2005
Sports
Marketing and the Beverage Industry
February 2005
Focus
Reports
order
report
TABLE OF CONTENTS i
INTRODUCTION ii
SPORTS MARKETING AND THE BEVERAGE INDUSTRY
Sports Marketing 1
- Overview 1
- Sports and Mass Media 2
- Sponsorships 3
- Challenges 5
- Opportunities 8
Sports Marketing by Beverage Category 12
- Sports Beverages 12
- Carbonated Soft Drinks 16
- Beer 18
Assessing Sports Marketing Programs 20
Appendix 23