Single-Serve Fruit Beverages in the U.S., 2009 edition

CHAPTER

1. THE U.S. FRUIT BEVERAGE AND NEW AGE MARKETS

The U.S. Fruit Beverage Market pg..........1

  • Volume pg..........1
  • Retail Dollar Sales pg..........3
  • Per Capita Consumption pg..........4
  • Seasonality pg..........5

The U.S. New Age Beverage Market pg..........6

The 2008 New Age Market pg..........12

Exhibits pg..........14

2. THE U.S. SINGLE–SERVE FRUIT BEVERAGE MARKET

The Single–Serve Fruit Beverage Industry pg..........29

  • Overview pg..........29
  • Characteristics and Developments pg..........31
  • Superpremium Juices pg..........32
  • Nutrient–Enhanced Fruit Drinks pg..........33
  • Sparkling Juice pg..........34

Exhibits pg..........36

3. REGIONAL SINGLE–SERVE FRUIT BEVERAGE MARKETS

Regional Single–Serve Fruit Beverage Markets pg..........39

  • Overview pg..........39
  • The South pg..........40
  • The Midwest pg..........41
  • The West pg..........41
  • The Northeast pg..........42

Exhibits pg..........44

4. SINGLE–SERVE FRUIT BEVERAGE DISTRIBUTION CHANNELS

Single–Serve Fruit Beverage Distribution Channels pg..........47

  • Overview pg..........47
  • Convenience Stores pg..........49
  • Supermarkets pg..........49
  • Foodservice pg..........50
  • Mass Merchandisers pg..........50
  • Vending pg..........51
  • Drug Stores pg..........51

Exhibits pg..........52

5. SINGLE–SERVE FRUIT BEVERAGE PACKAGING

Single–Serve Fruit Beverage Packaging Types pg..........55

  • Overview pg..........55
  • Package Sizes pg..........57

Exhibits pg..........60

6. THE LEADING SINGLE–SERVE FRUIT BEVERAGE COMPANIES AND THEIR BRANDS

The Leading Brands pg..........63

PepsiCo, Inc.

  • Overview pg..........67
  • Tropicana – Overview pg..........67
  • Tropicana – Marketing pg..........68
  • Dole – Overview pg..........70
  • Naked Juice – Overview pg..........71
  • Naked Juice – Marketing pg..........74
  • Naked Juice – Distribution pg..........76
  • Izze – Overview pg..........77
  • Izze – Marketing pg..........77
  • Izze – Distribution pg.......... 77
  • SoBe – Overview pg..........78
  • SoBe – Marketing pg..........79
  • SoBe – Distribution pg..........80

Coca–Cola Company

  • Overview pg..........81
  • Minute Maid – Overview pg..........81
  • Minute Maid – Marketing pg..........82
  • Minute Maid – Distribution pg..........88
  • Fuze – Overview pg..........89
  • Fuze – Marketing pg..........90
  • Fuze – Distribution pg..........91

Dr Pepper Snapple Group, Inc.

  • Overview pg..........92
  • Marketing pg..........93
  • Snapple Beverage Group – Overview pg..........95
  • Snapple Beverage Group – Marketing pg..........95
  • Snapple Beverage Group – Distribution pg..........100

Ocean Spray

  • Overview pg..........103
  • Marketing pg..........103
  • Distribution pg..........105

Sunny Delight Beverages Company

  • Overview pg..........106
  • Marketing pg..........107
  • Distribution pg..........110

Welch's

  • Overview pg..........111
  • Marketing pg..........111
  • Distribution pg..........113

POM Wonderful

  • Overview pg..........114
  • Marketing pg..........114

Exhibits pg..........116

7. SINGLE–SERVE FRUIT BEVERAGE ADVERTISING EXPENDITURES

Leading Single–Serve Fruit Beverage Advertisers pg..........123

Single–Serve Fruit Beverage Advertising by Medium pg..........125

Exhibits pg..........127

8. DEMOGRAPHICS OF THE SINGLE–SERVE FRUIT BEVERAGE CONSUMER

The Fruit Drink Consumer pg..........133

  • Overview pg..........133
  • Comparative Demographics of Fruit Drink Brands pg..........135

Exhibits pg..........137

9. THE PROJECTED U.S. SINGLE–SERVE FRUIT BEVERAGE MARKET

The Projected Single–Serve Fruit Beverage Market pg..........145

  • Overview pg..........145
  • Regular Single–Serve Fruit Beverages pg..........146
  • Superpremium Juices pg..........147
  • Nutrient–Enhanced Fruit Drinks pg..........147
  • Sparkling Juice pg..........148
  • Packaging Types pg..........148

