-Value-Added Water in the U.S.

-Coffee in the U.S.

-Bottled Water in the U.S.

-The U.S. Beer Market

-The U.S. Craft Beer Market

-Carbonated Soft Drinks in the U.S.

-RTD Tea in the U.S.

-Milk & Dairy Beverages in the U.S.

-Soy & Other Dairy Alternative Beverages in the U.S.

-Sports Beverages in the U.S.

-Energy Drinks in the U.S.

-Single Serve Fruit Beverages in the U.S.

-Fruit Beverages in the U.S.

2013 RTD Tea in the U.S. (Autumn)

  • CD: $5,795 (Single User Only)
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READY TO GO. This report examines the total U.S. tea market with a focus on ready-to-drink tea. It provides data on regional markets as well as leading companies and brands. RTD tea packaging, distribution, advertising expenditures and demographics are discussed in detail. The report also projects the market five years into the future. Also covers kombucha. NEW IN 2013: Now includes a chapter on organic tea trends.

More than 225 pages, with extensive text, graphs, charts and tables.

Call Charlene Harvey (800) 275-4630 ext. 1962 or (212) 688-7640 ext. 1962 for more information or to place an order.

See Also:
2011 Focus Report: The Kombucha Market in the U.S.

The 2013 edition of this report has not yet been published. The samples below are from last year's annual report.

 

CHAPTER

1. THE U.S. NEW AGE & TEA MARKETS

The 2011 New Age Market pg..........1

Overview of the U.S. Retail Tea Market pg..........3

The 2011 Tea Market pg..........25

  • Volume pg..........25
  • Per Capital Consumption pg..........27
  • Retail Dollar Sales pg..........28

Exhibits pg..........29

2. THE NATIONAL READY–TO–DRINK TEA MARKET

RTD Tea Market Trends pg..........39

  • Overview pg..........39
  • RTD Tea Dollar and Case Volume pg..........42
  • RTD Tea Pricing pg..........44
  • Per Capita RTD Tea Consumption pg..........44
  • RTD Tea Seasonality pg..........45

RTD Tea Market Segmentation pg..........46

RTD Tea Market by Type and Flavor pg..........48

Exhibits pg..........49

3. THE REGIONAL READY–TO–DRINK TEA MARKETS

Regional RTD Tea Markets pg..........59

  • Overview pg..........59
  • The South pg..........61
  • The Midwest pg..........61
  • The West pg..........62
  • The Northeast pg..........62

Exhibits pg..........63

4. READY–TO–DRINK TEA PACKAGING

RTD Tea Packaging Types pg..........70

  • Overview pg..........70
  • Glass Bottles pg..........71
  • Cans pg..........72
  • Plastic Bottles pg..........73
  • Cartons pg..........74
  • Fountain/Aseptic pg..........75

Exhibits pg..........76

5. THE LEADING READY-TO-DRINK TEA COMPANIES AND THEIR BRANDS

The Leading Companies pg..........79

PepsiCo, Inc.

  • Overview pg..........82
  • PLTP — Overview pg..........82
  • PLTP — Marketing pg..........83
  • PLTP — Distribution pg..........88
  • SoBe — Overview pg..........88
  • SoBe — Marketing pg..........89
  • SoBe — Distribution pg..........90

Coca–Cola Company

  • Nestea — Overview pg..........91
  • Nestea — Marketing pg..........92
  • Nestea — Distribution pg..........94
  • Fuze Beverage — Overview pg..........94
  • Fuze Beverage — Marketing pg..........95
  • Fuze Beverage — Distribution pg..........95
  • Honest Tea — Overview pg..........96
  • Honest Tea — Marketing pg..........97
  • Honest Tea — Distribution pg..........105
  • Gold Peak — Overview pg..........107
  • Peace Tea — Overview pg..........107
  • Sokenbicha — Overview pg..........108

Snapple Beverage Group

  • Overview pg..........110
  • Marketing pg..........111
  • Distribution pg..........114

Ferolito, Vultaggio & Sons

  • Overview pg..........116
  • Marketing pg..........117
  • Distribution pg..........123

Other RTD Tea Brands pg..........125

Leading Grocery and Drug Store RTD Tea Brands pg..........133

Exhibits pg..........134

6. THE KOMBUCHA MARKET

Kombucha pg.........144.

