Report Catalog - Snack Food in the U.S.

2011 Snack Food in the U.S. (Spring)

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WHAT GOES BETTER WITH BEVERAGES THAN SNACKS? Beverage Marketing explores trends in an area that often shares usage occasions with beverages: snack foods. This report covers all segments of the diverse packaged snack food industry, from salty to sweet and everything in between, examining market trends and recent industry developments. It also profiles leading companies, including those also involved with beverages, such as PepsiCo and Kraft, as well as food giants like ConAgra and General Mills and snack food-centric entities like Herr Foods and Hostess Brands. Other chapters address pricing, advertising and demographics. The report also contains Beverage Marketing’s exclusive five-year projections. NEW IN 2011: Includes candy.

More than 200 pages, with extensive text, graphs, charts and tables.

Call Charlene Harvey (800) 275-4630 ext. 1962 or (212) 688-7640 ext. 1962 for more information or to place an order.

TABLE OF CONTENTS i

TABLE OF EXHIBITS viii

DEFINITIONS USED IN THIS REPORT xiii

INTRODUCTION xv

CHAPTER

1. THE U.S. SNACK FOOD MARKET

The Packaged Snack Food Market pg..........1

Overview pg..........1

Wholesale Dollars pg..........2

New Products pg..........3

Issues and Trends pg..........3

Seasons pg..........12

Exhibits pg..........14

2. THE U.S. SNACK FOOD AND CANDY MARKETS BY SEGMENT

The Snack Food Segments pg..........17

Overview pg..........17

Cereal Snacks pg..........18

Cheese Snacks pg..........18

Cookies pg..........19

Corn Snacks pg..........19

Fruit Snacks pg..........20

Granola pg..........20

Meat Snacks pg..........21

Party Mix pg..........21

Popcorn pg..........21

Potato Chips pg..........22

Pork Rinds pg..........23

Pretzels pg..........23

Snack Bars pg..........23

Snack Crackers pg..........24

Snack Nuts pg..........25

Tortilla Chips pg..........25

Others pg..........25

The U.S. Candy Market pg..........26

Overview pg..........26

Segments pg..........26

Distribution Channels pg..........27

Exhibits pg..........28

3. THE REGIONAL SNACK FOOD MARKETS

The Regional Packaged Snack Food Markets pg..........37

Overview pg..........37

Wholesale Dollars pg..........38

Exhibits pg..........39

4. THE LEADING SNACK FOOD COMPANIES AND THEIR BRANDS

The Leading Companies pg..........45

Overview pg..........45

Leading Companies by Segment pg..........47

Leading Brands by Segment pg..........50

Campbell Soup Company pg..........54

Overview pg..........54

Pace pg..........56

Pepperidge Farm pg..........56

ConAgra Foods pg..........60

Overview pg..........60

Andy Capp's 62

Crunch 'n Munch pg..........63

David Seeds pg..........63

Fiddle Faddle pg..........64

Poppycock pg..........64

Slim Jim pg..........64

Diamond Foods pg..........66

Overview pg..........66

Emerald pg..........67

Kettle pg..........68

General Mills pg..........70

Overview pg..........70

Betty Crocker pg..........71

Bugles pg..........72

Cascadian Farm pg..........72

Chex pg..........72

Fiber One pg..........73

Gardetto's pg..........73

Lärabar pg..........74

Nature Valley pg..........74

Herr Foods pg..........76

Overview pg..........76

Herr's pg..........76

Hostess Brands pg..........78

Overview pg..........78

Dolly Madison Cakes pg..........79

Drake's Cakes pg..........79

Hostess pg..........79

Kellogg pg..........81

Overview pg..........81

Austin pg..........83

Carr's pg..........84

Cheez-It pg..........84

Chips Deluxe pg..........85

Club pg..........86

E.L. Fudge pg..........86

Famous Amos pg..........86

Fudge Shoppe pg..........87

Gripz pg..........87

Jack's pg..........88

Jackson's Old Fashioned pg..........88

Keebler pg..........88

Kellogg's pg..........89

