NEW! Snack Food in the U.S., 2010 edition

CHAPTER

1. THE U.S. SNACK FOOD MARKET

The Packaged Snack Food Market pg..........1

  • Overview pg..........1
  • Wholesale Dollars pg..........2
  • New Products pg..........3
  • Issues pg..........3
  • Seasons pg..........8

Exhibits pg..........10

2. THE U.S. SNACK FOOD MARKET BY SEGMENT

The Snack Food Segments pg..........13

  • Overview pg..........13
  • Cereal Snacks pg..........14
  • Cheese Snacks pg..........14
  • Cookies pg..........15
  • Corn Snacks pg..........15
  • Fruit Snacks pg..........16
  • Granola pg..........16
  • Meat Snacks pg..........17
  • Party Mix pg..........17
  • Popcorn pg..........17
  • Potato Chips pg..........18
  • Pork Rinds pg..........19
  • Pretzels pg..........19
  • Snack Bars pg..........19
  • Snack Crackers pg..........20
  • Snack Nuts pg..........21
  • Tortilla Chips pg..........21
  • Others pg..........21

Exhibits pg..........22

3. THE REGIONAL SNACK FOOD MARKETS

The Regional Packaged Snack Food Markets pg..........25

  • Overview pg..........25
  • Wholesale Dollars pg..........26

Exhibits pg..........27

4. THE LEADING SNACK FOOD COMPANIES AND THEIR BRANDS

The Leading Companies pg..........29

  • Overview pg..........29
  • Leading Companies by Segment pg..........31
  • Leading Brands by Segment pg..........34

Campbell Soup Company pg..........38

  • Overview pg..........38
  • Pace pg..........40
  • Pepperidge Farm pg..........40

ConAgra Foods pg..........44

  • Overview pg..........44
  • Andy Capp's pg..........46
  • Crunch 'n Munch pg..........47
  • David Seeds pg..........47
  • Fiddle Faddle pg..........48
  • Poppycock pg..........48
  • Slim Jim pg..........48

Diamond Foods pg..........50

  • Overview pg..........50
  • Emerald pg..........51
  • Kettle pg..........52

General Mills pg..........54

  • Overview pg..........54
  • Betty Crocker pg..........55
  • Bugles pg..........55
  • Cascadian Farm pg..........56
  • Chex pg..........56
  • Fiber One pg..........57
  • Gardetto's pg..........57
  • Nature Valley pg..........57

Herr Foods pg..........59

  • Overview pg..........59
  • Herr's pg..........59

Hostess Brands pg..........61

  • Overview pg..........61
  • Dolly Madison Cakes pg..........62
  • Drake's Cakes pg..........62
  • Hostess pg..........62

Kellogg pg..........64

  • Overview pg..........64
  • Austin pg..........66
  • Carr's pg..........66
  • Cheez–It pg..........67
  • Chips Deluxe pg..........68
  • Club pg..........68
  • E.L. Fudge pg..........69
  • Famous Amos pg..........69
  • Fudge Shoppe pg..........69
  • Gripz pg..........70
  • Jack's pg..........70
  • Jackson's Old Fashioned pg..........70
  • Keebler pg..........71
  • Kellogg's pg..........71
  • Mother's pg..........72
  • Murray pg..........72
  • Nutri–Grain pg..........72
  • Rolls pg..........73
  • Sandies pg..........73
  • Soft Batch pg..........73
  • Special K pg..........74
  • Toasteds pg..........75
  • Town House pg..........75
  • Vienna Cremes pg..........76
  • Vienna Fingers pg..........76
  • Wheatables pg..........76
  • Zesta pg..........76

Kraft pg..........77

  • Overview pg..........77
  • Balance Bars pg..........79
  • Barnum's Animals pg..........79
  • Cameo pg..........80
  • Chips Ahoy pg..........80
  • Corn Nuts pg..........80
  • Flavor Originals pg..........81
  • Garden Harvest pg..........81
  • Ginger Snaps pg..........82
  • Honey Maid pg..........82
  • Kraft pg..........82
  • LU pg..........82
  • Mallomars pg..........83
  • Mixers pg..........84
  • Nabisco pg..........84
  • Newtons pg..........84
  • Nilla Wafers pg..........85
  • Nutter Butter pg..........85
  • Oreo pg..........86
  • Peek Freans pg..........86
  • Planters pg..........87
  • Red Oval Farms pg..........89
  • Ritz pg..........89
  • Snackwell's pg..........90
  • Teddy Grahams pg..........90
  • Triscuit pg..........90
  • Wheat Thins pg..........91

