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This beverage packaging research report offers market insights as well as statistical breakouts by type and size (in units) for eleven beverage categories, making it the most comprehensive research report available. It covers beverage-packaging issues, trends and innovations by category and by beverage type. It also includes discussion of leading companies, their history and products.

  • 2015 Edition - Published September 2015.
  • Data through 2014 and market projections through 2019.
  • 400+ pages, with extensive text analysis, graphs, charts and tables.
  • Immediate download, PDF and Word formats, 3-user access.
Beverage Packaging in the U.S.
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Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

You won't want to miss BMC's industry report and its insights on the ever-changing beverage packaging marketplace. As consumer environmental concerns grow and their need for convenience continues, industry ingenuity is at peak levels. Innovation abounds as packaging suppliers strive to develop new packaging formats and solutions to meet consumer demands. You'll find answers to your questions including:

  • What are the latest developments in beverage packaging in the U.S. market?
  • Which packaging segments and sizes grew in 2014, and which did not?
  • How have the various packaging materials divided up the beverage packaging market share pie and what share shifts can be expected in the future? What trends will drive the changes?
  • What are the unit volumes for each of the leading beverage types, including beer, bottled water, carbonated soft drinks, distilled spirits, ready-to-drink tea and coffee, energy drinks, fruit beverages, wine and sports beverages?
  • What are the latest packaging innovations devised by industry leaders including cans, bottles flexible packaging and plastic?
  • What percentage of unit volume have tea pods claimed?
  • What percentage of shelf stable fruit drink units are sold in pouches?
  • What are the growth prospects through 2019 – by beverage type and package type?

This report features

Beverage Packaging in the U.S. offers the most comprehensive beverage packaging research available, providing a comprehensive overview of the U.S. beverage market from a packaging perspective. It features:

  • A review of the evolution of beverage packaging from the simplest pioneer bottle structure to the shaped two-piece aluminum cans and stand-up pouch.
  • Investigation of the strategic packaging design and its psychological effect on purchasing decisions.
  • Comprehensive analysis of the types of packaging materials – metal, glass, plastic and paper – and their relative importance in the different beverage segments.
  • A detailed discussion and data on packaging materials and sizes for each industry including: carbonated soft drinks, bottled water, beer, wine, distilled spirits, fruit beverages, sports and energy drinks and coffee, tea and milk.
  • An in-depth review of the beverage packaging industry suppliers and the leading packaging manufacturers, looking at their offerings, marketing strategy, production facilities and financial position. Companies covered include Alcoa, Amcor, Ball Corporation, Crown Holdings, DAK Americas, International Paper, Novelis, O-I, Plastipak Packaging, Rexam, Reynolds Group Holdings and WestRock.
  • In this comprehensive beverage packaging market report, Beverage Marketing also offers growth projections for the various packaging materials by beverage category and discussion of the trends that will drive the beverage packaging market through 2019.

1. THE U.S. BEVERAGE PACKAGING MARKET

The National Beverage Packaging Market pg 1

  • Overview pg 1
  • Environmental Issues pg 5
  • Historical Development pg 9

The Role of Packaging in Product Marketing pg 15

  • Overview pg 15
  • Form and Function pg 16
  • Value pg 19
  • Consumer Appeal pg 22