Mother's pg..........89

Murray pg..........90

Nutri-Grain pg..........90

Rolls pg..........91

Sandies pg..........91

Soft Batch pg..........92

Special K pg..........92

Toasteds pg..........93

Town House pg..........94

Vienna Cremes pg..........94

Vienna Fingers pg..........94

Wheatables pg..........95

Zesta pg..........95

Kraft pg..........96

Overview pg..........96

Barnum's Animals pg..........98

Cameo pg..........99

Chips Ahoy pg..........99

Corn Nuts pg..........99

Flavor Originals pg..........100

Garden Harvest pg..........100

Ginger Snaps pg..........101

Honey Maid pg..........101

Kraft pg..........101

LU pg..........101

Mallomars pg..........102

Mixers pg..........103

Nabisco pg..........103

Newtons pg..........103

Nilla Wafers pg..........104

Nutter Butter pg..........104

Oreo pg..........105

Peek Freans pg..........105

Planters pg..........106

Red Oval Farms pg..........108

Ritz pg..........108

Snackwell's pg..........109

Teddy Grahams pg..........109

Triscuit pg..........109

Wheat Thins pg..........110

McKee Foods pg..........111

Overview pg..........111

Little Debbie pg..........111

Sunbelt pg..........112

PepsiCo pg..........113

Overview pg..........113

Baken-ets pg..........116

Cheetos pg..........116

Chester's pg..........117

Cracker Jack pg..........117

Doritos pg..........118

Flat Earth pg..........119

Frito-Lay pg..........119

Fritos pg..........119

Funyuns pg..........120

Grandma's pg..........120

El Isleno pg..........121

Lay's pg..........121

Matador pg..........122

Maui Style pg..........122

Miss Vickie's pg..........123

Munchies pg..........123

Munchos pg..........123

Nut Harvest pg..........124

Oberto pg..........124

Quaker pg..........124

Rold Gold pg..........126

Ruffles pg..........127

Sabra pg..........127

Sabritones pg..........128

Santitas pg..........128

SmartFood pg..........129

Spitz pg..........129

Stacy's Pita Chips pg..........129

Sunchips pg..........130

Tostitos pg..........131

TrueNorth pg..........131

Procter & Gamble Company pg..........133

Overview pg..........133

Pringles pg..........133

Sargento Foods pg..........136

Overview pg..........136

Sargento Natural Cheese Snacks pg..........136

Shearer's Foods pg..........138

Overview pg..........138

Shapers pg..........138

Shearer's pg..........138

Tangos pg..........139

Snyder's-Lance pg..........140

Overview pg..........140

Snyder’s of Hanover pg..........140

Utz Quality Foods Inc. pg..........141

Overview pg..........141

Utz pg..........141

Exhibits pg..........144

5. U.S. SNACK FOOD AND CANDY PRICING

Snack Food Pricing pg..........195

Overview pg..........195

Producer Prices pg..........196

Consumer Prices pg..........196

Retail Prices pg..........197

Candy Pricing pg..........198

Overview pg..........198

Producer Prices pg..........198

Consumer Prices pg..........198

Exhibits pg..........200

6. U.S. SNACK FOOD AND CANDY ADVERTISING EXPENDITURES

Snack Food Advertising pg..........205

Overview pg..........205

Leading Advertisers pg..........206

Advertising Expenditures by Media pg..........212

Candy Advertising pg..........215

Overview pg..........215

Leading Advertisers pg..........215

Advertising Expenditures by Media pg..........216

Exhibits pg..........219

7. U.S. SNACK FOOD DEMOGRAPHICS

The Snack Food Consumer pg..........231

Overview pg..........231

Age pg..........232

Education pg..........233

Occupation pg..........234

Marital Status pg..........235

Ethnicity pg..........236

Region pg..........236

Income pg..........236

The Snack Nuts Consumer pg..........238

Overview pg..........238

Age pg..........238

Education pg..........239

Occupation pg..........240

Marital Status pg..........241

Ethnicity pg..........241

Region pg..........242