  • Overview pg..........144
  • Leading Brands pg..........148

Exhibit pg..........154

7. TEA DISTRIBUTION CHANNELS

RTD Tea Distribution Channels pg..........155

Hot Tea Distribution Channels pg..........158

Exhibits pg..........159

8. U.S. TEA ADVERTISING EXPENDITURES

The Leading Advertised RTD Tea Brands pg..........165

RTD Tea Advertising by Medium pg..........167

The Leading Advertised Tea Brands pg..........168

Tea Advertising by Medium pg..........170

Exhibits pg..........171

9. U.S. TEA DEMOGRAPHICS

Demographics of the RTD Tea Consumer

  • Overview pg..........183
  • Comparative Demographics of RTD Tea Brands pg..........185

Exhibits pg..........188

10. U.S. TEA IMPORTS AND EXPORTS

Imported Tea pg..........192

Exported Tea pg..........194

Exhibits pg..........196

11. TEA INDUSTRY PRICING IN THE U.S.

Price Indexes pg..........214

  • Consumer Prices pg..........214
  • Producer Prices pg..........215

Exhibits pg..........217

12. THE PROJECTED TEA MARKET

The Projected RTD Tea Market pg..........219

Exhibits pg..........222

EXHIBIT

1. THE U.S. NEW AGE & TEA MARKETS

1.1 New Age Beverage Market Segments Estimated Wholesale Dollar Sales 2006 – 2011 pg..........29

1.2 New Age Beverage Market Segments Share of Wholesale Dollar Sales 2006 – 2011 pg..........30

1.3 New Age Beverage Market Segments Change in Wholesale Dollar Sales 2007 – 2011 pg..........31

1.4 U.S. Tea Market Estimated Consumption by Segment 2006 – 2011 pg..........32

1.5 U.S. Tea Market Share of Consumption by Segment 2006 – 2011 pg..........33

1.6 U.S. Tea Market Change in Consumption by Segment 2007 – 2011 pg..........34

1.7 U.S. Tea Market Per Capita Consumption by Segment 2006 – 2011 pg..........35

1.8 U.S. Tea Market Estimated Retail Sales by Segment 2006 – 2011 pg..........36

1.9 U.S. Tea Market Share of Retail Sales by Segment 2006 – 2011 pg..........37

1.10 U.S. Tea Market Change in Retail Sales by Segment 2007 – 2011 pg..........38

2. THE NATIONAL READY–TO–DRINK TEA MARKET

2.11 The National RTD Tea Market Dollar and Case Volume 1988 – 2011 pg..........49

2.12 The National RTD Tea Market Dollar and Case Volume Growth 1989 – 2011 pg..........50

2.13 The National RTD Tea Market Per Capita Consumption 1988 – 2011 pg..........51

2.14 The National RTD Tea Market Quarterly Volume Shares 2003 – 2011 pg..........52

2.15 The National RTD Tea Market Volume by Price Segment 2006 – 2011 pg..........53

2.16 The National RTD Tea Market Share of Volume by Price Segment 2006 – 2011 pg..........54

2.17 The National RTD Tea Market Change in Volume by Price Segment 2007 – 2011 pg..........55

2.18 The National RTD Tea Market Volume by Tea Type and Flavor in Grocery, Drug and Mass Merchandisers 2006 – 2011 pg..........56

2.19 The National RTD Tea Market Share of Volume by Tea Type and Flavor in Grocery, Drug and Mass Merchandisers 2006 – 2011 pg..........57

2.20 The National RTD Tea Market Change in Volume by Tea Type and Flavor in Grocery, Drug and Mass Merchandisers 2007 – 2011 pg..........58

