-Coconut Water in the U.S.

-The U.S. Beverage Industry Confronts Economic Challenges

-Next Generation Sweeteners

-Superpremium Juice in the U.S.,2009 edition

-The Kids' Beverage Market in the U.S., 2009 edition

-The Future of Liquid Refreshment Beverages in the U.S., 2009 edition

-Beverage Trends in Casual Dining and Quick-Service Restaurants

-The Value-Added Water Market in the U.S.

-The Sparkling Juice Market in the U.S.

-Next Generation Carbonated Soft Drinks in the U.S.

-Developments in Beverage Alcohol

-Product Placement and the Beverage Industry

-The Yogurt Drink Market in the U.S.

-The Global Beverage Industry Confronts Counterfeiting

-The Beverage Industry's Response to Obesity

-Sports Marketing and the Beverage Industry

-The Flavored Water Market: Boom or Bust?

 

Beverage Marketing Corporation launched its Focus Report series consisting of concise reports on new, emerging beverage segments or on topics of ongoing interest to the beverage industry in order to respond rapidly to the latest developments in the beverage industry. In addition to 2009's five new Focus Reports, previously issued studies remain available. The reports are 25 to 50 pages, with text, graphs, charts, table and photographs.

2009 Focus Report - Coconut Water in the U.S.
Coconut Water in the U.S. examines a dynamic segment of the non–alcoholic beverage business. The report — a new part of Beverage Marketing's ongoing Focus Report series — begins with an overview of the market for coconut water. It measures the category in terms of both volume and wholesale dollar sales. The report also covers particular coconut water brands, profiling the companies behind them and the innovations or novelties they achieved. After outlining this context, the report describes the issues likely to determine what's next in the U.S. coconut water marketplace and projects its probable size five years into the future.

Printed volume: $1,695; PDF via email: $1,695; $2,095 for both. BMCDataDirect Internet delivery: 3-user license (PDF and Word): $2,295; $400 per additional user. BMCDataDirect Internet delivery: 3-user license (PDF and Word) plus one printed volume $2,695. Call for multi-user discount prices.

2009 Focus Report - The U.S. Beverage Industry Confronts Economic Challenges
As the beverage industry deals with economic difficulties, Beverage Marketing examines the impact of recent and ongoing conditions.

Printed volume: $2,795; PDF via email: $2,795; $3,195 for both. BMCDataDirect Internet delivery: 3-user license (PDF and Word): $3,495; $400 per additional user. BMCDataDirect Internet delivery: 3-user license (PDF and Word) plus one printed volume $3,895. Call for multi-user discount prices.

2010 Focus Report - Next Generation Sweeteners
This report examines the carbonated soft drink industry's efforts to revitalize the diet segment by using newly formulated sweeteners and blends.

Printed volume: $1,995; PDF via email: $1,995; $2,395 for both. BMCDataDirect Internet delivery: 3-user license (PDF and Word): $2,695; $400 per additional user; BMCDataDirect Internet delivery: 3-user license (PDF and Word) plus one printed volume $3,095. Call for multi-user discount prices.

2009 Focus Report - Superpremium Juice in the U.S.: The Impact of Superfruits and Antioxidants
A vital component of the fruit beverage marketplace, superpremium juice receives in-depth scrutiny in this fully revised report, which concentrates on the impact of antioxidants and superfruits.  It contains data on volume and discussion of brands and trends.

Printed volume: $2,195; PDF via email: $2,195; $2,595 for both. BMCDataDirect Internet delivery: 3-user license (PDF and Word): $2,895; $400 per additional user. BMCDataDirect Internet delivery: 3-user license (PDF and Word) plus one printed volume $3,295. Call for multi-user discount prices.

2009 Focus Report - The Future of Liquid Refreshment Beverages in the U.S.
This report explores trends in the industry and makes projections through 2013 for the major and emerging categories. It covers established categories like carbonated soft drinks and developing segments such as energy drinks and soy beverages.

Printed volume: $2,295; PDF via email: $2,295; $2,695 for both. BMCDataDirect Internet delivery: 3-user license (PDF and Word): $2,995; $400 per additional user; BMCDataDirect Internet delivery: 3-user license (PDF and Word) plus one printed volume $3,395. Call for multi-user discount prices.
2009 Focus Report - The Kids' Beverage Market in the U.S.
This report explores the beverages designed especially for youngsters and the dynamics of this special consumer group.

Printed volume: $1,995; PDF via email: $1,995; $2,395 for both. BMCDataDirect Internet delivery: 3-user license (PDF and Word): $2,695; $400 per additional user; BMCDataDirect Internet delivery: 3-user license (PDF and Word) plus one printed volume $3,095. Call for multi-user discount prices.

2008 Focus Report - Beverage Trends in Casual Dining and Quick-Service Restaurants
This report describes the latest developments in beverage programs at major restaurant chains.

Printed volume: $1,995; PDF via email: $2,095; $2,295 for both. BMCDataDirect Internet delivery: 3-user license (PDF and Word): $2,595; $400 per additional user; BMCDataDirect Internet delivery: 3-user license (PDF and Word) plus one printed volume $2,895. Call for multi-user discount prices.
2008 Focus Report - The Value-Added Water Market in the U.S.
Variations on the theme of bottled water, including nutrient-enhanced and flavored waters, have entered the U.S. market.  This report charts their performance and prospects.

