Report Catalog - Carbonated Soft Drinks in the U.S.

2011 Carbonated Soft Drinks in the U.S. (Summer)

CD: $5,795 (Single User Only)
Book: $5,795
Both: $6,195
BMCDataDirect Internet delivery: 3-user license $6,395;
Call for multi-user discount prices
BMCDataDirect Internet delivery: 3-user license + Book: $6,795
Multi-user CD (via corporate intranet/network server) Call Charlene Harvey (formerly Salito) @ 212-688-7640 ext. 1962 for pricing

With Quarterly updates add $2,500 to above pricing

ONGOING EVOLUTION. This comprehensive study of the leading beverage category examines trends and top companies' strategies, providing up-to-date statistics and detailed analysis of leading brands, packaging, channels of distribution, regional markets, pricing, demographics, advertising, five-year growth projections and more.

More than 300 pages, with extensive text, graphs, charts and tables.

Call Charlene Harvey (800) 275-4630 ext. 1962 or (212) 688-7640 ext. 1962 for more information or to place an order.

A NEW OPTION

Stay on top of the trends with interim updates!
4 periodic updates*
Available only to customers of the 2011 Carbonated Soft Drinks in the U.S. Report
Add $2,500 to annual report pricing

Each Update Includes:

Overview of the latest Non-Alcoholic Beverage Trends
Discussion of quarter over quarter total market CSD trends
Key Data Updates including:
- U.S. Quarterly Total Market Volume, Share and Growth by Diet vs. Regular CSDs
- U.S. Quarterly Estimated CSD Volume Growth by Company
- Leading Quarterly U.S. Soft Drink Companies in Food, Drug and Mass Merchandisers by Volume

*Updates issued periodically. First Q update to be published Summer of 2011.

CHAPTER

1. THE U.S. CARBONATED SOFT DRINK MARKET

The National Soft Drink Market pg..........1

Overview pg..........1

Volume pg..........1

Per Capita Consumption pg..........2

Growth pg..........3

Seasonality pg..........3

Recent Trends in the CSD Market pg..........4

The Regional Soft Drink Markets pg..........7

Overview pg..........7

Regional Per Capita Consumption pg..........9

Exhibits pg..........12

2. THE U.S. SOFT DRINK PACKAGED AND FOUNTAIN MARKETS

National Packaged and Fountain Volume Trends pg..........21

Regional Packaged Trends pg..........23

Regional Fountain Trends pg..........26

Exhibits pg..........29

3. THE U.S. SOFT DRINK REGULAR AND DIET MARKETS

Regular and Diet Trends pg..........37

Overview pg..........37

Packaged CSDs pg..........47

Fountain CSDs pg..........48

Regional Soft Drink Trends pg..........49

Packaged Regular CSDs pg..........49

Packaged Diet CSDs pg..........50

Exhibits pg..........51

4. THE U.S. SOFT DRINK FLAVORS

National Flavor Trends pg..........63

Regular Packaged Flavor Trends pg..........66

Diet Packaged Flavor Trends pg..........68

Regular Fountain Flavor Trends pg..........70

Diet Fountain Flavor Trends pg..........71

Exhibits pg..........72

5. THE LEADING SOFT DRINK COMPANIES AND THEIR STRATEGIES

The Leading Companies pg..........87

Overview pg..........87

Coca–Cola Company

Overview pg..........96

Marketing pg..........102

Bottling System pg..........125

PepsiCo, Inc.

Overview pg..........127

Marketing pg..........131

Bottling System pg..........150

Dr Pepper Snapple Group, Inc.

