Snack Food in the U.S., 2011 edition

CHAPTER

1. THE U.S. SNACK FOOD MARKET

The Packaged Snack Food Market pg..........1

  • Overview pg..........1
  • Wholesale Dollars pg..........2
  • New Products pg..........3
  • Issues and Trends pg..........3
  • Seasons pg..........12

Exhibits pg..........14

2. THE U.S. SNACK FOOD AND CANDY MARKETS BY SEGMENT

The Snack Food Segments pg..........17

  • Overview pg..........17
  • Cereal Snacks pg..........18
  • Cheese Snacks pg..........18
  • Cookies pg..........19
  • Corn Snacks pg..........19
  • Fruit Snacks pg..........20
  • Granola pg..........20
  • Meat Snacks pg..........21
  • Party Mix pg..........21
  • Popcorn pg..........21
  • Potato Chips pg..........22
  • Pork Rinds pg..........23
  • Pretzels pg..........23
  • Snack Bars pg..........23
  • Snack Crackers pg..........24
  • Snack Nuts pg..........25
  • Tortilla Chips pg..........25
  • Others pg..........25

The U.S. Candy Market pg..........26

  • Overview pg..........26
  • Segments pg..........26
  • Distribution Channels pg..........27

Exhibits pg..........28

3. THE REGIONAL SNACK FOOD MARKETS

The Regional Packaged Snack Food Markets pg..........37

  • Overview pg..........37
  • Wholesale Dollars pg..........38

Exhibits pg..........39

4. THE LEADING SNACK FOOD COMPANIES AND THEIR BRANDS

The Leading Companies pg..........45

  • Overview pg..........45
  • Leading Companies by Segment pg..........47
  • Leading Brands by Segment pg..........50

Campbell Soup Company pg..........54

  • Overview pg..........54
  • Pace pg..........56
  • Pepperidge Farm pg..........56

ConAgra Foods pg..........60

  • Overview pg..........60
  • Andy Capp's 62
  • Crunch 'n Munch pg..........63
  • David Seeds pg..........63
  • Fiddle Faddle pg..........64
  • Poppycock pg..........64
  • Slim Jim pg..........64

Diamond Foods pg..........66

  • Overview pg..........66
  • Emerald pg..........67
  • Kettle pg..........68

General Mills pg..........70

  • Overview pg..........70
  • Betty Crocker pg..........71
  • Bugles pg..........72
  • Cascadian Farm pg..........72
  • Chex pg..........72
  • Fiber One pg..........73
  • Gardetto's pg..........73
  • Lärabar pg..........74
  • Nature Valley pg..........74

Herr Foods pg..........76

  • Overview pg..........76
  • Herr's pg..........76

Hostess Brands pg..........78

  • Overview pg..........78
  • Dolly Madison Cakes pg..........79
  • Drake's Cakes pg..........79
  • Hostess pg..........79

Kellogg pg..........81

  • Overview pg..........81
  • Austin pg..........83
  • Carr's pg..........84
  • Cheez-It pg..........84
  • Chips Deluxe pg..........85
  • Club pg..........86
  • E.L. Fudge pg..........86
  • Famous Amos pg..........86
  • Fudge Shoppe pg..........87
  • Gripz pg..........87
  • Jack's pg..........88
  • Jackson's Old Fashioned pg..........88
  • Keebler pg..........88
  • Kellogg's pg..........89
  • Mother's pg..........89
  • Murray pg..........90
  • Nutri-Grain pg..........90
  • Rolls pg..........91
  • Sandies pg..........91
  • Soft Batch pg..........92
  • Special K pg..........92
  • Toasteds pg..........93
  • Town House pg..........94
  • Vienna Cremes pg..........94
  • Vienna Fingers pg..........94
  • Wheatables pg..........95
  • Zesta pg..........95

