Report Catalog - Bottled Water in the U.S.

2008 Bottled Water in the U.S. (July 2008)

CD: $5,595 (Single User Only)
Book: $5,395
Both: $5,795
BMCDataDirect Internet delivery: 3-user license $6,295;
Call for multi-user discount prices
BMCDataDirect Internet delivery: 3-user license + Book: $6,595
Multi-user CD (via corporate intranet/network server) Call Charlene Salito @ 212-688-7640 for pricing

BMC’s definitive report on the U.S. bottled water market explores the past, present and future of the fast-moving category. It provides information on volume by segments, per capita consumption, wholesale dollar sales, packaging, distribution, imports, pricing, advertising, demographics and more. The report contains detailed analysis of the leading company with extensive statistics relating to their brands. It also puts the U.S. market in a global perspective and forecasts the national market five years into the future. Enhanced with IRI data. NEW FOR 2008: Now provides topline global data.

350-plus pages, with extensive text, charts, graphs and tables. Printed volume $5,395; single-user CD $5,595; $5,795 for both. BMCDataDirect Internet delivery: 3-user license $6,295; $400 per additional user; BMCDataDirect Internet delivery: 3-user license plus one printed volume $6,595. Call for multi-user discount prices.

TABLE OF CONTENTS i

TABLE OF EXHIBITS iv

DEFINITIONS USED IN THIS REPORT x

INTRODUCTION xii

CHAPTER

1. THE U.S. BOTTLED WATER MARKET

The Global Bottled Water Market pg..........1

The National Bottled Water Market pg..........2

Overview pg..........2

Volume pg..........3

Per Capita Consumption pg..........4

Volume by Segment pg..........5

Wholesale Dollar Sales pg..........7

Prices pg..........7

Seasonality pg..........7

Exhibits pg..........9

2. THE REGIONAL AND STATE BOTTLED WATER MARKETS

Regional Bottled Water Markets pg..........21

Overview pg..........21

Non–Sparkling Water pg..........23

Sparkling Water pg..........25

Per Capita Consumption pg..........26

State Bottled Water Markets pg..........30

Overview pg..........30

The Leading States pg..........30

Per Capita Consumption pg..........31

Exhibits pg..........32

3. THE IMPORTED BOTTLED WATER MARKET

Imported Bottled Water pg..........49

Overview pg..........49

Volume pg..........50

Volume of Imports by Origin pg..........51

Regions of Origin pg..........51

Countries of Origin pg..........52

Value of Imports by Origin pg..........55

Regions of Origin pg..........55

Countries of Origin pg..........55

Dollars Per Gallon pg..........57

Imported Volume by Type pg..........59

Imported Sparkling and Non-Sparkling Water pg..........59

Exhibits pg..........60

4. BOTTLED WATER DISTRIBUTION CHANNELS AND PRICING

Bottled Water Volume by Distribution Channel pg..........77

Non-Sparkling Volume by Distribution Channel pg..........81

Domestic Sparkling Volume by Distribution Channel pg..........83

Imported Volume by Distribution Channel pg..........84

Off-Premise Retail Non-Sparkling Share by Outlet pg..........85

Bottled Water Dollar Sales by Distribution Channel pg..........86

Bottled Water Dollar Sales by Channel and Water Type pg..........88

Bottled Water Sales Average Price Per Gallon pg..........89

Non-Sparkling pg..........89

Domestic Sparkling pg..........89

Imports pg..........90

Percentage on Feature and Display pg..........90

Average Price in Supermarkets pg..........90

Exhibits pg..........91

5. BOTTLED WATER PACKAGING

Bottled Water Packaging Developments pg..........109

Non-Sparkling Volume by Container Type pg..........112

Non-Sparkling Volume by Container Size and Channel pg..........113

Sparkling Volume by Container Type pg..........116

Exhibits pg..........117