3. THE REGIONAL READY–TO–DRINK TEA MARKETS

3.21 The Regional RTD Tea Markets Wholesale Dollar Sales 2006 – 2011 pg..........63

3.22 The Regional RTD Tea Markets Dollar Share 2006 – 2011 pg..........64

3.23 The Regional RTD Tea Markets Dollar Growth 2007 – 2011 pg..........65

3.24 The Regional RTD Tea Markets Case Volume 2006 – 2011 pg..........66

3.25 The Regional RTD Tea Markets Case Volume Share 2006 – 2011 pg..........67

3.26 The Regional RTD Tea Markets Case Volume Growth 2007 – 2011 pg..........68

3.27 The Regional RTD Tea Markets Per Capita Consumption 2006 – 2011 pg..........69

4. READY–TO–DRINK TEA PACKAGING

4.28 RTD Tea Volume by Package Size and Type 2006 – 2011 pg..........76

4.29 RTD Tea Share by Package Size and Type 2006 – 2011 pg..........77

4.30 RTD Tea Growth by Package Size and Type 2007 – 2011 pg..........78

5. THE LEADING READY–TO–DRINK TEA COMPANIES AND THEIR BRANDS

5.31 Leading RTD Tea Brands Estimated Wholesale Dollar Sales 2006 – 2011 pg..........134

5.32 Leading RTD Tea Brands Estimated Dollar Share 2006 – 2011 pg..........135

5.33 Leading RTD Tea Brands Estimated Dollar Growth 2007 – 2011 pg..........136

5.34 Leading RTD Tea Brands Estimated Case Volume 2006 – 2011 pg..........137

5.35 Leading RTD Tea Brands Estimated Case Volume Share 2006 – 2011 pg..........138

5.36 Leading RTD Tea Brands Estimated Case Volume Growth 2007 – 2011 pg..........139

5.37 The Leading RTD Tea Trademarks in Grocery Stores by Retail Sales 2011 pg..........140

5.38 The Leading RTD Tea Trademarks in Drug Stores by Retail Sales 2011 pg..........141

5.39 The Leading RTD Tea Trademarks in Grocery Stores by Volume 2011 pg..........142

5.40 The Leading RTD Tea Trademarks in Drug Stores by Volume 2011 pg..........143

6. THE KOMBUCHA MARKET

6.41 The Kombucha Market Estimated Wholesale Dollar Sales, Volume and Growth 2006 – 2011 pg..........154

7. TEA DISTRIBUTION CHANNELS

7.42 RTD Tea Volume by Distribution Channel 2006 – 2011 pg..........159

7.43 RTD Tea Share of Volume by Distribution Channel 2006 – 2011 pg..........160

7.44 RTD Tea Change in Volume by Distribution Channel 2007 – 2011 pg..........161

7.45 Hot Tea Volume by Distribution Channel 2006 – 2011 pg..........162

7.46 Hot Tea Share of Volume by Distribution Channel 2006 – 2011 pg..........163

7.47 Hot Tea Change in Volume by Distribution Channel 2007 – 2011 pg..........164

8. U.S. TEA ADVERTISING EXPENDITURES

8.48 Ready–to–Drink Tea Advertising Expenditures 2006 – 2011 pg..........171

8.49 Ready–to–Drink Tea Share of Advertising Expenditures 2006 – 2011 pg..........172

8.50 Ready–to–Drink Tea Change in Advertising Expenditures 2007 – 2011 pg..........173

8.51 Ready–to–Drink Tea Advertising Expenditures by Media 2006 – 2011 pg..........174

8.52 Ready–to–Drink Tea Share of Advertising Expenditures by Media 2006 – 2011 pg..........175

8.53 Ready–to–Drink Tea Change in Advertising Expenditures by Media 2007 – 2011 pg..........176

8.54 U.S. Non–RTD Tea Market Advertising Expenditures 2006 – 2011 pg..........177

8.55 U.S. Non–RTD Tea Market Share of Advertising Expenditures 2006 – 2011 pg..........178

8.56 U.S. Non–RTD Tea Market Change in Advertising Expenditures 2007 – 2011 pg..........179

8.57 U.S. Non–RTD Tea Market Advertising Expenditures by Media 2006 – 2011 pg..........180