Overview pg..........154

Marketing pg..........158

Bottling System pg..........166

Cott Corporation

Overview pg..........171

Marketing pg..........178

International pg..........181

Exhibits pg..........186

6. THE LEADING SOFT DRINK BRANDS

The Top Twenty Soft Drink Brands pg..........201

The Top Fifteen Diet Soft Drink Brands pg..........204

Leading Soft Drink Brands by Flavor pg..........206

Cola pg..........206

Heavy Citrus pg..........207

Lemon–Lime pg..........208

Pepper pg..........209

Orange/Flavor Lines pg..........209

Root Beer pg..........211

Leading Soft Drink Brands by Channel pg..........212

Exhibits pg..........213

7. THE PREMIUM SOFT DRINK MARKET

Premium Soft Drinks pg..........227

Overview pg..........227

Leading Brands pg..........228

Exhibits pg..........236

8. U.S. SOFT DRINK DISTRIBUTION CHANNELS

Soft Drink Distribution Channels pg..........243

Overview pg..........243

Supermarkets pg..........244

Mass Merchandisers pg..........245

Foodservice pg..........245

Vending pg..........245

Convenience/Gas Stores pg..........246

Vended Can, Bottle and Cup Volume pg..........247

Exhibits pg..........248

9. U.S. SOFT DRINK INDUSTRY PRICING

Soft Drink Pricing pg..........255

Overview pg..........255

Consumer Prices pg..........255

Producer Prices pg..........256

Wholesale Prices pg..........258

Exhibits pg..........259

10. PRIVATE LABEL SOFT DRINKS

Private Label Soft Drinks pg..........263

Exhibits pg..........266

11. U.S. SOFT DRINK PACKAGING

Soft Drink Packaging Trends pg..........269

Soft Drink Volume by Container Size pg..........273

Exhibits pg..........275

12. SOFT DRINK ADVERTISING EXPENDITURES

Advertising Expenditures of the Leading CSD Companies pg..........281

Overview pg..........281

Coca–Cola Company pg..........285

PepsiCo, Inc. pg..........286

Dr Pepper Snapple Group, Inc. pg..........288

Advertising Expenditures of the Leading CSD Brands pg..........289

Soft Drink Advertising by Medium pg..........290

Exhibits pg..........291

13. DEMOGRAPHICS OF THE SOFT DRINK CONSUMER

Adult Regular and Diet CSD Consumers pg..........309

Adult Regular CSD Consumers pg..........316

Adult Diet CSD Consumers pg..........319

Exhibits pg..........320

14. THE PROJECTED U.S. SOFT DRINK MARKET

Soft Drink Projections pg..........329

Overview pg..........329

Trends pg..........329

Packaged and Fountain Volume pg..........330

Regular and Diet Volume pg..........331

Volume by Container Type pg..........332

National Brand and Private Label Volume pg..........332

Exhibits pg..........333

APPENDIX

A. U.S. Population by Region 1976 – 2010 pg..........345

EXHIBIT

1. THE U.S. CARBONATED SOFT DRINK MARKET

1.1 U.S. Carbonated Soft Drink Market Volume and Change 1960 – 2010 pg..........12

1.2 U.S. Carbonated Soft Drink Market Per Capita Consumption 1970 – 2010 pg..........13

1.3 U.S. Carbonated Soft Drink Market Compound Annual Growth 1970 – 2010 pg..........14

1.4 U.S. Carbonated Soft Drink Market Quarterly Volume Shares in Measured Channels 2003 – 2010 pg..........15

1.5 Regional Soft Drink Markets Gallonage/Case Volume 2005 – 2010 pg..........16

1.6 Regional Soft Drink Markets Gallonage/Case Share 2005 – 2010 pg..........17

1.7 Regional Soft Drink Markets Gallonage/Case Growth 2006 – 2010 pg..........18

1.8 Regional Soft Drink Markets Compound Annual Growth 1995 – 2010 pg..........19

1.9 Regional Soft Drink Markets Per Capita Consumption 2005 – 2010 pg..........20

2. THE U.S. SOFT DRINK PACKAGED AND FOUNTAIN MARKETS

