2011 Sports Beverages in the U.S. (Summer)
- CD: $5,795 (Single User Only)
- Book: $5,795
- Both: $6,195
- BMCDataDirect Internet delivery: 3-user license $6,395;
Call for multi-user discount prices - BMCDataDirect Internet delivery: 3-user license + Book: $6,795
- Multi-user CD (via corporate intranet/network server) Call Charlene Harvey (formerly Salito) @ 212-688-7640 ext. 1962 for pricing
KEEP SCORE. This report offers a comprehensive view of the U.S. sports beverage marketplace as well as its regional markets. It covers market trends, pricing, demographics, advertising, regional sales, distribution channels and packaging as well as the innovations and strategies of the top companies. It also offers projections and discusses trends that will drive the market over the next five years.
More than 100 pages, with extensive text, graphs, charts and tables.
Call Charlene Harvey (800) 275-4630 ext. 1962 or (212) 688-7640 ext. 1962 for more information or to place an order.
| See
Also: Focus Reports: Sports Marketing and the Beverage Industry |
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TABLE OF EXHIBITS iii
DEFINITIONS USED IN THIS REPORT vii
INTRODUCTION ix
CHAPTER
1. THE U.S. SPORTS BEVERAGE MARKET
Sports Beverages in the Functional Beverage Market pg..........1
- Overview pg..........1
Sports Beverage Definition pg..........2
The Current Sports Beverage Market pg..........5
- Overview pg..........5
- Per Capita Consumption pg..........8
- Growth pg..........8
- Seasonality pg..........9
Exhibits pg..........10
2. SPORTS BEVERAGE REGIONAL MARKETS
Regional Sports Beverage Markets pg..........17
- Overview pg..........17
- The South pg..........18
- The West pg..........19
- The Midwest pg..........20
- The Northeast pg..........20
- Leading Sports Beverage Cities pg..........21
Exhibits pg..........22
3. REDUCED CALORIE AND REGULAR SPORTS BEVERAGES
Regular and Low–Calorie Sports Beverages pg..........31
Exhibits pg..........32
4. SPORTS BEVERAGE FLAVORS
Sports Beverage Flavors pg..........35
Exhibits pg..........37
5. SPORTS BEVERAGE SEGMENTS AND DISTRIBUTION CHANNELS
Sports Beverage Market Segments pg..........41
- Dollar Sales pg..........41
Sports Beverage Distribution Channels pg..........43
Exhibits pg..........47
6. SPORTS BEVERAGE PACKAGING
Sports Beverage Packaging pg..........57
Exhibits pg..........59
7. LEADING SPORTS BEVERAGE COMPANIES AND THEIR BRANDS
The Leading Companies pg..........63
PepsiCo, Inc. – Gatorade
- Overview pg..........65
- Marketing pg..........66
- Distribution pg..........82
Coca–Cola Company – Powerade
- Overview pg..........85
- Marketing pg..........86
- Distribution pg..........89
Other Sports Beverages
- All Sport pg..........90
- R.W. Knudsen – Recharge pg..........92
- CytoSport Inc. – CytoMax pg..........93
- Ferolito, Vultaggio & Sons – Arizona Sports pg..........93
- The Electric Beverage Company – Title pg..........94
Leading Brands by Channel pg..........94
Exhibits pg..........95
8. SPORTS BEVERAGE ADVERTISING EXPENDITURES
Sports Beverage Advertising Expenditures pg..........103
- Overview pg..........103
- Expenditures by Medium pg..........104
Sports Beverage Advertising Expenditures by Brand pg..........106
- Gatorade pg..........106
- Powerade pg..........106
Exhibits pg..........108
9. DEMOGRAPHICS OF THE SPORTS BEVERAGE USER
Demographics of the Sports Beverage User pg..........115