8.58 U.S. Non–RTD Tea Market Share of Advertising Expenditures by Media 2006 – 2011 pg..........181

8.59 U.S. Non-RTD Tea Market Change in Advertising Expenditures by Media 2007 – 2011 pg..........182

9. U.S. TEA DEMOGRAPHICS

9.60 Demographics of the RTD Tea Consumer 2011 pg..........188

9.61 Demographics of the Arizona Tea Consumer 2011 pg..........189

9.62 Demographics of the Lipton Brisk Consumer 2011 pg..........190

9.63 Demographics of the Nestea Consumer 2011 pg..........191

10. U.S. TEA IMPORTS AND EXPORTS

10.64 U.S. Tea Market Imports (Metric Tons) by Tea Type 2006 – 2011 pg..........196

10.65 U.S. Tea Market Share of Imports by Tea Type 2006 – 2011 pg..........197

10.66 U.S. Tea Market Change in Imports by Tea Type 2007 – 2011 pg..........198

10.67 U.S. Black Tea Market Imports (Metric Tons) by Leading Countries 2006 – 2011 pg..........199

10.68 U.S. Black Tea Market Share of Imports by Leading Countries 2006 – 2011 pg..........200

10.69 U.S. Black Tea Market Change in Imports by Leading Countries 2007 – 2011 pg..........201

10.70 U.S. Green Tea Market Imports (Metric Tons) by Leading Countries 2006 – 2011 pg..........202

10.71 U.S. Green Tea Market Share of Imports by Leading Countries 2006 – 2011 pg..........203

10.72 U.S. Green Tea Market Change in Imports by Leading Countries 2007 – 2011 pg..........204

10.73 U.S. Tea Market Exports (Metric Tons) by Tea Type 2006 – 2011 pg..........205

10.74 U.S. Tea Market Share of Exports by Tea Type 2006 – 2011 pg..........206

10.75 U.S. Tea Market Change in Exports by Tea Type 2007 – 2011 pg..........207

10.76 U.S. Black Tea Market Exports (Metric Tons) by Leading Countries 2006 – 2011 pg..........208

10.77 U.S. Black Tea Market Share of Exports by Leading Countries 2006 – 2011 pg..........209

10.78 U.S. Black Tea Market Change in Exports by Leading Countries 2007 – 2011 pg..........210

10.79 U.S. Green Tea Market Exports (Metric Tons) by Leading Countries 2006 – 2011 pg..........211

10.80 U.S. Green Tea Market Share of Exports by Leading Countries 2006 – 2011 pg..........212

10.81 U.S. Green Tea Market Change in Exports by Leading Countries 2007 – 2011 pg..........213

11. TEA INDUSTRY PRICING IN THE U.S.

11.82 Change in Consumer Price Index for Tea and Other Items 1999 – 2011 pg..........217

11.83 Change in Producer Price Index for Tea and All Commodities 1995 – 2011 pg..........218

12. THE PROJECTED TEA MARKET

12.84 Projected RTD Tea Market Wholesale Dollar Sales 2011 – 2016 pg..........222

12.85 Projected RTD Tea Market Compound Annual Sales Growth 2011 – 2016 pg..........223

12.86 Projected RTD Tea Market Estimated Case Volume and Growth 1993 – 2016 pg..........224

12.87 Projected RTD Tea Market Compound Annual Volume Growth 1993 – 2016 pg..........225

12.88 Projected Tea Market Estimated Consumption by Segment 2006 – 2016 pg..........226

12.89 Projected Tea Market Share of Consumption by Segment 2006 – 2016 pg..........227

12.90 Projected Tea Market Compound Annual Growth by Segment 2011 – 2016 pg..........228

12.91 Projected RTD Tea Market Volume by Price Segment 2006 – 2016 pg..........229

12.92 Projected RTD Tea Market Share of Volume by Price Segment 2006 – 2016 pg..........230

12.93 Projected RTD Tea Market CAGR by Price Segment 2011 – 2016 pg..........231