Income pg..........242

The Snack Bar Consumer pg..........244

Overview pg..........244

Age pg..........244

Education pg..........245

Occupation pg..........246

Marital Status pg..........246

Ethnicity pg..........247

Region pg..........248

Income pg..........248

Exhibits pg..........250

8. THE PROJECTED U.S. SNACK FOOD AND CANDY MARKETS

The Projected Snack Food Market pg..........253

Overview pg..........253

Wholesale Dollars pg..........254

Wholesale Dollars by Segment pg..........254

The Projected Candy Market pg..........256

Overview pg..........256

Wholesale Dollars pg..........256

Wholesale Dollars by Segment pg..........256

Exhibits pg..........258

EXHIBIT

1. THE U.S. SNACK FOOD MARKET

1.1 U.S. Snack Food Market Estimated Wholesale Dollars and Growth 2003 – 2010 pg..........14

1.2 U.S. Snack Food Market New Product Introductions by Segment 2008 – 2010 pg..........15

1.3 U.S. Snack Food Market Quarterly Seasonal Volume Shares by Segment 2010 pg..........16

2. THE U.S. SNACK FOOD AND CANDY MARKETS BY SEGMENT

2.4 U.S. Snack Food Market Estimated Wholesale Dollars Sales by Segment 2005 – 2010 pg..........28

2.5 U.S. Snack Food Market Share of Estimated Wholesale Dollars Sales by Segment 2005 – 2010 pg..........29

2.6 U.S. Snack Food Market Change in Estimated Wholesale Dollars Sales by Segment 2006 – 2010 pg..........30

2.7 U.S. Candy Market Estimated Wholesale Dollars Sales by Segment 2005 – 2010 pg..........31

2.8 U.S. Candy Market Share of Estimated Wholesale Dollars Sales by Segment 2005 – 2010 pg..........32

2.9 U.S. Candy Market Change in Estimated Wholesale Dollars Sales by Segment 2006 – 2010 pg..........33

2.10 U.S. Candy Market Estimated Wholesale Dollars Sales by Distribution Channel 2005 – 2010 pg..........34

2.11 U.S. Candy Market Share of Estimated Wholesale Dollars Sales by Distribution Channel 2005 – 2010 pg..........35

2.12 U.S. Candy Market Change in Estimated Wholesale Dollars Sales by Distribution Channel 2006 – 2010 pg..........36

3. THE REGIONAL SNACK FOOD MARKETS

3.13 U.S. Snack Food Market Estimated Wholesale Dollars Sales by Region 2008 – 2010 pg..........39

3.14 U.S. Snack Food Market Share of Estimated Wholesale Dollars Sales by Region 2008 – 2010 pg..........40

3.15 U.S. Snack Food Market Change in Estimated Wholesale Dollars Sales by Region 2009 – 2010 pg..........41

3.16 U.S. Snack Food Market Estimated Wholesale Dollars Sales by City 2008 – 2010 pg..........42

3.17 U.S. Snack Food Market Share of Estimated Wholesale Dollars Sales by City 2008 – 2010 pg..........43

3.18 U.S. Snack Food Market Change in Estimated Wholesale Dollars Sales by City 2009 – 2010 pg..........44

4. THE LEADING SNACK FOOD COMPANIES AND THEIR BRANDS

4.19 The Leading Snack Food Companies Estimated Wholesale Dollar Sales 2005 – 2010 pg..........144

4.20 The Leading Snack Food Companies Share of Estimated Wholesale Dollar Sales 2005 – 2010 pg..........145

4.21 The Leading Snack Food Companies Change in Estimated Wholesale Dollar Sales 2006 – 2010 pg..........146

4.22 The Leading Potato Chip Companies Retail Dollars Sales in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........147

4.23 The Leading Potato Chip Companies Share of Retail Dollars in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........148

4.24 The Leading Potato Chip Companies Change in Retail Dollars in Food, Drug and Mass Merchandisers 2008 – 2010 pg..........149

4.25 The Leading Corn Chip Companies Retail Dollars Sales in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........150

4.26 The Leading Corn Chip Companies Share of Retail Dollars in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........151

4.27 The Leading Corn Chip Companies Change in Retail Dollars in Food, Drug and Mass Merchandisers 2008 – 2010 pg..........152

