Report Catalog - Carbonated Soft Drinks in the U.S.

2012 Carbonated Soft Drinks in the U.S. (Summer)

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ONGOING EVOLUTION. This comprehensive study of the leading beverage category examines trends and top companies' strategies, providing up-to-date statistics and detailed analysis of leading brands, packaging, channels of distribution, regional markets, pricing, demographics, advertising, five-year growth projections and more.

More than 300 pages, with extensive text, graphs, charts and tables.

Call Charlene Harvey (800) 275-4630 ext. 1962 or (212) 688-7640 ext. 1962 for more information or to place an order.

CHAPTER

1. THE U.S. CARBONATED SOFT DRINK MARKET

The National Soft Drink Market pg..........1

Overview pg..........1

Volume pg..........1

Per Capita Consumption pg..........2

Growth pg..........3

Seasonality pg..........3

Recent Trends in the CSD Market pg..........4

The Regional Soft Drink Markets pg..........8

Overview pg..........8

Regional Per Capita Consumption pg..........10

Exhibits pg..........13

2. THE U.S. SOFT DRINK PACKAGED AND FOUNTAIN MARKETS

National Packaged and Fountain Volume Trends pg..........22

Regional Packaged Trends pg..........24

Regional Fountain Trends pg..........27

Exhibits pg..........30

3. THE U.S. SOFT DRINK REGULAR AND DIET MARKETS

Regular and Diet Trends pg..........38

Overview pg..........38

Packaged CSDs pg..........51

Fountain CSDs pg..........51

Regional Soft Drink Trends pg..........53

Packaged Regular CSDs pg..........53

Packaged Diet CSDs pg..........54

Exhibits pg..........55

4. THE U.S. SOFT DRINK FLAVORS

National Flavor Trends pg..........67

Regular Packaged Flavor Trends pg..........70

Diet Packaged Flavor Trends pg..........72

Regular Fountain Flavor Trends pg..........74

Diet Fountain Flavor Trends pg..........75

Exhibits pg..........76

5. THE LEADING SOFT DRINK COMPANIES AND THEIR STRATEGIES

The Leading Companies pg..........91

Overview pg..........91

Coca–Cola Company

Overview pg..........100

Marketing pg..........107

Bottling System pg..........134

PepsiCo, Inc.

Overview pg..........135

Marketing pg..........142

Bottling System pg..........170

Dr Pepper Snapple Group, Inc.