The National Beverage Packaging Market by Type pg 27

  • Overview pg 27

Aluminum Cans

  • Overview pg 32
  • By Beverage Type pg 33

Plastic Packaging

  • Overview pg 35
  • By Beverage Type pg 36

Glass Packaging

  • Overview pg 39
  • By Beverage Type pg 39

Paper Packaging

  • Overview pg 42
  • By Beverage Type pg 43

Aseptic Packaging

  • Overview pg 44

Pouch Packaging

  • Overview pg 46

EXHIBITS

  • 1.1 U.S. Beverage Packaging Market Unit Volume by Category 2009 – 2014 pg 48
  • 1.2 U.S. Beverage Packaging Market Share of Unit Volume by Category 2009 – 2014 pg 49
  • 1.3 U.S. Beverage Packaging Market Change in Unit Volume by Category 2010 – 2014 pg 50
  • 1.4 U.S. Beverage Packaging Market PET and Aluminum Recycling Rates 1998 – 2014 pg 51
  • 1.5 U.S. Beverage Packaging Market Unit Volume by Package Type 2009 – 2014 pg 52
  • 1.6 U.S. Beverage Packaging Market Share of Unit Volume by Package Type 2009 – 2014 pg 53
  • 1.7 U.S. Beverage Packaging Market Change in Unit Volume by Package Type 2010 – 2014 pg 54
  • 1.8 Can Packaging Unit Volume by Beverage Type 2009 – 2014 pg 55
  • 1.9 Can Packaging Share of Unit Volume by Beverage Type 2009 – 2014 pg 56
  • 1.10 Can Packaging Change in Unit Volume by Beverage Type 2010 – 2014 pg 57
  • 1.11 Plastic Packaging Unit Volume by Beverage Type 2009 – 2014 pg 58
  • 1.12 Plastic Packaging Share of Unit Volume by Beverage Type 2009 – 2014 pg 59
  • 1.13 Plastic Packaging Change in Unit Volume by Beverage Type 2010 – 2014 pg 60
  • 1.14 Glass Packaging Unit Volume by Beverage Type 2009 – 2014 pg 61
  • 1.15 Glass Packaging Share of Unit Volume by Beverage Type 2009 – 2014 pg 62
  • 1.16 Glass Packaging Change in Unit Volume by Beverage Type 2010 – 2014 pg 63
  • 1.17 Paper Packaging Unit Volume by Beverage Type 2009 – 2014 pg 64
  • 1.18 Paper Packaging Share of Unit Volume by Beverage Type 2009 – 2014 pg 65
  • 1.19 Paper Packaging Change in Unit Volume by Beverage Type 2010 – 2014 pg 66

2. U.S. CARBONATED SOFT DRINK PACKAGING

Carbonated Soft Drink Packaging pg 67

  • Overview pg 67
  • Package Sizes pg 85
  • Secondary Packaging pg 89

EXHIBITS

  • 2.20 Carbonated Soft Drink Packaging Volume 1975 – 2014 pg 91
  • 2.21 Carbonated Soft Drink Packaging Share of Volume 1975 – 2014 pg 92
  • 2.22 Carbonated Soft Drink Packaging Change in Volume 1985 – 2014 pg 93
  • 2.23 Carbonated Soft Drink Packaging Volume by Size and Type 2009 – 2014 pg 94
  • 2.24 Carbonated Soft Drink Packaging Share of Volume by Size and Type 2009 – 2014 pg 95
  • 2.25 Carbonated Soft Drink Packaging Change in Volume by Size and Type 2010 – 2014 pg 96
  • 2.26 Carbonated Soft Drink Sales in Supermarkets Shares by Secondary Package Type 2009 – 2014 pg 97

3. U.S. BEER PACKAGING

Beer Packaging pg 98

  • Overview pg 98
  • Container Types pg 102
  • Secondary Packaging pg 111

EXHIBITS

  • 3.27 Beer Packaging Volume by Container Type 1980 – 2014 pg 113
  • 3.28 Beer Packaging Share by Container Type 1980 – 2014 pg 114
  • 3.29 Beer Packaging Growth by Container Type 1981 – 2014 pg 115
  • 3.30 Beer Packaging Estimated Dollar Shares by Secondary Package Type 2014 pg 116

4. U.S. BOTTLED WATER PACKAGING

Bottled Water Packaging pg 117

  • Overview pg 117
  • Domestic Sparkling Water pg 135
  • Domestic Non–Sparkling Water pg 140

EXHIBITS

  • 4.31 Bottled Water Packaging Unit Volume by Material 2009 – 2014 pg 146
  • 4.32 Bottled Water Packaging Share of Unit Volume by Material 2009 – 2014 pg 147
  • 4.33 Bottled Water Packaging Change in Unit Volume by Material 2010 – 2014 pg 148
  • 4.34 Domestic Sparkling Water Unit Volume by Material and Size 2009 – 2014 pg 149
  • 4.35 Domestic Sparkling Water Share of Unit Volume by Material and Size 2009 – 2014 pg 150
  • 4.36 Domestic Sparkling Water Change in Unit Volume by Material and Size 2010 – 2014 pg 151
  • 4.37 Domestic Non–Sparkling Water Packaging Volume by Material and Size 2009 – 2014 pg 152
  • 4.38 Domestic Non–Sparkling Water Packaging Share of Unit Volume by Material and Size 2009 – 2014 pg 153
  • 4.39 Domestic Non–Sparkling Water Packaging Change in Unit Volume by Material and Size 2010 – 2014 pg 154