Demographic Comparison of Gatorade and Powerade pg..........119
Exhibits pg..........122
10. THE RTD PROTEIN DRINK MARKET
Protein Drinks in the U.S. pg..........125
Leading Protein Drink Brands pg..........131
- Muscle Milk pg..........131
- Mix1 pg..........133
- Provita pg..........135
Exhibits pg..........136
11. THE PROJECTED U.S. SPORTS BEVERAGE MARKET
The Projected U.S. Sports Beverage Market pg..........139
Projected U.S. Sports Beverage Volume by Channel pg..........142
Exhibits pg..........143
EXHIBIT
1. THE U.S. SPORTS BEVERAGE MARKET
1.1 Global Sports Beverage Market Estimated Wholesale Dollar Sales, Volume and Growth 2002 – 2010 pg..........10
1.2 Sports Beverage Market Wholesale Dollar Sales and Volume 1985 – 2011 pg..........11
1.3 Sports Beverage Market Dollar Sales and Volume Growth 1986 – 2011 pg..........12
1.4 Sports Beverage Market Per Capita Consumption 1985 – 2011 pg..........13
1.5 Sports Beverage Market Compound Annual Growth 1985 – 2011 pg..........14
1.6 Sports Beverage Market Retail Dollar Sales and Growth 2000 – 2010 pg..........15
1.7 Sports Beverage Market Quarterly Volume Shares in Measured Channels 2003 – 2010 pg..........16
2. SPORTS BEVERAGE REGIONAL MARKETS
2.8 Regional Sports Beverage Markets Wholesale Dollar Sales 1986 – 2010 pg..........22
2.9 Regional Sports Beverage Markets Share of Wholesale Dollar Sales 1986 – 2010 pg..........23
2.10 Regional Sports Beverage Markets Change in Wholesale Dollar Sales 1987 – 2010 pg..........24
2.11 Leading Sports Beverage Cities Volume in Grocery, Drug and Mass Merchandisers 2006 – 2010 pg..........25
2.12 Leading Sports Beverage Cities Share of Volume in Grocery, Drug and Mass Merchandisers 2006 – 2010 pg..........26
2.13 Leading Sports Beverage Cities Volume Growth in Grocery, Drug and Mass Merchandisers 2007 – 2010 pg..........27
2.14 Leading Sports Beverage Cities Dollar Sales in Grocery, Drug and Mass Merchandisers 2006 – 2010 pg..........28
2.15 Leading Sports Beverage Cities Dollar Share in Grocery, Drug and Mass Merchandisers 2006 – 2010 pg..........29
2.16 Leading Sports Beverage Cities Dollar Growth in Grocery, Drug and Mass Merchandisers 2007 – 2010 pg..........30
3. REDUCED CALORIE AND REGULAR SPORTS BEVERAGES
3.17 Sports Beverage Market Volume by Calorie Count 2005 – 2010 pg..........32
3.18 Sports Beverage Market Share of Volume by Calorie Count 2005 – 2010 pg..........33
3.19 Sports Beverage Market Change in Volume by Calorie Count 2006 – 2010 pg..........34
4. SPORTS BEVERAGE FLAVORS
4.20 Sports Beverage Flavors Volume in Grocery, Drug and Mass Merchandisers 2005 – 2010 pg..........37
4.21 Sports Beverage Flavors Volume Share in Grocery, Drug and Mass Merchandisers 2005 – 2010 pg..........38
4.22 Sports Beverage Flavors Volume Growth in Grocery, Drug and Mass Merchandisers 2006 – 2010 pg..........39
5. SPORTS BEVERAGE SEGMENTS AND DISTRIBUTION CHANNELS
5.23 Sports Beverage Segments Wholesale Dollar Sales 1986 – 2010 pg..........47
5.24 Sports Beverage Segments Share of Wholesale Dollar Sales 1986 – 2010 pg..........48
5.25 Sports Beverage Segments Change in Wholesale Dollar Sales 1987 – 2010 pg..........49
5.26 Sports Beverage Distribution Channels Wholesale Dollar Sales 1986 – 2010 pg..........50
5.27 Sports Beverage Distribution Channels Share of Wholesale Dollar Sales 1986 – 2010 pg..........51
