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Wellness and Functional Beverages in the U.S., 2011 edition |
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CHAPTER 1. THE WELLNESS AND FUNCTIONAL BEVERAGE MARKET IN THE U.S.
2. THE NEW WELLNESS AND FUNCTIONAL BEVERAGE MARKET IN THE U.S.
3. THE LEADING NEW WELLNESS AND FUNCTIONAL BEVERAGE COMPANIES
4. THE NEW WELLNESS AND FUNCTIONAL BEVERAGE ADVERTISING EXPENDITURES
5. DEMOGRAPHICS OF THE WELLNESS AND FUNCTIONAL BEVERAGE USER
6. THE PROJECTED NEW WELLNESS AND FUNCTIONAL BEVERAGE MARKET
APPENDIX
EXHIBIT 1. THE WELLNESS AND FUNCTIONAL BEVERAGE MARKET IN THE U.S. 1.1 Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales and Volume 1999 – 2011 pg..........66 1.2 Wellness and Functional RTD Beverage Market Change in Estimated Wholesale Dollar Sales and Volume 2000 – 2011 pg..........67 1.3 Wellness and Functional RTD Beverage Market Per Capita Consumption 1999 – 2011 pg..........68 1.4 U.S. Multiple Beverage Market Wellness and Functional RTD Beverages vs. All Others Estimated Wholesale Dollar Sales 2005 – 2010 pg..........69 1.5 U.S. Multiple Beverage Market Wellness and Functional RTD Beverages vs. All Others Share of Wholesale Dollar Sales 2005 – 2010 pg..........70 1.6 U.S. Multiple Beverage Market Wellness and Functional RTD Beverages vs. All Others Change in Wholesale Dollar Sales 2006 – 2010 pg..........71 1.7 U.S. Multiple Non-Alcoholic Beverage Market Wellness and Functional RTD Beverages vs. All Others Estimated Wholesale Dollar Sales 2005 – 2010 pg..........72 1.8 U.S. Multiple Non-Alcoholic Beverage Market Wellness and Functional RTD Beverages vs. All Others Share of Wholesale Dollar Sales 2005 – 2010 pg..........73 1.9 U.S. Multiple Non-Alcoholic Beverage Market Wellness and Functional RTD Beverages vs. All Others Change in Wholesale Dollar Sales 2006 – 2010 pg..........74 1.10 Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales 2005 – 2010 pg..........75 1.11 Wellness and Functional RTD Beverage Market Share of Wholesale Dollar Sales 2005 – 2010 pg..........76 1.12 Wellness and Functional RTD Beverage Market Change in Wholesale Dollar Sales 2006 – 2010 pg..........77 1.13 Wellness and Functional RTD Beverage Market Estimated Volume 2005 – 2011 pg..........78 1.14 Wellness and Functional RTD Beverage Market Share of Volume 2005 – 2011 pg..........79 1.15 Wellness and Functional RTD Beverage Market Change in Volume 2006 – 2011 pg..........80 1.16 Wellness and Functional RTD Beverage Market by Consumer Benefit Segment Estimated Wholesale Dollar Sales 2005 – 2010 pg..........81 1.17 Wellness and Functional RTD Beverage Market by Consumer Benefit Segment Share of Wholesale Dollar Sales 2005 – 2010 pg..........82 1.18 Wellness and Functional RTD Beverage Market by Consumer Benefit Segment Change in Wholesale Dollar Sales 2006 – 2010 pg..........83 2. THE NEW WELLNESS AND FUNCTIONAL BEVERAGE MARKET IN THE U.S. 2.19 The New Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales 2005 – 2010 pg..........113 2.20 The New Wellness and Functional RTD Beverage Market Share of Wholesale Dollar Sales 2005 – 2010 pg..........114 2.21 The New Wellness and Functional RTD Beverage Market Change in Wholesale Dollar Sales 2006 – 2010 pg..........115 2.22 The New Wellness and Functional RTD Beverage Market Estimated Volume 2005 – 2011 pg..........116 2.23 The New Wellness and Functional RTD Beverage Market Share of Volume 2005 – 2011 pg..........117 2.24 The New Wellness and Functional RTD Beverage Market Change in Volume 2006 – 2011 pg..........118 2.25 U.S. Nutrient-Enhanced Beverage Market Estimated Wholesale Dollar Sales 2005 – 2010 pg..........119 2.26 U.S. Nutrient-Enhanced Beverage Market Share of Wholesale Dollar Sales 2005 – 2010 pg..........120 2.27 U.S. Nutrient-Enhanced Beverage Market Change in Wholesale Dollar Sales 2006 – 2010 pg..........121 3. THE LEADING NEW WELLNESS AND FUNCTIONAL BEVERAGE COMPANIES 3.28 Leading New Wellness and Functional Beverage Companies Estimated Wholesale Dollar Sales 2005 –– 2010 pg..........241 3.29 Leading New Wellness and Functional Beverage Companies Share of Wholesale Dollar Sales 2005 – 2010 pg..........242 3.30 Leading New Wellness and Functional Beverage Companies Change in Wholesale Dollar Sales 2006 – 2010 pg..........243 4. THE NEW WELLNESS AND FUNCTIONAL BEVERAGE ADVERTISING EXPENDITURES 4.31 Leading New Wellness and Functional Beverage Segments Advertising Expenditures 2005 – 2010 pg..........247 4.32 Leading New Wellness and Functional Beverage Segments Share of Advertising Expenditures 2005 – 2010 pg..........248 4.33 Leading New Wellness and Functional Beverage Segments Change in Advertising Expenditures 2006 – 2010 pg..........249 4 .34 New Wellness and Functional Beverage Market Expenditures by Leading Advertisers 2005 – 2010 pg..........250 4.35 New Wellness and Functional Beverage Market Share of Expenditures by Leading Advertisers 2005 – 2010 pg..........251 4.36 New Wellness and Functional Beverage Market Change in Expenditures by Leading Advertisers 2006 – 2010 pg..........252 5. DEMOGRAPHICS OF THE WELLNESS AND FUNCTIONAL BEVERAGE USER 5.37 Demographics of the Ready–to–Drink Tea Consumer 2010 pg..........256 5.38 Demographics of the Sports Beverage Consumer 2010 pg..........257 5.39 Demographics of the Energy Drink Consumer 2010 pg..........258 6. THE PROJECTED NEW WELLNESS AND FUNCTIONAL BEVERAGE MARKET 6.40 Projected New Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales 2010 – 2015 pg..........261 6.41 Projected New Wellness and Functional RTD Beverage Market Share of Wholesale Dollar Sales 2010 – 2015 pg..........262 6.42 Projected New Wellness and Functional RTD Beverage Market Compound Annual Growth Rate 2010 – 2015 pg..........263 |