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Wellness and Functional Beverages in the U.S., 2009 edition |
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CHAPTER 1. THE WELLNESS MARKET IN THE U.S.
2. THE U.S. WELLNESS AND FUNCTIONAL BEVERAGE MARKET
3. LEADING WELLNESS AND FUNCTIONAL BEVERAGE COMPANIES
4. WELLNESS AND FUNCTIONAL BEVERAGE ADVERTISING EXPENDITURES
5. DEMOGRAPHICS OF THE WELLNESS AND FUNCTIONAL BEVERAGE USER
6. THE PROJECTED U.S. WELLNESS AND FUNCTIONAL BEVERAGE MARKET
APPENDIX
EXHIBIT 1. THE WELLNESS MARKET IN THE U.S. 1.1 Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales and Volume 1999 – 2008 pg..........40 1.2 Wellness and Functional RTD Beverage Market Change in Estimated Wholesale Dollar Sales and Volume 2000 – 2008 pg..........41 1.3 Wellness and Functional RTD Beverage Market Per Capita Consumption 1999 – 2008 pg..........42 2. THE U.S. WELLNESS AND FUNCTIONAL BEVERAGE MARKET 2.4 U.S. Multiple Beverage Market Wellness and Functional RTD Beverages vs. All Others Estimated Wholesale Dollar Sales 2003 – 2008 pg..........104 2.5 U.S. Multiple Beverage Market Wellness and Functional RTD Beverages vs. All Others Share of Wholesale Dollar Sales 2003 – 2008 pg..........105 2.6 U.S. Multiple Beverage Market Wellness and Functional RTD Beverages vs. All Others Change in Wholesale Dollar Sales 2004 – 2008 pg..........106 2.7 U.S. Multiple Non–Alcoholic Beverage Market Wellness and Functional RTD Beverages vs. All Others Estimated Wholesale Dollar Sales 2003 – 2008 pg..........107 2.8 U.S. Multiple Non–Alcoholic Beverage Market Wellness and Functional RTD Beverages vs. All Others Share of Wholesale Dollar Sales 2003 – 2008 pg..........108 2.9 U.S. Multiple Non–Alcoholic Beverage Market Wellness and Functional RTD Beverages vs. All Others Change in Wholesale Dollar Sales 2004 – 2008 pg..........109 2.10 Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales 2003 – 2008 pg..........110 2.11 Wellness and Functional RTD Beverage Market Share of Wholesale Dollar Sales 2003 – 2008 pg..........111 2.12 Wellness and Functional RTD Beverage Market Change in Wholesale Dollar Sales 2004 – 2008 pg..........112 2.13 Wellness and Functional RTD Beverage Market Estimated Volume 2003 – 2008 pg..........113 2.14 Wellness and Functional RTD Beverage Market Share of Volume 2003 – 2008 pg..........114 2.15 Wellness and Functional RTD Beverage Market Change in Volume 2004 – 2008 pg..........115 2.16 Wellness and Functional RTD Beverage Market by Consumer Benefit Segment Estimated Wholesale Dollar Sales 2003 – 2008 pg..........116 2.17 Wellness and Functional RTD Beverage Market by Consumer Benefit Segment Share of Wholesale Dollar Sales 2003 – 2008 pg..........117 2.18 Wellness and Functional RTD Beverage Market by Consumer Benefit Segment Change in Wholesale Dollar Sales 2004 – 2008 pg..........118 2.19 U.S. Nutrient–Enhanced Beverage Market Estimated Wholesale Dollar Sales 2003 – 2008 pg..........119 2.20 U.S. Nutrient–Enhanced Beverage Market Share of Wholesale Dollar Sales 2003 – 2008 pg..........120 2.21 U.S. Nutrient–Enhanced Beverage Market Change in Wholesale Dollar Sales 2004 – 2008 pg..........121 3. LEADING WELLNESS AND FUNCTIONAL BEVERAGE COMPANIES 3.22 Leading U.S. Wellness and Functional Beverage Companies Estimated Wholesale Dollar Sales 2003 – 2008 pg..........269 3.23 Leading U.S. Wellness and Functional Beverage Companies Share of Wholesale Dollar Sales 2003 – 2008 pg..........270 3.24 Leading U.S. Wellness and Functional Beverage Companies Change in Wholesale Dollar Sales 2004 – 2008 pg..........271 4. WELLNESS AND FUNCTIONAL BEVERAGE ADVERTISING EXPENDITURES 4.25 Leading U.S. Wellness and Functional Beverage Segments Advertising Expenditures 2003 – 2008 pg..........276 4.26 Leading U.S. Wellness and Functional Beverage Segments Share of Advertising Expenditures 2003 – 2008 pg..........277 4.27 Leading U.S. Wellness and Functional Beverage Segments Change in Advertising Expenditures 2004 – 2008 pg..........278 4.28 U.S. Wellness and Functional Beverage Market Expenditures by Leading Advertisers 2003 – 2008 pg..........279 4.29 U.S. Wellness and Functional Beverage Market Share of Expenditures by Leading Advertisers 2003 – 2008 pg..........280 4.30 U.S. Wellness and Functional Beverage Market Change in Expenditures by Leading Advertisers 2004 – 2008 pg..........281 5. DEMOGRAPHICS OF THE WELLNESS AND FUNCTIONAL BEVERAGE USER 5.31 Demographics of the Bottled Water Consumer 2008 pg..........287 5.32 Demographics of the Ready–to–Drink Tea Consumer 2008 pg..........289 5.33 Demographics of the Sports Beverage Consumer 2008 pg..........291 5.34 Demographics of the Energy Drink Consumer 2008 pg..........293 5.35 Demographics of the 100% Fruit Juice Consumer 2008 pg..........295 6. THE PROJECTED U.S. WELLNESS AND FUNCTIONAL BEVERAGE MARKET 6.36 Projected Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales 2008 – 2013 pg..........301 6.37 Projected Wellness and Functional RTD Beverage Market Share of Wholesale Dollar Sales 2008 – 2013 pg..........302 6.38 Projected Wellness and Functional RTD Beverage Market Compound Annual Growth Rate 2008 – 2013 pg..........303 |