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COTT CORPORATION (cont'd)
Overview (cont'd)

In December 2003, Cott acquired Charlotte, North Carolina-based Quality Beverage Brands, LLC (QBB).

• It acquired QBB's retail brands and customer list as well as negotiated a long-term manufacturing agreement with QBB's affiliated bottler, Independent Beverage Corporation.

• Cott says the acquisition allows it to increase its penetration of the Mid-Atlantic states. The expected addition to annual sales is $45 million.

• In March 2004, Cott acquired a bottling facility from Cardinal Companies in Elizabethtown, Kentucky. Cardinal had been a co-packer for Cott.

The largest market for Cott is the U.S. Less than 30% of the company's business involves markets outside of the U.S.

• In 2003, Cott captured 4.6% of the U.S. CSD market.
• Cott's share of the U.S. private-label beverage market is over 65%. In Canada, Cott dominates with a 95% share of the private-label beverage market.
• The company has established its most significant European presence in the U.K., where almost one-third of soft drinks sold are retailer-branded. (Cott has about a 40% share of retailer branded CSDs there.) Cott, which first planted its corporate footprint in the U.K. with the 1997 acquisition of Hero Drinks Group, provides private-label drinks for grocer J Sainsbury Plc.
• The company also operates in continental Europe. In Asia, business activity primarily entails sales of soft drinks brought in from North America. It has withdrawn from the Norway, Israel, South African and Australian soda markets.