4.28 The Leading Flavored Tortilla Chip Companies Retail Dollars Sales in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........153

4.29 The Leading Flavored Tortilla Chip Companies Share of Retail Dollars in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........154

4.30 The Leading Flavored Tortilla Chip Companies Change in Retail Dollars in Food, Drug and Mass Merchandisers 2008 – 2010 pg..........155

4.31 The Leading Unflavored Tortilla Chip Companies Retail Dollars Sales in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........156

4.32 The Leading Unflavored Tortilla Chip Companies Share of Retail Dollars in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........157

4.33 The Leading Unflavored Tortilla Chip Companies Change in Retail Dollars in Food, Drug and Mass Merchandisers 2008 – 2010 pg..........158

4.34 The Leading Pretzel Companies Retail Dollars Sales in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........159

4.35 The Leading Pretzel Companies Share of Retail Dollars in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........160

4.36 The Leading Pretzel Companies Change in Retail Dollars in Food, Drug and Mass Merchandisers 2008 – 2010 pg..........161

4.37 The Leading Ready-to-Eat Popcorn Companies Retail Dollars Sales in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........162

4.38 The Leading Ready-to-Eat Popcorn Companies Share of Retail Dollars in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........163

4.39 The Leading Ready-to-Eat Popcorn Companies Change in Retail Dollars in Food, Drug and Mass Merchandisers 2008 – 2010 pg..........164

4.40 The Leading Snack Mix Companies Retail Dollars Sales in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........165

4.41 The Leading Snack Mix Companies Share of Retail Dollars in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........166

4.42 The Leading Snack Mix Companies Change in Retail Dollars in Food, Drug and Mass Merchandisers 2008 – 2010 pg..........167

4.43 The Leading Cheese Puff Companies Retail Dollars Sales in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........168

4.44 The Leading Cheese Puff Companies Share of Retail Dollars in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........169

4.45 The Leading Cheese Puff Companies Change in Retail Dollars in Food, Drug and Mass Merchandisers 2008 – 2010 pg..........170

4.46 The Leading Potato Chip Brands Retail Dollars Sales in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........171

4.47 The Leading Potato Chips Brands Share of Retail Dollars in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........172

4.48 The Leading Potato Chips Brands Change in Retail Dollars in Food, Drug and Mass Merchandisers 2008 – 2010 pg..........173

4.49 The Leading Corn Chip Brands Retail Dollars Sales in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........174

4.50 The Leading Corn Chip Brands Share of Retail Dollars in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........175

4.51 The Leading Corn Chip Brands Change in Retail Dollars in Food, Drug and Mass Merchandisers 2008 – 2010 pg..........176

4.52 The Leading Flavored Tortilla Chip Brands Retail Dollars Sales in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........177

4.53 The Leading Flavored Tortilla Chip Brands Share of Retail Dollars in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........178

4.54 The Leading Flavored Tortilla Chip Brands Change in Retail Dollars in Food, Drug and Mass Merchandisers 2008 – 2010 pg..........179

4.55 The Leading Unflavored Tortilla Chip Brands Retail Dollars Sales in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........180

4.56 The Leading Unflavored Tortilla Chip Brands Share of Retail Dollars in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........181

4.57 The Leading Unflavored Tortilla Chip Brands Change in Retail Dollars in Food, Drug and Mass Merchandisers 2008 – 2010 pg..........182

4.58 The Leading Pretzel Brands Retail Dollars Sales in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........183

4.59 The Leading Pretzel Brands Share of Retail Dollars in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........184

4.60 The Leading Pretzel Brands Change in Retail Dollars in Food, Drug and Mass Merchandisers 2008 – 2010 pg..........185

4.61 The Leading Ready-to-Eat Popcorn Brands Retail Dollars Sales in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........186

4.62 The Leading Ready-to-Eat Popcorn Brands Share of Retail Dollars in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........187

4.63 The Leading Ready-to-Eat Popcorn Brands Change in Retail Dollars in Food, Drug and Mass Merchandisers 2008 – 2010 pg..........188

4.64 The Leading Snack Mix Brands Retail Dollars Sales in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........189

