2011 Coffee in the U.S.
What's hot now. This report looks at the trends and issues affecting the coffee industry, including the constant innovation required to keep consumers' attention. It situates the U.S. market in its global context and delivers data on coffee production and consumption, imports and exports, advertising and demographics. It also covers the ready-to-drink coffee market and projects the U.S. coffee market five years into the future.

2011 Focus Report -The Kombucha Market in the U.S.
This study delves into the latest developments in a hot new part of the New Age beverage market. It explores the origins of fermented tea, the drivers behind its performance in the U.S. market and the strategies of the leading players. The report sizes the market, profiles the leading companies and provides brand data. In addition, the report offers Beverage Marketing's exclusive projections for market growth.

2011 The Global Beer Market
Global perspective. As beer industry globalization continues apace, this report charts the latest developments, with data on volume by country, continent, brewer and brand. It provides highly detailed profiles of the leading brewers and discusses the impact of the mergers and acquisitions reshaping the industry. It also offers Beverage Marketing's five-year market projections.

U.S. Multiple Beverage Quarterly Analysis
Quarter to quarter insight. Beverage Marketing's U.S. Multiple Beverage Quarterly Analysis looks at 11 major beverage categories, providing marketers with the information necessary to spot trends and make timely decisions. With a volatile economy making intra-year market shifts more important than ever, Beverage Marketing has reduced the price of this four volume set, making it more affordable. Includes quarter over quarter comparisons of the following beverage categories: carbonated soft drinks (CSDs), fruit beverages, bottled water, milk, sports drinks, beer, wine, spirits, ready–to–drink (RTD) tea, RTD coffee, energy drinks.

2011 The Global Multiple Beverage Marketplace
The total beverage market. This report offers worldwide and country trends and data. It includes volume, growth and per capita consumption statistics for eleven major beverage categories, with each considered in its own chapter as well as in the context of the overall marketplace. It also covers developments by beverage type and country, plus five-year growth projections.

2011 Beverage Packaging in the U.S.
The whole package. Market insights as well as statistical break-outs by type and size (in units) for eleven beverage categories. The report covers beverage-packaging issues and trends by category and by beverage type. It includes discussion of leading companies, their histories and their products. It also features Beverage Marketing's five-year projections.

2011 Milk and Dairy Beverages in the U.S.
The whole (and skim) story. Formerly called Milk & Dairy Alternative Beverages in the U.S., this report includes data on production, consumption, flavors, milk by fat content and advertising expenditures. It analyzes the forces reshaping the industry, such as consolidation in both production and retail outlets, pricing and health matters and addresses packaging and distribution.

2011 Wellness and Functional Beverages in the U.S.
Beyond thirst. Examining marketing activities, trends and issues in this multi-faceted market, this report covers beverages aiming to aid health, quench thirst and provide specific benefits. It distinguishes between traditional and new-era wellness beverage types and covers all segments, including protein drinks and probiotics, antioxidant beverages, hydration beverages, dietary supplements, functional beverages, nutrient provision/meal replacement products, and beverages and supplements targeted to senior citizens.

2011 The U.S. Beer Market
Three reports in one. This "value set" report combines Beer in the U.S., Imported Beer and Specialty Beer and Microbrewery Markets to create the most exhaustive study of the U.S. beer market available. An $18,000+ value that is priced much lower, it scrutinizes every angle, covering state and regional markets, distribution channels, brewers and brands, imports, exports, packaging, pricing, advertising, demographics and projections. It also provides in-depth examination of the mergers, acquisitions and joint ventures reshaping the industry.

PULLING OUT OF A STALL

Growth is great any time, but growth that sustains is preferable to growth that is fleeting. It's an easy enough equation to calculate. But how do you make that kind of enduring growth add up month after month, year after year?

BOTTLED WATER RECOVERS SOMEWHAT FROM RECESSIONARY YEARS

Until the mid-2000s, the U.S. bottled water market seemed unstoppable. It had achieved considerable stature, second only in size to the carbonated soft drink category, yet continued to grow quickly and forcefully. In 2008, however, the bottled water market suffered an unprecedented setback, and another, larger decline in volume occurred the following year.