2.10 U.S. Soft Drink Market Packaged and Fountain Gallonage and Growth 1975 – 2010 pg..........29

2.11 U.S. Soft Drink Market Packaged and Fountain Share 1975 – 2010 pg..........30

2.12 Regional Soft Drink Packaged Volume 1985 – 2010 pg..........31

2.13 Regional Soft Drink Packaged Share 1985 – 2010 pg..........32

2.14 Regional Soft Drink Packaged Growth 1986 – 2010 pg..........33

2.15 Regional Soft Drink Fountain Gallonage 1985 – 2010 pg..........34

2.16 Regional Soft Drink Fountain Share 1985 – 2010 pg..........35

2.17 Regional Soft Drink Fountain Growth 1986 – 2010 pg..........36

3. THE U.S. SOFT DRINK REGULAR AND DIET MARKETS

3.18 U.S. Soft Drink Market Regular vs. Diet Volume and Share 1984 – 2010 pg..........51

3.19 U.S. Soft Drink Market Regular vs. Diet Growth 1985 – 2010 pg..........52

3.20 U.S. Soft Drink Packaged Market Regular vs. Diet Volume and Share 1975 – 2010 pg..........53

3.21 U.S. Soft Drink Packaged Market Regular vs. Diet Growth 1980 – 2010 pg..........54

3.22 U.S. Soft Drink Fountain Market Regular vs. Diet Volume and Share 1984 – 2010 pg..........55

3.23 U.S. Soft Drink Fountain Market Regular vs. Diet Growth 1985 – 2010 pg..........56

3.24 Regional Packaged Soft Drink Market Regular Volume 1985 – 2010 pg..........57

3.25 Regional Packaged Soft Drink Market Regular Share 1985 – 2010 pg..........58

3.26 Regional Packaged Soft Drink Market Regular Growth 1986 – 2010 pg..........59

3.27 Regional Packaged Soft Drink Market Diet Volume 1985 – 2010 pg..........60

3.28 Regional Packaged Soft Drink Market Diet Share 1985 – 2010 pg..........61

3.29 Regional Packaged Soft Drink Market Diet Growth 1986 – 2010 pg..........62

4. THE U.S. SOFT DRINK FLAVORS

4.30 U.S. Soft Drink Market Volume by Flavor 2005 – 2010 pg..........72

4.31 U.S. Soft Drink Market Share by Flavor 2005 – 2010 pg..........73

4.32 U.S. Soft Drink Market Growth by Flavor 2006 – 2010 pg..........74

4.33 U.S. Soft Drink Regular Packaged Volume by Flavor 2005 – 2010 pg..........75

4.34 U.S. Soft Drink Regular Packaged Share by Flavor 2005 – 2010 pg..........76

4.35 U.S. Soft Drink Regular Packaged Growth by Flavor 2006 – 2010 pg..........77

4.36 U.S. Soft Drink Diet Packaged Volume by Flavor 2005 – 2010 pg..........78

4.37 U.S. Soft Drink Diet Packaged Share by Flavor 2005 – 2010 pg..........79

4.38 U.S. Soft Drink Diet Packaged Growth by Flavor 2006 – 2010 pg..........80

4.39 U.S. Soft Drink Regular Fountain Volume by Flavor 2005 – 2010 pg..........81

4.40 U.S. Soft Drink Regular Fountain Share by Flavor 2005 – 2010 pg..........82

4.41 U.S. Soft Drink Regular Fountain Growth by Flavor 2006 – 2010 pg..........83

4.42 U.S. Soft Drink Diet Fountain Volume by Flavor 2005 – 2010 pg..........84

4.43 U.S. Soft Drink Diet Fountain Share by Flavor 2005 – 2010 pg..........85

4.44 U.S. Soft Drink Diet Fountain Growth by Flavor 2006 – 2010 pg..........86

5. THE LEADING SOFT DRINK COMPANIES AND THEIR STRATEGIES

5.45 The Leading Soft Drink Companies Gallonage 2005 – 2010 pg..........186

5.46 The Leading Soft Drink Companies Share 2005 – 2010 pg..........187

5.47 The Leading Soft Drink Companies Growth 2006 – 2010 pg..........188

5.48 Coca–Cola Company Gallonage by Brand 2005 – 2010 pg..........189

5.49 Coca–Cola Company Industry Share by Brand 2005 – 2010 pg..........190

5.50 Coca–Cola Company Annual Growth by Brand 2006 – 2010 pg..........191

5.51 PepsiCo, Inc. Gallonage by Brand 2005 – 2010 pg..........192

