Report Catalog - Value-Added Water in the U.S.

2011 The Value-Added Water Market in the U.S. (Summer)

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AN ADDED TWIST. This report assesses the current state of the value-added water market. It also provides an overview of the sub-segments and drivers that will propel growth to 2015. Principal competitors are identified along with small, burgeoning companies and their brands. It includes analysis of leading brands, advertising expenditures as well as category projections.

More than 100 pages, with extensive text, graphs, charts and tables.

Call Charlene Harvey (800) 275-4630 ext. 1962 or (212) 688-7640 ext. 1962 for more information or to place an order.

TABLE OF CONTENTS i

TABLE OF EXHIBITS ii

INTRODUCTION v

CHAPTER

1. THE U.S. BOTTLED WATER MARKET

The National Bottled Water Market pg..........1

Exhibits pg..........4

2. THE VALUE–ADDED WATER MARKET

The Value–Added Water Market Segments pg..........7

Overview pg..........7

Enhanced Water pg..........11

Flavored Water pg..........14

Essence Water pg..........18

Structured Water pg..........19

Seasonality pg..........20

Exhibits pg..........21

3. VALUE–ADDED WATER DISTRIBUTION CHANNELS

Value–Added Water Distribution Channels pg..........31

Overview pg..........31

Enhanced Water pg..........33

Flavored Water pg..........34

Essence Water pg..........36

Exhibits pg..........38

4. VALUE–ADDED WATER PACKAGING

Packaging Types pg..........51

Exhibits pg..........52

5. THE LEADING VALUE–ADDED WATER COMPANIES AND BRANDS

Leading Value–Added Water Brands pg..........55

Enhanced Water pg..........55

Flavored Water pg..........56

Coca–Cola Company

Glaceau pg..........58

PepsiCo

Propel pg..........64

SoBe Lifewater pg..........66

Aquafina FlavorSplash pg..........70

Sunny Delight Beverages Company

Fruit2O pg..........71

Nestlé Waters North America

Nestlé Pure Life pg..........73

Herbal Water Inc.

Ayala's Herbal Water pg..........74

Skinny Nutritional Corporation

Skinny Water pg..........76

Hint, Inc.

