2009 The Future of Liquid Refreshment Beverages in the U.S.
September
2009
Focus
Reports
order
report
TABLE OF CONTENTS i
INTRODUCTION ii
FOCUS REPORT
THE FUTURE OF LIQUID REFRESHMENT BEVERAGES IN THE U.S.
The Future of LRBs pg..........1
- Overview pg..........1
- Current State of the Industry pg..........2
- Consumer Targets pg..........3
- Product Portfolios pg..........9
- Packaging pg..........15
- Distribution pg..........16
- Marketing pg..........19
- Role of Innovation pg..........19
The Future of LRBs by Category pg..........22
- Bottled Water pg..........22
- Fluid Milk pg..........23
- Soymilk pg..........25
- Sports Beverages pg..........26
- Energy Drinks pg..........27
- Carbonated Soft Drinks pg..........29
- RTD Tea pg..........30
- RTD Coffee pg..........31
- Fruit Beverages pg..........32
- Value–Added Water pg..........33
Exhibits pg..........34
EXHIBIT
THE FUTURE OF LIQUID REFRESHMENT BEVERAGES IN THE U.S.
1 U.S. Liquid Refreshment Beverage Market Volume by Category 1998 – 2013 pg..........34
2 U.S. Liquid Refreshment Beverage Market Share of Volume by Category 1998 – 2013 pg..........35
3 U.S. Liquid Refreshment Beverage Market Volumetric CAGR by Category 2003 – 2013 pg..........36