5.52 PepsiCo, Inc. Industry Share by Brand 2005 – 2010 pg..........193

5.53 PepsiCo, Inc. Annual Growth by Brand 2006 – 2010 pg..........194

5.54 Dr Pepper Snapple Group, Inc. Gallonage by Brand 2005 – 2010 pg..........195

5.55 Dr Pepper Snapple Group, Inc. Industry Share by Brand 2005 – 2010 pg..........197

5.56 Dr Pepper Snapple Group, Inc. Annual Growth by Brand 2006 – 2010 pg..........199

6. THE LEADING SOFT DRINK BRANDS

6.57 The Top 20 Soft Drink Brands Gallonage 2005 – 2010 pg..........213

6.58 The Top 20 Soft Drink Brands Share 2005 – 2010 pg..........214

6.59 The Top 20 Soft Drink Brands Growth 2006 – 2010 pg..........215

6.60 The Top 15 Diet Soft Drink Brands Gallonage 2005 – 2010 pg..........216

6.61 The Top 15 Diet Soft Drink Brands Share 2005 – 2010 pg..........217

6.62 The Top 15 Diet Soft Drink Brands Growth 2006 – 2010 pg..........218

6.63 The Leading Soft Drink Flavor Brands Gallonage 2005 – 2010 pg..........219

6.64 The Leading Soft Drink Flavor Brands Category Share 2005 – 2010 pg..........221

6.65 The Leading Soft Drink Flavor Brands Volume Growth 2006 – 2010 pg..........223

6.66 Leading Carbonated Soft Drink Trademarks by Volume in Grocery Stores 2010 pg..........225

6.67 Leading Carbonated Soft Drink Trademarks by Volume in Drug Stores 2010 pg..........226

7. THE PREMIUM SOFT DRINK MARKET

7.68 Leading Premium Soda Brands Estimated Wholesale Dollar Sales 2005 – 2010 pg..........236

7.69 Leading Premium Soda Brands Share of Wholesale Dollar Sales 2005 – 2010 pg..........237

7.70 Leading Premium Soda Brands Change in Wholesale Dollar Sales 2006 – 2010 pg..........238

7.71 Leading Premium Soda Brands Volume 2005 – 2010 pg..........239

7.72 Leading Premium Soda Brands Share of Volume 2005 – 2010 pg..........240

7.73 Leading Premium Soda Brands Change in Volume 2006 – 2010 pg..........241

8. U.S. SOFT DRINK DISTRIBUTION CHANNELS

8.74 U.S. Soft Drink Market Volume by Distribution Channels 2005 – 2010 pg..........248

8.75 U.S. Soft Drink Market Share by Distribution Channels 2005 – 2010 pg..........249

8.76 U.S. Soft Drink Market Growth by Distribution Channels 2006 – 2010 pg..........250

8.77 The Vended Soft Drink Segment Volume of Cans, Bottles and Cups 2005 – 2010 pg..........251

8.78 The Vended Soft Drink Segment Share of Cans, Bottles and Cups 2005 – 2010 pg..........252

8.79 The Vended Soft Drink Segment Growth of Cans, Bottles and Cups 2006 – 2010 pg..........253

9. U.S. SOFT DRINK INDUSTRY PRICING

9.80 Growth in Consumer Price Index Carbonated Drinks vs. All Items 1980 – 2010 pg..........259

9.81 Growth in Producer Price Index Soft Drinks vs. All Commodities 1980 – 2010 pg..........260

9.82 Average Wholesale Non–Discounted Price Per Packaged Case 1993 – 2010 pg..........261

9.83 Average Wholesale Non–Discounted Bulk Price Per Five Gallon Transfer Tank 1993 – 2010 pg..........262

10. PRIVATE LABEL SOFT DRINKS

10.84 U.S. Soft Drink Market National Brands vs. Private Label Gallonage and Share 1993 – 2010 pg..........266

10.85 U.S. Soft Drink Market National Brands vs. Private Label Growth 1994 – 2010 pg..........267

11. U.S. SOFT DRINK PACKAGING

11.86 U.S. Soft Drink Packaged Volume by Type 1975 – 2010 pg..........275

11.87 U.S. Soft Drink Packaged Share by Type 1975 – 2010 pg..........276

11.88 U.S. Soft Drink Packaged Growth by Type 1985 – 2010 pg..........277

11.89 U.S. Soft Drink Packaged Volume by Size and Type 2005 – 2010 pg..........278

11.90 U.S. Soft Drink Packaged Share by Size and Type 2005 – 2010 pg..........279