6. THE LEADING BOTTLED WATER COMPANIES AND THEIR BRANDS

The Leading Companies and Their Brands pg..........129

Nestlé Waters North America, Inc. pg..........132

Poland Spring pg..........136

Arrowhead pg..........139

Deer Park pg..........140

Ozarka pg..........141

Zephyrhills pg..........141

Ice Mountain pg..........142

Nestlé Pure Life pg..........142

Perrier pg..........144

Calistoga pg..........145

Great Bear pg..........146

PepsiCo, Inc. pg..........147

Aquafina pg..........147

Ethos pg..........151

Coca-Cola Company pg..........152

Dasani pg..........154

Evian pg..........158

Dannon pg..........159

AquaPenn pg..........161

DS Waters Enterprises pg..........162

McKesson Brands pg..........164

Suntory Brands pg..........165

CG Roxane LLC pg..........169

Alpine Spring pg..........169

Culligan International pg..........171

Dr Pepper Snapple, Inc. pg..........174

Vermont Pure pg..........176

Glacier Water Services, Inc. pg..........183

The PET Water Market pg..........186

The Leading Imported Bottled Water Brands pg..........187

Evian pg..........187

Fiji pg..........187

San Pellegrino pg..........189

Perrier pg..........190

Volvic pg..........190

Acqua Panna pg..........191

Apollinaris pg..........191

Voss pg..........191

Iceland Spring pg..........192

The Leading HOD Water Companies pg..........193

The Leading Bottled Water Brands by Channel pg..........194

Exhibits pg..........195

7. THE U.S. CLUB SODA AND SELTZER WATER MARKET

Club Soda and Seltzer Water pg..........221

Overview pg..........221

Volume pg..........221

Club Soda and Seltzer Water Companies and Brands pg..........223

Overview pg..........223

Vintage pg..........224

Canada Dry pg..........224

Schweppes pg..........225

Seagram pg..........225

Exhibits pg..........226

8. BOTTLED WATER BY SOURCE

Purified and Spring Water pg..........233

Overview pg..........233

Volume pg..........234

Exhibits pg..........235

9. BOTTLED WATER ADVERTISING EXPENDITURES

Bottled Water Advertising pg..........239

Overview pg..........239

Domestic Brands pg..........242

Imported Brands pg..........244

Bottled Water Advertising by Media pg..........246

Exhibits pg..........248

10. DEMOGRAPHICS OF THE BOTTLED WATER CONSUMER

Users of Bottled Waters in the U.S. pg..........261

Overview pg..........261

Poland Spring Users pg..........265

Exhibits pg..........269

11. THE PROJECTED U.S. BOTTLED WATER MARKET

The Projected National Bottled Water Market pg..........273

Overview pg..........273

Per Capita Consumption pg..........274

Volume by Segments pg..........275

Volume by Distribution Channels pg..........277

Sparkling and Imported Waters pg..........279

Exhibits pg..........280

APPENDIX

A. U.S. Population by Region 1976 - 2007 pg..........293

EXHIBIT

1. THE U.S. BOTTLED WATER MARKET

1 .1 Global Bottled Water Market Consumption and Annual Change 1996 – 2007 pg..........9

1 .2 U.S. Bottled Water Market Gallonage, Growth and Per Capita Consumption 1976 – 2007 pg..........10

1.3 U.S. Bottled Water Market Non-Sparkling, Sparkling & Import Gallonage 1976 – 2007 pg..........11

1.4 U.S. Bottled Water Market Gallonage by Segment 1976 – 2007 pg..........12

1.5 U.S. Bottled Water Market Share of Gallonage by Segment 1976 – 2007 pg..........13

1.6 U.S. Bottled Water Market Change in Gallonage by Segment 1977 – 2007 pg..........14

1.7 U.S. Bottled Water Market Estimated Wholesale Dollars 1984 – 2007 pg..........15

1.8 U.S. Bottled Water Market Estimated Share of Wholesale Dollars 1984 – 2007 pg..........16

1.9 U.S. Bottled Water Market Change in Wholesale Dollars 1985 – 2007 pg..........17

1 .10 U.S. Bottled Water Market Estimated Wholesale Dollars, Gallonage and Price 2007 pg..........18