5.28 Sports Beverage Distribution Channels Change in Wholesale Dollar Sales 1987 – 2010 pg..........52
5.29 Sports Beverages Estimated Volume by Distribution Channel 2005 – 2010 pg..........53
5.30 Sports Beverages Share of Volume by Distribution Channel 2005 – 2010 pg..........54
5.31 Sports Beverages Change in Volume by Distribution Channel 2006 – 2010 pg..........55
6. SPORTS BEVERAGE PACKAGING
6.32 Sports Beverage Packaging Volume by Size 2005 – 2010 pg..........59
6.33 Sports Beverage Packaging Share of Volume by Size 2005 – 2010 pg..........60
6.34 Sports Beverage Packaging Change in Volume by Size 2006 – 2010 pg..........61
7. LEADING SPORTS BEVERAGE COMPANIES AND THEIR BRANDS
7.35 Leading Sports Beverage Brands Estimated Wholesale Dollar Sales 2005 – 2010 pg..........95
7.36 Leading Sports Beverage Brands Share of Wholesale Dollar Sales 2005 – 2010 pg..........96
7.37 Leading Sports Beverage Brands Change in Wholesale Dollar Sales 2006 – 2010 pg..........97
7.38 Leading Sports Beverage Brands Estimated Volume 2005 – 2010 pg..........98
7.39 Leading Sports Beverage Brands Share of Volume 2005 – 2010 pg..........99
7.40 Leading Sports Beverage Brands Change in Volume 2006 – 2010 pg..........100
7.41 Leading Sports Beverage Trademarks by Volume in Measured Channels 2010 pg..........101
8. SPORTS BEVERAGE ADVERTISING EXPENDITURES
8.42 Leading Sports Beverage Brands Advertising Expenditures 2005 – 2010 pg..........108
8.43 Leading Sports Beverage Brands Share of Advertising Expenditures 2005 – 2010 pg..........109
8.44 Leading Sports Beverage Brands Change in Advertising Expenditures 2006 – 2010 pg..........110
8.45 Sports Beverage Advertising Expenditures by Media 2005 – 2010 pg..........111
8.46 Sports Beverage Share of Advertising Expenditures by Media 2005 – 2010 pg..........112
8.47 Sports Beverage Change in Advertising Expenditures by Media 2006 – 2010 pg..........113
9. DEMOGRAPHICS OF THE SPORTS BEVERAGE USER
9.48 Demographics of the Sports Beverage Consumer 2010 pg..........122
9.49 Demographics of the Gatorade Consumer 2010 pg..........123
9.50 Demographics of the Powerade Consumer 2010 pg..........124
10. THE RTD PROTEIN DRINK MARKET
10.51 Protein Drink Market Estimated Wholesale Dollars and Volume 2004 – 2010 pg..........136
10.52 Protein Drink Market Growth 2005 – 2010 pg..........137
11. THE PROJECTED U.S. SPORTS BEVERAGE MARKET
11.53 Projected Sports Beverage Market Wholesale Dollar Sales and Volume 1985 – 2015 pg..........143
11.54 Projected Sports Beverage Market Wholesale Dollar Sales and Volume Growth 1986 – 2015 pg..........144
11.55 Projected Sports Beverage Market Per Capita Consumption 1985 – 2015 pg..........145
11.56 Projected Sports Beverage Market Wholesale Dollar Sales by Segment 2005 – 2015 pg..........146
11.57 Projected Sports Beverage Market Dollar Share by Segment 2005 – 2015 pg..........147
11.58 Projected Sports Beverage Market Compound Annual Growth by Segment 2005 – 2015 pg..........148
11.59 Projected Sports Beverage Market Estimated Volume and Share by Calorie Count 2005 – 2015 pg..........149
11.60 Projected Sports Beverage Market Compound Annual Growth by Calorie Count 2010 – 2015 pg..........150
11.61 Projected Sports Beverage Market Estimated Volume and Share by Distribution Channel 2005 – 2015 pg..........151
11.62 Projected Sports Beverage Market Compound Annual Growth by Distribution Channel 2010 – 2015 pg..........152