11.91 U.S. Soft Drink Packaged Growth by Size and Type 2006 – 2010 pg..........280

12. SOFT DRINK ADVERTISING EXPENDITURES

12.92 The Leading Soft Drink Companies Estimated Advertising Expenditures 2005 – 2010 pg..........291

12.93 The Leading Soft Drink Companies Share of Advertising Expenditures 2005 – 2010 pg..........292

12.94 The Leading Soft Drink Companies Change in Advertising Expenditures 2006 – 2010 pg..........293

12.95 The Leading Soft Drink Companies Advertising Cents Per Gallon 2005 – 2010 pg..........294

12.96 Coca–Cola Company Estimated Advertising Expenditures by Brand 2005 – 2010 pg..........295

12.97 Coca–Cola Company Share of Advertising Expenditures by Brand 2005 – 2010 pg..........296

12.98 Coca–Cola Company Change in Advertising Expenditures by Brand 2006 – 2010 pg..........297

12.99 PepsiCo, Inc. Estimated Advertising Expenditures by Brand 2005 – 2010 pg..........298

12.100 PepsiCo, Inc. Share of Advertising Expenditures by Brand 2005 – 2010 pg..........299

12.101 PepsiCo, Inc. Change in Advertising Expenditures by Brand 2006 – 2010 pg..........300

12.102 Dr Pepper Snapple Group, Inc. Estimated Advertising Expenditures by Brand 2005 – 2010 pg..........301

12.103 Dr Pepper Snapple Group, Inc. Share of Advertising Expenditures by Brand 2005 – 2010 pg..........302

12.104 Dr Pepper Snapple Group, Inc. Change in Advertising Expenditures by Brand 2006 – 2010 pg..........303

12.105 The Top 20 Soft Drink Brands by Advertising Expenditures 2005 – 2010 pg..........304

12.106 U.S. Soft Drink Market Expenditures by Media 2005 – 2010 pg..........305

12.107 U.S. Soft Drink Market Share of Expenditures by Media 2005 – 2010 pg..........306

12.108 U.S. Soft Drink Market Change in Expenditures by Media 2006 – 2010 pg..........307

13. DEMOGRAPHICS OF THE SOFT DRINK CONSUMER

13.109 Demographics of the Regular CSD Consumer 2010 pg..........320

13.110 Demographics of the Diet CSD Consumer 2010 pg..........321

13.111 Demographics of the Coca–Cola Consumer 2010 pg..........322

13.112 Demographics of the Pepsi–Cola Consumer 2010 pg..........323

13.113 Demographics of the Sierra Mist Consumer 2010 pg..........324

13.114 Demographics of the Store Brand CSD Consumer 2010 pg..........325

13.115 Demographics of the Diet Coke Consumer 2010 pg..........326

13.116 Demographics of the Diet Pepsi Consumer 2010 pg..........327

14. THE PROJECTED U.S. SOFT DRINK MARKET

14.117 Projected U.S. Soft Drink Market Volume and Per Capita Consumption 2010 – 2015 pg..........333

14.118 Projected U.S. Soft Drink Market Compound Annual Growth 1980 – 2015 pg..........334

14.119 Projected U.S. Soft Drink Packaged and Fountain Volume and Share 1980 – 2015 pg..........335

14.120 Projected U.S. Soft Drink Packaged and Fountain Compound Annual Growth 1985 – 2015 pg..........336

14.121 Projected U.S. Soft Drink Regular and Diet Volume 1991 – 2015 pg..........337

14.122 Projected U.S. Soft Drink Regular and Diet Compound Annual Growth 1990 – 2015 pg..........338

14.123 Projected U.S. Soft Drink Volume by Container Type 1980 – 2015 pg..........339

14.124 Projected U.S. Soft Drink Share by Container Type 1980 – 2015 pg..........340

14.125 Projected U.S. Soft Drink Compound Annual Growth by Container Type 1985 – 2015 pg..........341

14.126 Projected U.S. Soft Drink National Brands vs. Private Label Gallonage and Share 1993 – 2015 pg..........342

14.127 Projected U.S. Soft Drink National Brands vs. Private Label Compound Annual Growth 1993 – 2015 pg..........343