1.11 U.S. Bottled Water Market Quarterly Volume Shares by Segment 2007 pg..........19

2. THE REGIONAL AND STATE BOTTLED WATER MARKETS

2.12 U.S. Bottled Water Market Gallonage by Region 2002 – 2007 pg..........32

2.13 U.S. Bottled Water Market Share of Gallonage by Region 2002 – 2007 pg..........33

2.14 U.S. Bottled Water Market Change in Gallonage by Region 2003 – 2007 pg..........34

2.15 U.S. Non-Sparkling Bottled Water Market Gallonage by Region 2002 – 2007 pg..........35

2.16 U.S. Non-Sparkling Bottled Water Market Share of Gallonage by Region 2002 – 2007 pg..........36

2.17 U.S. Non-Sparkling Bottled Water Market Change in Gallonage by Region 2003 – 2007 pg..........37

2.18 U.S. Sparkling Bottled Water Market Gallonage by Region 2002 – 2007 pg..........38

2.19 U.S. Sparkling Bottled Water Market Share of Gallonage by Region 2002 – 2007 pg..........39

2.20 U.S. Sparkling Bottled Water Market Change in Gallonage by Region 2003 – 2007 pg..........40

2.21 U.S. Bottled Water Market Per Capita Consumption by Region 2002 – 2007 pg..........41

2.22 U.S. Non-Sparkling Bottled Water Market Per Capita Consumption by Region 2002 – 2007 pg..........42

2.23 U.S. Sparkling Bottled Water Market Per Capita Consumption by Region 2002 – 2007 pg..........43

2.24 U.S. Bottled Water Market Estimated Gallonage by Leading States 2002 – 2007 pg..........44

2.25 U.S. Bottled Water Market Share of Gallonage by Leading States 2002 – 2007 pg..........45

2.26 U.S. Bottled Water Market Change in Gallonage by Leading States 2003 – 2007 pg..........46

2.27 U.S. Bottled Water Market Per Capita Consumption of Leading States 2002 – 2007 pg..........47

3. THE IMPORTED BOTTLED WATER MARKET

3.28 Imported Bottled Water Market Gallonage, Sales and Growth 1977 – 2007 pg..........60

3.29 Imported Bottled Water Market Gallonage by Region 2002 – 2007 pg..........61

3.30 Imported Bottled Water Market Share by Region 2002 – 2007 pg..........62

3.31 Imported Bottled Water Market Change by Region 2003 – 2007 pg..........63

3.32 Leading Imported Water Countries Gallonage 2002 – 2007 pg..........64

3.33 Leading Imported Water Countries Share 2002 – 2007 pg..........65

3.34 Leading Imported Water Countries Gallonage Growth 2003 – 2007 pg..........66

3.35 Imported Bottled Water Market Dollar Value by Region 2002 – 2007 pg..........67

3.36 Imported Bottled Water Market Dollar Share by Region 2002 – 2007 pg..........68

3.37 Imported Bottled Water Market Dollar Growth by Region 2003 – 2007 pg..........69

3.38 Leading Imported Water Countries Dollar Value 2002 – 2007 pg..........70

3.39 Leading Imported Water Countries Share of Dollar Value 2002 – 2007 pg..........71

3.40 Leading Imported Water Countries Change in Dollar Value 2003 – 2007 pg..........72

3.41 Leading Imported Water Countries Dollars Per Gallon 2002 – 2007 pg..........73

3.42 Imported Bottled Water Market Volume by Type 1994 – 2007 pg..........74

3.43 Imported Bottled Water Market Share of Imports by Type 1994 – 2007 pg..........75

3.44 Imported Bottled Water Market Growth by Type 1995 – 2007 pg..........76

4. BOTTLED WATER DISTRIBUTION CHANNELS AND PRICING

4.45 U.S. Bottled Water Market Volume by Type of Distribution 2002 – 2007 pg..........91

4.46 U.S. Bottled Water Market Share by Type of Distribution 2002 – 2007 pg..........92

4.47 U.S. Bottled Water Market Growth by Type of Distribution 2003 – 2007 pg..........93

4.48 U.S. Bottled Water Market Gallonage by Water Type and Distribution 1997 – 2007 pg..........94

4.49 U.S. Bottled Water Market Gallonage Share by Water Type and Distribution 1997 – 2007 pg..........95

4.50 U.S. Bottled Water Market Growth by Water Type and Distribution 1998 – 2007 pg..........96

4.51 Estimated Retail (Off-Premise) Non-Carbonated Bottled Water Share by Channel 2002 – 2007 pg..........97

4.52 U.S. Bottled Water Market Wholesale Dollar Sales by Type of Distribution 2002 – 2007 pg..........98

4.53 U.S. Bottled Water Market Share of Wholesale Dollar Sales by Type of Distribution 2002 – 2007 pg..........99

4.54 U.S. Bottled Water Market Dollar Growth by Type of Distribution 2003 – 2007 pg..........100

4.55 U.S. Bottled Water Market Wholesale Dollar Sales by Water Type and Distribution 1997 – 2007 pg..........101

4.56 U.S. Bottled Water Market Share of Wholesale Dollar Sales by Water Type and Distribution 1997 – 2007 pg..........102