McKee Foods pg..........92

  • Overview pg..........92
  • Little Debbie pg..........92
  • Sunbelt pg..........93

PepsiCo pg..........94

  • Overview pg..........94
  • Baken–ets pg..........96
  • Cheetos pg..........96
  • Chester's pg..........97
  • Cracker Jack pg..........97
  • Doritos pg..........98
  • Flat Earth pg..........99
  • Frito–Lay pg..........99
  • Fritos pg..........99
  • Funyuns pg..........100
  • Grandma's pg..........100
  • El Isleno pg..........101
  • Lay's pg..........101
  • Matador pg..........102
  • Maui Style pg..........102
  • Miss Vickie's pg..........103
  • Munchies pg..........103
  • Munchos pg..........103
  • Nut Harvest pg..........104
  • Oberto pg..........104
  • Quaker pg..........104
  • Rold Gold pg..........106
  • Ruffles pg..........107
  • Sabra pg..........107
  • Sabritones pg..........108
  • Santitas pg..........108
  • SmartFood pg..........108
  • Spitz pg..........109
  • Stacy's Pita Chips pg..........109
  • Sunchips pg..........110
  • Tostitos pg..........110
  • TrueNorth pg..........111

Procter & Gamble Company pg..........112

  • Overview pg..........112
  • Pringles pg..........112

Sargento Foods pg..........115

  • Overview pg..........115
  • Sargento Natural Cheese Snacks pg..........115

Utz Quality Foods Inc. pg..........117

  • Overview pg..........117
  • Utz pg..........117

Exhibits pg..........120

5. U.S. SNACK FOOD PRICING

Snack Food Pricing pg..........155

  • Overview pg..........155
  • Producer Prices pg..........156
  • Consumer Prices pg..........156
  • Retail Prices pg..........157

Exhibits pg..........158

6. U.S. SNACK FOOD ADVERTISING EXPENDITURES

Snack Food Advertising pg..........161

  • Overview pg..........161
  • Leading Advertisers pg..........162
  • Advertising Expenditures by Media pg..........166

Exhibits pg..........169

7. U.S. SNACK FOOD DEMOGRAPHICS

The Snack Food Consumer pg..........175

  • Overview pg..........175
  • Age pg..........176
  • Education pg..........177
  • Occupation pg..........178
  • Marital Status pg..........179
  • Ethnicity pg..........180
  • Region pg..........180
  • Income pg..........180

The Snack Nuts Consumer pg..........182

  • Overview pg..........182
  • Age pg..........182
  • Education pg..........183
  • Occupation pg..........184
  • Marital Status pg..........185
  • Ethnicity pg..........185
  • Region pg..........186
  • Income pg..........186

The Snack Bar Consumer pg..........188

  • Overview pg..........188
  • Age pg..........188
  • Education pg..........189
  • Occupation pg..........190
  • Marital Status pg..........190
  • Ethnicity pg..........191
  • Region pg..........192
  • Income pg..........192

Exhibits pg..........194

8. THE PROJECTED U.S. SNACK FOOD MARKET

The Projected Snack Food Market pg..........197

  • Overview pg..........197
  • Wholesale Dollars pg..........198
  • Wholesale Dollars by Segment pg..........198

