TABLE OF CONTENTS i

INTRODUCTION ii

BEVERAGE TRENDS IN CASUAL DINING AND QUICK-SERVICE RESTAURANTS

Beverage Initiatives pg..........1

• Overview pg..........1
• Dayparts pg..........6
• Flavors pg..........7
• Coffee pg..........8
• Bar Chefs pg..........12
• Packaged and Fountain Beverages pg..........15

Leading Beverage Company Initiatives pg..........18

• Coca-Cola pg..........18
• PepsiCo pg..........25

Implications pg..........27

• Beverage Developments in Restaurant Chains pg..........27

Exhibits pg..........29

EXHIBIT

BEVERAGE TRENDS IN CASUAL DINING AND QUICK-SERVICE RESTAURANTS

1 U.S. Quick-Service Restaurants Industry Sales, Share and Growth 2007 – 2008 pg..........29

2 U.S. Soft Drink Market Packaged and Fountain Gallonage and Growth 1975 – 2007 pg..........30

3 U.S. Soft Drink Market Packaged and Fountain Share 1975 – 2007 pg..........31