• Book: $1,250
• .PDF via email $1,250
• Both Book & .PDF via email: $1,495
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  Call for multi-user discount prices
• BMCDataDirect Internet delivery: 3-user license + Book: $1,895
• Multi-user CD (via corporate intranet/network server)
  Call Charlene Harvey (formerly Salito) @ 212-688-7640 ext. 1962 for pricing

Product placement is a means marketers are increasingly using to reach consumers as new technology and an expanding range of media options makes the conventional television ad a less feasible way to promote brands.  This report includes discussion of both beverage alcohol and liquid refreshment beverages and their placement in films, television shows and other media.

Call Charlene Harvey (800) 275-4630 ext. 1962 or (212) 688-7640 ext. 1962 for more information or to place an order.

TABLE OF CONTENTS i

INTRODUCTION ii

PRODUCT PLACEMENT AND THE BEVERAGE INDUSTRY

Product Placement pg..........1

• Overview pg..........1
• Types of Product Placement pg..........2
• The Extent of Product Placement pg..........2
• Opportunities pg..........4
• Challenges pg..........7

Placement of Beverage Brands pg..........9

• Overview pg..........9
• Case Study: The 007 Series pg..........11
• Brand Integration and the Leading Brewers pg..........15
  • Coors Brewing pg..........16
  • Anheuser-Busch pg..........19
  • Miller Brewing pg..........20
• Brand Integration and the Leading Soft Drink Companies pg..........21
  • Pepsi-Cola pg..........22
  • Coca-Cola pg..........23
  • Dr Pepper/Seven Up pg..........24

Prospects for Placement of Beverage Brands pg..........24

 

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