4.57 U.S. Bottled Water Market Wholesale Dollar Growth by Water Type and Distribution 1998 – 2007 pg..........103

4.58 U.S. Bottled Water Market Average Per Gallon Wholesale Price by Water Type and Distribution 1997 – 2007 pg..........104

4.59 U.S. Bottled Water Market Change in Average Per Gallon Wholesale Price 1998 – 2007 pg..........105

4.60 U.S. Bottled Water Market Percent by Type on Feature and Display in Grocery Stores 2004 – 2007 pg..........106

4.61 U.S. Bottled Water Market Average Price Per Unit in Grocery Stores 2003 – 2007 pg..........107

5. BOTTLED WATER PACKAGING

5.62 Domestic Non-Sparkling and Sparkling Water Volume by Container Material 2002 – 2007 pg..........117

5.63 Domestic Non-Sparkling and Sparkling Water Share by Container Material 2002 – 2007 pg..........118

5.64 Domestic Non-Sparkling and Sparkling Water Growth by Container Material 2003 – 2007 pg..........119

5.65 Domestic Non-Sparkling Water Volume by Container Material 2002 – 2007 pg..........120

5.66 Domestic Non-Sparkling Water Share by Container Material 2002 – 2007 pg..........121

5.67 Domestic Non-Sparkling Water Growth by Container Material 2003 – 2007 pg..........122

5.68 Domestic Non-Sparkling Water Volume by Container Size 2002 – 2007 pg..........123

5.69 Domestic Non-Sparkling Water Share by Container Size 2002 – 2007 pg..........124

5.70 Domestic Non-Sparkling Water Growth by Container Size 2003 – 2007 pg..........125

5.71 Domestic Sparkling Water Volume by Container Material 2002 – 2007 pg..........126

5.72 Domestic Sparkling Water Share by Container Material 2002 – 2007 pg..........127

5.73 Domestic Sparkling Water Growth by Container Material 2003 – 2007 pg..........128

6. THE LEADING BOTTLED WATER COMPANIES AND THEIR BRANDS

6.74 Leading Bottled Water Companies Estimated Wholesale Dollar Sales 2002 – 2007 pg..........195

6.75 Leading Bottled Water Companies Share of Estimated Wholesale Dollar Sales 2002 – 2007 pg..........196

6.76 Leading Bottled Water Companies Change in Estimated Wholesale Dollar Sales 2003 – 2007 pg..........197

6.77 Leading Bottled Water Companies Estimated Wholesale Dollar Sales by Brand 2002 – 2007 pg..........198

6.78 Leading Bottled Water Companies Estimated Share of Wholesale Dollar Sales by Brand 2002 – 2007 pg..........200

6.79 Leading Bottled Water Companies Estimated Change in Wholesale Dollar Sales by Brand 2003 – 2007 pg..........202

6.80 Leading Bottled Water Brands Dollar Sales 2002 – 2007 pg..........204

6.81 Leading Bottled Water Brands Share of Dollar Sales 2002 – 2007 pg..........205

6.82 Leading Bottled Water Brands Change in Dollar Sales 2003 – 2007 pg..........206

6.83 PET Water Market in the U.S. Volume Share by Company 2004 – 2007 pg..........207

6.84 The Leading Imported Water Brands Estimated Volume 2002 – 2007 pg..........208

6.85 The Leading Imported Water Brands Volume Growth 2003 – 2007 pg..........209

6.86 The Leading HOD Bottled Water Companies Estimated Water Only Revenues 2002 – 2007 pg..........210

6.87 The Leading HOD Bottled Water Companies Share of Estimated Water Only Revenues 2002 – 2007 pg..........211

6.88 The Leading HOD Bottled Water Companies Change in Estimated Water Only Revenues 2003 – 2007 pg..........212

6.89 The Leading HOD Bottled Water Companies Estimated Water Only Volume 2002 – 2007 pg..........213

6.90 The Leading HOD Bottled Water Companies Share of Estimated Water Only Volume 2002 – 2007 pg..........214

6.91 The Leading HOD Bottled Water Companies Change in Estimated Water Only Volume 2003 – 2007 pg..........215

6.92 The Leading Retail PET Brands In Grocery Stores by Volume 2007 pg..........216

6.93 The Leading Retail PET Brands In Drug Stores by Volume 2007 pg..........217

