• Book: $1,250
• .PDF via email $1,250
• Both Book & .PDF via email: $1,495
• BMCDataDirect Internet delivery: 3-user license $1,595;
  Call for multi-user discount prices
• BMCDataDirect Internet delivery: 3-user license + Book: $1,895
• Multi-user CD (via corporate intranet/network server)
  Call Charlene Harvey (formerly Salito) @ 212-688-7640 ext. 1962 for pricing

This report explores the beverages designed especially for youngsters and the dynamics of this special consumer group. It also looks at key attributes of the products created to appeal to them. The size and growth of the Kids' beverage market are charted. Activities and sales of leading brands are discussed.

Call Charlene Harvey (800) 275-4630 ext. 1962 or (212) 688-7640 ext. 1962 for more information or to place an order.

FOCUS REPORT

THE KIDS' BEVERAGE MARKET IN THE U.S.

The Kids' Market pg...........1

• Overview pg...........1
• Childhood Obesity pg...........2
• School Vending pg...........5

The Traditional Kids' Beverage Market pg...........8

• Overview pg...........8
• Leading Traditional Companies pg...........9

The New Kids' Beverages pg...........23

• Overview pg...........23
• Emerging Companies pg...........24

The Projected Kids' Beverage Market pg...........39

Exhibits pg...........40

EXHIBIT

THE KIDS' BEVERAGE MARKET IN THE U.S.

1 U.S. Kids' Beverage Market Estimated Wholesale Dollar Sales and Change by Segment 2006 – 2008 pg...........40

2 U.S. Kids' Beverage Market Share of Estimated Wholesale Dollar Sales by Segment 2006 – 2008 pg...........41

3 U.S. Kids' Beverage Market Estimated Wholesale Dollar Sales and Change by Brand 2006 – 2008 pg...........42

4 U.S. Kids' Beverage Market Share of Estimated Wholesale Dollar Sales by Brand 2006 – 2008 pg...........43

5 Projected U.S. Kids' Beverage Market Wholesale Dollar Sales and Change by Segment 2008 – 2013 pg...........44

6 Projected U.S. Kids' Beverage Market Share of Wholesale Dollar Sales by Segment 2008 – 2013 pg...........45