Overview pg..........173

Marketing pg..........177

Bottling System pg..........186

Cott Corporation

Overview pg..........190

Marketing pg..........197

International pg..........200

Exhibits pg..........205

6. THE LEADING SOFT DRINK BRANDS

The Top Twenty Soft Drink Brands pg..........220

The Top Fifteen Diet Soft Drink Brands pg..........223

Leading Soft Drink Brands by Flavor pg..........225

Cola pg..........225

Heavy Citrus pg..........226

Lemon–Lime pg..........227

Pepper pg..........228

Orange/Flavor Lines pg..........228

Root Beer pg..........230

Leading Soft Drink Brands by Channel pg..........231

Exhibits pg..........232

7. THE PREMIUM SOFT DRINK MARKET

Premium Soft Drinks pg..........246

Overview pg..........246

Leading Brands pg..........247

Exhibits pg..........254

8. U.S. SOFT DRINK DISTRIBUTION CHANNELS

Soft Drink Distribution Channels pg..........260

Overview pg..........260

Supermarketspg..........261

Mass Merchandisers pg..........262

Foodservice pg..........262

Vending pg..........262

Convenience/Gas Stores pg..........263

Vended Can, Bottle and Cup Volume pg..........264

Exhibits pg..........265

9. U.S. SOFT DRINK INDUSTRY PRICING

Soft Drink Pricing pg..........271

Overview pg..........271

Consumer Prices pg..........271

Producer Prices pg..........272

Wholesale Prices pg..........274

Exhibits pg..........275

10. PRIVATE LABEL SOFT DRINKS

Private Label Soft Drinks pg..........279

Exhibits pg..........282

11. U.S. SOFT DRINK PACKAGING

Soft Drink Packaging Trends pg..........284

Soft Drink Volume by Container Size pg..........288

Exhibits pg..........290

12. SOFT DRINK ADVERTISING EXPENDITURES

Advertising Expenditures of the Leading CSD Companies pg..........296

Overview pg..........296

Coca–Cola Company pg..........300

PepsiCo, Inc. pg..........301

Dr Pepper Snapple Group, Inc. pg..........303

Advertising Expenditures of the Leading CSD Brands pg..........304

Soft Drink Advertising by Medium pg..........305

Exhibits pg..........306

13. DEMOGRAPHICS OF THE SOFT DRINK CONSUMER

Adult Regular and Diet CSD Consumers pg..........323

Adult Regular CSD Consumers pg..........330

Adult Diet CSD Consumers pg..........333

Exhibits pg..........334

14. THE PROJECTED U.S. SOFT DRINK MARKET

Soft Drink Projections pg..........342

Overview pg..........342

Trends pg..........342

Packaged and Fountain Volume pg..........343

Regular and Diet Volume pg..........344

Volume by Container Type pg..........345

National Brand and Private Label Volume pg..........345

Exhibits pg..........346

APPENDIX

A. U.S. Population by Region 1976 – 2011 pg..........357

EXHIBIT

1. THE U.S. CARBONATED SOFT DRINK MARKET

1.1 U.S. Carbonated Soft Drink Market Volume and Change 1960 – 2011 pg..........13

1.2 U.S. Carbonated Soft Drink Market Per Capita Consumption 1970 – 2011 pg..........14

1.3 U.S. Carbonated Soft Drink Market Compound Annual Growth 1970 – 2011 pg..........15

1.4 U.S. Carbonated Soft Drink Market Quarterly Volume Shares in Measured Channels 2003 – 2011 pg..........16

1.5 Regional Soft Drink Markets Volume 2006 – 2011 pg..........17

1.6 Regional Soft Drink Markets Share of Volume 2006 – 2011 pg..........18

1.7 Regional Soft Drink Markets Change in Volume 2007 – 2011 pg..........19

1.8 Regional Soft Drink Markets Compound Annual Growth 1995 – 2011 pg..........20

1.9 Regional Soft Drink Markets Per Capita Consumption 2006 – 2011 pg..........21

2. THE U.S. SOFT DRINK PACKAGED AND FOUNTAIN MARKETS