6.94 The Leading Sparkling Water Brands In Grocery Stores by Volume 2007 pg..........218

6.95 The Leading Sparkling Water Brands In Drug Stores by Volume 2007 pg..........219

6.96 The Leading Distilled Water Brands In Grocery Stores by Volume 2007 pg..........220

7. THE U.S. CLUB SODA AND SELTZER WATER MARKET

7.97 Club Soda/Seltzer Estimated Volume 2002 – 2007 pg..........226

7.98 Club Soda/Seltzer Estimated Volume Share 2002 – 2007 pg..........227

7.99 Club Soda/Seltzer Estimated Volume Growth 2003 – 2007 pg..........228

7.100 Club Soda/Seltzer Estimated Volume by Brand 2002 – 2007 pg..........229

7.101 Club Soda/Seltzer Estimated Share by Brand 2002 – 2007 pg..........230

7.102 Club Soda/Seltzer Estimated Growth by Brand 2003 – 2007 pg..........pg..........231

8. BOTTLED WATER BY SOURCE

8.103 Retail PET Bottled Water Volume by Source 2000 – 2007 pg..........235

8.104 Retail PET Bottled Water Share by Source 2000 – 2007 pg..........236

8.105 Retail PET Bottled Water Growth by Source 2001 – 2007 pg..........237

9. BOTTLED WATER ADVERTISING EXPENDITURES

9.106 U.S. Bottled Water Market Advertising Expenditures 1979 – 2007 pg..........248

9.107 U.S. Domestic Bottled Water Advertising Expenditures 1979 – 2007 pg..........249

9.108 Imported Bottled Water Advertising Expenditures 1979 – 2007 pg..........250

9.109 Leading Domestic Brands by Advertising Expenditures 2002 – 2007 pg..........251

9.110 Leading Domestic Brands by Share of Advertising Expenditures 2002 – 2007 pg..........252

9.111 Leading Domestic Brands Change in Advertising Expenditures 2003 – 2007 pg..........253

9.112 Leading Imported Brands by Advertising Expenditures 2002 – 2007 pg..........254

9.113 Leading Imported Brands by Share of Advertising Expenditures 2002 – 2007 pg..........255

9.114 Leading Imported Brands Change in Advertising Expenditures 2003 – 2007 pg..........256

9.115 Estimated Advertising Expenditures for All Bottled Water Brands by Media 2002 – 2007 pg..........257

9.116 Estimated Share of Advertising Expenditures for All Bottled Water Brands by Media 2002 – 2007 pg..........258

9.117 Estimated Change in Advertising Expenditures for All Bottled Water Brands by Media 2003 – 2007 pg..........259

10. DEMOGRAPHICS OF THE BOTTLED WATER CONSUMER

10.118 Demographics of the Spring Water Consumer 2007 pg..........269

10.119 Demographics of the Poland Spring Consumer 2007 pg..........271

11. THE PROJECTED U.S. BOTTLED WATER MARKET

11.120 Projected U.S. Bottled Water Market Volume 1976 – 2012 pg..........280

11.121 Projected U.S. Bottled Water Market Compound Annual Growth 1981 – 2012 pg..........281

11.122 Projected U.S. Bottled Water Market Per Capita Consumption 1985 – 2012 pg..........282

11.123 Projected U.S. Bottled Water Market Volume by Segment 2007 – 2012 pg..........283

11.124 Projected U.S. Bottled Water Market Volume Share by Segment 2007 – 2012 pg..........284

11.125 Projected U.S. Bottled Water Market Compound Annual Growth by Segment 2007 – 2012 pg..........285

11.126 Projected U.S. Bottled Water Market Volume and Share by Distribution Channel 2007 – 2012 pg..........286

11.127 Projected U.S. Bottled Water Market Compound Annual Growth by Distribution Channel 2007 – 2012 pg..........287

11.128 Projected Domestic Non-Sparkling Bottled Water Market Volume and Share by Distribution Channel 2007 – 2012 pg..........288

11.129 Projected Domestic Non-Sparkling Bottled Water Market Compound Annual Growth by Distribution Channel 2007 – 2012pg.......... 289

11.130 Projected Domestic Sparkling and Imported Bottled Water Volume and Share 2002 – 2012 pg..........290

11.131 Projected Domestic Sparkling and Imported Bottled Water Compound Annual Growth 2007 – 2012 pg..........291