4.65 The Leading Snack Mix Brands Share of Retail Dollars in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........190

4.66 The Leading Snack Mix Brands Change in Retail Dollars in Food, Drug and Mass Merchandisers 2008 – 2010 pg..........191

4.67 The Leading Cheese Puff Brands Retail Dollar Sales in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........192

4.68 The Leading Cheese Puff Brands Share of Retail Dollars in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........193

4.69 The Leading Cheese Puff Brands Change in Retail Dollars in Food, Drug and Mass Merchandisers 2008 – 2010 pg..........194

5. U.S. SNACK FOOD AND CANDY PRICING

5.70 Producer Price Indexes for Selected Snack Foods and All Commodities 1991 – 2010 pg..........200

5.71 Consumer Price Indexes for Selected Snack Foods and Other Items 1991 – 2010 pg..........201

5.72 Estimated Retail Unit Prices for Snack Foods by Category 2007 – 2010 pg..........202

5.73 Producer Price Indexes for Selected Candies and All Commodities 1991 – 2010 pg..........203

5.74 Consumer Price Indexes for Selected Candies and Other Items 1991 – 2010 pg..........204

6. U.S. SNACK FOOD AND CANDY ADVERTISING EXPENDITURES

6.75 U.S. Snack Food Market Advertising Expenditures by Leading Brands 2005 – 2010 pg..........219

6.76 U.S. Snack Food Market Share of Advertising Expenditures by Leading Brands 2005 – 2010 pg..........220

6.77 U.S. Snack Food Market Change in Advertising Expenditures by Leading Brands 2006 – 2010 pg..........221

6.78 U.S. Snack Food Market Advertising Expenditures by Media 2005 – 2010 pg..........222

6.79 U.S. Snack Food Market Share of Advertising Expenditures by Media 2005 – 2010 pg..........223

6.80 U.S. Snack Food Market Change in Advertising Expenditures by Media 2006 – 2010 pg..........224

6.81 U.S. Candy Market Advertising Expenditures by Leading Brands 2005 – 2010 pg..........225

6.82 U.S. Candy Market Share of Advertising Expenditures by Leading Brands 2005 – 2010 pg..........226

6.83 U.S. Candy Market Change in Advertising Expenditures by Leading Brands 2006 – 2010 pg..........227

6.84 U.S. Candy Market Advertising Expenditures by Media 2005 – 2010 pg..........228

6.85 U.S. Candy Market Share of Advertising Expenditures by Media 2005 – 2010 pg..........229

6.86 U.S. Candy Market Change in Advertising Expenditures by Media 2006 – 2010 pg..........230

7. U.S. SNACK FOOD DEMOGRAPHICS

7.87 Demographics of the Chips, Popcorn and Pretzels Consumer 2010 pg..........250

7.88 Demographics of the Snack Nuts Consumer 2010 pg..........251

7.89 Demographics of the Energy/Nutrition Bars Consumer 2010 pg..........252

8. THE PROJECTED U.S. SNACK FOOD AND CANDY MARKETS

8.90 The Projected U.S. Snack Food Market Estimated Wholesale Dollars and Growth 2003 – 2015 pg..........258

8.91 The Projected U.S. Snack Food Market Estimated Wholesale Dollar Sales by Segment 2005 – 2015 pg..........259

8.92 The Projected U.S. Snack Food Market Share of Estimated Wholesale Dollar Sales by Segment 2005 – 2015 pg..........260

8.93 The Projected U.S. Snack Food Market Change in Estimated Wholesale Dollar Sales by Segment 2005 – 2015 pg..........261

8.94 The Projected U.S. Candy Market Estimated Wholesale Dollars and Growth 2005 – 2015 pg..........262

8.95 The Projected U.S. Candy Market Estimated Wholesale Dollar Sales by Segment 2005 – 2015 pg..........263

8.96 The Projected U.S. Candy Market Share of Estimated Wholesale Dollar Sales by Segment 2005 – 2015 pg..........264

8.97 The Projected U.S. Candy Market Change in Estimated Wholesale Dollar Sales by Segment 2005 – 2015 pg..........265