2.10 U.S. Soft Drink Market Packaged and Fountain Gallonage and Growth 1975 – 2011 pg..........30

2.11 U.S. Soft Drink Market Packaged and Fountain Share 1975 – 2011 pg..........31

2.12 Regional Soft Drink Packaged Volume 1985 – 2011 pg..........32

2.13 Regional Soft Drink Packaged Share 1985 – 2011pg..........33

2.14 Regional Soft Drink Packaged Growth 1986 – 2011 pg..........34

2.15 Regional Soft Drink Fountain Gallonage 1985 – 2011 pg..........35

2.16 Regional Soft Drink Fountain Share 1985 – 2011 pg..........36

2.17 Regional Soft Drink Fountain Growth 1986 – 2011 pg..........37

3. THE U.S. SOFT DRINK REGULAR AND DIET MARKETS

3.18 U.S. Soft Drink Market Regular vs. Diet Volume and Share 1984 – 2011 pg..........55

3.19 U.S. Soft Drink Market Regular vs. Diet Growth 1985 – 2011 pg..........56

3.20 U.S. Soft Drink Packaged Market Regular vs. Diet Volume and Share 1975 – 2011 pg..........57

3.21 U.S. Soft Drink Packaged Market Regular vs. Diet Growth 1980 – 2011 pg..........58

3.22 U.S. Soft Drink Fountain Market Regular vs. Diet Volume and Share 1984 – 2011 pg..........59

3.23 U.S. Soft Drink Fountain Market Regular vs. Diet Growth 1985 – 2011 pg..........60

3.24 Regional Packaged Soft Drink Market Regular Volume 1985 – 2011 pg..........61

3.25 Regional Packaged Soft Drink Market Regular Share 1985 – 2011 pg..........62

3.26 Regional Packaged Soft Drink Market Regular Growth 1986 – 2011 pg..........63

3.27 Regional Packaged Soft Drink Market Diet Volume 1985 – 2011 pg..........64

3.28 Regional Packaged Soft Drink Market Diet Share 1985 – 2011 pg..........65

3.29 Regional Packaged Soft Drink Market Diet Growth 1986 – 2011 pg..........66

4. THE U.S. SOFT DRINK FLAVORS

4.30 U.S. Soft Drink Market Volume by Flavor 2006 – 2011 pg..........76

4.31 U.S. Soft Drink Market Share by Flavor 2006 – 2011 pg..........77

4.32 U.S. Soft Drink Market Growth by Flavor 2007 – 2011 pg..........78

4.33 U.S. Soft Drink Regular Packaged Volume by Flavor 2006 – 2011 pg..........79

4.34 U.S. Soft Drink Regular Packaged Share by Flavor 2006 – 2011 pg..........80

4.35 U.S. Soft Drink Regular Packaged Growth by Flavor 2007 – 2011 pg..........81

4.36 U.S. Soft Drink Diet Packaged Volume by Flavor 2006 – 2011 pg..........82

4.37 U.S. Soft Drink Diet Packaged Share by Flavor 2006 – 2011 pg..........83

4.38 U.S. Soft Drink Diet Packaged Growth by Flavor 2007 – 2011 pg..........84

4.39 U.S. Soft Drink Regular Fountain Volume by Flavor 2006 – 2011 pg..........85

4.40 U.S. Soft Drink Regular Fountain Share by Flavor 2006 – 2011 pg..........86

4.41 U.S. Soft Drink Regular Fountain Growth by Flavor 2007 – 2011 pg..........87

4.42 U.S. Soft Drink Diet Fountain Volume by Flavor 2006 – 2011 pg..........88

4.43 U.S. Soft Drink Diet Fountain Share by Flavor 2006 – 2011 pg..........89

4.44 U.S. Soft Drink Diet Fountain Growth by Flavor 2007 – 2011 pg..........90

5. THE LEADING SOFT DRINK COMPANIES AND THEIR STRATEGIES

5.45 The Leading Soft Drink Companies Gallonage 2006 – 2011 pg..........205

5.46 The Leading Soft Drink Companies Share 2006 – 2011 pg..........206

5.47 The Leading Soft Drink Companies Growth 2007 – 2011 pg..........207

5.48 Coca–Cola Company Gallonage by Brand 2006 – 2011 pg..........208

5.49 Coca–Cola Company Industry Share by Brand 2006 – 2011 pg..........209

5.50 Coca–Cola Company Annual Growth by Brand 2007 – 2011 pg..........210

5.51 PepsiCo, Inc. Gallonage by Brand 2006 – 2011 pg..........211

