• Book: $1,250
• .PDF via email $1,250
• Both Book & .PDF via email: $1,495
• BMCDataDirect Internet delivery: 3-user license $1,595;
  Call for multi-user discount prices
• BMCDataDirect Internet delivery: 3-user license + Book: $1,895
• Multi-user CD (via corporate intranet/network server)
  Call Charlene Harvey (formerly Salito) @ 212-688-7640 ext. 1962 for pricing

This report the addresses various sports-related marketing initiatives and the challenges and opportunities presented by sports marketing activities.  It discusses the efforts of beverage alcohol and liquid refreshment beverage companies.

Call Charlene Harvey (800) 275-4630 ext. 1962 or (212) 688-7640 ext. 1962 for more information or to place an order.

TABLE OF CONTENTS i

INTRODUCTION ii

SPORTS MARKETING AND THE BEVERAGE INDUSTRY

Sports Marketing 1

• Overview 1
• Sports and Mass Media 2
• Sponsorships 3
• Challenges 5
• Opportunities 8

Sports Marketing by Beverage Category 12

• Sports Beverages 12
• Carbonated Soft Drinks 16
• Beer 18

Assessing Sports Marketing Programs 20

Appendix 23

---