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New Report: 2014 Wellness and Functional Beverages in the U.S.

8/5/2014

BMC is pleased to announce the publication of its 2014 report Wellness and Functional Beverages in the U.S.

Examining marketing activities, trends and issues in this multi–faceted market made up of traditional and newly engineered products, this report covers beverages aiming to aid health as well as quench thirst. It covers all segments of the wellness market, including protein drinks and probiotics, antioxidant beverages, hydration beverages, dietary supplements, functional beverages, nutrient provision/meal replacement products, and beverages and supplements targeted to senior citizens. It also discusses the regulatory and commercial issues as well as the leading companies' strategies.

BMC publications are available in both print and digital formats. For more information, or to purchase this report, please click here.

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