5.52 PepsiCo, Inc. Industry Share by Brand 2006 – 2011 pg..........212

5.53 PepsiCo, Inc. Annual Growth by Brand 2007 – 2011 pg..........213

5.54 Dr Pepper Snapple Group, Inc. Gallonage by Brand 2006 – 2011 pg..........214

5.55 Dr Pepper Snapple Group, Inc. Industry Share by Brand 2006 – 2011 pg..........216

5.56 Dr Pepper Snapple Group, Inc. Annual Growth by Brand 2007 – 2011 pg..........218

6. THE LEADING SOFT DRINK BRANDS

6.57 The Top 20 Soft Drink Brands Gallonage 2006 – 2011 pg..........232

6.58 The Top 20 Soft Drink Brands Share 2006 – 2011 pg..........233

6.59 The Top 20 Soft Drink Brands Growth 2007 – 2011 pg..........234

6.60 The Top 15 Diet Soft Drink Brands Gallonage 2006 – 2011 pg..........235

6.61 The Top 15 Diet Soft Drink Brands Share 2006 – 2011 pg..........236

6.62 The Top 15 Diet Soft Drink Brands Growth 2007 – 2011 pg..........237

6.63 The Leading Soft Drink Flavor Brands Gallonage 2006 – 2011 pg..........238

6.64 The Leading Soft Drink Flavor Brands Category Share 2006 – 2011 pg..........240

6.65 The Leading Soft Drink Flavor Brands Volume Growth 2007 – 2011 pg..........242

6.66 Leading Carbonated Soft Drink Trademarks by Volume in Grocery Stores 2011 pg..........244

6.67 Leading Carbonated Soft Drink Trademarks by Volume in Drug Stores 2011 pg..........245

7. THE PREMIUM SOFT DRINK MARKET

7.68 Leading Premium Soda Brands Estimated Wholesale Dollar Sales 2006 – 2011 pg..........254

7.69 Leading Premium Soda Brands Share of Wholesale Dollar Sales 2006 – 2011 pg..........255

7.70 Leading Premium Soda Brands Change in Wholesale Dollar Sales 2007 – 2011 pg..........256

7.71 Leading Premium Soda Brands Volume 2006 – 2011 pg..........257

7.72 Leading Premium Soda Brands Share of Volume 2006 – 2011 pg..........258

7.73 Leading Premium Soda Brands Change in Volume 2007 – 2011 pg..........259

8. U.S. SOFT DRINK DISTRIBUTION CHANNELS

8.74 U.S. Soft Drink Market Volume by Distribution Channels 2006 – 2011 pg..........265

8.75 U.S. Soft Drink Market Share by Distribution Channels 2006 – 2011 pg..........266

8.76 U.S. Soft Drink Market Growth by Distribution Channels 2007 – 2011 pg..........267

8.77 The Vended Soft Drink Segment Volume of Cans, Bottles and Cups 2006 – 2011 pg..........268

8.78 The Vended Soft Drink Segment Share of Cans, Bottles and Cups 2006 – 2011 pg..........269

8.79 The Vended Soft Drink Segment Growth of Cans, Bottles and Cups 2007 – 2011 pg..........270

9. U.S. SOFT DRINK INDUSTRY PRICING

9.80 Growth in Consumer Price Index Carbonated Drinks vs. All Items 1980 – 2011 pg..........275

9.81 Growth in Producer Price Index Soft Drinks vs. All Commodities 1980 – 2011 pg..........276

9.82 Average Wholesale Non–Discounted Price Per Packaged Case 1993 – 2011 pg..........277

9.83 Average Wholesale Non–Discounted Bulk Price Per Five Gallon Transfer Tank 1993 – 2011 pg..........278

10. PRIVATE LABEL SOFT DRINKS

10.84 U.S. Soft Drink Market National Brands vs. Private Label Gallonage and Share 1993 – 2011 pg..........282

10.85 U.S. Soft Drink Market National Brands vs. Private Label Growth 1994 – 2011 pg..........283

11. U.S. SOFT DRINK PACKAGING

11.86 U.S. Soft Drink Packaged Volume by Type 1975 – 2011 pg..........290

11.87 U.S. Soft Drink Packaged Share by Type 1975 – 2011 pg..........291

11.88 U.S. Soft Drink Packaged Growth by Type 1985 – 2011 pg..........292

11.89 U.S. Soft Drink Packaged Volume by Size and Type 2006 – 2011 pg..........293

11.90 U.S. Soft Drink Packaged Share by Size and Type 2006 – 2011 pg..........294

