All the channels providing beverages for the dynamic, highly competitive and rapidly evolving immediate consumption market are explored in this comprehensive report, which includes discussion and analysis of trends, companies and equipment.  The report contains data on segment volume and growth through 2005, plus projections for the next five years.

The Immediate Consumption Beverage Marketplace in the U.S.
Drinking on the go. If it’s consumed within 20 minutes of purchase, it’s in this report, whichexplores 10 beverage categories and a variety of purchase venues including down-the-street, c-stores and foodservice.

More than 300 pages, with extensive text, graphs, charts and tables.  Printed volume $4,995; single-user CD $5,195; $5,395 for both. BMCDataDirect Internet delivery: 3-user license $5,895; Call Charlene Harvey (formerly Salito) @ 212-688-7640 for multi-user discount prices.