Kraft pg..........96

  • Overview pg..........96
  • Barnum's Animals pg..........98
  • Cameo pg..........99
  • Chips Ahoy pg..........99
  • Corn Nuts pg..........99
  • Flavor Originals pg..........100
  • Garden Harvest pg..........100
  • Ginger Snaps pg..........101
  • Honey Maid pg..........101
  • Kraft pg..........101
  • LU pg..........101
  • Mallomars pg..........102
  • Mixers pg..........103
  • Nabisco pg..........103
  • Newtons pg..........103
  • Nilla Wafers pg..........104
  • Nutter Butter pg..........104
  • Oreo pg..........105
  • Peek Freans pg..........105
  • Planters pg..........106
  • Red Oval Farms pg..........108
  • Ritz pg..........108
  • Snackwell's pg..........109
  • Teddy Grahams pg..........109
  • Triscuit pg..........109
  • Wheat Thins pg..........110

McKee Foods pg..........111

  • Overview pg..........111
  • Little Debbie pg..........111
  • Sunbelt pg..........112

PepsiCo pg..........113

  • Overview pg..........113
  • Baken-ets pg..........116
  • Cheetos pg..........116
  • Chester's pg..........117
  • Cracker Jack pg..........117
  • Doritos pg..........118
  • Flat Earth pg..........119
  • Frito-Lay pg..........119
  • Fritos pg..........119
  • Funyuns pg..........120
  • Grandma's pg..........120
  • El Isleno pg..........121
  • Lay's pg..........121
  • Matador pg..........122
  • Maui Style pg..........122
  • Miss Vickie's pg..........123
  • Munchies pg..........123
  • Munchos pg..........123
  • Nut Harvest pg..........124
  • Oberto pg..........124
  • Quaker pg..........124
  • Rold Gold pg..........126
  • Ruffles pg..........127
  • Sabra pg..........127
  • Sabritones pg..........128
  • Santitas pg..........128
  • SmartFood pg..........129
  • Spitz pg..........129
  • Stacy's Pita Chips pg..........129
  • Sunchips pg..........130
  • Tostitos pg..........131
  • TrueNorth pg..........131

Procter & Gamble Company pg..........133

  • Overview pg..........133
  • Pringles pg..........133

Sargento Foods pg..........136

  • Overview pg..........136
  • Sargento Natural Cheese Snacks pg..........136

Shearer's Foods pg..........138

  • Overview pg..........138
  • Shapers pg..........138
  • Shearer's pg..........138
  • Tangos pg..........139

Snyder's-Lance pg..........140

  • Overview pg..........140
  • Snyder’s of Hanover pg..........140

Utz Quality Foods Inc. pg..........141

  • Overview pg..........141
  • Utz pg..........141

Exhibits pg..........144

5. U.S. SNACK FOOD AND CANDY PRICING

Snack Food Pricing pg..........195

  • Overview pg..........195
  • Producer Prices pg..........196
  • Consumer Prices pg..........196
  • Retail Prices pg..........197

Candy Pricing pg..........198

  • Overview pg..........198
  • Producer Prices pg..........198
  • Consumer Prices pg..........198

Exhibits pg..........200

6. U.S. SNACK FOOD AND CANDY ADVERTISING EXPENDITURES

Snack Food Advertising pg..........205

  • Overview pg..........205
  • Leading Advertisers pg..........206
  • Advertising Expenditures by Media pg..........212

Candy Advertising pg..........215

  • Overview pg..........215
  • Leading Advertisers pg..........215
  • Advertising Expenditures by Media pg..........216

Exhibits pg..........219

7. U.S. SNACK FOOD DEMOGRAPHICS

The Snack Food Consumer pg..........231

  • Overview pg..........231
  • Age pg..........232
  • Education pg..........233
  • Occupation pg..........234
  • Marital Status pg..........235
  • Ethnicity pg..........236
  • Region pg..........236
  • Income pg..........236

The Snack Nuts Consumer pg..........238

  • Overview pg..........238
  • Age pg..........238
  • Education pg..........239
  • Occupation pg..........240
  • Marital Status pg..........241
  • Ethnicity pg..........241
  • Region pg..........242
  • Income pg..........242

The Snack Bar Consumer pg..........244

  • Overview pg..........244
  • Age pg..........244
  • Education pg..........245
  • Occupation pg..........246
  • Marital Status pg..........246
  • Ethnicity pg..........247
  • Region pg..........248
  • Income pg..........248

