• Book: $1,695
• .PDF via email $1,695
• Both Book & .PDF via email: $1,995
• BMCDataDirect Internet delivery: 3-user license $2,295;
  Call for multi-user discount prices
• BMCDataDirect Internet delivery: 3-user license + Book: $2,595
• Multi-user CD (via corporate intranet/network server)
  Call Charlene Harvey (formerly Salito) @ 212-688-7640 ext. 1962 for pricing

This report provides an overview of an emerging category, measures it in both volume and wholesale dollar sales, covers the top brands and discusses the issues likely to determine what’s next for coconut water. Beverage Marketing's exclusive market projections are also provided.

Call Charlene Harvey (800) 275-4630 ext. 1962 or (212) 688-7640 ext. 1962 for more information or to place an order.

The 2011 edition of this report has not yet been published. The samples below are from the prior year's report.

FOCUS REPORT

COCONUT WATER IN THE U.S.

The Coconut Water Market pg..........1

• Overview pg..........1
• Wholesale Dollars and Volume pg..........3

The Coconut Water Market by Brand pg..........4

• Overview pg..........4
• Dollars by Brand pg..........5
• Vita Coco pg..........7
• O.N.E. pg..........10
• Zico pg..........13
• Other Brands pg..........16

The Projected Coconut Water Market pg..........18

Exhibits pg..........21

EXHIBIT

COCONUT WATER IN THE U.S.

1 U.S. Coconut Water Market Estimated Dollars and Volume 2007 – 2010 pg..........21

2 U.S. Coconut Water Market Growth 2008 – 2010 pg..........22

3 Leading Coconut Water Brands in the U.S. Estimated Wholesale Dollar Sales 2007 – 2010 pg..........23

4 Leading Coconut Water Brands in the U.S. Wholesale Dollar Share 2007 – 2010 pg..........24

5 Leading Coconut Water Brands in the U.S. Wholesale Dollar Growth 2008 – 2010 pg..........25

6 Projected U.S. Coconut Water Market Estimated Wholesale Dollar Sales and Growth 2007 – 2014 pg..........26

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