• Book: $1,250
• .PDF via email $1,250
• Both Book & .PDF via email: $1,495
• BMCDataDirect Internet delivery: 3-user license $1,595;
  Call for multi-user discount prices
• BMCDataDirect Internet delivery: 3-user license + Book: $1,895
• Multi-user CD (via corporate intranet/network server)
  Call Charlene Harvey (formerly Salito) @ 212-688-7640 ext. 1962 for pricing

Counterfeiting costs the global beverage industry millions of dollars each year and endangers the lives of consumers. This report places the subject as it relates to the beverage business in the context of counterfeiting's overall impact on international commerce, and discusses responses to the practice by beverage companies, governments and international organizations.

Call Charlene Harvey (800) 275-4630 ext. 1962 or (212) 688-7640 ext. 1962 for more information or to place an order.

TABLE OF CONTENTS i

INTRODUCTION ii

THE GLOBAL BEVERAGE INDUSTRY CONFRONTS COUNTERFEITING

Counterfeiting and Global Business pg..........1

• Overview pg..........1
• The Scope of the Problem pg..........3
  • Costs pg..........3
  • Health and Safety pg..........4
  • Brand-building pg..........5
• International Response pg..........6

Counterfeiting and the Beverage Industry pg..........9

• Overview pg..........9
• Types of Counterfeiting pg..........12
• Combating Counterfeiting pg..........14
• Packaging pg..........14
• High-tech Tools pg..........15
• Legislation, Enforcement and Education pg..........16

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