Exhibits pg..........250

8. THE PROJECTED U.S. SNACK FOOD AND CANDY MARKETS

The Projected Snack Food Market pg..........253

  • Overview pg..........253
  • Wholesale Dollars pg..........254
  • Wholesale Dollars by Segment pg..........254

The Projected Candy Market pg..........256

  • Overview pg..........256
  • Wholesale Dollars pg..........256
  • Wholesale Dollars by Segment pg..........256

Exhibits pg..........258

EXHIBIT

1. THE U.S. SNACK FOOD MARKET

1.1 U.S. Snack Food Market Estimated Wholesale Dollars and Growth 2003 – 2010 pg..........14

1.2 U.S. Snack Food Market New Product Introductions by Segment 2008 – 2010 pg..........15

1.3 U.S. Snack Food Market Quarterly Seasonal Volume Shares by Segment 2010 pg..........16

2. THE U.S. SNACK FOOD AND CANDY MARKETS BY SEGMENT

2.4 U.S. Snack Food Market Estimated Wholesale Dollars Sales by Segment 2005 – 2010 pg..........28

2.5 U.S. Snack Food Market Share of Estimated Wholesale Dollars Sales by Segment 2005 – 2010 pg..........29

2.6 U.S. Snack Food Market Change in Estimated Wholesale Dollars Sales by Segment 2006 – 2010 pg..........30

2.7 U.S. Candy Market Estimated Wholesale Dollars Sales by Segment 2005 – 2010 pg..........31

2.8 U.S. Candy Market Share of Estimated Wholesale Dollars Sales by Segment 2005 – 2010 pg..........32

2.9 U.S. Candy Market Change in Estimated Wholesale Dollars Sales by Segment 2006 – 2010 pg..........33

2.10 U.S. Candy Market Estimated Wholesale Dollars Sales by Distribution Channel 2005 – 2010 pg..........34

2.11 U.S. Candy Market Share of Estimated Wholesale Dollars Sales by Distribution Channel 2005 – 2010 pg..........35

2.12 U.S. Candy Market Change in Estimated Wholesale Dollars Sales by Distribution Channel 2006 – 2010 pg..........36

3. THE REGIONAL SNACK FOOD MARKETS

3.13 U.S. Snack Food Market Estimated Wholesale Dollars Sales by Region 2008 – 2010 pg..........39

3.14 U.S. Snack Food Market Share of Estimated Wholesale Dollars Sales by Region 2008 – 2010 pg..........40

3.15 U.S. Snack Food Market Change in Estimated Wholesale Dollars Sales by Region 2009 – 2010 pg..........41

3.16 U.S. Snack Food Market Estimated Wholesale Dollars Sales by City 2008 – 2010 pg..........42

3.17 U.S. Snack Food Market Share of Estimated Wholesale Dollars Sales by City 2008 – 2010 pg..........43

3.18 U.S. Snack Food Market Change in Estimated Wholesale Dollars Sales by City 2009 – 2010 pg..........44

4. THE LEADING SNACK FOOD COMPANIES AND THEIR BRANDS

4.19 The Leading Snack Food Companies Estimated Wholesale Dollar Sales 2005 – 2010 pg..........144

4.20 The Leading Snack Food Companies Share of Estimated Wholesale Dollar Sales 2005 – 2010 pg..........145

4.21 The Leading Snack Food Companies Change in Estimated Wholesale Dollar Sales 2006 – 2010 pg..........146

4.22 The Leading Potato Chip Companies Retail Dollars Sales in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........147

4.23 The Leading Potato Chip Companies Share of Retail Dollars in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........148

4.24 The Leading Potato Chip Companies Change in Retail Dollars in Food, Drug and Mass Merchandisers 2008 – 2010 pg..........149

4.25 The Leading Corn Chip Companies Retail Dollars Sales in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........150

4.26 The Leading Corn Chip Companies Share of Retail Dollars in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........151

4.27 The Leading Corn Chip Companies Change in Retail Dollars in Food, Drug and Mass Merchandisers 2008 – 2010 pg..........152