11.91 U.S. Soft Drink Packaged Growth by Size and Type 2007 – 2011 pg..........295

12. SOFT DRINK ADVERTISING EXPENDITURES

12.92 The Leading Soft Drink Companies Estimated Advertising Expenditures 2006 – 2011 pg..........306

12.93 The Leading Soft Drink Companies Share of Advertising Expenditures 2006 – 2011 pg..........307

12.94 The Leading Soft Drink Companies Change in Advertising Expenditures 2007 – 2011 pg..........308

12.95 The Leading Soft Drink Companies Advertising Cents Per Gallon 2006 – 2011 pg..........309

12.96 Coca–Cola Company Estimated Advertising Expenditures by Brand 2006 – 2011 pg..........310

12.97 Coca–Cola Company Share of Advertising Expenditures by Brand 2006 – 2011 pg..........311

12.98 Coca–Cola Company Change in Advertising Expenditures by Brand 2007 – 2011 pg..........312

12.99 PepsiCo, Inc. Estimated Advertising Expenditures by Brand 2006 – 2011 pg..........313

12.100 PepsiCo, Inc. Share of Advertising Expenditures by Brand 2006 –2011 pg..........314

12.101 PepsiCo, Inc. Change in Advertising Expenditures by Brand 2007 – 2011 pg..........315

12.102 Dr Pepper Snapple Group, Inc. Estimated Advertising Expenditures by Brand 2006 – 2011 pg..........316

12.103 Dr Pepper Snapple Group, Inc. Share of Advertising Expenditures by Brand 2006 – 2011 pg..........317

12.104 Dr Pepper Snapple Group, Inc. Change in Advertising Expenditures by Brand 2007 – 2011 pg..........318

12.105 The Top 20 Soft Drink Brands by Advertising Expenditures 2006 – 2011 pg..........319

12.106 U.S. Soft Drink Market Expenditures by Media 2006 – 2011 pg..........320

12.107 U.S. Soft Drink Market Share of Expenditures by Media 2006 – 2011 pg..........321

12.108 U.S. Soft Drink Market Change in Expenditures by Media 2007 – 2011 pg..........322

13. DEMOGRAPHICS OF THE SOFT DRINK CONSUMER

13.109 Demographics of the Regular CSD Consumer 2011 pg..........334

13.110 Demographics of the Diet CSD Consumer 2011 pg..........335

13.111 Demographics of the Coca–Cola Consumer 2011 pg..........336

13.112 Demographics of the Pepsi–Cola Consumer 2011 pg..........337

13.113 Demographics of the Sierra Mist Consumer 2011 pg..........338

13.114 Demographics of the Store Brand CSD Consumer 2011 pg..........339

13.115 Demographics of the Diet Coke Consumer 2011 pg..........340

13.116 Demographics of the Diet Pepsi Consumer 2011 pg..........341

14. THE PROJECTED U.S. SOFT DRINK MARKET

14.117 Projected U.S. Soft Drink Market Volume and Per Capita Consumption 2011 – 2016 pg..........346

14.118 Projected U.S. Soft Drink Market Compound Annual Growth 1980 – 2016 pg..........347

14.119 Projected U.S. Soft Drink Packaged and Fountain Volume and Share 1980 – 2016 pg..........348

14.120 Projected U.S. Soft Drink Packaged and Fountain Compound Annual Growth 1985 – 2016 pg..........349

14.121 Projected U.S. Soft Drink Regular and Diet Volume 1991 – 2016 pg..........350

14.122 Projected U.S. Soft Drink Regular and Diet Compound Annual Growth 1990 – 2016 pg..........351

14.123 Projected U.S. Soft Drink Volume by Container Type 1980 – 2016 pg..........352

14.124 Projected U.S. Soft Drink Share by Container Type 1980 – 2016 pg..........353

14.125 Projected U.S. Soft Drink Compound Annual Growth by Container Type 1985 – 2016 pg..........354

14.126 Projected U.S. Soft Drink National Brands vs. Private Label Gallonage and Share 1993 – 2016 pg..........355

14.127 Projected U.S. Soft Drink National Brands vs. Private Label Compound Annual Growth 1993 – 2016 pg..........356