Alcohol Beverages Trend Analysis in the U.S.

This insight-filled report from Beverage Marketing's Focus Report series delivers observations and and analysis of trends affecting the adult beverage market via a colorful, data-filled PowerPoint presentation designed to bring busy executives up to date while providing food for thought and discussion. Based on a presentation by BMC Strategic Associates, Beverage Marketing's alcohol consulting group, it offers beer, wine and distilled spirits market data through 2022 as well as observations on the trends that are re-shaping the alcohol market in the United States.

This timely report examines key market drivers impacting consumers' alcohol choices, highlighting the effects of these factors on various beverage alcohol segments and sub-segments, while offering insights on key trends and market drivers relating to wine and spirits and beer. It looks at the blurring of alc and non-alc segments, alliances between companies from the alc and non-alc worlds, emerging trends including canned wines, organics, “orange wine”, prepared cocktails etc. The report also discusses traditional beer, wine and spirits segment growth, the implications of various paradigm shifts in ingredients, distribution, corporate partnerships and other areas. It also looks at shifts in consumer consumption patterns that are impacting the wine market in particular.

• 2023 Edition — Published April 2023.
• Data through 2022.
• 25+ PowerPoint slides with extensive text analysis, graphs and charts.
• Immediate download, PDF and PowerPoint formats, 3-user access.