5. U.S. WINE AND DISTILLED SPIRITS PACKAGING

Distilled Spirits Packaging pg 155

  • Overview pg 155
  • Package Sizes pg 158

Domestic Wine Packaging pg 163

  • Overview pg 163
  • Package Sizes pg 171

EXHIBITS

  • 5.40 Distilled Spirits Packaging Unit Volume and Growth 1981 – 2014 pg 175
  • 5.41 Distilled Spirits Packaging Estimated Unit Volume by Size 1981 – 2014 pg 176
  • 5.42 Distilled Spirits Packaging Estimated Share of Unit Volume by Size 1981 – 2014 pg 177
  • 5.43 Distilled Spirits Packaging Estimated Change in Unit Volume by Size 1982 – 2014 pg 178
  • 5.44 Distilled Spirits Packaging Estimated Glass vs. Plastic Volume 2014 pg 179
  • 5.45 Distilled Spirits Packaging Estimated Glass vs. Plastic Share 2014 pg 180
  • 5.46 Domestic Wine and Wine Cooler Packaging Glass Unit Sales and Growth 1979 – 2014 pg 181
  • 5.47 Domestic Wine Packaging Glass Unit Volume by Size 1979 – 2014 pg 182
  • 5.48 Domestic Wine Packaging Share of Glass Unit Volume by Size 1979 – 2014 pg 183
  • 5.49 Domestic Wine Packaging Change in Glass Unit Volume by Size 1980 – 2014 pg 184

6. U.S. FRUIT BEVERAGE PACKAGING

Fruit Beverage Packaging pg 185

  • Overview pg 185

Frozen Concentrate Fruit Juice Packaging pg 189

  • Overview pg 189

Chilled, Ready–to–Serve Fruit Juice Packaging pg 190

  • Overview pg 190
  • Package Sizes pg 191

Shelf–Stable Fruit Juice Packaging pg 194

  • Overview pg 194
  • Package Sizes pg 194

Shelf–Stable Fruit Drink Packaging pg 198

  • Overview pg 198
  • Package Sizes pg 199

Chilled, Ready–to–Serve Fruit Drink Packaging pg 203

  • Overview pg 203

Frozen Concentrate Fruit Drink Packaging pg 204

  • Overview pg 204

EXHIBITS

  • 6.50 Frozen Concentrate Fruit Juice Unit Volume by Size of Can 1991 – 2014 pg 205
  • 6.51 Frozen Concentrate Fruit Juice Share of Unit Volume by Size of Can 1991 – 2014 pg 206
  • 6.52 Frozen Concentrate Fruit Juice Change in Unit Volume by Size of Can 1992 – 2014 pg 207
  • 6.53 Chilled, Ready–to–Serve Fruit Juice Unit Volume by Container Size 2009 – 2014 pg 208
  • 6.54 Chilled, Ready–to–Serve Fruit Juice Share of Unit Volume by Container Size 2009 – 2014 pg 209
  • 6.55 Chilled, Ready–to–Serve Fruit Juice Change in Unit Volume by Container Size 2010 – 2014 pg 210
  • 6.56 Shelf–Stable Fruit Juice Unit Volume by Container Size 2009 – 2014 pg 211
  • 6.57 Shelf–Stable Fruit Juice Share of Unit Volume by Container Size 2009 – 2014 pg 212
  • 6.58 Shelf–Stable Fruit Juice Change in Unit Volume by Container Size 2010 – 2014 pg 213
  • 6.59 Shelf–Stable Fruit Drinks Unit Volume by Container Size 2009 – 2014 pg 214
  • 6.60 Shelf–Stable Fruit Drinks Share of Unit Volume by Container Size 2009 – 2014 pg 215
  • 6.61 Shelf–Stable Fruit Drinks Change in Unit Volume by Container Size 2010 – 2014 pg 216
  • 6.62 Chilled, Ready–to–Serve Fruit Drinks Unit Volume by Container Type 1991 – 2014 pg 217
  • 6.63 Chilled, Ready–to–Serve Fruit Drinks Share of Unit Volume by Container Type 1991 – 2014 pg 218
  • 6.64 Chilled, Ready–to–Serve Fruit Drinks Change in Unit Volume by Container Type 1992 – 2014 pg 219
  • 6.65 Frozen Concentrate Fruit Drinks Unit Volume by Size of Can 1991 – 2014 pg 220
  • 6.66 Frozen Concentrate Fruit Drinks Share of Unit Volume by Size of Can 1991 – 2014 pg 221
  • 6.67 Frozen Concentrate Fruit Drinks Change in Unit Volume by Size of Can 1992 – 2014 pg 222