4.28 The Leading Flavored Tortilla Chip Companies Retail Dollars Sales in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........153

4.29 The Leading Flavored Tortilla Chip Companies Share of Retail Dollars in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........154

4.30 The Leading Flavored Tortilla Chip Companies Change in Retail Dollars in Food, Drug and Mass Merchandisers 2008 – 2010 pg..........155

4.31 The Leading Unflavored Tortilla Chip Companies Retail Dollars Sales in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........156

4.32 The Leading Unflavored Tortilla Chip Companies Share of Retail Dollars in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........157

4.33 The Leading Unflavored Tortilla Chip Companies Change in Retail Dollars in Food, Drug and Mass Merchandisers 2008 – 2010 pg..........158

4.34 The Leading Pretzel Companies Retail Dollars Sales in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........159

4.35 The Leading Pretzel Companies Share of Retail Dollars in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........160

4.36 The Leading Pretzel Companies Change in Retail Dollars in Food, Drug and Mass Merchandisers 2008 – 2010 pg..........161

4.37 The Leading Ready-to-Eat Popcorn Companies Retail Dollars Sales in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........162

4.38 The Leading Ready-to-Eat Popcorn Companies Share of Retail Dollars in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........163

4.39 The Leading Ready-to-Eat Popcorn Companies Change in Retail Dollars in Food, Drug and Mass Merchandisers 2008 – 2010 pg..........164

4.40 The Leading Snack Mix Companies Retail Dollars Sales in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........165

4.41 The Leading Snack Mix Companies Share of Retail Dollars in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........166

4.42 The Leading Snack Mix Companies Change in Retail Dollars in Food, Drug and Mass Merchandisers 2008 – 2010 pg..........167

4.43 The Leading Cheese Puff Companies Retail Dollars Sales in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........168

4.44 The Leading Cheese Puff Companies Share of Retail Dollars in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........169

4.45 The Leading Cheese Puff Companies Change in Retail Dollars in Food, Drug and Mass Merchandisers 2008 – 2010 pg..........170

4.46 The Leading Potato Chip Brands Retail Dollars Sales in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........171

4.47 The Leading Potato Chips Brands Share of Retail Dollars in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........172

4.48 The Leading Potato Chips Brands Change in Retail Dollars in Food, Drug and Mass Merchandisers 2008 – 2010 pg..........173

4.49 The Leading Corn Chip Brands Retail Dollars Sales in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........174

4.50 The Leading Corn Chip Brands Share of Retail Dollars in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........175

4.51 The Leading Corn Chip Brands Change in Retail Dollars in Food, Drug and Mass Merchandisers 2008 – 2010 pg..........176

4.52 The Leading Flavored Tortilla Chip Brands Retail Dollars Sales in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........177

4.53 The Leading Flavored Tortilla Chip Brands Share of Retail Dollars in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........178

4.54 The Leading Flavored Tortilla Chip Brands Change in Retail Dollars in Food, Drug and Mass Merchandisers 2008 – 2010 pg..........179

4.55 The Leading Unflavored Tortilla Chip Brands Retail Dollars Sales in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........180

4.56 The Leading Unflavored Tortilla Chip Brands Share of Retail Dollars in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........181

4.57 The Leading Unflavored Tortilla Chip Brands Change in Retail Dollars in Food, Drug and Mass Merchandisers 2008 – 2010 pg..........182

4.58 The Leading Pretzel Brands Retail Dollars Sales in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........183

4.59 The Leading Pretzel Brands Share of Retail Dollars in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........184

4.60 The Leading Pretzel Brands Change in Retail Dollars in Food, Drug and Mass Merchandisers 2008 – 2010 pg..........185

4.61 The Leading Ready-to-Eat Popcorn Brands Retail Dollars Sales in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........186

4.62 The Leading Ready-to-Eat Popcorn Brands Share of Retail Dollars in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........187

4.63 The Leading Ready-to-Eat Popcorn Brands Change in Retail Dollars in Food, Drug and Mass Merchandisers 2008 – 2010 pg..........188

4.64 The Leading Snack Mix Brands Retail Dollars Sales in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........189

4.65 The Leading Snack Mix Brands Share of Retail Dollars in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........190

