Selected Beverage Category Brand Highlights, 2008 edition

TABLE OF CONTENTS AND EXHIBITS i

INTRODUCTION iv

1. EXECUTIVE SUMMARY

Brand Highlights pg..........1

• Overview pg..........1
• Carbonated Soft Drinks pg..........6
• Bottled Water pg..........29
• Beer pg..........38
• Fruit Beverages pg..........71

EXHIBIT

2. CARBONATED SOFT DRINKS IN THE U.S.

2.1 The Leading Soft Drink Companies Volume 2002 – 2007 pg..........88

2.2 The Leading Soft Drink Companies Share of Volume 2002 – 2007 pg..........89

2.3 The Leading Soft Drink Companies Change in Volume 2003 – 2007 pg..........90

2.4 The Top 20 Soft Drink Brands Volume 2002 – 2007 pg..........91

2.5 The Top 20 Soft Drink Brands Share of Volume 2002 – 2007 pg..........92

2.6 The Top 20 Soft Drink Brands Change in Volume 2003 – 2007 pg..........93

2.7 The Top 15 Diet Soft Drink Brands Volume 2002 – 2007 pg..........94

2.8 The Top 15 Diet Soft Drink Brands Share of Volume 2002 – 2007 pg..........95

2.9 The Top 15 Diet Soft Drink Brands Change in Volume 2003 – 2007 pg..........96

2.10 Coca-Cola Company Volume by Brand 2002 – 2007 pg..........97

2.11 Coca-Cola Company Industry Share by Brand 2002 – 2007 pg..........98

2.12 Coca-Cola Company Change in Volume by Brand 2003 – 2007 pg..........99

2.13 PepsiCo, Inc. Volume by Brand 2002 – 2007 pg..........100

2.14 PepsiCo, Inc. Industry Share by Brand 2002 – 2007 pg..........101

2.15 PepsiCo, Inc. Change in Volume by Brand 2003 – 2007 pg..........102

2.16 Dr Pepper/Seven-Up Volume by Brand 2002 – 2007 pg..........103

2.17 Dr Pepper/Seven-Up Industry Share by Brand 2002 – 2007 pg..........104

2.18 Dr Pepper/Seven-Up Change in Volume by Brand 2003 – 2007 pg..........105

3. BOTTLED WATER IN THE U.S.

3.19 U.S. Bottled Water Market Volume, Growth and Per Capita Consumption 1976 – 2007 pg..........106

3.20 U.S. Bottled Water Market Wholesale Dollar Sales 1984 – 2007 pg..........107

3.21 Leading Bottled Water Companies Estimated Wholesale Dollar Sales 2002 – 2007 pg..........108

3.22 Leading Bottled Water Companies Share of Wholesale Dollar Sales 2002 – 2007 pg..........109

3.23 Leading Bottled Water Companies Change in Wholesale Dollar Sales 2003 – 2007 pg..........110

3.24 Leading Bottled Water Companies Estimated Wholesale Dollar Sales by Brand 2002 – 2007 pg..........111

3.25 Leading Bottled Water Companies Estimated Share of Wholesale Dollar Sales by Brand 2002 – 2007 pg..........112

3.26 Leading Bottled Water Companies Estimated Change in Wholesale Dollar Sales by Brand 2003 – 2007 pg..........113

3.27 The Leading Bottled Water Brands Wholesale Dollar Sales 2002 – 2007 pg..........114

3.28 The Leading Bottled Water Brands Share of Wholesale Dollar Sales 2002 – 2007 pg..........115

3.29 The Leading Bottled Water Brands Change in Wholesale Dollar Sales 2003 – 2007 pg..........116

4. BEER IN THE U.S.

4.30 U.S. Beer Market Volume 1965 – 2007 pg..........117

4.31 U.S. Beer Market Change in Volume 1976 – 2007 pg..........118

4.32 U.S. Beer Market Per Capita Consumption 1965 – 2007 pg..........119

4.33 The Top Ten Domestic Brewers Volume 2002 – 2007 pg..........120

4.34 The Top Ten Domestic Brewers Share of U.S. Beer Market and Cumulative Share 2002 – 2007 pg..........121

4.35 The Top Ten Domestic Brewers Change in Volume 2003 – 2007 pg..........122

4.36 Anheuser-Busch Volume by Brand 2002 – 2007 pg..........123

4.37 Anheuser-Busch Share of Volume by Brand 2002 – 2007 pg..........124

4.38 Anheuser-Busch Change in Volume by Brand 2003 – 2007 pg..........125

4.39 Miller Volume by Brand 2002 – 2007 pg..........126

4.40 Miller Share of Volume by Brand 2002 – 2007 pg..........127

4.41 Miller Change in Volume by Brand 2003 – 2007 pg..........128

4.42 Coors Volume by Brand 2002 – 2007 pg..........129

4.43 Coors Share of Volume by Brand 2002 – 2007 pg..........130

4.44 Coors Change in Volume by Brand 2003 – 2007 pg..........131

4.45 The Top 15 Domestic Beer Brands Volume 2002 – 2007 pg..........132

4.46 The Top 15 Domestic Beer Brands Share of Volume 2002 – 2007 pg..........133

4.47 The Top 15 Domestic Beer Brands Change in Volume 2003 – 2007 pg..........134

5. FRUIT BEVERAGES IN THE U.S.

5.48 U.S. Fruit Beverage Market Volume & Growth 1980 – 2007 pg..........135

5.49 U.S. Fruit Beverage Market Segments Volume 2002 – 2007 pg..........136

5.50 U.S. Fruit Beverage Market Segments Share of Volume 2002 – 2007 pg..........137

5.51 U.S. Fruit Beverage Market Segments Change in Volume 2003 – 2007 pg..........138

5.52 U.S. Fruit Beverage Market Total Retail Dollars & Growth 1982 – 2007 pg..........139

5.53 U.S. Fruit Beverage Market Segments Estimated Retail Dollar Sales 1982 – 2007 pg..........140

5.54 U.S. Fruit Beverage Market Segments Share of Retail Dollar Sales 1982 – 2007 pg..........141

5.55 U.S. Fruit Beverage Market Segments Change in Retail Dollar Sales 1991 – 2007 pg..........142

5.56 U.S. Fruit Beverage Market Per Capita Consumption 1980 – 2007 pg..........143

5.57 U.S. Fruit Beverage Market Segments Per Capita Consumption 1992 – 2007 pg..........144

5.58 Leading Fruit Beverage Companies and Their Brands Estimated Producers' Revenues 2002 – 2007 pg..........145

5.59 Leading Fruit Beverage Companies and Their Brands Estimated Share of Producers' Revenues 2002 – 2007 pg..........147

5.60 Leading Fruit Beverage Companies and Their Brands Change in Producers' Revenues 2003 – 2007 pg..........149

5.61 Leading U.S. Fruit Beverage Brands Estimated Producers' Revenues 2002 – 2007 pg..........151

5.62 Leading U.S. Fruit Beverage Brands Share of Estimated Producers' Revenues 2002 – 2007 pg..........152

5.63 Leading U.S. Fruit Beverage Brands Change in Producers' Revenues 2003 – 2007 pg..........153