Exhibits pg..........200

EXHIBIT

1. THE U.S. SNACK FOOD MARKET

1.1 U.S. Snack Food Market Estimated Wholesale Dollars and Growth 2003 – 2009 pg..........10

1.2 U.S. Snack Food Market New Product Introductions by Segment 2009 pg..........11

1.3 U.S. Snack Food Market Quarterly Seasonal Volume Shares by Segment 2009 pg..........12

2. THE U.S. SNACK FOOD MARKET BY SEGMENT

2.4 U.S. Snack Food Market Estimated Wholesale Dollars Sales by Segment 2004 – 2009 pg..........22

2.5 U.S. Snack Food Market Share of Estimated Wholesale Dollars Sales by Segment 2004 – 2009 pg..........23

2.6 U.S. Snack Food Market Change in Estimated Wholesale Dollars Sales by Segment 2005 – 2009 pg..........24

3. THE REGIONAL SNACK FOOD MARKETS

3.7 U.S. Snack Food Market Estimated Wholesale Dollars Sales, Share and Growth by Region 2008 – 2009 pg..........27

3.8 U.S. Snack Food Market Estimated Wholesale Dollars Sales, Share and Growth by City 2008 – 2009 pg..........28

4. THE LEADING SNACK FOOD COMPANIES AND THEIR BRANDS

4.9 The Leading Snack Food Companies Estimated Wholesale Dollar Sales 2004 – 2009 pg..........120

4.10 The Leading Snack Food Companies Share of Estimated Wholesale Dollar Sales 2004 – 2009 pg..........121

4.11 The Leading Snack Food Companies Change in Estimated Wholesale Dollar Sales 2005 – 2009 pg..........122

4.12 The Leading Potato Chip Companies Retail Dollars Sales and Change in Food, Drug and Mass Merchandisers 2007 – 2009 pg..........123

4.13 The Leading Potato Chip Companies Share of Retail Dollars in Food, Drug and Mass Merchandisers 2007 – 2009 pg..........124

4.14 The Leading Corn Chip Companies Retail Dollars Sales and Change in Food, Drug and Mass Merchandisers 2007 – 2009 pg..........125

4.15 The Leading Corn Chip Companies Share of Retail Dollars in Food, Drug and Mass Merchandisers 2007 – 2009 pg..........126

4.16 The Leading Flavored Tortilla Chip Companies Retail Dollars Sales and Change in Food, Drug and Mass Merchandisers 2007 – 2009 pg..........127

4.17 The Leading Flavored Tortilla Chip Companies Share of Retail Dollars in Food, Drug and Mass Merchandisers 2007 – 2009 pg..........128

4.18 The Leading Unflavored Tortilla Chip Companies Retail Dollars Sales and Change in Food, Drug and Mass Merchandisers 2007 – 2009 pg..........129

4.19 The Leading Unflavored Tortilla Chip Companies Share of Retail Dollars in Food, Drug and Mass Merchandisers 2007 – 2009 pg..........130

4.20 The Leading Pretzel Companies Retail Dollars Sales and Change in Food, Drug and Mass Merchandisers 2007 – 2009 pg..........131

4.21 The Leading Pretzel Companies Share of Retail Dollars in Food, Drug and Mass Merchandisers 2007 – 2009 pg..........132

4.22 The Leading Ready–to–Eat Popcorn Companies Retail Dollars Sales and Change in Food, Drug and Mass Merchandisers 2007 – 2009 pg..........133

4.23 The Leading Ready–to–Eat Popcorn Companies Share of Retail Dollars in Food, Drug and Merchandisers 2007 – 2009 pg..........134

4.24 The Leading Snack Mix Companies Retail Dollars Sales and Change in Food, Drug and Mass Merchandisers 2007 – 2009 pg..........135

4.25 The Leading Snack Mix Companies Share of Retail Dollars in Food, Drug and Mass Merchandisers 2007 – 2009 pg..........136

4.26 The Leading Cheese Puff Companies Retail Dollars Sales and Change in Food, Drug and Mass Merchandisers 2007 – 2009 pg..........137

4.27 The Leading Cheese Puff Companies Share of Retail Dollars in Food, Drug and Mass Merchandisers 2007 – 2009 pg..........138

4.28 The Leading Potato Chip Brands Retail Dollars Sales and Change in Food, Drug and Mass Merchandisers 2007 – 2009 pg..........139

4.29 The Leading Potato Chips Brands Share of Retail Dollars in Food, Drug and Mass Merchandisers 2007 – 2009 pg..........140

4.30 The Leading Corn Chip Brands Retail Dollars Sales and Change in Food, Drug and Mass Merchandisers 2007 – 2009 pg..........141

