TABLE OF CONTENTS i

INTRODUCTION ii

THE FUTURE OF LIQUID REFRESHMENT BEVERAGES IN THE U.S.

The Future of LRBs pg..........1

• Overview pg..........1
• Current State of the Industry pg..........2
• Consumer Targets pg..........3
• Product Portfolios pg..........9
• Packaging pg..........15
• Distribution pg..........16
• Marketing pg..........19
• Role of Innovation pg..........19

The Future of LRBs by Category pg..........22

• Bottled Water pg..........22
• Fluid Milk pg..........23
• Soymilk pg..........25
• Sports Beverages pg..........26
• Energy Drinks pg..........27
• Carbonated Soft Drinks pg..........29
• RTD Tea pg..........30
• RTD Coffee pg..........31
• Fruit Beverages pg..........32
• Value–Added Water pg..........33

Exhibits pg..........34

EXHIBIT

THE FUTURE OF LIQUID REFRESHMENT BEVERAGES IN THE U.S.

1 U.S. Liquid Refreshment Beverage Market Volume by Category 1998 – 2013 pg..........34

2 U.S. Liquid Refreshment Beverage Market Share of Volume by Category 1998 – 2013 pg..........35

3 U.S. Liquid Refreshment Beverage Market Volumetric CAGR by Category 2003 – 2013 pg..........36