TABLE OF CONTENTS i

INTRODUCTION ii

NEXT GENERATION SWEETENERS

The Sweetener Market pg..........1

• Overview pg..........1
• Sweeteners in the U.S. pg..........5

The Projected Sweetener Market pg..........28

Exhibits pg..........29

EXHIBIT

NEXT GENERATION SWEETENERS

1 Selected Brands by Sweetener Type 2010 pg..........29

2 Selected Liquid Refreshment Beverage Segments Volume Share of Zero/Reduced Calorie Products 2009 – 2014 pg..........31