPLE SEGMENT NEW AGE BEVERAGE MARKET 1.1 New Age Beverage Market Dollar Sales and Volume 1985 – 2011 pg...........4 1.2 New Age Beverage Market Annual Growth 1995 – 2011 pg...........5 1.3 New Age Beverage Market Per Capita Consumption 1985 – 2011 pg...........6 2. NEW AGE SEGMENTS 2.4 New Age Beverage Market Segments Estimated Retail Dollar Sales 2006 – 2010 pg...........28 2.5 New Age Beverage Market Segments Share of Retail Dollar Sales 2006 – 2010 pg...........29 2.6 New Age Beverage Market Segments Change in Retail Dollar Sales 2007 – 2010 pg...........30 2.7 New Age Beverage Market Segments Estimated Wholesale Dollar Sales 2005 – 2010 pg...........31 2.8 New Age Beverage Market Segments Share of Wholesale Dollar Sales 2005 – 2010 pg...........32 2.9 New Age Beverage Market Segments Change in Wholesale Dollar Sales 2006 – 2010 pg...........33 2.10 New Age Beverage Market Segments Gallon and Case Volumes 2005 – 2011 pg...........34 2.11 New Age Beverage Market Segments Gallon and Case Volume Share 2005 – 2011 pg...........36 2.12 New Age Beverage Market Segments Change in Gallon and Case Volume 2006 – 2011 pg...........37 2.13 New Age Beverage Market Segments Estimated Wholesale Prices 2005 – 2010 pg...........38 3. NEW AGE REGIONAL MARKETS 3.14 New Age Beverage Regional Markets Wholesale Dollar Sales 2005 – 2010 pg...........50 3.15 New Age Beverage Regional Markets Share of Wholesale Dollars 2005 – 2010 pg...........51 3.16 New Age Beverage Regional Markets Change in Wholesale Dollars 2006 – 2010 pg...........52 3.17 New Age Beverage Regional Markets Wholesale Dollar Sales by Segment 2005 – 2010 pg...........53 3.18 New Age Beverage Regional Markets Share of Wholesale Dollars by Segment 2005 – 2010 pg...........54 3.19 New Age Beverage Regional Markets Change in Wholesale Dollars by Segment 2006 – 2010 pg...........55 4. NEW AGE DISTRIBUTION CHANNELS 4.20 New Age Beverages Estimated Volume by Distribution Channel 2005 – 2010 pg...........59 4.21 New Age Beverages Volume Share by Distribution Channel 2005 – 2010 pg...........60 4.22 New Age Beverages Volume Growth by Distribution Channel 2006 – 2010 pg...........61 5. THE LEADING NEW AGE COMPANIES AND THEIR BRANDS 5.23 Leading New Age Beverage Companies Estimated Wholesale Dollar Sales 2005 – 2010 pg...........233 5.24 Leading New Age Beverage Companies Share of Wholesale Dollar Sales 2005 – 2010 pg...........234 5.25 Leading New Age Beverage Companies Change in Wholesale Dollar Sales 2006 – 2010 pg...........235 5.26 Leading New Age Beverage Brands Estimated Wholesale Dollar Sales 2005 – 2010 pg...........236 5.27 Leading New Age Beverage Brands Share of Wholesale Dollar Sales 2005 – 2010 pg...........237 5.28 Leading New Age Beverage Brands Change in Wholesale Dollar Sales 2006 – 2010 pg...........238 6. NEW AGE BEVERAGE ADVERTISING EXPENDITURES 6.29 Leading New Age Beverage Brands Advertising Expenditures 2005 – 2010 pg...........245 6.30 Leading New Age Beverage Brands Share of Advertising Expenditures 2005 – 2010 pg...........246 6.31 Leading New Age Beverage Brands Change in Advertising Expenditures 2006 – 2010 pg...........247 6.32 Estimated New Age Advertising Expenditures by Media 2005 – 2010 pg...........248 6.33 Estimated New Age Advertising Share of Expenditures by Media 2005 – 2010 pg...........249 6.34 Estimated New Age Advertising Change in Expenditures by Media 2006 – 2010 pg...........250 6.35 Estimated New Age Advertising Expenditures by Market Segment 2005 – 2010 pg...........251 6.36 Estimated New Age Advertising Share of Expenditures by Segment 2005 – 2010 pg...........252 6.37 Estimated New Age Advertising Change in Expenditures by Segment 2006 – 2010 pg...........253 7. DEMOGRAPHICS OF THE NEW AGE BEVERAGE USER 7.38 Demographics of the Bottled Water Consumer 2010 pg...........267 7.39 Demographics of the RTD Tea Consumer 2010 pg...........268 7.40 Demographics of the Sports Beverage Consumer 2010 pg...........269 7.41 Demographics of the Energy Drink Consumer 2010 pg...........270 7.42 Demographics of the Poland Spring Consumer 2010 pg...........271 7.43 Demographics of the Aquafina Consumer 2010 pg...........272 7.44 Demographics of the Arizona Tea Consumer 2010 pg...........273 7.45 Demographics of the Lipton Brisk Consumer 2010 pg...........274 7.46 Demographics of the Gatorade Consumer 2010 pg...........275 7.47 Demographics of the Powerade Consumer 2010 pg...........276 7.48 Demographics of the Red Bull Consumer 2010 pg...........277 7.49 Demographics of the Monster Consumer 2010 pg...........278 8. THE PROJECTED NEW AGE BEVERAGE MARKET 8.50 Projected New Age Beverage Market Wholesale Dollar Sales by Segment 2010 – 2015 pg...........287 8.51 Projected New Age Beverage Market Wholesale Dollar Share by Segment 2010 – 2015 pg...........288 8.52 Projected New Age Beverage Market Compound Annual Growth by Segment 2010 – 2015 pg...........289 |