7. U.S. READY–TO–DRINK COFFEE PACKAGING

RTD Coffee Packaging pg 223

  • Overview pg 223

EXHIBITS

  • 7.68 RTD Coffee Packaging Unit Volume by Type 1993 – 2014 pg 234
  • 7.69 RTD Coffee Packaging Share of Unit Volume by Type 1993 – 2014 pg 235
  • 7.70 RTD Coffee Packaging Change in Unit Volume by Type 1994 – 2014 pg 236

8. U.S. TEA PACKAGING

Tea Packaging pg 237

  • Overview pg 237
  • Ready–to–Drink Tea Packaging pg 243

EXHIBITS

  • 8.71 Tea Packaging Unit Volume by Type 2009 – 2014 pg 247
  • 8.72 Tea Packaging Share of Unit Volume by Type 2009 – 2014 pg 248
  • 8.73 Tea Packaging Change in Unit Volume by Type 2010 – 2014 pg 249
  • 8.74 RTD Tea Volume by Size and Type 2009 – 2014 pg 250
  • 8.75 RTD Tea Volume Share of Unit Volume by Size and Type 2009 – 2014 pg 251
  • 8.76 RTD Tea Volume Change in Unit Volume by Size and Type 2010 – 2014 pg 252

9. U.S. MILK PACKAGING

Milk Packaging pg 253

  • Overview pg 253

EXHIBITS

  • 9.77 Milk Packaging Unit Volume by Type 2009 –2014 pg 262
  • 9.78 Milk Packaging Share of Unit Volume by Type 2009 – 2014 pg 263
  • 9.79 Milk Packaging Change in Unit Volume by Type 2010 – 2014 pg 264

10. U.S. SPORTS AND ENERGY BEVERAGE PACKAGING

Sports Beverage Packaging pg 265

  • Overview pg 265
  • Package Sizes pg 276

Energy Drink Packaging pg 281

  • Overview pg 281
  • Package Sizes pg 285

EXHIBITS

  • 10.80 Sports Beverage Packaging Unit Volume by Size 2009 – 2014 pg 295
  • 10.81 Sports Beverage Packaging Share of Unit Volume by Size 2009 – 2014 pg 296
  • 10.82 Sports Beverage Packaging Change in Unit Volume by Size 2010 – 2014 pg 297
  • 10.83 Energy Drink Packaging Unit Volume by Size 1997 – 2014 pg 298
  • 10.84 Energy Drink Packaging Share of Unit Volume by Size 1997 – 2014 pg 299
  • 10.85 Energy Drink Packaging Change in Unit Volume by Size 1998 – 2014 pg 300

11. THE LEADING BEVERAGE PACKAGING COMPANIES

Beverage Package Manufacturing pg 301

  • Overview pg 301

ALCOA

  • Overview pg 312
  • History pg 315
  • Products and Services pg 318
  • Financial pg 320

AMCOR

  • Overview pg 322
  • History pg 326
  • Products and Services pg 327
  • Financial pg 331

BALL CORPORATION

  • Overview pg 333
  • History pg 337
  • Products and Services pg 341
  • Financial pg 347

CROWN HOLDINGS, INC.

