2012 Focus Report - Addressing Obesity: The Rise of Low-Calorie Beverage Options
In the wake of growing bottled water and diet CSD sales, beverage makers are introducing more low- or no-calorie products in various segments—including ready-to-drink tea, energy drinks, fruit beverages and sports drinks—contributing to a decrease in the total calories consumers receive from liquid refreshment beverages. In addition to providing data illustrating this caloric shift, this report also discusses newly formulated sweeteners and blends, new low-calorie products and the industry's proactive obesity-fighting initiatives and responses to various government concerns and programs.

2013 Focus Report - Beverages 2013: What's In Store?
Start your year off right. This PowerPoint presentation provides an early view of 2012 year-end results, plus an early 2013 forecast for several major beverage categories. This presentation looks at shifting market drivers, usage occasions and key issues impacting the beverage industry. It's the perfect executive briefing to kick off your planning and training meetings.

2012 The Global Bottled Water Market
Water, everywhere. This comprehensive study looks at worldwide, continent and country bottled water trends. It discusses the leading companies' brands and strategies. It also includes five-year projections.

2012 Focus Report - Coconut Water in the U.S.
As this segment continues its rise, BMC measures it in both volume and wholesale dollar sales, covers the top brands and discusses the issues likely to determine what's next for coconut water. Beverage Marketing's exclusive market projections through 2016 are also provided.

2012 Coffee in the U.S.
What's hot now. This report looks at the trends and issues affecting the coffee industry, including the constant innovation required to keep consumers' attention. It situates the U.S. market in its global context and delivers data on coffee production and consumption, imports and exports, advertising and demographics. It also covers the ready–to–drink coffee market and projects the U.S. coffee market five years into the future. Includes coverage of coffee pods.

2012 The Global Beer Market
Global perspective. As beer industry globalization continues apace, this report charts the latest developments, with data on volume by country, continent, brewer and brand. It provides highly detailed profiles of the leading brewers and discusses the impact of the mergers and acquisitions reshaping the industry. It also offers Beverage Marketing's five–year market projections through 2016.

2012 Focus Report: The Relaxation Beverage Market in the U.S.
As the proliferation of "beverages with benefits" continues with the introduction of a variety of drinks marketed as delivering specific functional results, Beverage Marketing focuses on a niche within a niche: relaxation beverages. This emerging sub-segment of the wellness and functional beverage marketplace gets in-depth analysis in this report, which discusses trends, issues and brands and charts the volume and growth of beverages engineered to help consumers relax. Market projections through 2016 are also provided.

2012 The Global Multiple Beverage Marketplace
The total beverage market. This report offers worldwide and country trends and data. It includes volume, growth and per capita consumption statistics for eleven major beverage categories, with each considered in its own chapter as well as in the context of the overall marketplace. It also covers developments by beverage type and country, plus five-year growth projections.

2012 Beverage Packaging in the U.S.
The complete package. Market insights as well as statistical break-outs by type and size (in units) for eleven beverage categories. The report covers beverage-packaging issues, trends and innovations by category and by beverage type. It includes discussion of leading companies, their histories and their products. It also features Beverage Marketing's five-year projections.

PULLING OUT OF A STALL

Growth is great any time, but growth that sustains is preferable to growth that is fleeting. It's an easy enough equation to calculate. But how do you make that kind of enduring growth add up month after month, year after year?

THE U.S. LIQUID REFRESHMENT BEVERAGE MARKET INCREASED BY 0.9% IN 2011

The U.S. liquid refreshment beverage market grew by 0.9% in 2011, according to preliminary data from Beverage Marketing Corporation. This marked a second year of growth after two consecutive declines but it also represented a slowdown from 2010. The weakened economy hindered beverages' performance in 2008 and 2009, and improving conditions contributed to their upticks in 2010 and 2011. Even so, higher prices did almost certainly contribute to 2011's deceleration as lower–income consumers continued to struggle. Even so, total liquid refreshment beverage volume exceeded 29.5 billion gallons in 2011.