2005 Focus Report - Sports Marketing and the Beverage Industry (February 2005)
This report the addresses various sports-related marketing initiatives and the challenges and opportunities presented by sports marketing activities. It discusses the efforts of beverage alcohol and liquid refreshment beverage companies.
Call Charlene Harvey (800) 275-4630 ext. 1962 or (212) 688-7640 ext. 1962 for more information or to place an order.
TABLE OF CONTENTS i
SPORTS MARKETING AND THE BEVERAGE INDUSTRY