  • Overview pg 348
  • History pg 350
  • Products and Services pg 352
  • Financial pg 356

DAK AMERICAS

  • Overview pg 358
  • History pg 358
  • Products and Services pg 359
  • Financial pg 361

INTERNATIONAL PAPER

  • Overview pg 362
  • History pg 363
  • Products and Services pg 366
  • Financial pg 367

MOSSI & GHISOLFI GROUP

  • Overview pg 369
  • History pg 372
  • Products and Services pg 372
  • Financial pg 373

NOVELIS

  • Overview pg 374
  • History pg 374
  • Products and Services pg 377
  • Financial pg 378

O–I

  • Overview pg 380
  • History pg 381
  • Products and Services pg 385
  • Financial pg 388

PLASTIPAK PACKAGING INC.

  • Overview pg 389
  • History pg 389
  • Products and Services pg 390
  • Financial pg 391

REXAM PLC

  • Overview pg 392
  • History pg 394
  • Products and Services pg 397
  • Financial pg 402

REYNOLDS GROUP HOLDINGS

  • Overview pg 403
  • History pg 404
  • Products and Services pg 406
  • Financial pg 409

WESTROCK

  • Overview pg 410
  • History pg 410
  • Products and Services pg 411
  • Financial pg 412

12. THE PROJECTED U.S. BEVERAGE PACKAGING MARKET

The Projected National Beverage Packaging Market pg 413

  • Overview pg 413
  • Unit Volume pg 418
  • The Cost Environment pg 419
  • The Technology Environment pg 420

The Projected Beverage Packaging Market by Type pg 421

  • Cans pg 421
  • Plastic pg 422
  • Glass pg 423
  • Paper pg 424

The Projected Beverage Packaging Market by Category pg 426

  • Overview pg 426

EXHIBITS

  • 12.86 Projected Beverage Packaging Market Unit Volume by Material Type 2014 – 2019 pg 428
  • 12.87 Projected Beverage Packaging Market Share of Unit Volume by Material Type 2014 – 2019 pg 429
  • 12.88 Projected Beverage Packaging Market Compound Annual Growth by Material Type 2014 – 2019 pg 430
  • 12.89 Projected Can Packaging Unit Volume by Beverage Type 2014 – 2019 pg 431
  • 12.90 Projected Can Packaging Share of Unit Volume by Beverage Type 2014 – 2019 pg 432
  • 12.91 Projected Can Packaging Compound Annual Growth by Beverage Type 2014 – 2019 pg 433
  • 12.92 Projected Plastic Packaging Unit Volume by Beverage Type 2014 – 2019 pg 434
  • 12.93 Projected Plastic Packaging Share of Unit Volume by Beverage Type 2014 – 2019 pg 435
  • 12.94 Projected Plastic Packaging Compound Annual Growth by Beverage Type 2014 – 2019 pg 436
  • 12.95 Projected Glass Packaging Unit Volume by Beverage Type 2014 – 2019 pg 437
  • 12.96 Projected Glass Packaging Share of Unit Volume by Beverage Type 2014 – 2019 pg 438
  • 12.97 Projected Glass Packaging Compound Annual Growth by Beverage Type 2014 – 2019 pg 439
  • 12.98 Projected Paper Packaging Unit Volume by Beverage Type 2014 –2019 pg 440
  • 12.99 Projected Paper Packaging Share of Unit Volume by Beverage Type 2014 – 2019 pg 441
  • 12.100 Projected Paper Packaging Compound Annual Growth by Beverage Type 2014 – 2019 pg 442
  • 12.101 Projected Beverage Packaging Market Unit Volume by Beverage Type 2014 – 2019 pg 443
  • 12.102 Projected Beverage Packaging Market Share of Unit Volume by Beverage Type 2014 – 2019 pg 444
  • 12.103 Projected Beverage Packaging Market Compound Annual Growth by Beverage Type 2014 – 2019 pg 445

APPENDIX

Conversion Formulas pg 446

Have Questions?
Contact Charlene Harvey at 212-688-7640 ext. 250 or via email.