Exhibits pg..........150

EXHIBIT

1. THE U.S. FRUIT BEVERAGE AND NEW AGE MARKETS

1.1 U.S. Fruit Beverage Market Volume and Growth 1980 – 2008 pg..........14

1.2 U.S. Fruit Beverage Market Segments Volume 2003 – 2008 pg..........15

1.3 U.S. Fruit Beverage Market Segments Share of Volume 2003 – 2008 pg..........16

1.4 U.S. Fruit Beverage Market Segments Change in Volume 2004 – 2008 pg..........17

1.5 U.S. Fruit Beverage Market Total Retail Dollars and Growth 1982 – 2008 pg..........18

1.6 U.S. Fruit Beverage Market Segments Estimated Retail Dollar Sales 1982 – 2008 pg..........19

1.7 U.S. Fruit Beverage Market Segments Share of Retail Dollar Sales 1982 – 2008 pg..........20

1.8 U.S. Fruit Beverage Market Segments Change in Retail Dollar Sales 1991 – 2008 pg..........21

1.9 U.S. Fruit Beverage Market Per Capita Consumption 1980 – 2008 pg..........22

1.10 U.S. Fruit Beverage Market Segments Per Capita Consumption 1992 – 2008 pg..........23

1.11 Fruit Beverage Seasonality Quarterly Volume Shares 2008 pg..........24

1.12 U.S. New Age Beverage Market Estimated Wholesale Dollar Sales 1996 – 2008 pg..........25

1.13 U.S. New Age Beverage Market Segments Estimated Wholesale Dollar Sales 2003 – 2008 pg..........26

1.14 U.S. New Age Beverage Market Segments Share of Wholesale Dollar Sales 2003 – 2008 pg..........27

1.15 U.S. New Age Beverage Market Segments Change in Wholesale Dollar Sales 2004 – 2008 pg..........28

2. THE U.S. SINGLE–SERVE FRUIT BEVERAGE MARKET

2.16 U.S. Single–Serve Fruit Beverage Market Volume and Growth 1993 – 2008 pg..........36

2.17 U.S. Single–Serve Fruit Beverage Market Per Capita Consumption 1993 – 2008 pg..........37

2.18 U.S. Single–Serve Fruit Beverage Market Estimated Wholesale Dollars 1993 – 2008 pg..........38

3. REGIONAL SINGLE–SERVE FRUIT BEVERAGE MARKETS

3.19 Regional Single–Serve Fruit Beverage Markets Wholesale Dollar Sales 1993 – 2008 pg..........44

3.20 Regional Single–Serve Fruit Beverage Markets Dollar Share 1993 – 2008 pg..........45

3.21 Regional Single–Serve Fruit Beverage Markets Dollar Growth 1994 – 2008 pg..........46

4. SINGLE–SERVE FRUIT BEVERAGE DISTRIBUTION CHANNELS

4.22 U.S. Single–Serve Fruit Beverage Market Volume by Distribution Channel 2003 – 2008 pg..........52

4.23 U.S. Single–Serve Fruit Beverage Market Share by Distribution Channel 2003 – 2008 pg..........53

4.24 U.S. Single–Serve Fruit Beverage Market Growth by Distribution Channel 2004 – 2008 pg..........54

5. SINGLE–SERVE FRUIT BEVERAGE PACKAGING

5.25 U.S. Single–Serve Fruit Beverage Market Case Volume by Package Size and Type 2003 – 2008 pg..........60

5.26 U.S. Single–Serve Fruit Beverage Market Case Share by Package Size and Type 2003 – 2008 pg..........61

5.27 U.S. Single–Serve Fruit Beverage Market Case Growth by Package Size and Type 2004 – 2008 pg..........62

6. THE LEADING SINGLE–SERVE FRUIT BEVERAGE COMPANIES AND THEIR BRANDS

6.28 Leading Single–Serve Fruit Beverages Estimated Wholesale Dollar Sales 2003 – 2008 pg..........116

6.29 Leading Single–Serve Fruit Beverages Dollar Share 2003 – 2008 pg..........117

6.30 Leading Single–Serve Fruit Beverages Dollar Growth 2004 – 2008 pg..........118

6.31 Leading Single–Serve Fruit Beverages Estimated Case Volume 2003 – 2008 pg..........119

6.32 Leading Single–Serve Fruit Beverages Volume Share 2003 – 2008 pg..........120

6.33 Leading Single–Serve Fruit Beverages Volume Growth 2004 – 2008 pg..........121

7. SINGLE–SERVE FRUIT BEVERAGE ADVERTISING EXPENDITURES

7.34 Leading Single–Serve Fruit Beverage Advertising Expenditures 2003 – 2008 pg..........127

7.35 Leading Single–Serve Fruit Beverage Share of Advertising Expenditures 2003 – 2008 pg..........128

7.36 Leading Single–Serve Fruit Beverage Change in Advertising Expenditures 2004 – 2008 pg..........129

7.37 Single–Serve Fruit Beverage Advertising Expenditures by Media 2003 – 2008 pg..........130

7.38 Single–Serve Fruit Beverage Share of Advertising Expenditures by Media 2003 – 2008 pg..........131

7.39 Single–Serve Fruit Beverage Change in Advertising Expenditures by Media 2004 – 2008 pg..........132

8. DEMOGRAPHICS OF THE SINGLE–SERVE FRUIT BEVERAGE CONSUMER

8.40 Demographics of the Fruit Drink Consumer 2008 pg..........137

8.41 Demographics of the Hawaiian Punch Consumer 2008 pg..........139

8.42 Demographics of the Sunny D Consumer 2008 pg..........141

8.43 Demographics of the Snapple Consumer 2008 pg..........143

9. THE PROJECTED U.S. SINGLE–SERVE FRUIT BEVERAGE MARKET

9.44 Projected Single–Serve Fruit Beverage Market Volume and Growth 1993 – 2013 pg..........150

9.45 Projected Single–Serve Fruit Beverage Market Estimated Wholesale Dollars and Growth 1993 – 2013 pg..........151

9.46 Projected Single–Serve Fruit Beverage Market Wholesale Dollar Sales by Segment 2008 – 2013 pg..........152

9.47 Projected Single–Serve Fruit Beverage Market Compound Annual Growth by Segment 2008 – 2013 pg..........153

9.48 Projected Single–Serve Fruit Beverage Market Case Volume by Package Type 2008 – 2013 pg..........154

9.49 Projected Single–Serve Fruit Beverage Market Compound Annual Growth by Package Type 2008 – 2013 pg..........155

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