2008 Focus Report - The Value-Added Water Market in the U.S. (September 2008)
- Book: $1,250
- .PDF via email $1,250
- Both Book & .PDF via email: $1,495
- BMCDataDirect Internet delivery: 3-user license $1,595;
Call for multi-user discount prices - BMCDataDirect Internet delivery: 3-user license + Book: $1,895
- Multi-user CD (via corporate intranet/network server)
Call Charlene Harvey (formerly Salito) @ 212-688-7640 ext. 1962 for pricing
Variations on the theme of bottled water, including nutrient-enhanced and flavored waters, have entered the U.S. market. This report charts their performance and prospects.
Call Charlene Harvey (800) 275-4630 ext. 1962 or (212) 688-7640 ext. 1962 for more information or to place an order.
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TABLE OF CONTENTS i
INTRODUCTION iii
FOCUS REPORT
THE VALUE-ADDED WATER MARKET IN THE U.S.
The Bottled Water Market pg..........1
The Value-Added Water Market pg..........4
- Overview pg..........4
- Enhanced Water pg..........7
- Flavored Water pg..........27
- Essence Water pg..........38
- Structured Water pg..........41
Value-Added Water Advertising Expenditures pg..........44
- Expenditures by Brand pg..........44
- Expenditures by Media pg..........45
The Projected Value-Added Water Market pg..........46
Exhibits pg..........49
EXHIBIT
THE VALUE-ADDED WATER MARKET IN THE U.S.
1 U.S. Enhanced Bottled Water Market Estimated Wholesale Dollars by Brand 2002 – 2007 pg..........49
2 U.S. Enhanced Bottled Water Market Share of Estimated Wholesale Dollars by Brand 2002 – 2007 pg..........50
3 U.S. Enhanced Bottled Water Market Change in Estimated Wholesale Dollars by Brand 2003 – 2007 pg..........51
4 U.S. Flavored Bottled Water Market Estimated Wholesale Dollars by Brand 2004 – 2007 pg..........52
5 U.S. Flavored Bottled Water Market Share of Estimated Wholesale Dollars by Brand 2004 – 2007 pg..........53
6 U.S. Flavored Bottled Water Market Change in Estimated Wholesale Dollars by Brand 2005 – 2007 pg..........54
7 Leading Value-Added Bottled Water Brands Advertising Expenditures 2002 – 2007 pg..........55
8 Leading Value-Added Bottled Water Brands Share of Advertising Expenditures 2002 – 2007 pg..........56
9 Leading Value-Added Bottled Water Brands Change in Advertising Expenditures 2003 – 2007 pg..........57
10 Estimated Advertising Expenditures for Value-Added Bottled Water Brands by Media 2002 – 2007 pg..........58
11 Estimated Share of Advertising Expenditures for Value-Added Bottled Water Brands by Media 2002 – 2007 pg..........59
12 Estimated Change in Advertising Expenditures for Value-Added Bottled Water Brands by Media 2003 – 2007 pg..........60
13 Projected Single-Serve Water Market Wholesale Dollar Sales 2002 – 2012 pg..........61
14 Projected Single-Serve Water Market Share of Wholesale Dollar Sales 2002 – 2012 pg..........62
15 Projected Single-Serve Water Market Change in Wholesale Dollar Sales 2003 – 2012 pg..........63
16 Projected Single-Serve Water Market Wholesale Dollar Sales and Compound Annual Growth by Segment 2002 – 2012 pg..........64
