TABLE OF CONTENTS i

INTRODUCTION ii

NEXT GENERATION CARBONATED SOFT DRINKS IN THE U.S.

• Next Generation CSDs pg..........1
• Overview pg..........1
• Trends pg..........4
• Packaged and Fountain Volume pg..........5
• Regular and Diet Volume pg..........5
• Volume by Container Type pg..........6
• National Brands and Private Label Volume pg..........6
• Innovation and the Future pg..........7

Exhibits pg..........28

EXHIBIT

NEXT GENERATION CARBONATED SOFT DRINKS IN THE U.S.

1 Projected U.S. Soft Drink Market Volume and Per Capita Consumption 2006 – 2011 pg..........29

2 Projected U.S. Soft Drink Market Compound Annual Growth 1980 – 2011 pg..........30

3 Projected U.S. Soft Drink Market Packaged and Fountain Volume and Share 1980 – 2011 pg..........31

4 Projected U.S. Soft Drink Market Packaged and Fountain Compound Annual Growth 1985 – 2011 pg..........32

5 Projected U.S. Soft Drink Market Regular and Diet Volume and Share 1991 – 2011 pg..........33

6 Projected U.S. Soft Drink Market Regular and Diet Compound Annual Growth 1990 – 2011 pg..........34

7 Projected U.S. Soft Drink Market Volume by Container Type 1980 – 2011 pg..........35

8 Projected U.S. Soft Drink Market Share by Container Type 1980 – 2011 pg..........36

9 Projected U.S. Soft Drink Market Compound Annual Growth by Container Type 1985 – 2011 pg..........37

10 Projected U.S. Soft Drink Market National Brands vs. Private Label Volume and Share 1993 – 2011 pg..........38

11 Projected U.S. Soft Drink Market National Brands vs. Private Label Growth 1994 – 2011 pg..........39