• Book: $2,195
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Superfruit juice, a relatively new and vital component of the U.S. fruit beverage marketplace, receives in-depth scrutiny in this report, which concentrates on the impact of antioxidants. It contains data on volume and discussion of brands and trends in this superpremium niche, providing category and brand data as a backdrop for discussion. Beverage Marketing’s exclusive projections on the future of this sub-segment of the fruit beverage sector are also provided.

Call Charlene Harvey (800) 275-4630 ext. 1962 or (212) 688-7640 ext. 1962 for more information or to place an order.

FOCUS REPORT

SUPERFRUIT JUICE IN THE U.S.

The Superpremium & Superfruit Juice Market pg..........1

• Overview pg..........1
• Volume pg..........9
• Per Capita Consumption pg..........12
• Wholesale Dollars pg..........12

The Superpremium & Superfruit Juice Market by Brand pg..........15

• Overview pg..........15
• Odwalla pg..........16
• Naked Juice pg..........21
• POM Wonderful pg..........28
• Bolthouse Farms pg..........32
• Sambazon pg..........34
• Bossa Nova pg..........36
• Zola Açaí pg..........37
• Purple Beverage Company pg..........38
• Other Brands pg..........39

The Projected Superpremium Juice Market pg..........42

• Overview pg..........42
• Volume pg..........46
• Wholesale Dollars pg..........46

Exhibits pg..........47

EXHIBIT

SUPERFRUIT JUICE IN THE U.S.

1 The U.S. Superpremium Juice Market Volume and Change 2002 – 2010 pg..........47

2 The U.S. Superpremium Juice Market Per Capita Consumption 2002 – 2010 pg..........48

3 The U.S. Superpremium Juice Market Wholesale Dollar Sales and Change 2002 – 2010 pg..........49

4 The U.S. Superpremium Juice Market Volume by Brand 2004 – 2009 pg..........50

5 The U.S. Superpremium Juice Market Share of Volume by Brand 2004 – 2009 pg..........51

6 The U.S. Superpremium Juice Market Change in Volume by Brand 2005 – 2009 pg..........52

7 The U.S. Superpremium Juice Market Wholesale Dollar Sales by Brand 2004 – 2009 pg..........53

8 The U.S. Superpremium Juice Market Share of Wholesale Dollar Sales by Brand 2004 – 2009 pg..........54

9 The U.S. Superpremium Juice Market Change in Wholesale Dollar Sales by Brand 2005 – 2009 pg..........55

10 The Projected U.S. Superpremium Juice Market Volume and Change 2002 – 2014 pg..........56

11 The Projected U.S. Superpremium Juice Market Wholesale Dollar Sales and Change 2002 – 2014 pg..........57