Printed volume: $2,295; PDF via email: $2,350; $2,595 for both. BMCDataDirect Internet delivery: 3-user license (PDF and Word): $2,695; $400 per additional user; BMCDataDirect Internet delivery: 3-user license (PDF and Word) plus one printed volume $2,995. Call for multi-user discount prices.

2007 Focus Report - The Sparkling Juice Market in the U.S.
This report examines the current state of U.S. sparkling juice market.  It provides an overview of the sub-segments and drivers that will propel growth to 2011.

Printed volume: $1,695; PDF via email: $1,895; $2,095 for both. BMCDataDirect Internet delivery: 3-user license (PDF and Word): $2,295; $400 per additional user; BMCDataDirect Internet delivery: 3-user license (PDF and Word) plus one printed volume $2,595. Call for multi-user discount prices.

2007 Focus Report - Next Generation Carbonated Soft Drinks in the U.S.
 Though the soda segment as a whole has struggled to grow, the category has not been completely stagnant.  This report explores innovative efforts to succeed in today’s – and tomorrow’s – soft drink market.

Printed volume: $1,895; PDF via email: $1,995; $2,195 for both. BMCDataDirect Internet delivery: 3-user license (PDF and Word): $2,395; $400 per additional user; BMCDataDirect Internet delivery: 3-user license (PDF and Word) plus one printed volume $2,695. Call for multi-user discount prices.

2007 Focus Report - Developments in Beverage Alcohol
This report examines the latest developments in the U.S. beverage alcohol market, including cross-category competition.

Printed volume: $1,295; PDF via email: $1,350; $1,495 for both. BMCDataDirect Internet delivery: 3-user license (PDF and Word): $1,595; $400 per additional user; BMCDataDirect Internet delivery: 3-user license (PDF and Word) plus one printed volume $1,895. Call for multi-user discount prices.


2006 Focus Report - Product Placement and the Beverage Industry
Product placement is a means marketers are increasingly using to reach consumers as new technology and an expanding range of media options makes the conventional television ad a less feasible way to promote brands.  This report includes discussion of both beverage alcohol and liquid refreshment beverages and their placement in films, television shows and other media.

Printed volume: $1,250; PDF via email: $1,295; $1,495 for both. BMCDataDirect Internet delivery: 3-user license (PDF and Word): $1,595; $400 per additional user; BMCDataDirect Internet delivery: 3-user license (PDF and Word) plus one printed volume $1,895. Call for multi-user discount prices.


2006 Focus Report - The Yogurt Drink Market in the U.S.
This report examines the emergence of yogurt drinks, first placing the fledgling segment in the broad context of the milk and yogurt markets and then providing an overview of the leading companies and brands.

Printed volume: $1,250; PDF via email: $1,295; $1,495 for both. BMCDataDirect Internet delivery: 3-user license (PDF and Word): $1,595; $400 per additional user; BMCDataDirect Internet delivery: 3-user license (PDF and Word) plus one printed volume $1,895. Call for multi-user discount prices.

2005 Focus Report - The Global Beverage Industry Confronts Counterfeiting
Counterfeiting costs the global beverage industry millions of dollars each year and endangers the lives of consumers.  This report places the subject as it relates to the beverage business in the context of counterfeiting’s overall impact on international commerce, and discusses responses to the practice by beverage companies, governments and international organizations.

Printed volume: $1,250; PDF via email: $1,295; $1,495 for both. BMCDataDirect Internet delivery: 3-user license (PDF and Word): $1,595; $400 per additional user; BMCDataDirect Internet delivery: 3-user license (PDF and Word) plus one printed volume $1,895. Call for multi-user discount prices.

2005 Focus Report - The Beverage Industry's Response to Obesity
As bottled water and diet carbonated soft drink volumes increase, beverage makers are introducing greater numbers of low- or no-calorie products, contributing to a decrease in the amount of calories consumers receive from beverages.  This report covers the latest developments and includes discussion of artificial sweeteners and new products.

Printed volume: $1,250; PDF via email: $1,295; $1,495 for both. BMCDataDirect Internet delivery: 3-user license (PDF and Word): $1,595; $400 per additional user; BMCDataDirect Internet delivery: 3-user license (PDF and Word) plus one printed volume $1,895. Call for multi-user discount prices.


2005 Focus Report - Sports Marketing and the Beverage Industry
This report the addresses various sports-related marketing initiatives and the challenges and opportunities presented by sports marketing activities.  It discusses the efforts of beverage alcohol and liquid refreshment beverage companies.

Printed volume: $1,250; PDF via email: $1,295; $1,495 for both. BMCDataDirect Internet delivery: 3-user license (PDF and Word): $1,595; $400 per additional user; BMCDataDirect Internet delivery: 3-user license (PDF and Word) plus one printed volume $1,895. Call for multi-user discount prices.

2005 Focus Report - The Flavored Water Market: Boom or Bust?
This Focus Report examines a nascent sub-segment of the thriving bottled water market.  Much like a conventional market report, this report covers the current market as well as the category’s likely future.

Printed volume: $1,250; PDF via email: $1,295; $1,495 for both. BMCDataDirect Internet delivery: 3-user license (PDF and Word): $1,595; $400 per additional user; BMCDataDirect Internet delivery: 3-user license (PDF and Word) plus one printed volume $1,895. Call for multi-user discount prices.