4.66 The Leading Snack Mix Brands Change in Retail Dollars in Food, Drug and Mass Merchandisers 2008 – 2010 pg..........191

4.67 The Leading Cheese Puff Brands Retail Dollar Sales in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........192

4.68 The Leading Cheese Puff Brands Share of Retail Dollars in Food, Drug and Mass Merchandisers 2007 – 2010 pg..........193

4.69 The Leading Cheese Puff Brands Change in Retail Dollars in Food, Drug and Mass Merchandisers 2008 – 2010 pg..........194

5. U.S. SNACK FOOD AND CANDY PRICING

5.70 Producer Price Indexes for Selected Snack Foods and All Commodities 1991 – 2010 pg..........200

5.71 Consumer Price Indexes for Selected Snack Foods and Other Items 1991 – 2010 pg..........201

5.72 Estimated Retail Unit Prices for Snack Foods by Category 2007 – 2010 pg..........202

5.73 Producer Price Indexes for Selected Candies and All Commodities 1991 – 2010 pg..........203

5.74 Consumer Price Indexes for Selected Candies and Other Items 1991 – 2010 pg..........204

6. U.S. SNACK FOOD AND CANDY ADVERTISING EXPENDITURES

6.75 U.S. Snack Food Market Advertising Expenditures by Leading Brands 2005 – 2010 pg..........219

6.76 U.S. Snack Food Market Share of Advertising Expenditures by Leading Brands 2005 – 2010 pg..........220

6.77 U.S. Snack Food Market Change in Advertising Expenditures by Leading Brands 2006 – 2010 pg..........221

6.78 U.S. Snack Food Market Advertising Expenditures by Media 2005 – 2010 pg..........222

6.79 U.S. Snack Food Market Share of Advertising Expenditures by Media 2005 – 2010 pg..........223

6.80 U.S. Snack Food Market Change in Advertising Expenditures by Media 2006 – 2010 pg..........224

6.81 U.S. Candy Market Advertising Expenditures by Leading Brands 2005 – 2010 pg..........225

6.82 U.S. Candy Market Share of Advertising Expenditures by Leading Brands 2005 – 2010 pg..........226

6.83 U.S. Candy Market Change in Advertising Expenditures by Leading Brands 2006 – 2010 pg..........227

6.84 U.S. Candy Market Advertising Expenditures by Media 2005 – 2010 pg..........228

6.85 U.S. Candy Market Share of Advertising Expenditures by Media 2005 – 2010 pg..........229

6.86 U.S. Candy Market Change in Advertising Expenditures by Media 2006 – 2010 pg..........230

7. U.S. SNACK FOOD DEMOGRAPHICS

7.87 Demographics of the Chips, Popcorn and Pretzels Consumer 2010 pg..........250

7.88 Demographics of the Snack Nuts Consumer 2010 pg..........251

7.89 Demographics of the Energy/Nutrition Bars Consumer 2010 pg..........252

8. THE PROJECTED U.S. SNACK FOOD AND CANDY MARKETS

8.90 The Projected U.S. Snack Food Market Estimated Wholesale Dollars and Growth 2003 – 2015 pg..........258

8.91 The Projected U.S. Snack Food Market Estimated Wholesale Dollar Sales by Segment 2005 – 2015 pg..........259

8.92 The Projected U.S. Snack Food Market Share of Estimated Wholesale Dollar Sales by Segment 2005 – 2015 pg..........260

8.93 The Projected U.S. Snack Food Market Change in Estimated Wholesale Dollar Sales by Segment 2005 – 2015 pg..........261

8.94 The Projected U.S. Candy Market Estimated Wholesale Dollars and Growth 2005 – 2015 pg..........262

8.95 The Projected U.S. Candy Market Estimated Wholesale Dollar Sales by Segment 2005 – 2015 pg..........263

8.96 The Projected U.S. Candy Market Share of Estimated Wholesale Dollar Sales by Segment 2005 – 2015 pg..........264

8.97 The Projected U.S. Candy Market Change in Estimated Wholesale Dollar Sales by Segment 2005 – 2015 pg..........265

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