-2012 U.S. Alcohol Beverage Trend Analysis

-Beverages 2012: What's In Store?

-Addressing Obesity: The Rise of Low-Calorie Beverage Options

-U.S. Candy Market Trends

-Coconut Water in the U.S.

-The Relaxation Beverage Market in the U.S.

-The Kombucha Market in the U.S., 2011 edition

-The Premium CSD Market in the U.S., 2010 edition

-Superfruit Juice in the U.S., 2010 edition

-Next Generation Sweeteners, 2010 edition

-The Kids' Beverage Market in the U.S., 2009 edition

Also Available:

-The U.S. Beverage Industry Confronts Economic Challenges, 2010 edition

-The Future of Liquid Refreshment Beverages in the U.S., 2009 edition

-Beverage Trends in Casual Dining and Quick-Service Restaurants, 2008 edition

-The Value-Added Water Market in the U.S., 2008 edition

-The Sparkling Juice Market in the U.S., 2007 edition

-Next Generation Carbonated Soft Drinks in the U.S., 2007 edition

-Developments in Beverage Alcohol, 2007 edition

-Product Placement and the Beverage Industry, 2006 edition

-The Yogurt Drink Market in the U.S., 2006 edition

-The Global Beverage Industry Confronts Counterfeiting, 2005 edition

-The Beverage Industry's Response to Obesity, 2005 edition

-Sports Marketing and the Beverage Industry, 2005 edition

-The Flavored Water Market: Boom or Bust?, 2005 edition

 

2012 Focus Report - The Relaxation Beverage Market in the U.S. (Winter)

  • Book: $1,495
  • .PDF via email: $1,495
  • Both Book & .PDF via email:$1,795
  • BMCDataDirect Internet delivery: 3-user license $2,095;
    Call for multi-user discount prices
  • BMCDataDirect Internet delivery: 3-user license + Book: $2,395
  • Multi-user CD (via corporate intranet/network server)
    Call Charlene Harvey (formerly Salito) @ 212-688-7640 ext. 1962 for pricing

As the proliferation of "beverages with benefits" continues with the introduction of a variety of drinks marketed as delivering specific functional results, Beverage Marketing focuses on a niche within a niche: relaxation beverages. This emerging sub-segment of the wellness and functional beverage marketplace gets in-depth analysis in this report, which discusses trends, issues and brands and charts the volume and growth of beverages engineered to help consumers relax. Market projections through 2016 are also provided.

Call Charlene Harvey (800) 275-4630 ext. 1962 or (212) 688-7640 ext. 1962 for more information or to place an order.

 

FOCUS REPORT

THE RELAXATION BEVERAGE MARKET IN THE U.S.

The Relaxation Beverage Market

  • Overview pg..........1
  • Wholesale Dollars and Volume pg..........9

The Relaxation Beverage Market by Brand

  • Overview pg..........11
  • Dollars by Brand pg..........12
  • Marley's Mellow Mood pg..........13
  • Rockstar pg..........15
  • Neuropg..........16
  • Koma Unwind pg..........17
  • Drank pg..........18
  • Vacation in a Bottle pg..........19
  • Mary Jane's pg..........20
  • Unwind pg..........21
  • Purple Stuff pg..........22
  • iChill pg..........23
  • Dream Water pg..........24
  • Other Brands pg..........24

The Projected Relaxation Beverage Market

  • Overview pg..........30
  • Wholesale Dollars and Volume pg..........32

Exhibits pg..........34

EXHIBIT

THE RELAXATION BEVERAGE MARKET IN THE U.S.

1 The U.S. Relaxation Beverage Market Estimated Wholesale Dollars and Volume 2007 – 2012 pg..........34

2 The U.S. Relaxation Beverage Market Change in Wholesale Dollars and Volume 2008 – 2012 pg..........35

3 The U.S. Relaxation Beverage Market New Product Introductions 2008 – 2011 pg..........36

4 Leading Relaxation Beverage Brands Estimated Wholesale Dollar Sales 2008 – 2012 pg..........37

5 Leading Relaxation Beverage Brands Share of Wholesale Dollar Sales 2008 – 2012 pg..........38

6 Leading Relaxation Beverage Brands Change in Wholesale Dollar Sales 2009 – 2012 pg..........39

7 The Projected U.S. Relaxation Beverage Market Wholesale Dollar Sales and Change 2007 – 2017 pg..........40

8 The Projected U.S. Relaxation Beverage Market Volume and Change 2007 – 2017 pg..........41