Hint Water pg..........80

The Rising Beverage Company

Activate pg..........82

Soma Beverage

Metromint pg..........85

Other Value–Added Water Brands pg..........86

Exhibits pg..........88

6. VALUE–ADDED WATER ADVERTISING EXPENDITURES

Value–Added Water Advertising Expenditures pg..........101

Expenditures by Brand pg..........101

Expenditures by Media pg..........102

Exhibits pg..........104

7. DEMOGRAPHICS OF THE VALUE–ADDED WATER CONSUMER

The Value–Added Water Consumer pg..........111

Enhanced Water pg..........111

Flavored Water pg..........115

Exhibits pg..........119

8. THE PROJECTED VALUE–ADDED WATER MARKET

The Projected Value–Added Water Market pg..........121

Exhibits pg..........123

EXHIBIT

1. THE U.S. BOTTLED WATER MARKET

1.1 U.S. Bottled Water Market Gallonage by Segment 2005 – 2010 pg..........4

1.2 U.S. Bottled Water Market Share of Gallonage by Segment 2005 – 2010 pg..........5

1.3 U.S. Bottled Water Market Change in Gallonage by Segment 2006 – 2010 pg..........6

2. THE VALUE–ADDED WATER MARKET

2.4 Value–Added Water Market Dollars, Volume and Price Per Gallon 2001 – 2010 pg..........21

2.5 Value–Added Water Market Per Capita Consumption 2001 – 2010 pg..........22

2.6 Value–Added Water Market Volume by Category 2005 – 2010 pg..........23

2.7 Value–Added Water Market Share of Volume by Category 2005 – 2010 pg..........24

2.8 Value–Added Water Market Change in Volume by Category 2006 – 2010 pg..........25

2.9 Enhanced Water Market Dollars, Volume and Price Per Gallon 2001 – 2010 pg..........26

2.10 Flavored Water Market Dollars, Volume and Price Per Gallon 2001 – 2010 pg..........27

2.11 Essence Water Market Dollars, Volume and Price Per Gallon 2006 – 2010 pg..........28

2.12 Value–Added Water Market Quarterly Volume Shares 2007 – 2010 pg..........29

3. VALUE-ADDED WATER DISTRIBUTION CHANNELS

3.13 Value–Added Water Market Volume by Distribution Channel 2006 – 2010 pg..........38

3.14 Value–Added Water Market Share of Volume by Distribution Channel 2006 – 2010 pg..........39

3.15 Value–Added Water Market Change in Volume by Distribution Channel 2007 – 2010 pg..........40

3.16 Enhanced Water Market Volume by Distribution Channel 2006 – 2010 pg..........41

3.17 Enhanced Water Market Share of Volume by Distribution Channel 2006 – 2010 pg..........42

3.18 Enhanced Water Market Change in Volume by Distribution Channel 2007 – 2010 pg..........43

3.19 Flavored Water Market Volume by Distribution Channel 2006 – 2010 pg..........44

3.20 Flavored Water Market Share of Volume by Distribution Channel 2006 – 2010 pg..........45

3.21 Flavored Water Market Change in Volume by Distribution Channel 2007 – 2010 pg..........46

3.22 Essence Water Market Volume by Distribution Channel 2006 – 2010 pg..........47

3.23 Essence Water Market Share of Volume by Distribution Channel 2006 – 2010 pg..........48

3.24 Essence Water Market Change in Volume by Distribution Channel 2007 – 2010 pg..........49

4. VALUE–ADDED WATER PACKAGING

4.25 Value–Added Water Market Volume by Container Material 2006 – 2010 pg..........52

4.26 Value–Added Water Market Share by Container Material 2006 – 2010 pg..........53

4.27 Value–Added Water Market Change by Container Material 2007 – 2010 pg..........54

5. THE LEADING VALUE–ADDED WATER COMPANIES AND BRANDS

5.28 Enhanced Water Market Estimated Wholesale Dollars by Brand 2005 – 2010 pg..........88

5.29 Enhanced Water Market Share of Estimated Wholesale Dollars by Brand 2005 – 2010 pg..........89

5.30 Enhanced Water Market Change in Estimated Wholesale Dollars by Brand 2006 – 2010 pg..........90

5.31 Enhanced Water Market Estimated Volume by Brand 2005 – 2010 pg..........91

5.32 Enhanced Water Market Share of Estimated Volume by Brand 2005 – 2010 pg..........92

5.33 Enhanced Water Market Change in Estimated Volume by Brand 2006 – 2010 pg..........93

5.34 Flavored Water Market Estimated Wholesale Dollars by Brand 2005 – 2010 pg..........94

5.35 Flavored Water Market Share of Estimated Wholesale Dollars by Brand 2005 – 2010 pg..........95

5.36 Flavored Water Market Change in Estimated Wholesale Dollars by Brand 2006 – 2010 pg..........96

5.37 Flavored Water Market Estimated Volume by Brand 2005 – 2010 pg..........97

5.38 Flavored Water Market Share of Estimated Volume by Brand 2005 – 2010 pg..........98

5.39 Flavored Water Market Change in Estimated Volume by Brand 2006 – 2010 pg..........99

6. VALUE–ADDED WATER ADVERTISING EXPENDITURES

6.40 Leading Value–Added Water Brands Advertising Expenditures 2005 – 2010 pg..........104

6.41 Leading Value–Added Water Brands Share of Advertising Expenditures 2005 – 2010 pg..........105

6.42 Leading Value–Added Water Brands Change in Advertising Expenditures 2006 – 2010 pg..........106

6.43 Estimated Advertising Expenditures for Value–Added Water Brands by Media 2005 – 2010 pg..........107

6.44 Estimated Share of Advertising Expenditures for Value–Added Water Brands by Media 2005 – 2010 pg..........108

6.45 Estimated Change in Advertising Expenditures for Value–Added Water Brands by Media 2006 – 2010 pg..........109

7. DEMOGRAPHICS OF THE VALUE–ADDED WATER CONSUMER

7.46 Demographics of the Enhanced Water Consumer 2010 pg..........119

7.47 Demographics of the Flavored Water Consumer 2010 pg..........120

8. THE PROJECTED VALUE–ADDED WATER MARKET

8.48 Projected Value–Added Water Market Wholesale Dollars and Volume by Category 2010 – 2015 pg..........123

8.49 Projected Value–Added Water Market Compound Annual Growth of Wholesale Dollars and Volume 2010 – 2015 pg..........124

8.50 Projected Value–Added Water Market Per Capita Consumption 2001 – 2015 pg..........125