4.31 The Leading Corn Chip Brands Share of Retail Dollars in Food, Drug and Mass Merchandisers 2007 – 2009 pg..........142

4.32 The Leading Flavored Tortilla Chip Brands Retail Dollars Sales and Change in Food, Drug and Mass Merchandisers 2007 – 2009 pg..........143

4.33 The Leading Flavored Tortilla Chip Brands Share of Retail Dollars in Food, Drug and Mass Merchandisers 2007 – 2009 pg..........144

4.34 The Leading Unflavored Tortilla Chip Brands Retail Dollars Sales and Change in Food, Drug and Mass Merchandisers 2007 – 2009 pg..........145

4.35 The Leading Unflavored Tortilla Chip Brands Share of Retail Dollars Sales in Food, Drug and Mass Merchandisers 2007 – 2009 pg..........146

4.36 The Leading Pretzel Brands Retail Dollars Sales and Change in Food, Drug and Mass Merchandisers 2007 – 2009 pg..........147

4.37 The Leading Pretzel Brands Share of Retail Dollars in Food, Drug and Mass Merchandisers 2007 – 2009 pg..........148

4.38 The Leading Ready–to–Eat Popcorn Brands Retail Dollars Sales and Change in Food, Drug and Mass Merchandisers 2007 – 2009 pg..........149

4.39 The Leading Ready–to–Eat Popcorn Brands Share of Retail Dollars in Food, Drug and Mass Merchandisers 2007 – 2009 pg..........150

4.40 The Leading Snack Mix Brands Retail Dollars Sales and Change in Food, Drug and Mass Merchandisers 2007 – 2009 pg..........151

4.41 The Leading Snack Mix Brands Share of Retail Dollars in Food, Drug and Mass Merchandisers 2007 – 2009 pg..........152

4.42 The Leading Cheese Puff Brands Retail Dollar Sales and Change in Food, Drug and Mass Merchandisers 2007 – 2009 pg..........153

4.43 The Leading Cheese Puff Brands Share of Retail Dollars in Food, Drug and Mass Merchandisers 2007 – 2009 pg..........154

5. U.S. SNACK FOOD PRICING

5.44 Producer Price Indexes for Selected Snack Foods and All Commodities 1991 – 2009 pg..........158

5.45 Consumer Price Indexes for Selected Snack Foods and Other Items 1991 – 2009 pg..........159

5.46 Estimated Retail Unit Prices for Snack Foods by Category 2007 – 2009 pg..........160

6. U.S. SNACK FOOD ADVERTISING EXPENDITURES

6.47 U.S. Snack Food Market Advertising Expenditures by Leading Brand 2005 – 2009 pg..........169

6.48 U.S. Snack Food Market Share of Advertising Expenditures by Leading Brands 2005 – 2009 pg..........170

6.49 U.S. Snack Food Market Change in Advertising Expenditures by Leading Brands 2006 – 2009 pg..........171

6.50 U.S. Snack Food Market Advertising Expenditures by Media 2005 – 2009 pg..........172

6.51 U.S. Snack Food Market Share of Advertising Expenditures by Media 2005 – 2009 pg..........173

6.52 U.S. Snack Food Market Change in Advertising Expenditures by Media 2006 – 2009 pg..........174

7. U.S. SNACK FOOD DEMOGRAPHICS

7.53 Demographics of the Chips, Popcorn and Pretzels Consumer 2009 pg..........194

7.54 Demographics of the Snack Nuts Consumer 2009 pg..........195

7.55 Demographics of the Energy/Nutrition Bars Consumer 2009 pg..........196

8. THE PROJECTED U.S. SNACK FOOD MARKET

8.56 The Projected U.S. Snack Food Market Estimated Wholesale Dollars and Growth 2003 – 2014 pg..........200

8.57 The Projected U.S. Snack Food Market Estimated Wholesale Dollar Sales by Segment 2004 – 2014 pg..........201

8.58 The Projected U.S. Snack Food Market Share of Estimated Wholesale Dollar Sales by Segment 2004 – 2014 pg..........202

8.59 The Projected U.S. Snack Food Market Change in Estimated Wholesale Dollar Sales by Segment 2004 – 2014 pg..........203

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