-2012 U.S. Alcohol Beverage Trend Analysis
-Beverages 2012: What's In Store?
-Addressing Obesity: The Rise of Low-Calorie Beverage Options
-U.S. Candy Market Trends
-Coconut Water in the U.S.
-The Relaxation Beverage Market in the U.S.
-The Kombucha Market in the U.S., 2011 edition
-The Premium CSD Market in the U.S., 2010 edition
-Superfruit Juice in the U.S., 2010 edition
-Next Generation Sweeteners, 2010 edition
-The Kids' Beverage Market in the U.S., 2009 edition
-The U.S. Beverage Industry Confronts Economic Challenges, 2010 edition
-The Future of Liquid Refreshment Beverages in the U.S., 2009 edition
-Beverage Trends in Casual Dining and Quick-Service Restaurants, 2008 edition
-The Value-Added Water Market in the U.S., 2008 edition
-The Sparkling Juice Market in the U.S., 2007 edition
-Next Generation Carbonated Soft Drinks in the U.S., 2007 edition
-Developments in Beverage Alcohol, 2007 edition
-Product Placement and the Beverage Industry, 2006 edition
-The Yogurt Drink Market in the U.S., 2006 edition
-The Global Beverage Industry Confronts Counterfeiting, 2005 edition
-The Beverage Industry's Response to Obesity, 2005 edition
-Sports Marketing and the Beverage Industry, 2005 edition
-The Flavored Water Market: Boom or Bust?, 2005 edition
2005 Focus Report
- The Flavored Water Market: Boom or Bust? (February 2005)
- Book: $1,250
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Book & .PDF via email: $1,495
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- BMCDataDirect Internet delivery: 3-user license + Book: $1,895
- Multi-user CD (via corporate intranet/network server)
Call Charlene Harvey (formerly Salito) @ 212-688-7640 ext. 1962 for pricing
This Focus Report examines a nascent sub-segment of the thriving bottled water market. Much like a conventional market report, this report covers the current market as well as the category’s likely future.
Call Charlene Harvey (800) 275-4630 ext. 1962 or (212) 688-7640 ext. 1962 for more information or to place an order.
WATER MARKET (cont'd)
Competitive Landscape (cont'd)
May 2002, PepsiCo had also introduced vitamin- and mineral-enhanced
Aquafina Essentials in clear 20-ounce PET bottles. It contained
a fructose-glucose mixture that imparted 40 calories per eight-ounce
serving. Aquafina Essentials, which came in several flavors,
was later discontinued.
late January 2005, PepsiCo will introduce Aquafina FlavorSplash
in Raspberry, Citrus Blend and Wild Berry flavors in 20-ounce
and six packs of 0.5-liter PET bottles. (PepsiCo will also
begin to sell Aquafina Sparkling water in Original, Lemon-Lime
and Berry varieties.)
In 1999, Coca-Cola introduced Dasani.
bottlers produce Dasani in about 10 or 11 plants across the
U.S. and Canada.
late 2002, Coca-Cola introduced Dasani Nutriwater in Lemon
Tangerine, with calcium magnesium and B vitamins, Pear Cucumber,
with B and C vitamins, Mandarin Orange, with vitamin C and
zinc, and Wild Berry, with vitamins B, C and E, flavors. Blue-tinted
16-ounce PET varieties Dasani Nutriwater contained 20 calories
per eight-ounce serving. The company pulled the plug on Nutriwater
the first quarter of 2005, Coke will bow Dasani in Lemon and
Part of the reason for the failure of Dasani Nutriwater and
Aquafina Essentials was their relatively high calorie count.
The taste may not have appealed to consumers as well.
is essential therefore that flavored waters are low- or
no-calorie. Current market leader Fruit2O uses Splenda and
has no calories. The upcoming entrants will use Splenda
the past year or two, public acceptance of Splenda has seemingly
blossomed and food and beverage manufacturers are becoming
more willing to utilize the sugar substitute.
new products thus strive to meet what consumers seem to
be asking for: good tasting, flavored, sweet hydrators that
are low in calories and carbs.
success driver is flavor innovation - whether the companies
can come up with new flavors to bring "new news" into the category
on a periodic basis.
four companies have (or will soon have) raspberry flavors
in their portfolios. Lemon, orange and strawberry are also
found in at least two companies' portfolios.
OF CONTENTS i
THE FLAVORED WATER MARKET: BOOM OR BUST?
Water Market. 1
Still Water Market. 9
Competitive Landscape 12
Flavored Still Water Market. 20
by Brand 27